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Mannino Michael: Database Design, Query
Formulation, and Administration

Database Design, Query Formulation, and Administration

Using Oracle and PostgreSQL

A blueprint for how we can collectively build a thriving world, from a leading behavioural scientistEat healthily, cut back on alcohol, quit smoking, cycle to work, fly less - we all know what we should be doing. So why aren't we?The answer is both simple and radical: the world is stacked against us. From the moment we wake up, our decisions are shaped by the shops we visit, the streets we walk, the ads we scroll through. These environments are not neutral. They are designed for our convenience and immediate gratification, and to serve the interests of four industries: tobacco, ultra-processed food, alcohol and fossil fuels.Together, these industries drive the climate crisis, from greenhouse gas emissions to deforestation, and contribute to at least one in four deaths worldwide. Yet we are told the problem is one of personal responsibility - that with more information, smarter habits or new technologies, we can change our behaviour.This book challenges those myths. Drawing on decades of cutting-edge science and compelling case studies from around the world, leading behavioural scientist Theresa Marteau explores what actually works, and why those in power keep failing to act on the evidence. From taxing sugary drinks in Mexico to redesigning streets in Paris, from restricting junk food advertising in London to electing more women to office, Marteau shows how proven interventions applied at scale could transform our health and the health of our planet.Clear-eyed and incisive, this is an inspiring blueprint for how together, citizens and governments can push back against corporate power and build a better, brighter future.

How Four Industries Are Making Us Sick, and How We Can Reclaim Control

Pushback

Immersive Technologies and Their Applications

Building the Metaverse

Modern leaders face intense pressure to move fast and look decisive, often resorting to rapid restructuring and sudden pivots to signal strength. But this obsession with speed is a trap. It forces executives to rely on past assumptions rather than actual observation, turning experience into hasty judgment. When you act on incomplete fragments - like anecdotal evidence or surface-level dashboards -&nbsp; you inadvertently trigger a cycle of temporary fixes, organizational fatigue and strategic drift. This concise book introduces a critical discipline for the modern era: pausing to see an organization clearly before attempting to change it. Moving beyond abstract theory, Clarity Before Change provides executives with practical tools-like the "Organization Twin"-to map capabilities without bias and replace organizational blame with productive curiosity. Far from preaching hesitation, this research-backed guide delivers a blueprint for precise, intelligent transformation, showing that the ultimate competitive advantage is strategic composure under complexity.

Why leaders must see clearly before they act

Clarity before Change

Turn your difference into a repeatable advantage for leading change The Room Needs You: Let Your Difference Drive Change-The Connect, Trust, Grow Method presents a field-tested method for driving transformation when you are not the expert in the room. Jennifer Langton, the NFL's former Senior Vice President of Player Health and Innovation, came to player safety out of finance-no medical, scientific, or engineering training-and led a decade of work that took the league from the era of League of Denial to record-low injuries. She distills that experience into the Connect, Trust, Grow (CTG) Method: a three-move sequence for connecting the experts, earning trust with evidence no one can dispute, and growing a win into a standard that holds after you leave. The Room Needs You follows the work in the order it happened-learning first to react to injury, then to prevent it, then to predict it-from a partnership with GE and the Department of Defense to the AI-powered Digital Athlete built with AWS, which now predicts injury risk for every player in the league. Underneath it runs the story of the girl on the boys' lacrosse team, the athlete who lost her mother and her knee in the same year and turned both into fuel, and the finance executive who asked her way into a role that did not exist-because the method works on you before it works on the room. Readers will also find: <ul> <li>A three-move sequence-Connect, Trust, Grow-run first on yourself, starting with what you are good at and what fuels you, then on the room, with the questions to answer at each move</li> <li>The Langton Roadmap: a one-page method for making the case for the role that should exist, inside the organization you are already in</li> <li>A clear distinction between the Expert Path, which delivers the science, and the Human Path, which delivers adoption-and why the human path matters more as technology gets more capable</li> <li>Practical guidance on reaching the people who have to adopt your work, setting an evidence standard, and turning a success into a standard that runs without you</li> <li>Real-world lessons from one of sports' most visible transformations, including the NFL-AWS partnership and the day Langton stopped the room The Room Needs You serves leaders, change agents, and anyone building with data or AI who has to move experts, skeptics, and institutions they do not control. It speaks just as directly to anyone at a turning point-a career pivot, a step into leadership, the chance to grow into something larger-and to the athlete leaving the game, the person coming back from an injury or a loss, the student choosing a path: anyone asking what am I good at now, because the method begins with that question. Langton's method equips anyone who has felt out of place in a room to make their difference the reason they belong there.</li> </ul>

