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Lars Brede

Der Businessplan-Kompass

Von der Vision zum Unternehmen

Von der Idee zum durchschlagenden Kundenerfolg 
Ob neue Technologien, Sneaker oder das Nachbarschaftscafé - oft scheitern großartige Ideen trotz erheblicher Investitionen an fehlendem Feinschliff oder mangelnder Kundenresonanz. Doch mit den richtigen Methoden kann aus jeder Idee ein Markterfolg werden. 
In zehn prägnanten Kapiteln erklären die Autoren des Bestsellers Sprint , Jake Knapp und John Zeratsky, wie man die Grundsteine für Produkterfolg legt: von der Identifikation des richtigen Kundenproblems über die Differenzierung der Konkurrenz bis hin zur Entwicklung eines Ansatzes, der in kleinen Feedbackschleifen getestet wird. Click bietet einen klaren Schritt-für-Schritt-Plan, um allein oder im Team in kürzester Zeit Produkte und Dienstleistungen zu erschaffen oder Projekte zu starten, die die Menschen lieben.

Von der Idee zum durchschlagenden Kundenerfolg
 
 Ob neue Technologien, Sneaker oder das Nachbarschaftscafé – oft scheitern großartige Ideen trotz erheblicher Investitionen an fehlendem Feinschliff oder mangelnder Kundenresonanz. Doch mit den richtigen Methoden kann aus jeder Idee ein Markterfolg werden.
 
 In zehn prägnanten Kapiteln erklären die Autoren des Bestsellers Sprint , Jake Knapp und John Zeratsky, wie man die Grundsteine für Produkterfolg legt: von der Identifikation des richtigen Kundenproblems über die Differenzierung der Konkurrenz bis hin zur Entwicklung eines Ansatzes, der in kleinen Feedbackschleifen getestet wird. Click bietet einen klaren Schritt-für-Schritt-Plan, um allein oder im Team in kürzester Zeit Produkte und Dienstleistungen zu erschaffen oder Projekte zu starten, die die Menschen lieben.

Wie man erschafft, was andere lieben

Click – Das bewährte System der erfolgreichsten Start-ups der Welt

"THINK BIG, GROW SMART" von Timo Abid und Christoph Maier ist ein unverzichtbarer Leitfaden für Unternehmer, die strategisches und nachhaltiges Wachstum anstreben. Mit über 40 Jahren Erfahrung im Unternehmertum und Beteiligungen an über 30 Unternehmen teilen die Autoren ihre fundierte Expertise und wertvolle Einblicke. Ihr Ansatz: Man muss das Rad nicht neu erfinden, um erfolgreich zu sein. Das Buch beleuchtet die zentralen Bereiche wie "Ich als Unternehmer", Wachstum, Marketing, Vertrieb, Mitarbeiter &amp; Organisation, Finanzen &amp; Recht sowie Investoren &amp; Exit.Schonungslos ehrlich berichten Timo Abid und Christoph Maier mit erfrischender Offenheit von ihren größten Fehlern und den wertvollen Lektionen, die sie daraus gezogen haben. Sie teilen offen, was sie sich gewünscht hätten, schon viel früher gewusst zu haben, und bieten Erkenntnisse, die sich nicht einfach im Internet googeln lassen.Jedes Kapitel liefert konkrete, umsetzbare Maßnahmen und persönliche Empfehlungen, ergänzt durch authentische Einblicke anderer erfolgreicher Unternehmer und Marktexperten.Warum Du das Buch kaufen solltest:Du lernst ...<ul><li>wie Dein Unternehmen nachhaltig wachsen und skalieren kann.</li><li>welches Mindset die Autoren nach ihrer jahrelangen erfolgreichen Laufbahn zu den unterschiedlichen Unternehmensbereichen haben.</li><li>welche großen Fehler sie machten und was sie daraus lernten.</li><li>welche besten Maßnahmen sich als besonders erfolgreich zeigten.</li><li>welche Ratschläge sich nicht googeln lassen, Du in diesem Buch jedoch erfahren kannst.</li><li>auch anhand Beispiele anderer großen Unternehmer, dass Du das Rad nicht neu erfinden musst.</li><li>welche konkreten Schritte Du in naher Zukunft mit Deinem Unternehmen gehen könntest.</li><li>praktische Tipps, die Du vielleicht gleich morgen in Deinem Unternehmen umsetzen möchtest.</li>
 </ul>

