Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Barrierefreiheit

Accessibilité

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Swisslex

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Open Access Policy

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Unser Magazin

Notre magazine

Vision und Mission

Vision et mission

Partner

Partenaires

Unternehmenskultur

Culture d'entreprise

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Sortiment & Suche

Catalogue & Recherche

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Fachkatalog Recht

Catalogue de droit

Farrior A: Design Less and Sell More

Design Less and Sell More

Escape the Print on Demand Volume Trap and Build a Sustainable Clothing Brand Using the Apparel Multiplier Strategy

Concise Advice

The Marketing Inspiration Book brings together 100 of the most iconic, insightful and engaging examples of marketing brilliance. From Airbnb to Zoom, with stops along the way for the Michelin Man and the Amur Girl, this book celebrates the power of great marketing and the flashes of genius behind some of the world's most successful brands., Over the course of a 35-year career in the marketing industry, the author has taken note of the remarkable marketing triumphs featured in this book. For newbies to the industry, as well for seasoned marketing professionals, this book offers 100 stories of marketing brilliance and the lessons from their success, to energize their thinking and to inspire their colleagues and teams. And as every marketer knows, stories make ideas more memorable--and more actionable

100 illustrations of marketing excellence

The Marketing Inspiration Book

Tom Copeland is the nation’s leading expert on the business of family child care. As tax season approaches each year, thousands of family child care providers save time and money using the Tax Workbook and Organizers. The most comprehensive resource available, this book contains up-to-date guidance so family child care providers can accurately complete their own tax returns and take advantage of all the business deductions they are entitled to claim.

Family Child Care 2026 Tax Workbook and Organizer

You can't separate marketing, product, and AI anymore-The Algorithmic Shopper will help you win the next era. Marketing has always relied on human psychology-now that trillion-dollar ecosystem is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our fears, developing heartfelt brand narratives and sophisticated marketing campaigns that appeal to our emotions. But AI agents-dispassionate digital proxies with perfect memories, programmed to act in their users' best interests-are taking over, creating a fundamental separation between the shopper and the human consumer. A new era, dominated by shoppers without insecurities to cater to, or heartstrings to tug upon, is not just coming; it is already here. The only way to appeal to agentic AI is to be verifiably better-through a superior product, a more transparent supply chain, and cleaner, more accessible data. The pain point we face is profound, but it also presents a remarkable opportunity for a new generation of leaders willing to unlearn the old rules and begin to see the world through the cold, perfectly-rational lens of an AI agent. Author Paul Ferrando Accornero is leading a global conversation at the cutting edge of marketing strategy. In The Algorithmic Shopper, he provides a deeply-researched and accessible playbook for navigating these unprecedented challenges, grounded in real-world examples. This is essential reading for anyone trying to build a business or maintain a brand, from aspiring entrepreneurs, to sales and marketing professionals, to C-suite leaders. Those who grasp our new reality will not merely survive the disruption-they will define the future of commerce.

Rethinking Growth, Strategy, and Brand Power in an AI-First World

The Algorithmic Shopper

"Anyone building a B2B business should read this book." —Aaron Levie, CEO at Box Based on 20 years of sales experience, Built to Grow is the go-to-market field guide for startup founders. 
 
Startup founders often wish for a playbook for building and scaling a sales function. All too often, it’s an experimental, improvisational process, in which any wrong move can lead to wasted time and capital. But in her 20 years building and scaling go-to-market teams, Stephanie Friedman has identified a set of steps that any B2B founder can take to build a successful sales organization.&nbsp; 

This book is that playbook—a structured and repeatable methodology for building a high-performing sales function from a company’s earliest days.
 
In Built to Grow, Friedman lays out a systematic framework for building and managing a sales organization, from defining the repeatable sales motion and creating a sales playbook to hiring the right salespeople and managing the revenue engine. The book is divided into three phases of startup growth—Experiment, Build, and Scale—and offers actionable insights and tactics drawn from Friedman’s two decades of experience working with successful startups, both as an operator and as a board director and adviser to founders and CEOs. 

