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Dieses E-Book wurde gemäß der W3C EPUB Accessibility Guidelines oder PDF UA Standards für eine barrierefreie Zugänglichkeit geprüft. Es genügt den grundsätzlichen Anforderungen an Barrierefreiheit zu

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Das Erscheinungsbild aller Textinhalte kann angepasst werden

Lars Brede

Der Businessplan-Kompass

Von der Vision zum Unternehmen

Führungskräfte sollen Ergebnisse erzielen, Orientierung geben und Menschen mitnehmen - oft unter hohem Druck. Doch viele haben nie gelernt, worauf es bei Führung wirklich ankommt.

Mirko Caspar zeigt, wie äußere Wirksamkeit und innere Klarheit zusammenkommen. Er beschreibt die drei Kernaufgaben wirksamer Führung: Klarheit schaffen, Energie generieren und Erfolg managen - und verbindet sie mit den fünf inneren Grundlagen guter Selbstführung.

So entsteht ein moderner, ganzheitlicher Führungsansatz, der westliche Ergebnisorientierung mit von östlichen Weisheitslehren inspirierten Einsichten verbindet - mit klaren Strukturen, validierten Instrumenten und Beispielen aus der unternehmerischen Praxis.

Klarheit schaffen, Energie erzeugen, Erfolg managen

Führen – Innere Ausrichtung und äußere Wirkung

Nach einem erfolgreichen Markteinstieg eines Geschäftsmodell gilt es, diesen Erfolg zu bewältigen und in ein gesundes Wachstum zu überführen. Diese Phase sorgt häufig für einschneidende Veränderungen des Unternehmens. Dieses Buch ist die ultimative Anleitung zum gesunden Wachsen. Es zeigt auf, wo es als nächstes 'wehtun' wird und dass diese Schmerzen zur Entwicklung vieler Unternehmen dazugehören. Es zeigt aber auch, welche Stellschrauben die Schmerzen lindern oder erst gar nicht entstehen lassen.

Nach einem erfolgreichen Markteinstieg eines Geschäftsmodell gilt es, diesen Erfolg zu bewältigen und in ein gesundes Wachstum zu überführen. Diese Phase sorgt häufig für einschneidende Veränderungen des Unternehmens. Dieses Buch ist die ultimative Anleitung zum gesunden Wachsen. Es zeigt auf, wo es als nächstes »wehtun« wird und dass diese Schmerzen zur Entwicklung vieler Unternehmen dazugehören. Es zeigt aber auch, welche Stellschrauben die Schmerzen lindern oder erst gar nicht entstehen lassen.

Wie Unternehmen wachsen, ohne daran zu zerbrechen

Growth Pain

Wie Privatiers klug in Start-ups investieren

Business Angels

A USA Today Bestseller From a former President of Tesla comes The Algorithm—the first book written by any of Elon Musk’s direct reports—a transformative guide for leaders, entrepreneurs, and innovators who want to emulate the paradigm-shattering approach Musk used to launch Tesla and SpaceX to meteoric success. Jon McNeill had already founded and sold six startups when Sheryl Sandberg introduced him to Elon Musk, who was looking for help at Tesla. McNeill was steeped in the lean principles that had made Toyota a global powerhouse—principles focused on achieving efficiency and optimization by incrementally improving existing systems and processes. What he learned from Elon at Tesla was its antithesis, an approach that required radical rethinking to explode the status quo, attack complexity, and set seemingly unrealistic goals. Elon called this five-step framework “The Algorithm.”&nbsp; <ol><li>&nbsp;<ul><li>Question every requirement.</li></ul><ul><li>Delete every possible step in the process.&nbsp;</li></ul><ul><li>Simplify and optimize.&nbsp;</li></ul><ul><li>Accelerate cycle time.&nbsp;</li></ul><ul><li>Automate.&nbsp;</li></ul></li></ol>In this book, McNeill details this tremendously powerful set of tools, which brought Tesla from a production crisis that threatened to derail it to a period of hypergrowth. During his tenure, revenue boomed from $2B to $20B in just 30 months. Since his departure from Tesla, McNeill has used The Algorithm in every enterprise he has worked with to supercharge speed, efficiency, innovation, and growth. Featuring case studies from Tesla and SpaceX, as well as from Lululemon, GM, and companies of various sizes across industries, he reveals how any business can do the same and achieve the unimaginable.