So wächst und skaliert Dein Unternehmen nachhaltig. Unternehmertum, Skalierung, Wachstum. Eine Anleitung für deinen Erfolg im Business

Think Big, Grow Smart

'Wie Zuversicht im Osten geht, zeigt dieses Buch.' Gesine Grande, Präsidentin der Brandenburgischen Technischen Universität Cottbus-SenftenbergDie Zukunft - weit weg oder zum Greifen nah? 99 Lausitzerinnen und Lausitzer erzählen anhand selbst gewählter Objekte über ihre Zukunft. Mal persönlich, mal technisch, meist sehr konkret. Es entsteht ein Panorama aus zuversichtlichen Perspektiven, das die Menschen in der Lausitz selbst gestalten. Ein Stück Asphalt von der Start- und Landebahn eines ehemaligen Militärflugplatzes, ein Kachelofen, der Autoaufkleber der Kampagne 'Die Lausitz. Krasse Gegend', ein Fußball mit Unterschriften des FC Energie Cottbus, eine sich selbst zersetzende Plastikfolie oder eine elektronische Nase - das sind einige der 99 Objekte, die in diesem Buch vorgestellt werden.&nbsp; 
Mit 99 Fotografien von Absolvent:innen und Student:innen der Ostkreuzschule für FotografieIn Kooperation mit dem Förderverein der Brandenburgischen Technischen Universität Cottbus-Senftenberg

»Wie Zuversicht im Osten geht, zeigt dieses Buch.«
 Gesine Grande, Präsidentin der Brandenburgischen Technischen Universität Cottbus-Senftenberg
 
 Die Zukunft – weit weg oder zum Greifen nah? 99 Lausitzerinnen und Lausitzer erzählen anhand selbst gewählter Objekte über ihre Zukunft. Mal persönlich, mal technisch, meist sehr konkret. Es entsteht ein Panorama aus zuversichtlichen Perspektiven, das die Menschen in der Lausitz selbst gestalten. Ein Stück Asphalt von der Start- und Landebahn eines ehemaligen Militärflugplatzes, ein Kachelofen, der Autoaufkleber der Kampagne »Die Lausitz. Krasse Gegend«, ein Fußball mit Unterschriften des FC Energie Cottbus, eine sich selbst zersetzende Plastikfolie oder eine elektronische Nase – das sind einige der 99 Objekte, die in diesem Buch vorgestellt werden.&nbsp;
 
 Mit 99 Fotografien von Absolvent:innen und Student:innen der Ostkreuzschule für Fotografie
 In Kooperation mit dem Förderverein der Brandenburgischen Technischen Universität Cottbus-Senftenberg

99 Zukunftsobjekte aus der Lausitz

A shocking 90% of start-ups fail. Many of these failures are preventable, but you need to understand the causes and how to avoid them - both as an entrepreneur and an investor. From technology to the market, from leadership to money, there are numerous reasons why your start-up will fail. Bernie Bulkin - who has been at both sides of the investment table - guides you through the six major reasons why start-ups fail, and how to avoid them. Instead of accepting failure as inevitable, this book breaks down the main reasons why start-ups fail and how to turn them on their head. Whether you're a founder or an investor, if you're going to put in the time, money, and effort to ensure a company succeeds, you should go in with your eyes open. Bernie's common-sense approach offers the experience of a venture capitalist who has been there and done that. Leadership at all levels makes a difference. Using real-life examples, and applying behavioural economics to venture decision-making, Why Start-Ups Fail spotlights what founders most often lack, and shares the who, how, and why of making a start-up succeed and avoiding the traps blocking your path to commercial success.

Avoiding the traps on the path to commercial success

Why Start-Ups Fail

The Salt Test is a definitive guide for entrepreneurs and product managers looking to transform their groundbreaking ideas into successful, large-scale ventures. 

This book provides a practical, step-by-step roadmap for navigating the complex journey from concept to market.

In The Salt Test, Maunder presents a comprehensive approach to product development, offering crucial insights on identifying and targeting the right users, solving real-world problems, and analyzing your competition, including the often-overlooked players. 

Gain a clear understanding of how to cost-effectively test your solution before committing to full-scale production, and learn to collaborate effectively with engineers to bring your vision to life.

