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Alex Vail

Data Culture

How to Succeed with Digital Transformation and Artificial Intelligence

Machine learning has become an essential component of modern business analytics -- driving insights, optimizing operations, and supporting strategic, data-informed decisions. This textbook offers a hands-on and accessible introduction to applying machine learning in business settings using R, with a strong emphasis on the tidy ecosystem. Key packages such as tidyverse, tidymodels, and tidytext provide a cohesive and efficient framework for data analysis, modeling, and communication.Balancing theoretical foundations with applied practice, the book introduces mathematical ideas in a clear, intuitive manner, always anchored in realistic business scenarios. Suitable for the classroom and independent research, readers will gain the confidence and tools to apply the tidy ecosystem effectively, from data preparation to modeling to interpretation, enabling reproducible, interpretable, and impactful analytics in dynamic business environments.Bowei Chen
 is a Professor of Business Analytics and Artificial Intelligence at the Adam Smith Business School, University of Glasgow, UK, and the Founding Programme Director of the MSc in Business Analytics programme. He received his PhD in Computer Science from the University College London. His research interests include business analytics, artificial intelligence, machine learning, and data science applications in management, finance, and the social sciences. He has published in leading academic conferences, journals, and books in these fields, and has undertaken international research collaborations and academic appointments across different institutions.
 Tianyuan Huang
 is a Lecturer of Data Science and Big Data Technologies at the School of Data Science, Zhejiang University of Finance &amp; Economics, China. He earned his PhD from Fudan University and has authored three R programming books in China. His current research mainly focuses on quantitative science studies, and he is also dedicated to leveraging data science to rapidly build domain expertise and advance scientific knowledge discovery. In addition to his publications, he supports the R community by maintaining several CRAN packages, such as akc for automated knowledge classification and tidyfst for efficient tidy data manipulation.

Machine learning has become an essential component of modern business analytics -- driving insights, optimizing operations, and supporting strategic, data-informed decisions. This textbook offers a hands-on and accessible introduction to applying machine learning in business settings using R, with a strong emphasis on the tidy ecosystem. Key packages such as tidyverse, tidymodels, and tidytext provide a cohesive and efficient framework for data analysis, modeling, and communication.Balancing theoretical foundations with applied practice, the book introduces mathematical ideas in a clear, intuitive manner, always anchored in realistic business scenarios. Suitable for the classroom and independent research, readers will gain the confidence and tools to apply the tidy ecosystem effectively, from data preparation to modeling to interpretation, enabling reproducible, interpretable, and impactful analytics in dynamic business environments.

A Tidy Approach

Business Analytics with R

Design AI-powered learning experiences that drive engagement, performance and measurable business impact. Learning Experience Design by Donald Clark is a strategic guide for senior learning professionals who need to modernize learning in an AI-driven world. As organizations adopt generative technologies, this book shows how to move beyond outdated course-led models and build adaptive, human-centred learning ecosystems. Focusing on the evolving role of the learning designer, this updated edition combines learning science, data insight and AI capability to help you design scalable, personalized and effective learning strategies. Drawing on research and real-world examples, it addresses the critical challenges of engagement, ethics and skills sustainability. You will learn how to: -Design AI-enabled learning experiences that adapt to learner needs - Use data, context and performance signals to personalize learning - Integrate simulations, games and workflow learning effectively - Employ ethical AI use and support sustainable skills development &gt;This book equips you to lead the transformation of learning, delivering smarter, scalable and more impactful outcomes across your organization. Themes include: learning experience design, AI in learning, adaptive learning, workplace learning, learning strategy, performance support

