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Alex Vail

Data Culture

How to Succeed with Digital Transformation and Artificial Intelligence

Routledge Studies in Trust Research

Trust and Human Resource Management: Navigating Human Capital in the Age of Transformation explains why trust has become one of the most practical "must-haves" for managing people today. As work is reshaped by digital platforms, data analytics, and AI tools, employees increasingly experience HR through systems and algorithms as much as through managers. This book shows how trust is built-or damaged-through everyday HR decisions such as hiring, performance evaluation, rewards, development, and the handling of conflict, and why trust matters for engagement, well-being, innovation, and retention.Bringing together international authors from Europe, the United States, and Asia, the chapters combine clear conceptual frameworks with evidence from surveys, comparative analyses, and real organizational cases. The volume covers timely topics including trust in AI-supported recruitment and selection, the role of HR in cybersecurity and information security staffing, stress during digital transformation, cross-cultural and generational differences in trust, and trust in automated work environments. It also highlights risks linked to surveillance and opaque decision-making and offers practical guidance on transparency, communication, employee involvement, and responsible data use.Written for non-specialists as well as scholars, the book provides a global, future-oriented map for designing HR practices that are both effective and trustworthy in an era of rapid change.

Navigating Human Capital in the Age of Transformation

Trust and Human Resource Management

This book responds to the need to distinguish human creations from those produced by AI. It does so by tracing human attributes of authorship and inventorship in statutory requirements for protection and ownership in European copyright and patent laws. Its main contribution lies in exposing shortcomings in how the laws are applied in the UK, Germany, and France. It shows that the human origin of creations is traditionally inferred from their expressive form or technical character. Given the advancements in AI, such inferences are no longer legitimate. What is more, these shortcomings may eventually lead to granting copyright or patent protection where none is lawfully permitted or sufficiently justified. To remedy the situation, this book offers doctrinal and conceptual amendments and proposes law reforms to implement them. This book guides authorities, practitioners, and students through the main arguments of the debate concerning copyright and patents for objects entirely or partly generated by AI. It also makes original contributions to advance the ongoing academic and policy debates on AI and intellectual property law.

Authorship and Inventorship Revisited

Copyright and Patent Laws for the Age of Artificial Intelligence

Break bad habits and build your rich life by mastering the art of strategic subtraction.Unhinged Habits will revolutionize your relationship to work, money, and even adult friendship.Read Unhinged Habits if: <ul><li>Your calendar's packed, yet you feel like you're missing what matters.</li><li>You've bought things meant to bring happiness, but the satisfaction didn't last.</li><li>You suspect you're living someone else's definition of success rather than your own.</li></ul> We're all habitual by nature. We fall into patterns and get stuck. We form habits and never question them.Some habits propel us forward. Others can work against us over time.The key? Get the order right. Balance short-term desires with long-term planning. Set yourself up for a bright future without missing the magic in the present.Unhinged Habits pushes back against slow and incremental progress in the pursuit of some faceless, better future. Lots of people are consistent, yet few get ahead. What's missing are intermittent bouts of unhinged intensity.This is a book about wanting a better life and going after it. Or be okay not having it. Both are fine. Just get out of the middle.For over 13 years, Jonathan Goodman has challenged societal norms and built multi-million-dollar businesses, all while exploring over 30 countries with his family. In Unhinged Habits, Goodman shares the essential insights that freed him from conventional expectations. You will learn: <ul><li>The 8:4 Rule. The counterintuitive seasonal approach that embraces unbalance to level up your relationships with people, money, and health.</li><li>The Explorer's Compass. A framework to break routine and rediscover wonder in your everyday life.</li><li>The Three Proxies of True Friendship. How to categorize your friends so you spend more time with the true ones and feel less guilt for letting others go.</li></ul> Buckle up, because this book is going to break you out of the routines you've accepted as normal, but no longer serve you, so that you can finally live your definition of success.

A Counterintuitive Guide for Humans to Have More by Doing Less

Unhinged Habits

University of Cambridge: Think Big

Big ideas for curious minds are simply explained in this fascinating first introduction to artificial intelligence. Who invented the first artificial intelligence? How do machines listen without ears? And can I use artificial intelligence to talk to my pets? Learn what artificial intelligence is and how it works as you explore its impact on the environment, society and even our own bodies. <ul> <li>Discover how artificial intelligence is used all around you, from smartphones and search engines to cars and prosthetic limbs, and how it might be used in the future! </li> <li> Fun, conversational text breaks down complex ideas so they are accessible to young readers.</li> <li>Created in consultation with experts from the University of Cambridge. </li> <li> Colourful and dynamic illustrations bring abstract concepts to life.</li> </ul> For more big ideas, don't miss other titles in the series: Think Big: Secrets of Bees, Think Big: The Speed of Light