The book also covers key strategies for pricing your product and executing a successful go-to-market plan. With a focus on avoiding common mistakes and leveraging practical examples of both successful and failed products, Maunder provides a grounded perspective on achieving rapid mass adoption and profitability.

Ideal for those eager to accelerate their product journey, The Salt Test is your essential guide to turning innovative ideas into thriving realities and scaling them to success.

Transform your ideas into market successes now.

How to Take an Innovative Product from Idea to Scale

The Salt Test

It's Not too Late to Build Toward a Better Future!Rick Caruso has earned a reputation for being a problem solver--somebody who's not afraid of facing big challenges. From his appointment to Water Commissioner and later Police Commissioner in Los Angeles to his bold real estate ventures, Caruso made the decisions he felt were right, even in the face of staunch adversity. In Its Not Too Late, Caruso shares the lessons he learned from his experiences while offering us all a path forward to a better future. At a time when more importance is placed on choosing sides than actually getting things done (let alone done right), Caruso offers refreshing perspective and will teach you how to let go of false divisions, and instead to embrace the search for actual answers and solutions.Togetherness, brotherhood, sisterhood, faith in each other, respect for each other, the ideals preached in almost every faith on Earth are the way forward, no matter how difficult the climb in front of us may seem. And ultimately, the only way we will get back on that path is for each of us to step up, with integrity, in whatever small way we can: for our kids, for our communities, for our country, and for each other.

It’s Not too Late to Build Toward a Better Future!

The Power of Finding Steadfast Solutions

It's Not Too Late

A timely, practical guide to AI—its strengths, weaknesses, and real-world applications—for business professionals and policymakers. Artificial intelligence, or AI, can recognize a pattern from any set of data it is given, which is what makes it such an extraordinarily powerful tool. But because not all patterns are authentic or reliable, AI's pattern-finding superpower can lead to spurious patterns—and to disastrous results for business and government entities that rely on them. Hence the conundrum at the heart of AI: its greatest strength can also be its greatest weakness. Targeting the businessperson who needs to know how to use AI profitably and responsibly, Caleb Briggs and Rex Briggs offer in this book a foundational understanding of AI that is easy to grasp yet thorough enough to be used effectively.

A timely, practical guide to AI its strengths, weaknesses, and real-world applications for business professionals and policymakers.

Harnessing the Power of AI for Your Organization—Profitably and Safely

The AI Conundrum

A sweeping new history of the changing meaning of work in the United States, from Horatio Alger to Instagram influencers. How Americans think about work changed profoundly over the course of the twentieth century. Thrift and persistence came to seem old-fashioned. Successful workers were increasingly expected to show initiative and enthusiasm for change-not just to do their jobs reliably but to create new opportunities for themselves and for others. Our culture of work today is more demanding than ever, even though workers haven't seen commensurate rewards. Make Your Own Job explains how this entrepreneurial work ethic took hold, from its origins in late nineteenth-century success literature to the gig economy of today, sweeping in strange bedfellows: Marcus Garvey and Henry Ford, Avon ladies and New Age hippies. Business schools and consultants exhorted managers to cultivate the entrepreneurial spirit in their subordinates, while an industry of self-help authors synthesized new ideas from psychology into a vision of work as "self-realization." Policy experts embraced the new ethic as a remedy for urban and Third World poverty. Every social group and political tendency, it seems, has had its own exemplary entrepreneurs. Historian Erik Baker argues that the entrepreneurial work ethic has given meaning to work in a world where employment is ever more precarious--and in doing so, has helped legitimize a society of mounting economic insecurity and inequality. From the advent of corporate capitalism in the Gilded Age to the economic stagnation of recent decades, Americans have become accustomed to the reality that today's job may be gone tomorrow. Where work is hard to find and older nostrums about diligent effort fall flat, the advice to "make your own job" keeps hope alive.

Make Your Own Job charts the transformation of the American work ethic in the twentieth century. It is no longer enough to be reliable; now, workers must lead with creative vision. Erik Baker argues that the entrepreneurial ethic has been a Band-Aid for a society in which ever-mounting precarity discredits the old ethics of effort and persistence.

