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Alex Vail

Data Culture

How to Succeed with Digital Transformation and Artificial Intelligence

suhrkamp taschenbuch wissenschaft

Virtuelle Welten und die Probleme der Philosophie

Realität+

Future of Business and Finance

The rise of the Internet, social media, mobile technology, IoT, artificial intelligence (AI), and Web3 has fundamentally transformed how brands engage with consumers—enabling smarter marketing capabilities, personalized user interactions, and exponential growth in revenue, influence, and data value. This book introduces the concept of Brand Digital Intelligence, a two-step framework that helps brands thrive in the digital age through digital transformation and intelligent marketing. Structured around a digital transformation roadmap, the book explores how organizations can build robust digital infrastructure, foster active user participation, and turn consumers into long-term value contributors. Key topics include marketing innovation, platform business models, consumer journey design, online communities, smart stores, mobile applications, AI-powered marketing, and decentralized brand strategies enabled by Web3. The book calls for a paradigm shift from traditional campaign-based marketing to intelligent, data-driven ecosystems, where private domains, users, and data become core strategic assets—powered by algorithmic decision-making and compounding flywheel effects that drive sustained growth and engagement. Extending this evolution, the book illustrates how AI-driven brand ecosystems in the Web2 era naturally progress toward autonomous, community-driven organizations in the Web3 world, enabled by tokenized incentives, digital ownership, and co-created value. Combining strategic frameworks, real-world case studies, and actionable insights, this book is an essential guide for marketing professionals, technology leaders, entrepreneurs, and investors seeking to master the next frontier of AI and Web3-powered brand transformation.

Navigating the Transformation in the AI and Web3 Era

Brand Intelligence

The Shattering of Elon Musk

Hubris Maximus

The Basics

Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online competition.This book delivers practical frameworks for capturing audience attention and building customer loyalty in the digital age. Readers will gain actionable insights into competitive analysis, digital marketing tactics, AI applications, and data analytics, while developing a deep understanding of global marketing principles, consumer behaviour models, and ethical considerations. The integration of cutting-edge technologies with traditional marketing fundamentals provides a complete toolkit for marketing success in an increasingly complex environment. Global case studies featuring Toyota, Audible, Pfizer, Coca-Cola, and TikTok bring concepts to life, while chapter objectives, summaries, and discussion questions enhance learning and facilitate classroom engagement.Ideal for undergraduate and graduate marketing students, as well as early-career practitioners seeking to develop foundational knowledge or experienced professionals updating their skills. The accessible approach makes it suitable for both academic courses in marketing fundamentals and digital strategy, and for self-directed professional development in global marketing contexts.

Marketing

Pull up a chair. If you've found your way to these pages, there is a good chance you are carrying a quiet, heavy question in your heart. Perhaps it visits you during that familiar "Sunday Night Dread," when the hum in your belly tells you your nervous system is bracing for another week of Outlook invites and digital noise. You've played by the script: you have the title, the salary, and the glowing LinkedIn recommendations. Yet, you feel like a "Company Persona"- always consuming but never quite full.We are standing at a threshold unlike any other in human history. We are being told that Artificial Intelligence is coming for our "transactional" work-the coding, the calculating, and the organizing. It is a world that has asked us to function like machines for decades, and many of us have tried to oblige. But here is the radical truth this book invites you to consider: the antidote to AI anxiety is not upskilling in technology, but "down-skilling" into your essential humanity.This book is not a manual on how to outrun the algorithm. You cannot win a race against a machine that doesn't need to sleep or eat. Instead, this is a guide for an "Identity Detox." We are going to lovingly separate your deep, eternal self from the temporary role you play at work. We are going to acknowledge that your job title-no matter how impressive-is not your soul.Throughout our time together, we will explore:The Shift from Processing to Presencing: Moving away from the reactive survival mode of the "Speedy Lung" and into a state where you can sense the future that actually wants to emerge.
The "Spark Joy" Audit: Using an essentialist mindset to delegate "Robot Work" to the machines, freeing you to inhabit your true Zone of Genius.
The Wisdom of the Void: Learning how to trust the space between "trapeze bars"-that mist-filled gap where you have let go of the old identity but have not yet grasped the new.
Right Livelihood 2.0: Finding your Ikigai-the intersection of what you love, what you are good at, what the world needs, and what you can be paid for in a world of wisdom and synthesis.
The Bodhisattva in the Boardroom: Discovering how to be "in the system, but not of it," using non-attachment as the ultimate career superpower.