Built to Grow is the go-to-market field guide for founders looking to scale from $0 to $100 million in annual sales, which often coincides with building the sales team from 0 to 100 salespeople. The principles put forward in Built to Grow allow startup founders and CEOs to implement a repeatable and predictable approach to selling their product and building a generational company from day one.

A Handbook for High-Performance Sales Teams

Built to Grow

Proven blueprint to master the art of sponsorships and start signing million-dollar deals The Sponsorship Bible: The Proven Framework for Winning Marketing Partnerships Across Any Industry shatters the mystery surrounding lucrative partnerships with a revolutionary methodology that transforms sponsorship from haphazard logo-slapping into a precision-engineered revenue machine. Drawing on strategies implemented by thousands of real-world clients, this book reveals the exact framework that propels organizations from sending ignored proposals to closing substantial six- and seven-figure deals. Written by Chris Baylis, the undisputed authority in the sponsorship industry, this book is packed with word-for-word scripts, plug-and-play templates, and battlefield-tested frameworks that eliminate guesswork and replace it with a methodical system for partnership success. Readers will gain insights on: <ul> <li>The astonishing raw numbers behind sponsorships, the ultimate untapped goldmine in modern marketing-a $200+ billion industry exploding at 9% annually, where budgets outperform traditional advertising three-to-one</li> <li>The entire process of securing sponsorships, from initial audience identification to proposal creation, prospect outreach, discovery calls, negotiation strategies, and renewal tactics</li> <li>The psychology, language, and tactics that consistently drive seven-figure deals in today's most competitive markets</li> </ul> The Sponsorship Bible is required reading for professionals across every conceivable sector-festival organizers, museum directors, esports producers, nonprofit executives, podcast creators, university development officers, and beyond-seeking to unlock transformative revenue using proven techniques.

The Proven Framework for Winning Marketing Partnerships Across Any Industry

The Sponsorship Bible

Tom Copeland is the nation’s leading expert on the business of family child care. The Family Child Care 2025 Tax Companion is a comprehensive tool that will help tax preparers understand the unique rules that affect family child care businesses. Using this resource will increase your confidence in the tax professional who prepares your return, help you identify potential errors before your taxes are filed, and ensure that your tax preparer is claiming all allowable deductions. Once you fill out the worksheets in this book, give it to your tax professional to use as a guide as your tax forms are completed. This will help you ensure your business expenses are properly deducted.

Family Child Care 2026 Tax Companion

A comprehensive textbook to building and scaling ventures in the digital economy. Digital Entrepreneurship in Practice explains how digital entrepreneurship works in real organizational contexts and how new ventures can be developed, launched and sustained online. Written by Rebecca Fakoussa, this textbook is designed for undergraduate and postgraduate students studying business, management and entrepreneurship, with close relevance to courses in innovation, strategy and digital business. Structured into five parts, the book guides learners from opportunity identification and idea generation through launch, growth and long-term sustainability. It examines how digital ventures are financed, organized and scaled, with focused discussion of platform models, customer experience, culture, operations, data and intellectual property protection. Global real-world examples from the UK, US, Nigeria, Dubai and Kenya provide insight into entrepreneurial practice across different digital markets. This textbook includes: - Clear learning outcomes and key concepts in every chapter - Practical exercises, to-do lists and reflective activities - End-of-chapter tasks and challenges to test understanding - Digital models and frameworks for application in coursework and projects - Online resources including lecturer slides and a teaching manual Whether studying entrepreneurship or preparing to launch a digital venture, Digital Entrepreneurship in Practice equips students with the knowledge, frameworks and confidence to succeed in a rapidly evolving digital business landscape.