How to Build Effective Learning in the Age of AI

Learning Experience Design

Synthetic Media, Deepfakes, and Cyber Deception: Attacks, Analysis, and Defenses introduces the only analytical Synthetic Media Analysis Framework (SMAF) to help describe cyber threats and help security professionals anticipate and analyze attacks. This framework encompasses seven dimensions: Credibility, Control, Medium, Interactivity, Familiarity, Intended Target, and Evocation. Synthetic media is a broad term that encompasses the artificial manipulation, modification, and production of information, covering a spectrum from audio-video deepfakes to text-based chatbots. Synthetic media provides cyber attackers and scammers with a game-changing advantage over traditional ROSE attacks because they have the potential to convincingly impersonate close associates through text, imagery, voice, and video. This burgeoning threat has yet to be meaningfully addressed through any written treatment on the topic. The book is co-authored by three cyber influence and deception experts who have gained deep knowledge and experience on the topic through diverse, true operational pathways and backgrounds. The diversity and perspectives of the author team makes the content in the book the broadest and deepest treatment of synthetic media attacks available to readers.

Attacks, Analysis, and Defenses

Synthetic Media, Deepfakes, and Cyber Deception

Palgrave Studies in Marketing, Organizations and Society

This book leverages a value-centered marketing perspective to understand how technology can be used to predict consumer healthcare seeking and perceptions of the healthcare service experiences. It adopts a comprehensive definition of healthcare, encompassing various access points such as primary care, mental health care, cardiovascular care, and ambulatory care, as well as the choice between tele-health and traditional in-office settings.Chapters address topics including the application of artificial intelligence in predicting healthcare access, how the regulatory environment shapes product decisions for AI usage in healthcare, the role of technology in practice settings, and its influence on care-seeking decisions and perceptions of care quality. The volume concludes with discussions on the ethical implications of technology in healthcare delivery.Featuring contributions from leading scholars specializing in the intersection of business, technology and healthcare behaviors, this edited work is an essential resource for researchers and policymakers focused on the impact of technology on consumer well-being and the management of public health systems.Stacey R. Finkelstein
 is Professor of Marketing at Stony Brook University, USA. She earned her PhD and MBA from the University of Chicago Booth School of Business.&nbsp; Her research lies at the intersection of marketing and public policy, addressing questions related to food decision making, healthcare access and utilization, vaccine hesitancy, and how people living in poverty navigate the social services ecosystem. In recognition of her work, she received the American Marketing Association (AMA) Marketing and Society Special Interest Group (MASSIG) Early Career Award in 2019 and the&nbsp;
 Journal of Consumer Affairs
 &nbsp;Best Paper Award in 2021 for her work exploring the impact of omission bias and moral culpability on parents' vaccination plans for their children. She is currently serving as the Joint Editor in Chief of the&nbsp;
 Journal of Public Policy in Marketing
 .

This book leverages a value-centered marketing perspective to understand how technology can be used to predict consumer healthcare seeking and perceptions of the healthcare service experiences. It adopts a comprehensive definition of healthcare, encompassing various access points such as primary care, mental health care, cardiovascular care, and ambulatory care, as well as the choice between tele-health and traditional in-office settings.Chapters address topics including the application of artificial intelligence in predicting healthcare access, how the regulatory environment shapes product decisions for AI usage in healthcare, the role of technology in practice settings, and its influence on care-seeking decisions and perceptions of care quality. The volume concludes with discussions on the ethical implications of technology in healthcare delivery.Featuring contributions from leading scholars specializing in the intersection of business, technology and healthcare behaviors, this edited work is an essential resource for researchers and policymakers focused on the impact of technology on consumer well-being and the management of public health systems.

A Value-Centered Marketing Approach

Consumer Healthcare Behavior and Technology

Hart Studies in Comparative Public Law

Theory, Practice and Problems

Automation in Governance

"This revolutionary book is one that modern leaders and change makers must read." -Readers' Favorite

Managers direct reports. Leaders inspire followers. Role models engineer identity and magnify the future.

The secret to exceptional impact isn't talent. It's the power of role modelship. Your competitive edge depends on learning from the best. As we integrate AI into our lives, it's more vital than ever to model the best of who we are. AI learns from us. It mirrors our data, habits, and humanity. Role Modelship offers the human grounding and guardrails AI lacks.

Silicon Valley tech executive Eli Potter reveals how the same core values that the world's most impactful innovators use to achieve lasting influence can be harnessed to grow, adapt, and scale any organization or product. Sixty-eight percent of adults under forty say they're more satisfied with their careers and finances when they have a role model.

