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Daytime Television Programming

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Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics, analyses investment yields, and highlights audience expectations.

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juin 2025, env. 90 Pages, Routledge Library Editions: Broadcasting, Anglais
Taylor and Francis
978-1-032-62191-3

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