Principles and Strategies for Developing Online Businesses

Digital Entrepreneurship in Practice

This book helps sales professionals, support teams, process improvement experts, and internal consultants to reduce operational complexity to improve sales operations. In addition to proven process methodologies, it discusses how to integrate leading-edge technologies, such as Artificial Intelligence (AI), work task mining, digitalization, and data governance to reduce process complexity and friction.It is estimated that salespeople spend less than 50% of their time selling products or services. For some organizations, this percentage is as low as 30%. Non-selling time is spent on administrative activities and prospecting for new customers. Administrative activities include sales reporting, expediting orders for different reasons, handling customer inquiries and complaints, training, and working through many tools, processes, and teams needed to get information or work done. The goal of this book is to show ways to remove administrative work tasks from sellers to increase deal velocity, give back selling time, and reduce lead time from quote to cash.In parallel, the author discusses ways to automate these tasks using automation strategies, including AI for important work tasks, such as prospecting, lead management, creating quotes and proposals, preparing and managing customer meetings, and similar work. This book enhances customer, sales, support teams, and stakeholder satisfaction.

How to Use Artificial Intelligence and Digitalization Applications to Improve Processes

Sales Support Operations

Gina Calhoun

When most people think of a business book, two things come to mind:

1. "Cool, I'm going to learn something useful."
2. "Ugh... this is going to be boring as hell."

If you're like me, it's usually the second one.
I've spent my career in industries that were mostly male-dominated,
and I've met two types of people:
¿ The ones who treat business books like the Bible.
¿ The ones who'd rather scroll TikTok, watching skateboard
fails and golden retrievers doing laps in pools.

And honestly? I get it. Reading can feel like homework.
That's why this book exists.

This isn't your boring, jargon-filled, "must-take-notes" kind of business
book. This is for people who hate business books. People who think,
"If I wanted a lecture, I'd sit through a meeting that should've been an
email."

This book is a bathroom-read, short-attention-span-friendly, laugh-
out-loud guide to starting, running, and growing your business as an
owner, manager, or employee. It covers marketing, sales, money hacks,
reviews, and advice, all without putting you to sleep.
So, if you want a business book you might actually finish (and maybe
even learn something from), welcome. You've finally found it.

Business 101 While You're Doing Your 1's and 2's

Simple, low-risk experiments for long-term profit growth that you can test right now--from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit, Be a Sequoia, Not a Bonsai gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to: <ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can't match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul> Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development. They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. ". . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read--and, more importantly, put into practice every day." --Jasper Malcolmson, Head of Growth at Gusto and Robinhood

The Seven Growth Secrets of the World’s Most Successful Companies

Be a Sequoia, Not a Bonsai

From growing up in a South London council estate to selling his first business for many millions before he was 30, Timo Armoo didn't dream of success, he made it happen. Being extraordinary, he proves, really is possible no matter where you start. In What's Stopping You?, Timo shares the real secrets to overcoming fear, self-doubt, and negative thinking. Forget motivational fluff. This is a practical, step-by-step manual for getting yourself to finally do the things you've always wanted to do.

Qué Te Detiene?

A clear introduction to UK employment law for HR and business students. Introduction to Employment Law provides guidance to the principles of UK employment law and how they apply in the workplace. Written by Kathy Daniels, this textbook is designed for students studying the specialist employment law module on the CIPD Associate Diploma, as well as HR and business students who need a solid foundation in the subject. Assuming no prior knowledge of the UK legal system, the book explains all key areas of employment law, including employment contracts, discrimination, redundancy and the legal duties of employers and employees. This fully updated eighth edition reflects the latest case law and legal developments, including changes arising from the Employment Rights Act 2025, making it suitable for both CIPD Associate Diploma and Advanced Diploma students, alongside those on general business degrees. This textbook includes: - Clear explanations of core employment law concepts and terminology - Tasks, examples and explore further sections to support applied learning - Key learning points to reinforce understanding and revision - A dedicated study skills chapter to support academic success - Online resources including an instructor's manual with teaching guidance Whether preparing for a CIPD qualification or building essential legal knowledge for HR practice, Introduction to Employment Law equips students with the confidence and understanding to apply employment law effectively in academic and workplace contexts.

Fundamentals for HR and Business Students

Introduction to Employment Law

Design Less and Sell More

Autres titres sur ce thème