Featuring over two hundred real-life stories, Role Modelship presents insider strategies that create transformative growth and success. Learn to unlock the next level of excellence and turn your leaders into role models.

Multiply Your Impact to Influence AI

Role Modelship

An acclaimed New York Times Magazine writer brings us into the world of the controversial technology firm Palantir and its very colorful and outspoken CEO, Alex Karp, tracing the ascent of Big Data, the rise of surveillance technology, and the shifting global balance of power in the 21st century. Palantir builds data integration software: its technology ingests vast quantities of information and quickly identifies patterns, trends, and connections that might elude the human eye. Founded in 2003 to help the US government in the war on terrorism—an early investor was the CIA—Palantir is now a $400 billion global colossus whose software is used by major intelligence services (including the Mossad), the US military, dozens of federal agencies, and corporate giants like Airbus and BP. From AI to counterterrorism to climate change to immigration to financial fraud to the future of warfare, the company is at the nexus of the most critical issues of the 21st century. Its CEO, Alex Karp, is a distinctive figure on the global business scene. A biracial Jew who is also severely dyslexic, Karp has built Palantir into a tech giant despite having no background in either business or computer science. Instead, he’s a trained philosopher who has become known for his strongly held views on a range of issues and for his willingness to grapple with the moral and ethical implications of Palantir’s work. Those questions have taken on added urgency during the Trump era, which has also brought attention to the political activism of Karp’s close friend and Palantir cofounder Peter Thiel. In The Philosopher in the Valley, journalist Michael Steinberger explores the world of Alex Karp, Palantir, and the future that they are leading us toward. It is an urgent and illuminating work about one of Silicon Valley’s most secretive and powerful companies, whose technology is at the leading edge of the surveillance state.

Alex Karp, Palantir, and the Rise of the Surveillance State

The Philosopher in the Valley

Humanity's most spectacular era yet is increasingly within reach.So why are we doing everything we can to hold it back?The bestselling author of The Rational Optimist delivers a daring vision of the future - one that is potentially dazzling, but only if we stop sleepwalking into self-inflicted decline.We're on the brink of a truly spectacular explosion of productivity and prosperity, argues Matt Ridley, thanks to a combination of artificial intelligence, material science and genomic knowledge that is unprecedented in its scope and implications. With characteristic wit and ferocity, he confronts the irrational pessimism that dominates public discourse and examines the bureaucratic bloat, regulatory overreach, ideological superstition and crony capitalism that stand in the way.Optimistic in conclusion but unsparing in its analysis, The Flourishing is a rousing call to achieve and innovate by refusing to settle for a merely adequate future when a magnificent one is within reach.

The Radical Pessimist

AN INSTANT NEW YORK TIMES BESTSELLER • A man must fight for his planet against impossible odds when gamers from Earth attempt to remotely annihilate it in this epic, fast-paced novel from the New York Times bestselling author of the smash-hit Dungeon Crawler Carl. All colonist Oliver Lewis ever wanted to do was run the family ranch with his sister, maybe play a gig or two with his band, and keep his family’s aging fleet of intelligent agriculture bots ticking as long as possible. He figures it will be a good thing when the transfer gate finally opens all the way and restores instant travel and full communication between Earth and his planet, New Sonora. But there’s a complication. Even though the settlers were promised they’d be left in peace, Earth’s government now has other plans. The colossal Apex Industries is hired to commence an “eviction action.” But maximizing profits will always be Apex’s number one priority. Why spend money printing and deploying AI soldiers when they can turn it into a game? Why not charge bored Earthers for the opportunity to design their own war machines and remotely pilot them from the comfort of their homes? The game is called Operation Bounce House. Oliver and his friends soon find themselves fighting for their lives against machines piloted by gamers who’ve paid a premium for the privilege. With the help of an old book from his grandfather and a bucket of rusty parts, Oliver is determined to defend the only home he’s ever known.