The Hypergrowth Formula That Transformed Tesla, Lululemon, General Motors, and SpaceX

The Algorithm

Zukunftsfähige Unternehmensführung in Forschung und Praxis

Management research tends to focus on either swift trust or trust dynamics, neglecting potential interrelations. Answering recent calls for novel research methods on trust, unusual contexts, and refining existing theories, this book aimed to develop an understanding of swift trust and trust dynamics operating in temporary organizations.Empirically grounded in an ethnographic study of a university-based startup accelerator, the book offers an in-depth view of how hybrid teams interact across online and offline settings. Drawing on interviews, observations, and online documents, it identifies concrete practices through which actors actively build, maintain, or undermine trust. The analysis reveals distinct stages of trust dynamics, and an evolvement from swift trust to more enduring forms of trust: hybrid or deep-level trust.This book adds a novel perspective to the literature on swift trust and trust dynamics by combining theoretical and empirical findings. It extends previous research by linking these streams through an integrated framework and offers practical implications for “trust management” in temporary organizations and hybrid work contexts, such as startup accelerators.

An Ethnographic Study of a Startup Accelerator

Analyzing Swift Trust Dynamics in Temporary Organizations

How to Start Your Own Lawn Mowing Company, With a Small Investment

Lawn Mowing for a Living

A shocking 90% of start-ups fail. Many of these failures are preventable, but you need to understand the causes and how to avoid them - both as an entrepreneur and an investor. From technology to the market, from leadership to money, there are numerous reasons why your start-up will fail. Bernie Bulkin - who has been at both sides of the investment table - guides you through the six major reasons why start-ups fail, and how to avoid them. Instead of accepting failure as inevitable, this book breaks down the main reasons why start-ups fail and how to turn them on their head. Whether you're a founder or an investor, if you're going to put in the time, money, and effort to ensure a company succeeds, you should go in with your eyes open. Bernie's common-sense approach offers the experience of a venture capitalist who has been there and done that. Leadership at all levels makes a difference. Using real-life examples, and applying behavioural economics to venture decision-making, Why Start-Ups Fail spotlights what founders most often lack, and shares the who, how, and why of making a start-up succeed and avoiding the traps blocking your path to commercial success.

Avoiding the traps on the path to commercial success

Why Start-Ups Fail

Unternehmerisch denken ist ein reflektiertes Sachbuch für Gründer, Soloselbstständige und Freiberufler, die jenseits von Gründungsromantik und Erfolgsversprechen verstehen wollen, was Selbstständigkeit langfristig tragfähig macht.

Im Mittelpunkt stehen nicht Methoden oder Strategien, sondern Haltung und Verantwortung. Das Buch beleuchtet zentrale Themen wie Gründung, Rechtsform, Buchhaltung, Steuern, Absicherung, Marketing und Struktur, jedoch nicht als Anleitung, sondern als Einordnung. Es zeigt, warum Stillstand selten zufällig entsteht, warum viele Entscheidungen vertagt werden und weshalb unternehmerische Reife weniger mit Mut als mit Klarheit zu tun hat.

Lukas Weidner verbindet seine Erfahrung aus der Gründungsberatung mit einem ruhigen, analytischen Blick auf das Unternehmertum. Ohne zu belehren, ohne zu beschleunigen. Stattdessen lädt er dazu ein, die eigene Selbstständigkeit bewusst zu betrachten: Was trage ich wirklich? Was passt noch? Und was vielleicht nicht mehr?

Unternehmerisch denken richtet sich an Leserinnen und Leser, die nicht schneller werden wollen, sondern klarer. Ein Buch für alle, die Selbstständigkeit nicht als Status begreifen, sondern als Verantwortung.