How the Entrepreneurial Work Ethic Exhausted America

Make Your Own Job

Der Wunsch nach Selbstständigkeit ist weit verbreitet. Der Weg dorthin ist oft unklar, risikobehaftet und von Fehlannahmen geprägt. Dieses Buch richtet sich an Angestellte mit unternehmerischem Anspruch, die ihre berufliche Zukunft eigenständig gestalten wollen, ohne finanzielle oder persönliche Stabilität leichtfertig aufs Spiel zu setzen. Selbstständig mit System zeigt nachvollziehbar, strukturiert und praxisnah, wie der Einstieg in die Selbstständigkeit kontrolliert und planbar gelingt. Im Mittelpunkt stehen bewährte Modelle wie die nebenberufliche Gründung, Franchising und die Übernahme bestehender Kleingewerbe. Statt Idealbildern vermittelt das Buch realistische Entscheidungsgrundlagen, klare Abwägungen von Chancen und Risiken sowie konkrete Vorgehensweisen. Der Leser erhält Orientierung bei der Wahl des passenden Einstiegsmodells, Einblick in rechtliche und finanzielle Rahmenbedingungen und ein Verständnis für die persönlichen Voraussetzungen unternehmerischen Handelns. Ziel ist kein schneller Ausstieg aus dem Angestelltenverhältnis, sondern der Aufbau tragfähiger Strukturen, die langfristige Selbstständigkeit ermöglichen. Dieses Buch ist ein Arbeitsinstrument für alle, die Unternehmertum nicht als Wagnis, sondern als gestaltbaren Prozess verstehen.

Bewährte Einstiegsmodelle für Angestellte mit unternehmerischem Anspruch

Selbstständig mit System

Discover eight dynamic principles to help innovation flourish from within.
 
The shelf life of well-established companies keeps shrinking as new entrants replace old ones in rapid succession. Even brands that seemed invincible only a few years ago are in danger of being disrupted by fast-moving startups. In this unprecedented environment, how can any business stay ahead of the market?
 
Companies can no longer assume innovation will "just happen"--it must be seeded, grown, and successfully harvested. They must disrupt themselves.
 
In Disrupt-It-Yourself, bestselling author and innovation expert Simone Ahuja guides readers through the DIY (Disrupt-It-Yourself) system that will sustain innovation and retain DIYers, the employees--or intrapreneurs--most committed to solving the problems of the future, even if it means moving far beyond "business as usual."
 
Based on her experience working with Fortune 500 companies and extensive research, Ahuja identifies the intrapreneurial archetype and presents eight new principles to foster a DIY mindset and action plan. In a clear, concise style with expert advice and real-world examples, this bookprovides a new lens to help companies become faster and more fluid, 
offers easy options to tailor the system to each company's unique circumstances, and
presents strategic lessons--from Keep It Frugal to Make It Permission-less--that open up the full spectrum of innovation and make it sustainable.


Using the DIY approach, organizations can build their ability to innovate and create an approach for growth that harnesses the creativity and knowledge of employees at every level.

Eight Ways to Hack a Better Business---Before the Competition Does

Disrupt-It-Yourself

**L.A. Times Book Prize Finalist** **A November LibraryReads Pick** Longtime NBC News reporter Char Adams writes a deeply compelling and rigorously reported history of Black political movements told through the lens of Black-owned bookstores, which have been centers for organizing from abolition to the Civil Rights Movement to Black Lives Matter. In Black-Owned, Char Adams celebrates the living history of Black bookstores. Packed with stories of activism, espionage, violence, community, and perseverance, Black-Owned starts with the first Black-owned bookstore, which an abolitionist opened in New York in 1834, and after the bookshop’s violent demise, Black book-lovers carried on its cause. In the twentieth century, civil rights and Black Power activists started a Black bookstore boom nationwide. Malcolm X gave speeches in front of the National Memorial African Book Store in Harlem—a place dubbed “Speakers’ Corner”—and later, Black bookstores became targets of FBI agents, police, and racist vigilantes. Still, stores continued to fuel Black political movements. Amid these struggles, bookshops were also places of celebration: Eartha Kitt and Langston Hughes held autograph parties at their local Black-owned bookstores. Maya Angelou became the face of National Black Bookstore Week. And today a new generation of Black activists is joining the radical bookstore tradition, with rapper Noname opening her Radical Hood Library in Los Angeles and several stores making national headlines when they were overwhelmed with demand in the Black Lives Matter era. As Adams makes clear, in an time of increasing repression, Black bookstores are needed now more than ever. Full of vibrant characters and written with cinematic flair, Black-Owned is an enlightening story of community, resistance, and joy.

