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Dieses E-Book wurde gemäß der W3C EPUB Accessibility Guidelines oder PDF UA Standards für eine barrierefreie Zugänglichkeit geprüft. Es genügt den grundsätzlichen Anforderungen an Barrierefreiheit zu

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Lars Brede

Der Businessplan-Kompass

Von der Vision zum Unternehmen

There is a leadership skill no one taught you--yet it determines the quality of every decision you make.Leaders are trained to have answers, drive alignment, and persuade others to move forward. But in today's environment, those scripts are persistently working against them. The more leaders push their message, the less progress they actually make. The result: missed signals, shallow alignment, and decisions made without the full picture.The leaders who outperform are not the most persuasive. Instead, they are the ones who know how to discover what others don't yet know how to say.In Winning Without Persuading, Esther Choy--founder of the Leadership Story Lab--offers a radically different approach to leadership: one built on curiosity, story discovery, and the ability to uncover the hidden information that drives better decisions, stronger trust, and lasting change.The real leadership power lies in learning how to find the stories that change everything.Through her T² principle--Transaction × Transformation--Choy shows how every interaction can achieve immediate outcomes while also reshaping how people think, contribute, and lead.You'll learn how to: <ul><li>Make better decisions by uncovering what your team isn't saying--before it's too late</li><li>Use curiosity to access insights, risks, and opportunities that persuasion alone will not reveal</li><li>Create interpersonal connections that enable people to feel seen, speak up, and stay--strengthening engagement, retention, and team performance</li><li>Ask the questions that surface original, high-value thinking--not rehashed answers</li><li>Lead with clarity, human insight, and authentic voice in an age where AI can generate answers--but not understanding</li></ul> In a world where everyone is talking, the leaders who stand out are the ones who know how to see, hear, and uncover what others miss.

A New Framework for Leading with Curiosity and Story Discovery

Winning Without Persuading

A shocking 90% of start-ups fail. Many of these failures are preventable, but you need to understand the causes and how to avoid them - both as an entrepreneur and an investor. From technology to the market, from leadership to money, there are numerous reasons why your start-up will fail. Bernie Bulkin - who has been at both sides of the investment table - guides you through the six major reasons why start-ups fail, and how to avoid them. Instead of accepting failure as inevitable, this book breaks down the main reasons why start-ups fail and how to turn them on their head. Whether you're a founder or an investor, if you're going to put in the time, money, and effort to ensure a company succeeds, you should go in with your eyes open. Bernie's common-sense approach offers the experience of a venture capitalist who has been there and done that. Leadership at all levels makes a difference. Using real-life examples, and applying behavioural economics to venture decision-making, Why Start-Ups Fail spotlights what founders most often lack, and shares the who, how, and why of making a start-up succeed and avoiding the traps blocking your path to commercial success.

Avoiding the traps on the path to commercial success

Why Start-Ups Fail

Based on 20 years of sales experience, Built to Grow is the go-to-market field guide for startup founders. 
 
Startup founders often wish for a playbook for building and scaling a sales function. All too often, it’s an experimental, improvisational process, in which any wrong move can lead to wasted time and capital. But in her 20 years building and scaling go-to-market teams, Stephanie Friedman has identified a set of steps that any B2B founder can take to build a successful sales organization.&nbsp; 

This book is that playbook—a structured and repeatable methodology for building a high-performing sales function from a company’s earliest days.
 
In Built to Grow, Friedman lays out a systematic framework for building and managing a sales organization, from defining the repeatable sales motion and creating a sales playbook to hiring the right salespeople and managing the revenue engine. The book is divided into three phases of startup growth—Experiment, Build, and Scale—and offers actionable insights and tactics drawn from Friedman’s two decades of experience working with successful startups, both as an operator and as a board director and adviser to founders and CEOs. 

Built to Grow is the go-to-market field guide for founders looking to scale from $0 to $100 million in annual sales, which often coincides with building the sales team from 0 to 100 salespeople. The principles put forward in Built to Grow allow startup founders and CEOs to implement a repeatable and predictable approach to selling their product and building a generational company from day one.

A Handbook for High-Performance Sales Teams

Built to Grow

Trillion Game

A charming sweet talker and a timid computer programmer team up with hopes of making a trillion dollars and getting everything they've ever wanted in this world! Self-proclaimed “world’s greediest man” Haru and timid computer whiz Gaku set out to make a trillion dollars. They start the company Trillion Game to accomplish this task and hope to iron out the details as they go. With charm, technical skills, and no business plan, can these unlikely friends reach their lofty goal? Haru and Gaku have Trillion Game Inc. on the verge of becoming a publicly traded company. At a presentation to investors, Haru unleashes a storm of wild claims! What is his harebrained scheme to drive up their stock price?

