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Social Sciences (R0)

Charlotte Hommerberg

Maria Lindgren

Depicting the Consumer of Experiential Luxury

Identities, Values and Consumption Goals in Online Reviewer Discourse on Wine, Perfume and Chocolate

1.&amp;nbsp;Introduction.- 2. Contemporary luxury.- 3. Field-specific competencies.- 4. Our study.- 5. Attitude in manifestos.- 6. Judgement in reviewer self-presentations.- 7. Involvement in reviews.- 8. Composition and Reaction in reviews.- 9. Valuation in reviews.- 10. The consumers of review-based luxury.

Understanding professional communication is essential for understanding how organisations and communication imagine, enact, and change their culture and lived realities. Professional Communication is an essential resource for anyone interested in understanding and navigating the multifaceted, complex, and dynamic world of professional communication, including issues and trends in the field.Through real-world case studies and scenarios, Professional Communication explores key themes of technological disruption, industrial convergence, and the future of professional communication across increasingly complex platform ecosystems. It highlights the critical skills, core competencies, and ethical considerations necessary to navigate the evolving landscape and prepare students for diverse professional communication roles. As well as discussions on crucial ethical and cultural considerations in professional communication, the collection includes strategies for engaging diverse audiences and stakeholders. Showcasing practical guides for building effective communication strategies, the collection offers insights into trends in the field, the necessary skills for ever-changing roles in professional communication, and the increasing importance of fostering social good.The collection is divided into four major thematic sections, each of which details the increasingly blurred boundaries, convergence, and hybridisation of existing professional communication industries and disciplines. Reflecting the ever-changing nature of contemporary professional communication, the collection's modular structure caters to students and emerging professionals across a range of disciplines, fields, and roles, providing a flexible resource for excelling in today's and tomorrow's evolving professional communication landscape.

Influencing, Engaging, and Transforming

Professional Communication

A savvy, real-world guide to creating a profitable social media presence that stands out in an oversaturated industry Today, when the average American spends around 4.5 hours a day on their phones—including 2.5 hours scrolling social media—it is undeniable that a well-crafted social media platform is a powerful lever when it comes to credibility, visibility, and opportunity in any professional field. But how do you create a lasting platform that can thrive in a swamp of competing content? A practical guide to smart social media strategy, Attention Is the New Currency breaks down the complex ins-and-outs of the influencer industry into a step-by-step plan to stand out, get paid, and leverage your platform to make a difference. Sisters Marissa Rachel and Shanna Lisa—veteran creators with billions of views and past brand deals with Disney, Marvel, and Amazon—share candid advice to help you: <ul> <li>Identify your niche and authentically connect with your audience</li> <li>Stay on top of trends, understand your analytics, and strategically go viral</li> <li>Gracefully navigate online hate and create a cancel-proof personal platform</li> <li>Establish steady business practices for yourself and healthy, burnout-free boundaries</li> <li>Reach out to brands, write winning pitches, and land your dream partnerships</li> </ul> Whether you’re starting from scratch or scaling an existing platform to a larger audience, Attention Is the New Currency will help you invest your time wisely and create a confident online presence that resonates with the right audience and stays as lucrative and reliable as any 9 to 5.

The Ultimate Guide to Standing Out and Getting Paid on Social Media

Attention Is the New Currency

Contemporary World Issues

This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophisticated and ever-present, whether it takes the form of algorithms governing your social media feed, television commercials, paid influencers, or stadiums branded with the names of corporate sponsors/owners. This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising in all its forms, as well as the multitude of connected issues-data collection, privacy, consumerism, technology, and others-regarding advertising and its role as both a shaper and reflector of American culture. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. In addition, the book is supplemented with carefully curated primary sources, personal essays, a glossary of advertising terms, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture.