Let Your Difference Drive Change -- the Connect, Trust, Grow Method

The Room Needs You

In a globalised marketplace, professional integrity requires more than just following a code of conduct; it requires a sophisticated understanding of how different cultures and philosophies define morality. This comprehensive exploration of business ethics shifts the focus from "what" people are doing to "why" it matters, using diverse theoretical perspectives to illuminate the ethical landscape of contemporary trade.
Key features of the second edition: 
<ul>
 <li>Comprehensive Theory: Dedicated chapters for a range of ethical frameworks, now updated to include additional non-Western and critical perspectives.&nbsp; </li>
 <li>Practical Application: In-depth analysis of contemporary case studies and real-life scenarios, including a broad range of topical issues.&nbsp; </li>
 <li>Critical Engagement: Features 'Pause for Reflection' boxes and discussion questions designed to challenge students and develop independent ethical judgment.&nbsp; </li>
 <li>Multimedia Learning: Integrated video activities from contemporary sources to engage students with complex ethical dilemmas. </li>
</ul>
 
Mick Fryer&nbsp;has taught business ethics at Loughborough, Aberystwyth and Cardiff Universities. He has also written course material for the Open University.

Ethics Theory and Business Practice

Useful & Usable

Act on 8 percent understanding and build unstoppable momentum from scratch In Unready: The Suprising Advantage of Acting Before You Feel Ready, Soulaima Gourani, a serial tech entrepreneur, Fortune 500 advisor, World Economic Forum Young Global Leader, and venture partner in the space and defense industry, shares the unconventional operating principle behind her rise from seventh-grade dropout to Silicon Valley founder who raised millions in VC funding and won Best AI Product of 2024. Drawing on her own journey and six years of her weekly podcast interviews with global leaders, entrepreneurs, investors, and changemakers, Gourani introduces the 8% Rule: if you understand eight percent of a situation, that is enough to act. Rather than waiting for perfect information, she demonstrates how action creates momentum and how courage outperforms credentials. The book provides a framework for operating boldly when you feel underqualified, underfunded, or underestimated by those around you. Readers will also discover: <ul> <li>How to convert incomplete knowledge into decisive action using the 8% Rule as your operating framework</li> <li>Strategies for building momentum and winning against the odds when resources and credentials are limited</li> <li>Real-world lessons from Gourani's journey raising millions in VC funding and building an award-winning AI company</li> <li>Techniques for overcoming the paralysis of waiting for perfect information before committing to bold moves</li> <li>Practical guidance on prioritizing courage over credentials and choosing action over analysis in high-stakes situations</li> </ul> Unready belongs on the shelf of entrepreneurs, founders, aspiring leaders, and anyone who has ever felt underqualified or underestimated. Gourani's hard-won framework turns uncertainty into a launchpad for decisive, momentum-building action that defies conventional expectations.

The Surprising Advantage of Acting Before You Feel Ready

Unready

The 15 Metrics Everyone in Marketing Should Know � Made Easy with AI

Data-Driven Marketing

Healthcare strategy tends to be a "black box" affair, shrouded in mystery by consulting firms or in foggy recollection from a long-ago college text. Dawn Carter believes it doesn't have to be that way. Based on more than 30 years' experience as a healthcare strategist, she has written a straightforward, consistently practical handbook for practitioners of every kind: seasoned executives, emerging leaders, board members, and students alike.That book is Strategic Planning for Healthcare: How to Implement a LIVING Strategy. Rather than abstract theory or academic jargon, it is a step-by-step guide for anyone who wants to understand how a winning strategy evolves and how it creates positive change. Filled with anecdotes from real-world engagements, the book also introduces Great Health System, a hypothetical organization whose strategy takes shape across every chapter, tying the entire process together.The LIVING framework - built around six essential elements of strategy formation and execution - gives practitioners at every level a shared language and a clear path forward. At the same time, the book is focused on why-to as much as how-to. Carter's conviction is that strategy isn't a chore or a compliance exercise. Done right, it is the beating heart that keeps healthcare organizations moving forward in an increasingly difficult environment.With fresh analogies in every chapter drawn from art, history, engineering, and beyond, LIVING Strategy makes the unfamiliar immediately recognizable and keeps the pages turning.For readers who enjoyed If Disney Ran Your Hospital or Hardwiring Excellence, this is the book on healthcare strategy that you've been waiting for.