**L.A. Times Book Prize Finalist** **A November LibraryReads Pick** Longtime NBC News reporter Char Adams writes a deeply compelling and rigorously reported history of Black political movements told through the lens of Black-owned bookstores, which have been centers for organizing from abolition to the Civil Rights Movement to Black Lives Matter. In Black-Owned, Char Adams celebrates the living history of Black bookstores. Packed with stories of activism, espionage, violence, community, and perseverance, Black-Owned starts with the first Black-owned bookstore, which an abolitionist opened in New York in 1834, and after the bookshop’s violent demise, Black book-lovers carried on its cause. In the twentieth century, civil rights and Black Power activists started a Black bookstore boom nationwide. Malcolm X gave speeches in front of the National Memorial African Book Store in Harlem—a place dubbed “Speakers’ Corner”—and later, Black bookstores became targets of FBI agents, police, and racist vigilantes. Still, stores continued to fuel Black political movements. Amid these struggles, bookshops were also places of celebration: Eartha Kitt and Langston Hughes held autograph parties at their local Black-owned bookstores. Maya Angelou became the face of National Black Bookstore Week. And today a new generation of Black activists is joining the radical bookstore tradition, with rapper Noname opening her Radical Hood Library in Los Angeles and several stores making national headlines when they were overwhelmed with demand in the Black Lives Matter era. As Adams makes clear, in an time of increasing repression, Black bookstores are needed now more than ever. Full of vibrant characters and written with cinematic flair, Black-Owned is an enlightening story of community, resistance, and joy.

The Revolutionary Life of the Black Bookstore

Black-Owned

The inventor behind the Leatherman multi-tool and founder of the beloved company presents his inspiring personal story as a practical how-to guide for entrepreneurs, artists, and creatives of all kinds who want to pursue their own big ideas. On a budget trip to Europe in 1975, Tim Leatherman started making a list of ideas for what to do with the rest of his life. After months of fixing the plumbing in cheap hotels and toiling on his temperamental Fiat, Tim added to his list of ideas: “add pliers to pocket knife.” Little did he know he would spend the following four decades building an iconic American company that would go on to manufacture more than 90 million multi-tools in its Portland, Oregon, factory. His latest multi-tool is a book. In The Leatherman Book, Tim uses the pieces of his story as tools to help dreamers, entrepreneurs and creatives of all kinds build their own big ideas. Each chapter shares valuable insight into how Tim built his invention and his company—and the lessons he’s learned doing it—including: • You don’t have to be “qualified” to pursue your big idea • If you’re serious about your principles, they become your competitive advantage • Your most important tool is a willingness to figure things out as you go along Weaving storytelling, advice, and never-before-seen photos, this is a visionary and intimate look at a true American icon, meant to inspire and enable dreamers to bring their ideas to life.

The inventor behind the Leatherman multi-tool and founder of the beloved company presents his inspiring personal story as a practical how-to guide for entrepreneurs, artists, and creatives of all kinds who want to pursue their own big ideas. On a budget trip to Europe in 1975, Tim Leatherman started making a list of ideas for what to do with the rest of his life. After months of fixing the plumbing in cheap hotels and toiling on his temperamental Fiat, Tim added to his list: “add pliers to pocket knife.” Little did he know he would spend the following four decades building an iconic American company that would go on to manufacture more than 90 million multi-tools in its Portland, Oregon, factory. His latest multi-tool is a book. In The Leatherman Book, Tim uses the pieces of his story as tools to help dreamers, entrepreneurs and creatives of all kinds build their own big ideas. Insights, advice and lessons learned include: • You don’t have to be "qualified" to pursue your big idea • If you’re serious about your principles, they become your competitive advantage • Your most important tool is a willingness to figure things out as you go along Weaving storytelling, advice, and never-before-seen photos, this is a visionary and intimate look at a true American icon, sure to inspire dreamers and enable them to bring their ideas to life.

Stories, Lessons, and Advice from the Inventor of America's Original Multi-Tool

The Leatherman Book

Der Businessplan-Kompass

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