University of Cambridge: Think Big: Artificial Intelligence

'Extraordinary... beautifully written, clear-eyed and engaged in the deepest ethical questions of our day' Rory Stewart A revelatory portrait of the visionary behind Google DeepMind, the race to control the future - and what it means to win Even in a tech world crowded with visionary leaders, Demis Hassabis is recognized as a special case. Born to working class, immigrant parents in North London, a chess prodigy by five and wizard coder in his teens, he turned down a seven-figure job offer from a video-game studio to study science at Cambridge. Long before the current obsession with AI, he founded the path-breaking company DeepMind in order to pursue a single, audacious goal: the dream of artificial superintelligence, which would solve humanity's hardest problems, change life and work as we know it, and perhaps even unlock the deepest mysteries of the Universe. For his scientific achievements, he won a Nobel Prize in 2024, and his company, now Google DeepMind, is considered the tech giant's engine room. For the past three years, Sebastian Mallaby has had unprecedented access to Hassabis and DeepMind, conducting hundreds of hours of interviews with him and his inner circle as well as detractors and rivals at other companies. The result is a revelation-packed portrait of a singular mind and a historic reckoning with the AI revolution, a shift potentially more significant than any since the dawn of complex thought 70,000 years ago. As Mallaby chronicles, DeepMind is locked in an arms race with Silicon Valley competitors to build artificial general intelligence, and thereby become the keeper of humanity's future. Yet this is not a Silicon Valley story. Hassabis has remained in Britain, and unlike his rivals, his aims are not wealth and power but scientific enlightenment. Like them, however, he is haunted by the memory of Robert Oppenheimer, the creator of the atom bomb. He aims to control the technology, but the technology may ultimately control him - and humanity writ large.

Demis Hassabis, DeepMind and the Quest for Superintelligence

The Infinity Machine

KI-Tools für ein erfolgreiches Studium

Künstliche Intelligenz und wissenschaftliches Arbeiten

Pull up a chair. If you've found your way to these pages, there is a good chance you are carrying a quiet, heavy question in your heart. Perhaps it visits you during that familiar "Sunday Night Dread," when the hum in your belly tells you your nervous system is bracing for another week of Outlook invites and digital noise. You've played by the script: you have the title, the salary, and the glowing LinkedIn recommendations. Yet, you feel like a "Company Persona"- always consuming but never quite full.We are standing at a threshold unlike any other in human history. We are being told that Artificial Intelligence is coming for our "transactional" work-the coding, the calculating, and the organizing. It is a world that has asked us to function like machines for decades, and many of us have tried to oblige. But here is the radical truth this book invites you to consider: the antidote to AI anxiety is not upskilling in technology, but "down-skilling" into your essential humanity.This book is not a manual on how to outrun the algorithm. You cannot win a race against a machine that doesn't need to sleep or eat. Instead, this is a guide for an "Identity Detox." We are going to lovingly separate your deep, eternal self from the temporary role you play at work. We are going to acknowledge that your job title-no matter how impressive-is not your soul.Throughout our time together, we will explore:The Shift from Processing to Presencing: Moving away from the reactive survival mode of the "Speedy Lung" and into a state where you can sense the future that actually wants to emerge.
The "Spark Joy" Audit: Using an essentialist mindset to delegate "Robot Work" to the machines, freeing you to inhabit your true Zone of Genius.
The Wisdom of the Void: Learning how to trust the space between "trapeze bars"-that mist-filled gap where you have let go of the old identity but have not yet grasped the new.
Right Livelihood 2.0: Finding your Ikigai-the intersection of what you love, what you are good at, what the world needs, and what you can be paid for in a world of wisdom and synthesis.
The Bodhisattva in the Boardroom: Discovering how to be "in the system, but not of it," using non-attachment as the ultimate career superpower.

You are not a broken machine that needs constant optimization. You are Naturally Creative, Resourceful, and Whole. This journey is about "Detoxing" your professional identity until you are no longer trying to be a better robot, but a more complete human.The world doesn't need more busy people; it needs more people who have come alive. So, let the dust of the day settle. Take a breath. It is time to stop being a "Human Resource" and start being a human being again.Welcome to your real life.