How to Implement a LIVING Strategy

Strategic Planning for Healthcare

In a world of tremendous change, uncertainty, and simplistic AI-driven answers, it is easy to look to an uncertain future with anxiety. In The Leader's Oracle, Chief Strategy and Innovation Officer Roopa Unnikrishnan shows that the wisest leaders instead look to the ancient past for inspiration. By channeling the Oracle of Delphi, these leaders ask better questions and challenge their organizations to transform. Offering a provocative lens on the future of strategic leadership, The Leader's Oracle is not just a book about strategy—it is a call for a cultural shift in how we lead, how we think, and how we build organizations. Through this uniquely powerful framework, readers examine and harness the timeless wisdom of the ancients to help their own business and career: <ul><li>operate at the edge of clarity</li><li>interpret patterns and possibilities</li><li>provoke transformation, not comfort </li><li>serve the powerful, but answer to the truth</li><li>protect future-facing wisdom in a reactive world</li></ul> This unique framework on business strategy and leadership explores a critical paradox in today’s corporate environment: in a world obsessed with operational excellence and short-term wins while struggling with historic transformational changes, we often neglect the voices of the long-term thinkers, the strategic questioners, the ones who highlight or introduce ambiguity to force clarity. The Leader's Oracle serves as a call to arms for leaders, board members, and aspiring strategists to embrace their inner Delphic voice—one that cuts through noise, evokes questions, and drives tectonic shifts, not just tactical maneuvers.

Using Ancient Wisdom to Improve Strategy and Decision-Making

The Leader's Oracle

Indecision is a fact of life.We can't decide what film to watch, dinner to make or wine to buy. We hesitate before committing to romantic relationships and then again before breaking up. We worry about how best to invest our money, time, and energy. In contrast, we admire those individuals who can make quick decisions and stick to them with ease.But what if the line we've been sold - that indecision is bad, unhelpful, weak - is wrong?In this ground-breaking book, two leading psychologists upend the traditional decision mindset and reveal the hidden benefits of staying undecided. Drawing on the latest neuroscience and a wealth of examples from current affairs, history and popular culture, Ophelia Deroy and Bahador Bahrami provide fresh insight on everything from online dating and parenting to the gig economy and the way we vote. In so doing, they reveal that our obsession with decision-making does us more harm than good. Offering a radical, and often counterintuitive, new perspective on our everyday predicaments, Indecision encourages us to cultivate the power of an unresolved mind for happier, healthier lives.

The Benefits of Not Making Up Your Mind

Indecision

Are you ready to turn your brand into a market-dominating powerhouse? In&nbsp;The Franchise Unicorn, two leading franchise voices dismantle the outdated myths of the franchise world to reveal the blueprint for modern, hyper-growth success. Drawing on their experience as the masterminds behind over $3 billion in generated value, the authors guide you through the intersection of franchising and venture capital - the ultimate "secret sauce" for building businesses that don't just expand, but transcend their industries to achieve global scale and unicorn status. This is not a manual for the status quo; it is a strategic manifesto for the brave dreamer. Whether you are a founder looking to cash out in a big way or to capture generational wealth, or an investor seeking the next big opportunity, this book provides the practical, no-nonsense tools needed to design a system that survives the relentless filters of time and the market. Stop chasing growth for the sake of growth and learn how to master the art of the deal, leverage smart capital, and build a business of consistency and purpose that is truly designed to last.

How brands can be built to scale, dominate and attract capital

The Franchise Unicorn

Database Design, Query Formulation, and Administration

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