Decoding Branding
A Complete Guide to Building and Revamping Brands in the Age of Disruption
De:
Yuen, RoyceDecoding Branding explains the evolution of branding and how the disrupting factors like the digital revolution, technological advancement, changing consumer behavior, and the pandemic have reshaped the marketing landscape.
juin 2021, env. 234 pages, Anglais
Taylor and Francis
978-1-138-80266-7
Taylor and Francis
978-1-138-80266-7