Trillion Game, Vol. 9: Volume 9

How to Start Your Own Lawn Mowing Company, With a Small Investment

Lawn Mowing for a Living

Turn raw data into real traction—and real revenue.
This hands-on guide is built for the realities of startup life—where time is short, resources are limited, and every decision counts. Whether you're just getting started or scaling fast, this book is your essential toolkit for building a data-driven startup ready for growth and innovation—and for turning insight into impact, and data into dollars.
Drawing from years of experience as the first data hire at multiple high-growth startups across the US and Europe, author Piotr Sidoruk shares practical insights into building data systems that are both affordable and scalable, agile and reliable. You’ll explore how to create a strong data foundation free from the rigidity of traditional corporate models, and how to use analytics and AI to inform product development, customer insights, and investor communication—ultimately turning data into measurable business outcomes and revenue growth.
What sets this book apart is its unified approach. Instead of siloing data engineering, analytics, and machine learning, it brings them together into one actionable playbook tailored for startup environments. With real-world examples from companies such as Spotify, Airbnb, and Stripe, you’ll see how data can become a strategic asset from day one. From your first data hire to your next funding round, this book is your manual for building a startup where data drives every decision.
What You Will Learn
<ul>
<li>Develop a data-driven strategy aligned with startup goals, using rapid, iterative methods to support fast growth</li>
<li>Set up and manage data warehouses, build pipelines, and integrate diverse data sources seamlessly</li>
<li>Design and scale flexible, cost-effective data infrastructure tailored to startup constraints</li>
<li>Use data to drive decision making that directly impacts customer retention and revenue</li>
<li>Build dashboards and reports in BI tools to track the metrics that matter most for customer engagement, retention, and growth</li>
<li>Master data storytelling to influence stakeholders and secure investor funding</li>
<li>Demystify and apply advanced techniques in AI and machine learning to enhance innovation and competitiveness</li>
<li>Calculate and monitor essential startup metrics, such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), retention, and growth KPIs</li>
<li>Combine quantitative data with qualitative insights to deeply understand user behavior and optimize product experience</li>
</ul>
&nbsp;

Getting started with Data Analytics and AI in Startups

From Data to Dollars

A timely, practical guide to AI—its strengths, weaknesses, and real-world applications—for business professionals and policymakers. Artificial intelligence, or AI, can recognize a pattern from any set of data it is given, which is what makes it such an extraordinarily powerful tool. But because not all patterns are authentic or reliable, AI's pattern-finding superpower can lead to spurious patterns—and to disastrous results for business and government entities that rely on them. Hence the conundrum at the heart of AI: its greatest strength can also be its greatest weakness. Targeting the businessperson who needs to know how to use AI profitably and responsibly, Caleb Briggs and Rex Briggs offer in this book a foundational understanding of AI that is easy to grasp yet thorough enough to be used effectively.

Harnessing the Power of AI for Your Organization—Profitably and Safely

The AI Conundrum

Business Playbooks

Wie du an Risikokapital kommst und wann du es lieber sein lässt

Fatal Capital

From Attorney Ryan, the most well-known labor lawyer in America, the complete guide to workers’ rights that your boss doesn’t want you to read Life for working people is getting harder and more expensive. While employers clamp down with return-to-office mandates, productivity trackers, and layoffs, employees are struggling to keep up with daily expenses. Meanwhile, workers are expected to make huge sacrifices "for the good of the company." But what do they get in return? A surprise meeting with HR followed by a swift and unceremonious termination. For too long, we’ve accepted the status quo. But you deserve better. In Get It in Writing, Attorney Ryan Stygar, a former firefighter who became a workers' rights attorney, teaches you everything you need to know about how to get what you’re owed at work. Each chapter is filled with practical, easy-to-understand advice. In plain English, he breaks down the answers to all your biggest questions around labor law, including: <ul><li>“Does At Will employment really mean I have no rights?”</li><li>“What do I do if my boss is bullying me?”</li><li>“What if I’m too injured to keep working?”</li><li>“Am I getting paid correctly?”</li><li>“What if I report my creepy manager and no one believes me?” </li></ul> Most people are, understandably, afraid to deal with employment problems because their whole livelihood is at stake. But we can’t let bad bosses use fear to control us. Armed with Get It in Writing, you will have the tools to claim your basic rights: fair pay, fair treatment, and the time and accommodations you need when life goes off script. With Attorney Ryan's expertise, millions of working people are winning back what is rightfully theirs. It’s time for you to join them.