Warum Gründung mehr ist als eine Idee - und was Selbständige wirklich tragen müssen

Unternehmerisch denken

The co-founder and former CEO of Spin Master, a children’s entertainment powerhouse, reveals the secret business advantages of youth—and how having no experience can be the keys to finding success in your twenties. Ronnen Harary co-founded the company that would become Spin Master when he was twenty-three, less than a year out of college, and living at home with his mother. He didn’t realize it at the time, but his youth was his biggest asset. Thirty years later, Spin Master now has twenty-eight offices around the globe, over 3,000 employees, and billions of dollars in annual revenue. Having helped create massive global toy lines, including Bakugan and PAW Patrol, Harary’s success has helped fuel innovation in the toy industry and in children’s animation around the world. Structured around eleven core principles, No Experience Necessary makes the case that Harary’s success sprang from the incredibly powerful advantages of youth, and that we squander these advantages at our peril. This book, part delightful recounting of the growth of a beloved toymaking brand and part manifesto for young entrepreneurs, breaks down the many ways that early adulthood conveys superpowers that can fuel our success—while they last. Whether discussing the enhanced ability to take on and manage risk, the supercharged opportunities to find the right business partners, or the good will that naturally rains down on the young from mentors and elders, Harary spins powerful and entertaining lessons from his journey that will help readers find their own path. In an age when ever-changing technology threatens to impact traditional entry-level jobs across the spectrum, Harary exhorts young readers to take control of their own destiny. No Experience Necessary is a rallying cry for dreamers to embrace the messy reality of building something meaningful from scratch.

The co-founder and former CEO of Spin Master, a children’s entertainment powerhouse, reveals the secret business advantages of youth—and how having no experience can be the keys to finding success in your twenties. Ronnen Harary co-founded the company that would become Spin Master when he was twenty-three, less than a year out of college, and living at home with his mother. He didn’t realize it at the time, but his youth was his biggest asset. Thirty years later, Spin Master now has twenty-eight offices around the globe, over 3,000 employees, and billions of dollars in annual revenue. Having helped create massive global toy lines, including Bakugan and PAW Patrol, Harary’s success has helped fuel innovation in the toy industry and in children’s animation around the world. Structured around eleven core principles, No Experience Necessary makes the case that Harary’s success sprang from the incredibly powerful advantages of youth, and that we squander these advantages at our peril. This book, part delightful recounting of the growth of a beloved toymaking brand and part manifesto for young entrepreneurs, breaks down the many ways that early adulthood conveys superpowers that can fuel our success—while they last. Whether discussing the enhanced ability to take on and manage risk, the supercharged opportunities to find the right business partners, or the good will that naturally rains down on the young from mentors and elders, Harary spins powerful and entertaining lessons from his journey that will help readers find their own path. In an age when ever-changing technology threatens to impact traditional entry-level jobs across the spectrum, Harary exhorts young readers to take control of their own destiny. No Experience Necessary is a rallying cry for dreamers to embrace the messy reality of building something meaningful from scratch.

Why Betting on Yourself in Your Twenties Is the Best Decision You'll Ever Make

No Experience Necessary

The inventor behind the Leatherman multi-tool and founder of the beloved company presents his inspiring personal story as a practical how-to guide for entrepreneurs, artists, and creatives of all kinds who want to pursue their own big ideas. On a budget trip to Europe in 1975, Tim Leatherman started making a list of ideas for what to do with the rest of his life. After months of fixing the plumbing in cheap hotels and toiling on his temperamental Fiat, Tim added to his list of ideas: “add pliers to pocket knife.” Little did he know he would spend the following four decades building an iconic American company that would go on to manufacture more than 90 million multi-tools in its Portland, Oregon, factory. His latest multi-tool is a book. In The Leatherman Book, Tim uses the pieces of his story as tools to help dreamers, entrepreneurs and creatives of all kinds build their own big ideas. Each chapter shares valuable insight into how Tim built his invention and his company—and the lessons he’s learned doing it—including: • You don’t have to be “qualified” to pursue your big idea • If you’re serious about your principles, they become your competitive advantage • Your most important tool is a willingness to figure things out as you go along Weaving storytelling, advice, and never-before-seen photos, this is a visionary and intimate look at a true American icon, meant to inspire and enable dreamers to bring their ideas to life.