A Reference Handbook

Advertising in America

Now in its fourth edition, Digital Advertising Theory examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within today's evolving media environment.Building on earlier editions, the book is grounded in a contemporary definition of digital advertising that provides a conceptual foundation for understanding digital advertising as a dynamic, multifaceted system. Across the volume, contributors explore how advertising operates across platforms including social media, mobile environments, video, gaming, and AI-driven systems. The book examines developments such as artificial intelligence, computational advertising, personalization, immersive media, and algorithmic processes, and considers how these forces are transforming how advertising messages are created, delivered, and evaluated. The volume brings together diverse theoretical perspectives to reassess foundational models of persuasion and audience response in light of contemporary digital conditions. Contributors examine how evolving forms of interactivity, data use, and platform dynamics shape consumer cognition, engagement, and behavior.Providing both a rigorous theoretical foundation and a forward-looking research agenda, Digital Advertising Theory is an essential resource for scholars, students, and professionals in advertising, marketing, communication, media studies, and psychology.

Digital Advertising Theory

Zeitschrift für Kultur- und Kollektivwissenschaft

Die 'Zeitschrift für Kultur- und Kollektivwissenschaft' ist ein Forum, das auf der Grundlage der Kulturwissenschaft eine Kollektivwissenschaft entwickeln möchte. Diese angestrebte neue Disziplin lenkt den Blick auf das Kollektiv als Kulturträger und dient damit zum einen der praktischen Kulturforschung und gewährt zum anderen neuartige Einblicke in das Wesen des Sozialen. Der weit gefasste Begriff des Kollektivs tritt an die Stelle der traditionellen Gruppen- und Gesellschaftskonzepte und macht bisher verborgene Schichten menschlicher Gemeinschaftlichkeit zugänglich. Heft 11/2 widmet sich der Rolle von Kollektivität in einem von individueller Genialität geprägten Feld: der Kunst. Anhand von Chören, Jazz-Bands, Musikfestivals, dem Kollektiv ruangrupa, Designmoden, Filmen und Architekturkonzepten gehen die Beiträger*innen der Frage nach, welche besonderen Herausforderungen die kollektive künstlerische Kooperation birgt, wie diese Kooperation künstlerisch adressiert wird und was sich bei ihrer Reflexion über Kollektivität im Allgemeinen erfahren lässt.

Jg. 11, Heft 2/2025

Management of Arts & Culture

Innovation Branding explores how "innovation" has evolved from a buzzword into a powerful cultural, rhetorical, and strategic force.Today, the word is more than a descriptor-it signals how brands, organizations, and even nations differentiate themselves, justify investments, and project credibility and forward momentum. With thousands of mentions and uses every day, around the world, the motif of "innovation" now appears in reports, TV and print ads, digital media, organizational strategy plans, presentations, conferences, and even in the names of companies and brands, making it a widely recognized and popular idea. Blending theory with practice, Itzhak Mashiah examines innovation as a communicative strategy that shapes narratives across branding, policymaking, and identity. The book shows how innovation functions as a mechanism of influence within advertising, PR, social media, and other marketing channels. Drawing on insights from communication, marketing, management, and strategy, Mashiah traces innovation's transformation into a persuasive tool that positions people, organizations, and nations as distinctive, future-oriented, and competitive.With clear frameworks, global case studies, and practical guidance, Innovation Branding offers both a theoretical foundation and actionable insights, making it essential reading for students and professionals in marketing, communication, business, strategy, PR, media, and content creation.

From Theory to Practice

Innovation Branding

This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.

Understanding Customer Behaviour with the ABC Approach

Marketing and Psychology

This textbook explores the core concepts and contemporary themes of consumer behavior relating to the digital environment.Illustrated through lively short examples and longer case studies from around the world, the book explores how technology influences consumers' cognitive, affective, and behavioral aspects and how the consumer makes decisions in this context. Highly comprehensive, topics covered include data-driven consumer decision-making, consumer value co-creation, consumer knowledge sharing, social media, social factors, customer experience, diversity, and inclusion. Each chapter begins and ends with a case, providing live situations where students can connect with the core concepts, chapter objectives, key learning points, and discussion questions to frame and structure learning.Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior, particularly in the digital environment, customer experience management, digital marketing, and the digital consumer.Online resources include PowerPoint lecture slides and a test bank.

