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Winning the Global TV News Game
Contenu
Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry-consumer relationship. It's a marketing approach - focusing on regional markets across the globe, looking at industry players and the hardware they had put in place.
Informations bibliographiques
juin 2025, env. 340 Pages, Routledge Library Editions: Broadcasting, Anglais
Taylor and Francis
978-1-032-60777-1
Sommaire
Mots-clés
Contenu
Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry-consumer relationship. It's a marketing approach - focusing on regional markets across the globe, looking at industry players and the hardware they had put in place.
Informations bibliographiques
juin 2025, env. 340 Pages, Routledge Library Editions: Broadcasting, Anglais
Taylor and Francis
978-1-032-60777-1