The inventor behind the Leatherman multi-tool and founder of the beloved company presents his inspiring personal story as a practical how-to guide for entrepreneurs, artists, and creatives of all kinds who want to pursue their own big ideas. On a budget trip to Europe in 1975, Tim Leatherman started making a list of ideas for what to do with the rest of his life. After months of fixing the plumbing in cheap hotels and toiling on his temperamental Fiat, Tim added to his list: “add pliers to pocket knife.” Little did he know he would spend the following four decades building an iconic American company that would go on to manufacture more than 90 million multi-tools in its Portland, Oregon, factory. His latest multi-tool is a book. In The Leatherman Book, Tim uses the pieces of his story as tools to help dreamers, entrepreneurs and creatives of all kinds build their own big ideas. Insights, advice and lessons learned include: • You don’t have to be "qualified" to pursue your big idea • If you’re serious about your principles, they become your competitive advantage • Your most important tool is a willingness to figure things out as you go along Weaving storytelling, advice, and never-before-seen photos, this is a visionary and intimate look at a true American icon, sure to inspire dreamers and enable them to bring their ideas to life.

Stories, Lessons, and Advice from the Inventor of America's Original Multi-Tool

The Leatherman Book

Uri Levine, founder of "unicorns" Waze and Moovit, brings you the ultimate guide to starting and running a business – with a bonus chapter on surviving and thriving in a crisis in this paperback edition. Unicorns – companies that reach a valuation of more than $1 billion – are rare. Uri Levine has built two. And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it. As the cofounder of Waze – the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion – Levine is committed to spreading entrepreneurial thinking so that other founders, leaders and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on: <ul><li>Validating your idea</li><li>Raising funding</li><li>Leadership</li><li>Hiring and firing</li><li>Understanding your users</li><li>Making up-scale decisions</li><li>Going global</li><li>Deciding when to sell</li></ul> With an all-new chapter on not only surviving but thriving in times of major external crisis, Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world's most successful entrepreneurs, and empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them.

Uri Levine, founder of "unicorns" Waze and Moovit, brings you the ultimate guide to starting and running a business – with a bonus chapter on surviving and thriving in a crisis in this paperback edition. Unicorns – companies that reach a valuation of more than $1 billion – are rare. Uri Levine has built two. And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it. As the cofounder of Waze – the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion – Levine is committed to spreading entrepreneurial thinking so that other founders, leaders and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on: <ul><li>Validating your idea</li><li>Raising funding</li><li>Leadership</li><li>Hiring and firing</li><li>Understanding your users</li><li>Making up-scale decisions</li><li>Going global</li><li>Deciding when to sell</li></ul> With an all-new chapter on not only surviving but thriving in times of major external crisis, Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world's most successful entrepreneurs, and empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them.

A handbook for entrepreneurs

Fall in Love with the Problem, Not the Solution

If you ask the average person who an entrepreneur is, they'll probably say people like Steve Jobs, Elon Musk or Mark Zuckerberg. But the truth is, you don't need to know how to code or raise VC money to start a business. There are hundreds of millions of small business owners globally, with most creating simple, straightforward services that customers need. Nick Huber, founder of The Sweaty Startup and several million-dollar businesses, challenges the prevailing Silicon Valley wisdom by demonstrating that success as a small business owner is based on the essential principle of doing common things uncommonly well. In The Sweaty Startup, Nick offers readers the simplest, easiest, and lowest-risk path to reclaiming entrepreneurship, generating value, and forging a new path to get ahead on their own terms. By returning to the most foundational business tactics, this book is a refreshing burst of clarity and simplicity in a world that's obsessed with technology startups, the suffocating squeeze of digital innovation, and the elusive lure of billion-dollar payouts. Filled to the brim with practical insights, inspiring real-life stories, and actionable advice for aspiring entrepreneurs, Nick will reveal how to create a business that succeeds on the most essential level: making money, consistently and predictably over the long term. His book will redefine entrepreneurship and become the go-to handbook for years to come.

How to Get Rich Doing Simple Things

The Sweaty Startup

Der Businessplan-Kompass

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