Data Inspired

A roadmap for business leaders to unlock the full potential of data, machine learning, and artificial intelligence

More than 90 percent of businesses surveyed say they want to capitalize on data--but two-thirds admit to feeling stuck. What these leaders do not realize is that to succeed at becoming a data-driven business requires developing a nuanced understanding of why data holds such transformative power, what a data-inspired culture looks like, and how to get there.

Data Inspired shows that the secret isn't to be more data-driven--it is to become data-inspired. This book reveals the crucial strategic distinction between using data to optimize existing operations and using them as a catalyst for deep transformation and innovation. Wernicke argues that this success hinges less on technology and more on reshaping an organization's culture and decision-making habits. And with the book's proven principles, real-world examples, and comprehensive toolbox of methods for building a culture of evidence-based inquiry, readers will learn that success means far more than just adding more data to a business: it is about creating a thoroughly data-inspired organization with innovative work methods, new structures, and unmatched efficiency.

Data Inspired will help business leaders, managers, and data professionals move beyond incremental improvements to achieve lasting, powerful change.