AN INSTANT NEW YORK TIMES BESTSELLER • A man must fight for his planet against impossible odds when gamers from Earth attempt to remotely annihilate it in this epic, fast-paced novel from the New York Times bestselling author of the smash-hit Dungeon Crawler Carl. All colonist Oliver Lewis ever wanted to do was run the family ranch with his sister, maybe play a gig or two with his band, and keep his family’s aging fleet of intelligent agriculture bots ticking as long as possible. He figures it will be a good thing when the transfer gate finally opens all the way and restores instant travel and full communication between Earth and his planet, New Sonora. But there’s a complication. Even though the settlers were promised they’d be left in peace, Earth’s government now has other plans. The colossal Apex Industries is hired to commence an “eviction action.” But maximizing profits will always be Apex’s number one priority. Why spend money printing and deploying AI soldiers when they can turn it into a game? Why not charge bored Earthers for the opportunity to design their own war machines and remotely pilot them from the comfort of their homes? The game is called Operation Bounce House. Oliver and his friends soon find themselves fighting for their lives against machines piloted by gamers who’ve paid a premium for the privilege. With the help of an old book from his grandfather and a bucket of rusty parts, Oliver is determined to defend the only home he’s ever known.

Operation Bounce House

A practical guide to navigating AI's transformation of literacy and education, this book combines the long-standing values of writing studies with instruction on how students and teachers can write more effectively with AI. Mirroring the seismic changes on writing brought about by the printing press, the typewriter and the internet, AI's impact on literacy, teaching and writing marks a shift in how we think about knowledge production, intellectual labour and composition. Moving students away from a myopic, transactional, 'vending machine-style' approach, Writing with AI offers techniques on engaging with these new technologies more critically and thoughtfully. With structured, adaptable frameworks based upon relational and conversational models of engagement, this book allows students to better articulate and compose their needs, refine their questions, and engage in an iterative exchange with more meaningful and useful responses from generative learning language models. Introducing a four-part recursive framework - Question, Analyze, Iterate, Compose (QAIC) - that guides students through a deliberate process, Writing with AI gives students the tools for ensuring that AI is integrated thoughtfully and ethically into their work rather than being used as a shortcut. Designed for immediate classroom use, the book features: - Consideration of the ethics of AI - How students can formulate context-aware questions for prompts - Guidance on how students can assess and refine AI-generated content - Explanation on how the use of AI can be a part of a process that expands critical thinking skills - Demonstrations of how AI-assisted insights can be structured into meaningful compositions Offering a structured way to interact meaningfully with AI in the current pedagogical moment, this is an essential resource to exploring the monumental next stage in human development that isn't going away. A readable, accessible alternative to resisting change, Writing with AI reveals that artificial intelligence reinforces the very processes that are essential to good writing, rather than replacing them.

Literacy in the Digital Age

Writing with AI

Smarter Than AI, "Why Cognitive Intelligence Is the Skill That Matters Now" is a practical and thought-provoking guide to using artificial intelligence more intelligently. Rather than presenting AI as a replacement for human thinking, the book argues that its real value emerges when it is directed by human judgement, structure, context, and purpose.

At the centre of the book is the Master Prompt Framework (MPF), a six-step method designed to help individuals, professionals, and organisations move beyond casual prompting toward disciplined AI collaboration. The framework "Assign Role, Define, Collate, Structure, Challenge, Repeat" shows readers how to turn AI from a source of quick answers into a thinking partner capable of supporting better decisions, clearer strategies, stronger analysis, and more reliable outcomes.

The book introduces the concept of Cognitive Intelligence (CI) as the human skill that matters most in the age of AI: the ability to interpret, evaluate, question, organise, and apply information wisely. Written for non-technical readers, SMEs, managers, consultants, and knowledge workers, it offers a clear path for using AI without surrendering critical thinking, professional judgement, or responsibility.

This is not a book about replacing people with machines. It is a book about helping people think better with machines.

Why Cognitive Intelligence Is The Skill That Matters Now

Smarter Than AI

Data Culture

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