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Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics, analyses investment yields, and highlights audience expectations.
Informations bibliographiques
juin 2025, env. 90 pages, Routledge Library Editions: Broadcasting, Anglais
Taylor and Francis
978-1-032-62191-3
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Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics, analyses investment yields, and highlights audience expectations.
Informations bibliographiques
juin 2025, env. 90 pages, Routledge Library Editions: Broadcasting, Anglais
Taylor and Francis
978-1-032-62191-3