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Gesamtkatalog

Catalogue complet

Execute a data strategy to improve your business decisions, build stronger products and gain a competitive advantage for your business.

Marr Bernard: Data Strategy

Data Strategy

How to Use Data and Artificial Intelligence to Transform Your Business

Chapter - 01: Introduction - Why every business is now a data business; Chapter - 02: Use cases for data; Chapter - 03: Using data to improve your decision making; Chapter - 04: Using data to understand your customers; Chapter - 05: Using data to create more intelligent services; Chapter - 06: Using data to make more intelligent products; Chapter - 07: Using data to improve your business operations; Chapter - 08: Increasing the value of your organisation through data and AI; Chapter - 09: Defining your data use cases; Chapter - 10: Sourcing and collecting data; Chapter - 11: Ethics, Data Governance, Trust and Cybersecurity; Chapter - 12: Turning data into insights; Chapter - 13: Creating a technology and data infrastructure; Chapter - 14: Building data competencies in your organization; Chapter - 15: Executing and revisiting your data strategy; Chapter - 16: Looking ahead

Understand how to embrace and embed artificial intelligence into your public relations and communications practice and strategy with this how-to guide.

A How-To Guide for Implementation and Management

AI for Public Relations

Combining Human Thinking and Creativity with Technology to Inspire Audiences

Authentic Marketing

FinTech and the Remaking of Financial Institutions, Second Edition explores the transformative potential of new entrants and innovations on business models. In its survey and analysis of FinTech, the book addresses current and future states of money and banking. It provides broad contexts for understanding financial services, products, technology, regulations, and social considerations. The Second Edition expands and updates topics covered in the first edition, with particular emphasis on current and expected impact of AI; maturation of crypto and consequent regulatory issues; international developments; and the continued integration of technology advances in large financial institutions. The book shows how FinTech has evolved and will drive the future of financial services. It sheds new light on disruption, innovation and opportunity by placing the financial technology revolution in larger contexts. After an introductory chapter, chapters 2-12 present a necessary background of economics and finance as well as selected Fintech companies that are active in specific markets. Chapters 13-17 then broaden the scope to discuss the financing of startups; FinTech activity in hubs outside of the United States; financial regulation; negative impacts of FinTech on some social issues; and finally, responses of the Big Financial Institutions to the FinTech disruption. FinTech and the Remaking of Financial Institutions, Second Edition is a valuable resource for students, researchers, and professionals alike who need to understand the latest emerging FinTech technologies, how they’re used in finance, how they are regulated, and the societal implications.

Fintech and the Remaking of Financial Institutions

How to package your offering and confidently charge more

Fearless Pricing

Discover how to use AI confidently, responsibly and ethically as an HR practitioner with this practical jargon-free guide.

Understand How to Use Artificial Intelligence in Your HR Role

AI for People Professionals

'No one has done a second act like entrepreneur Amy Smilovic,' Forbes Amy Smilovic's fashion brand, Tibi, was a thriving global multimillion-dollar business when she realized she no longer liked the clothes they were producing. She had a choice to make - would she continue to cater to the data-driven algorithms of department store buyers looking for 'average'? Or would she bet on her own creative point-of-view and completely reinvent her brand? Smilovic went with her gut. She ignored the consultants, stopped selling to the biggest retailers in fashion, cut her staff in half, and began producing small runs of extraordinary clothing. It took time, but the bet paid off: her 'creative pragmatist' style - and, more importantly, mindset - resonated with thousands. Today Tibi is flourishing as the oldest independently owned luxury fashion brand in the US, and Smilovic has created a movement of self-identified creative pragmatists. In Almost Reckless, Smilovic invites us to get comfortable taking smart risks in pursuit of our visions. Trusting in personal values over decisions made by AI, people over pie charts, and business sustainability over the pursuit of non-stop growth. Sharing her business story, and her years of experience, she teaches you to hone your gut - and your trust in it - through rigorous definition of your core principles. With humour and practicality, she coaches you in how to determine which success metrics are right for you and which rules and expectations don't apply. Almost Reckless guides you in how to move confidently into decisions that seem outrageous to those who can't yet see what you see.

A Creative and Pragmatic Approach to Taking Risks

Almost Reckless

Discover how Industry 5.0 is shaping the future of supply chains and understand how to lead in this emerging landscape and achieve long-term strategic success.

Driving Human-Centric Technology in Supply Chain Operations

Supply Chain 5.0

Manage the complexity of AI in any organization with this actionable guide to operationalizing AI governance, navigating regulatory challenges and future-proofing systems.

Building a Program for Strategy and Oversight

Practical AI Governance

Public Budgeting and Financial Management provides an accessible, applied introduction and overview of public budgeting for students who may not have previous experience with economics or statistics. This new textbook contains several outstanding features:<ul> <li>A focus on all levels of government - federal, state, and local</li> <li>An approach that assumes no previous knowledge of economics, statistics, or mathematics</li> <li>Applied exercises in each chapter using current, real-world scenarios</li> <li>A conversational, engaging, jargon-free writing style.</li> </ul>Authors Nancy Hudspeth and Andrew Crosby examine important case studies, including the lingering financial effects of COVID-19 on communities across the United States and the ways in which Detroit's bankruptcy more than a decade ago continues to impact local, regional, and state finances. The book is accompanied by online instructor and student resources, including sample municipal budgets for students and quizzes with an answer key for instructors. More advanced readers will benefit from the authors' thorough introduction to financial functions. This comprehensive and innovative new textbook will be required reading for all undergraduate and graduate courses in public budgeting and financial management, and it offers a unique one-stop-shop for traditional one-semester MPA budgeting courses.Support material for this book can be found at www.routledge.com/9781032670577

Getting on Track

Public Budgeting and Financial Management

Smart Charging Infrastructures

Deep Learning in Computer Vision

Design and implement a strategic workforce plan to meet your business goals with this practical guide written for senior HR practitioners.

Design, Implement and Measure Workforce Plans to Drive Business Results

The Strategic Workforce Planning Handbook

Data Strategy

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