Decoding Branding

A Complete Guide to Building and Revamping Brands in the Age of Disruption

Decoding Branding explains the evolution of branding and how the disrupting factors like the digital revolution, technological advancement, changing consumer behavior, and the pandemic have reshaped the marketing landscape.

Juni 2021, ca. 234 Seiten, Englisch
Taylor and Francis
978-1-138-80266-7

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