The Ultimate Guide to Your Rights at Work

Get It In Writing

A strategic blueprint for elite and rising entrepreneurs to achieve 100x growth, build legacy, and engineer 25 years of exponential success. This bold and visionary guide delivers a 25-year strategic roadmap for elite and rising entrepreneurs to achieve exponential success, freedom, and legacy. Grounded in real-time research and 40+ years of coaching industry-defining leaders, Building Your Greater Future 2026 introduces the 10 Greater Measurements Framework(TM) and Entrepreneurial Dashboard(TM)-practical tools that help entrepreneurs not just set goals but multiply their market impact 100x and beyond. This isn't theory-it's a field-tested system designed to turn today's achievements into compounding growth engines. Whether you're an ultra-high-net-worth entrepreneur or a high performer on the rise, this book empowers you to measure what truly matters, build an empire of value, and architect a legacy that lasts. With proprietary insights from Strategic Coach® and CEG Insights, this is more than a book-it's your personalized blueprint for becoming a market maker and redefining what's possible over the next quarter century.

Your 100x Blueprint for Exponential Growth, Freedom, and Legacy

The Greater Game

INSTANT NEW YORK TIMES BESTSELLER “In order to be successful in life, you don’t need to be special. You just need to be what most people aren’t. Consistent, dependable, and willing to work for it!” — Tom Brady “A reminder that hard work, discipline, and heart always win.” —Mark Wahlberg In his leadership manifesto, hospitality icon David Grutman shares the importance of building relationships to drive success, with practical tips to level up your business—and your life. David Grutman knows everyone, and everyone—or rather, anyone who’s anyone—knows him. From a humble start as a 21-year-old bartender at a restaurant in the Aventura Mall to today, partnering with the owner of that same restaurant almost two decades later on a globally recognized nightlife brand, LIV, Grutman is credited with single-handedly transforming the global nightlife and hospitality scene. His collective business properties across Miami, Dallas, and Las Vegas include a Japanese-inspired steakhouse in partnership with Bad Bunny, Gekkō, Komodo, and some of the highest-grossing-per-square-foot restaurants in the country. Groot Hospitality is a household name and David prides himself on not only creating incredible venues, but once in a lifetime experiences that people are willing to travel from all over the world to enjoy. David has taken hospitality to a whole new level, and now, he is breaking down exactly how he got to where he is today. The key to his success has not changed from his first opening to his most recent multimillion-dollar venture: It’s his relationships. In Take It Personal, David shares his core values and guiding principles on building relationships, and businesses, that last, including: • Create an ecosystem. • The details are everything in every business. • Play the long game. • Connecting people is real wealth. Entertaining, practical, and chock-full of behind-the-scenes stories from David’s career, Take It Personal is the perfect guide to accelerating your career and unlocking your full potential.

How to Succeed by Building Relationships and Playing the Long Game

Take It Personal

An unconventional, hands-on guide to turning ideas into products that matter—and that people love—from the legendary Silicon Valley pioneer, founder of Zynga, and creator of Stanford Graduate School of Business’s product management course.Mark Pincus has been at the forefront of each iteration of the internet. He built the original app company ahead of the mobile app economy&nbsp;and sold virtual goods to the masses long before in-app purchase generated $85 billion on smartphones. As the founder of Zynga, he brought us FarmVille, CityVille, and Words with Friends, launching eight hit games and reaching more than a billion users in four years.&nbsp;&nbsp;&nbsp;&nbsp;Pincus has turned hit-making into a repeatable system, birthing one of his favorite guiding principles that “all new fails”. Life at the Speed of Play is his framework for moving faster and massively increasing your odds of success. His insights and advice are essential in the new world of AI, where&nbsp;speed of testing and learning defines winners.Bursting with wit, wisdom, and a core belief in tech’s endless capacity, each chapter of Life at the Speed of Play contains actionable takeaways based on Pincus’s unorthodox “Mark-isms” including “hire people with broken resumes,” “protect investors from themselves,” and, paradoxically, to “f*** scale” in favor of quality over quantity.What They Don’t Teach You at Harvard Business School for the twenty-first century, here is the essential “bible” for entrepreneurs, product managers, innovators, and anyone who has an idea—digital or analog—that they dream of turning into a reality.

Launch Products People Love!

Life at the Speed of Play

Der Businessplan-Kompass

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