Finding Heart-Led Career in the Age of AI

A Soulful Transition

Deviants

<div>Human history is a history of individuals - of kings and queens, of leaders and thinkers and of the many individuals who struggle, work hard and find their paths in life. It is also the history of individuation, understood as a continuous search for autonomy, self-affirmation and the achievement of personal goals. But today, this process of individuation is coming to an end and morphing into its opposite - disindividuation. The individual is giving way to the progressive loss of individuality and social life is turning into the society of "dividuals" - that is, beings who are becoming unaware of their uniqueness and who are losing their sense of self.&nbsp;</div> <div>&nbsp;</div> <div>The main driver of this process is technology. The more that individuals rely on technological devices to fill the social void and mitigate loneliness, the more they are recognized not so much for themselves but as the bearers of the devices that contain all the information necessary for their identity: images, texts and the digital traces of earlier exchanges. Individuals increasingly renounce their privacy, sharing it with a device that becomes an integral part of themselves. Deprived of uniqueness, the dividual is a lonely being who no longer has the ability to relate effectively to others and to external reality. We move towards a future without hope, immersed in the ever-innovative flow of information on screens, content to survive the present, as if nothing mattered.</div> <div>Human history is a history of individuals - of kings and queens, of leaders and thinkers and of the many individuals who struggle, work hard and find their paths in life. It is also the history of individuation, understood as a continuous search for autonomy, self-affirmation and the achievement of personal goals. But today, this process of individuation is coming to an end and morphing into its opposite - disindividuation. The individual is giving way to the progressive loss of individuality and social life is turning into the society of "dividuals" - that is, beings who are becoming unaware of their uniqueness and who are losing their sense of self.&nbsp;</div> <div>&nbsp;</div> <div>The main driver of this process is technology. The more that individuals rely on technological devices to fill the social void and mitigate loneliness, the more they are recognized not so much for themselves but as the bearers of the devices that contain all the information necessary for their identity: images, texts and the digital traces of earlier exchanges. Individuals increasingly renounce their privacy, sharing it with a device that becomes an integral part of themselves. Deprived of uniqueness, the dividual is a lonely being who no longer has the ability to relate effectively to others and to external reality. We move towards a future without hope, immersed in the ever-innovative flow of information on screens, content to survive the present, as if nothing mattered.</div>

Virtualization of Existence

The Society of Dividuals

Artificial Intelligence (AI) has transcended its origins as a computational discipline to become a transformative force across nearly every domain of human endeavour. From boardrooms to courtrooms, classrooms to clinics, AI is reshaping how decisions are made, how knowledge is transferred, and how societies evolve. This book, Artificial Intelligence and New Age Technology: Exploring Innovations, Challenges, and Sustainable Business Landscapes, is a multidisciplinary exploration of AI's innovations, its challenges, and the sustainable pathways it must follow to serve humanity responsibly. As we transition from Industry 4.0 to the more human-centric vision of Industry 5.0, the integration of intelligent technologies with ethical, inclusive, and sustainable values becomes paramount. AI offers immense potential to enhance decision-making, automate complex processes, and personalize experiences. Yet, its rapid adoption also raises pressing questions around accountability, privacy, equity and governance.

Innovations, Challenges and Sustainable Business Landscapes

Artificial Intelligence and New Age Technology

Edge AI is transforming everyday devices by putting intelligence where it matters most: directly inside the hardware. With on-device inference, a camera can recognize a visitor instantly, a phone can translate speech without streaming audio to the cloud, and a wearable can detect anomalies in real time-fast, private, and reliable even when the network disappears.This book is your practical guide to building exactly those kinds of systems with the Raspberry&nbsp;Pi AI&nbsp;HAT+ and the Hailo-8L accelerator. You'll start with clear foundations: core&nbsp;AI and machine-learning concepts, how neural networks work, and what truly distinguishes Edge&nbsp;AI from cloud AI-plus an honest look at ethical considerations and future impacts.Then it's straight to hands-on physical computing. Step by step, you'll set up Raspberry&nbsp;Pi&nbsp;OS, power and cooling, and develop in Python using the Thonny&nbsp;IDE. You'll learn GPIO basics with lights and servos, mount the AI&nbsp;HAT+ hardware, install and verify the Hailo software stack, and connect the right camera-official modules or USB webcams, even multiple cameras.From your first pipeline to real projects, you'll run person detection, pose estimation, segmentation, and depth estimation, then level up with YOLO object detection: smart alerts, guest counters, and custom extensions. You'll even connect vision to motion by combining gesture recognition with servo-driven mechanisms, including a robotic arm.With troubleshooting tips, hardware essentials, and a practical Python refresher, this book turns Edge&nbsp;AI from buzzword into buildable reality.

AI Projects for the Raspberry Pi with the AI HAT+

Edge AI Made Practical

The Basics

Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online competition.This book delivers practical frameworks for capturing audience attention and building customer loyalty in the digital age. Readers will gain actionable insights into competitive analysis, digital marketing tactics, AI applications, and data analytics, while developing a deep understanding of global marketing principles, consumer behaviour models, and ethical considerations. The integration of cutting-edge technologies with traditional marketing fundamentals provides a complete toolkit for marketing success in an increasingly complex environment. Global case studies featuring Toyota, Audible, Pfizer, Coca-Cola, and TikTok bring concepts to life, while chapter objectives, summaries, and discussion questions enhance learning and facilitate classroom engagement.Ideal for undergraduate and graduate marketing students, as well as early-career practitioners seeking to develop foundational knowledge or experienced professionals updating their skills. The accessible approach makes it suitable for both academic courses in marketing fundamentals and digital strategy, and for self-directed professional development in global marketing contexts.

Marketing

Data Culture

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