You are not a broken machine that needs constant optimization. You are Naturally Creative, Resourceful, and Whole. This journey is about "Detoxing" your professional identity until you are no longer trying to be a better robot, but a more complete human.The world doesn't need more busy people; it needs more people who have come alive. So, let the dust of the day settle. Take a breath. It is time to stop being a "Human Resource" and start being a human being again.Welcome to your real life.

Finding Heart-Led Career in the Age of AI

A Soulful Transition

Recursions

A Media Theory of Machine Learning

Errant Intelligence

University of Cambridge: Think Big

Big ideas for curious minds are simply explained in this fascinating first introduction to artificial intelligence. Who invented the first artificial intelligence? How do machines listen without ears? And can I use artificial intelligence to talk to my pets? Learn what artificial intelligence is and how it works as you explore its impact on the environment, society and even our own bodies. <ul> <li>Discover how artificial intelligence is used all around you, from smartphones and search engines to cars and prosthetic limbs, and how it might be used in the future! </li> <li> Fun, conversational text breaks down complex ideas so they are accessible to young readers.</li> <li>Created in consultation with experts from the University of Cambridge. </li> <li> Colourful and dynamic illustrations bring abstract concepts to life.</li> </ul> For more big ideas, don't miss other titles in the series: Think Big: Secrets of Bees, Think Big: The Speed of Light

University of Cambridge: Think Big: Artificial Intelligence

Why unfettered free-market capitalism endangers democracy—and what to do about it. In Private Power and Democracy’s Decline, Mordecai Kurz explores the relationship between free-market capitalism and democracy. He shows that technology has made capitalism different from what was envisioned in the Age of Enlightenment. Technology creates centers of market power and monopoly concentration that result in a society in which some people are enriched immensely while many workers’ livelihoods are often destroyed. Contrary to conventional thinking, technological competition does not remove market power, which becomes a permanent fixture of free-market capitalism. Such private power creates political inequality and generates forces that cause democracy’s decline and possible destruction. Applying these ideas to the US, Kurz shows that today’s problems begin in the 1980s with the policy of unregulated free-market capitalism. Coupled with the information technology revolution, this created a techno-winner-takes-all economy—leading to a second Gilded Age of unsustainable inequality and extreme political polarization. In the last 50 years, the economy “boomed” for some while leaving the majority of America’s workers behind. Kurz concludes that only regulated capitalism can support democracy so that the benefits of technology are more equally shared and no person’s livelihood is destroyed to enable others to be enriched. To save democracy, he proposes a “restoration-of-livelihood” policy, offering firms managerial flexibility to maintain rising productivity while ensuring that technology does not destroy the livelihood of others.

How to Make Capitalism Support Democracy

Private Power and Democracy's Decline

A timely, practical guide to AI—its strengths, weaknesses, and real-world applications—for business professionals and policymakers. Artificial intelligence, or AI, can recognize a pattern from any set of data it is given, which is what makes it such an extraordinarily powerful tool. But because not all patterns are authentic or reliable, AI's pattern-finding superpower can lead to spurious patterns—and to disastrous results for business and government entities that rely on them. Hence the conundrum at the heart of AI: its greatest strength can also be its greatest weakness. Targeting the businessperson who needs to know how to use AI profitably and responsibly, Caleb Briggs and Rex Briggs offer in this book a foundational understanding of AI that is easy to grasp yet thorough enough to be used effectively.