Digital Consumer Behavior

After successful ad exec Alan Anderson bombs the biggest pitch of his career, he has an epiphany. His entire career has been about making people buy stuff that they don't need so they feel perpetually unsatisfied and less-than. After a lifetime of striving for capitalism, Alan is opting out. He retires to the ridiculously extravagant playhouse in his family's suburban Connecticut garden (a classic example of something the Andersons didn't need), gives up showering, shoe-wearing, and purchases of all kinds. He might even read a book! This is all very upsetting for his wife Vivian, who is on the verge of being accepted into the insanely elite Queen's Anne Club - guaranteed to make all her insecurities disappear and her children popular. But maybe everyone will want to buy what Alan's not selling? And, in losing his ambition, might he find what we're all looking for? For anyone who has ever cared more about how it looked than how it felt, ALAN OPTS OUT is a hilarious take on consumerism, capitalism and wellness.

Alan Opts Out

A BRAND NEW EDITION WITH AN UPDATED FOREWORD THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDE Why do some products capture our attention while others fade into obscurity? What makes us check our phones, open an app, or scroll a feed without even thinking? Is there a repeatable pattern behind how technology hooks us? In Hooked, Nir Eyal reveals the secret psychology behind the world's most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable Reward ? Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love. Packed with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits. 'Hooked changed my life. It's essential reading for anyone who wants to better understand their actions and habits' Steven Bartlett, Diary of a CEO 'Nir Eyal taught Silicon Valley how to design behaviour - and then reminded us to use that power responsibly; Mark Manson, Solved Podcast 'Our challenges go beyond technology; they stem from the internal discomfort that Nir Eyal's work helps us understand' Ali Abdaal, Deep Dive Podcast 'In Hooked, Nir Eyal shows the fine line between persuasion and coercion - and why ethical design matters more than ever' Jim O'Shaughnessy, Infinite Loops Podcast

How to Build Habit-Forming Products

Hooked

Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveals the hard-wired motives driving customer behaviour and the secrets of leveraging these to craft higher-impact marketing strategies.While markets, technologies, and media channels have transformed rapidly, the human mind that buys, chooses, and connects has remained fundamentally the same. By introducing an evolutionary approach to marketing, the book argues that effective marketing works not by manipulating desire but by aligning brands with deep, enduring human needs. Structured around ten major product categories - including food, fashion, health, home, play, technology, transport, and finance - the book shows how everyday consumption reflects primal drives related to survival, belonging, status, attraction, care, and learning. These insights are organised through the PRIMAL framework, a practical strategic tool designed to help marketers diagnose what truly motivates their audiences and translate insight into clear positioning, storytelling, and brand decisions.Written primarily for marketing practitioners, brand leaders, and strategists, and supported by examples suitable for students and educators, the book bridges theory and application. Readers will gain a powerful lens for understanding consumer behaviour, sharpening brand strategy, and future-proofing marketing decisions by grounding innovation in timeless human psychology.

Evolutionary Secrets for Higher-Impact Marketing Strategies

Primal Marketing

A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select few Choice boxes are all around us, but chances are you’ve never noticed them. Every time you click on a recommended video, rate an Uber driver, run a Google search, or invest in your 401k, you may think you’re the one calling the shots—but in reality, you’re limited to making the choices that a corporation wants you to make. Today, structured decision-making governs our lives to such an extent that we hardly see it at all. But who designs these choices, and whose interests do they serve? In Choose Your Own Captivity, historian Eli Cook introduces readers to the choice architects who first built these boxes and trapped us inside—from the maze-building eugenicist who invented the multiple-choice test to the marketing gurus who sold off our supermarket shelves to a few ultra-processed food giants. In less than a generation, architects like these have transformed a handful of online platforms into the richest businesses in the world. And by determining our options, controlling our actions, and even shaping our identities, they have laid the groundwork&nbsp;for the winner-takes-all game of digital capitalism that dominates us today. In a society built around the promise of free choice and personal responsibility, Cook argues, these hidden architects might just have the greatest power of all. A propulsive and vivid history, Choose Your Own Captivity opens readers’ eyes to the immense power of the choice box—and how to escape it.

How Corporations Built Our Choices and Sold Our Freedom

Choose Your Own Captivity

Depicting the Consumer of Experiential Luxury

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