Harnessing the Power of AI for Your Organization—Profitably and Safely

The AI Conundrum

"In one wide-ranging volume, Lambert and the country reporters demonstrate that law can not only keep up with technological change, but can in fact stay well ahead by anticipating upcoming questions. This comprehensive comparative reference will be invaluable for lawyers and students." (Professor Joshua Fairfield. Washington and Lee University School of Law, Review of a previous edition) Bringing together a global team of authors, the International Handbook of Social Media Laws covers the law relating to social media across 34 countries in total. From influential social media defamation cases in Australia, to tweeting from court, and regulations enforced by the UK's Online Safety Act 2023, this book clearly articulates the main legal issues and developments across various legal jurisdictions, to ensure a company's social media presence is fully compliant with the law of each country. The third edition has been fully updated to incorporate new criminal and civil case law, and covers topics including: - Online abuse, online bullying and cyberbullying laws - Laws or rules specific to children and social media - Bans or restrictions on the use of, or access to, the internet or social media, including the influential TikTok, Inc. v. Garland case in the US - Use of social media as evidence in courts - Hacking and data breach laws. Contributors to the volume each provide coverage of their own country, ensuring the volume is both authoritative and practical. Countries represented include: Argentina, Australia, Belgium, Brazil, Bulgaria, China, Czech Republic, Denmark, El Salvador, Estonia, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Malta, Mexico, New Zealand, Norway, Senegal, Serbia, Singapore, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, United Kingdom, United States and Uruguay. This title is included in Bloomsbury Professional's Intellectual Property and IT online service.

International Handbook of Social Media Laws

This book focuses on contemporary problems related to fraud and risk in commercial law.

It has been said by some that we are in a 'golden age of fraud'. In part this has been caused by globalisation, technological changes and the financialisation of business. This has resulted in the creation of automated linkages with integrated supply chains and the creation of systemic risks, which have been exacerbated by new forms of intangible assets like tokens and their ease of movement. While regulation has ebbed and flowed given the desire of governments to generate economic growth, as well as the distrust of their coercive powers, the courts have sought to strike a balance between considerations such as commercial certainty and fairness.

The book provides an analysis of key contemporary issues on the theme of fraud and risk in commercial law, including: technology and fraud, secondary liability and 'failure to prevent' economic crime, abuse of business entities, insolvency and creditor protection, injunctions and other orders, cross-border issues, the relationship between regulation and private law, and solutions for policy makers.

Fraud and Risk in Commercial Law

Edge AI is transforming everyday devices by putting intelligence where it matters most: directly inside the hardware. With on-device inference, a camera can recognize a visitor instantly, a phone can translate speech without streaming audio to the cloud, and a wearable can detect anomalies in real time-fast, private, and reliable even when the network disappears.This book is your practical guide to building exactly those kinds of systems with the Raspberry&nbsp;Pi AI&nbsp;HAT+ and the Hailo-8L accelerator. You'll start with clear foundations: core&nbsp;AI and machine-learning concepts, how neural networks work, and what truly distinguishes Edge&nbsp;AI from cloud AI-plus an honest look at ethical considerations and future impacts.Then it's straight to hands-on physical computing. Step by step, you'll set up Raspberry&nbsp;Pi&nbsp;OS, power and cooling, and develop in Python using the Thonny&nbsp;IDE. You'll learn GPIO basics with lights and servos, mount the AI&nbsp;HAT+ hardware, install and verify the Hailo software stack, and connect the right camera-official modules or USB webcams, even multiple cameras.From your first pipeline to real projects, you'll run person detection, pose estimation, segmentation, and depth estimation, then level up with YOLO object detection: smart alerts, guest counters, and custom extensions. You'll even connect vision to motion by combining gesture recognition with servo-driven mechanisms, including a robotic arm.With troubleshooting tips, hardware essentials, and a practical Python refresher, this book turns Edge&nbsp;AI from buzzword into buildable reality.

AI Projects for the Raspberry Pi with the AI HAT+

Edge AI Made Practical

Data Culture

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