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Collective D: DAM Digital Asset
Management

DAM Digital Asset Management

Treating the Internet Like Real Estate

Wiley Trading

The Ultimate Guide to Mean Reversion

The Universal Principles of Successful Counter Trend Trading

Credentia Press

Wall Street Journal Bestseller! New Updated Edition!Read this book: If you want to grow your sales and increase revenues...If you want to become a valued resource in your industry...If you want to stop losing and start winning...IF YOU WANT TO GET RICH AND BUILD A POWER NICHEIf You Want to Get Rich Build a Power Niche is the magic bullet written by a rainmaker lawyer, "not" an academic in an ivory tower, that shows readers how to implement the strategic marketing process of building a Power Niche step-by-step.Any individual, regardless of their experience level, can potentially build a multi-million-dollar business by implementing the strategic marketing process of building a Power Niche. The Power Niche is based on the theory that ownership (monopoly power) in a small niche is dramatically stronger than having little or no ownership in a larger market.If You Want to Get Rich Build a Power Niche explains in easy-to-understand terms a very simple but effective way to augment the sales and marketing program of almost any individual and company. From startups to larger established companies and firms, this technique can be used by individuals at the beginning of their careers or by sales superstars who want to do even better. The technique shown in this book can also be implemented by professionals who work in personal services industries such as legal, financial, insurance, consulting, and accounting firms or by those who work to sell and market products. Unlike other "how-to" books, this guide is derived from the actual day-to-day experience of one of the most successful real estate lawyers in the toughest market for legal services in the world: New York City. Bruce M. Stachenfeld shows readers exactly how to build their power niche and find success.

And a Bundle of Other Utterly Brilliant Marketing and Sales Ideas That Actually Work

If You Want to Get Rich, Build a Power Niche

Understand how artificial intelligence is transforming marketing strategy and practice. Artificial Intelligence in Marketing by Kshitij Bhoumik is designed for upper-level undergraduate and postgraduate students studying AI in marketing, digital marketing and contemporary marketing strategy. Bridging the gap between technical capability and marketing decision-making, this textbook considers how AI supports segmentation, targeting, personalization, content creation and performance analysis. From generative AI in campaign development to predictive analytics and social media trend detection, students explore how AI tools enhance marketing effectiveness while maintaining brand integrity and customer trust. Reflective questions and applied exercises at the end of chapters challenge students to engage with current AI tools to create their own marketing content and strategies. This textbook includes: - Clear explanations of foundational marketing principles applied through AI - Structured ethical debates and critical thinking activities in every chapter - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to illustrate how theory translates into measurable business outcomes - Additional online resources to encourage ongoing learning of new developments and debates in AI Whether preparing for assessment or building future-ready marketing expertise, Artificial Intelligence in Marketing provides students with the analytical skills and strategic confidence to apply AI responsibly and effectively in modern marketing practice.

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

The Surprising Truth About How Money Works

Money: The Inside Story

Reviving an Iconic Brand

A Levi's Story

Mktg

The Growth Strategy Your Competitors Cannot Copy

Your Business Is Your Story

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Insights from a Luxury Brand Expert

The Art of Customer Relations

Scam World

This popular textbook offers a broad and accessible introduction to the building blocks of modern finance: financial markets, institutions and instruments. Theory is blended with real-world data, cases and numerical worked examples to offer a broad and accessible introduction to the building blocks of modern finance in the 5th edition of Finance and Financial Markets. The book features assessment and self-test resources to help support students and lecturers, as well as extensive discussion of regulatory developments, case studies involving FinTech and Brexit and fully updated data. An updated companion website is also available which offers lecturer slides and multiple choice questions. This new edition has updated data and cases throughout, ensuring that it is as up-to-date as possible in this fast-moving area. New material has been introduced relating to environmental, social and governance (ESG) factors, emerging markets and sustainable finance. The opening five chapters provide an introduction to the world of finance and cover the basic theory relating to the operation of financial institutions and the domestic and offshore (Eurocurrency) money markets. Chapters 6 to 10 deal with both the theory and practice relating to capital markets. The theory covers areas such as portfolio diversification, the capital asset pricing model, the Gordon growth model and the efficient market hypothesis, while the practice looks at the domestic and international bond markets and equity markets. After an examination of the foreign exchange market and forward markets, the final chapters of this comprehensive textbook cover derivative instruments, financial innovations and, as a closing reflection, financial regulation. Finance and Financial Markets is ideally suited to students at all levels who take economics, business and finance courses, as well as for those who want to understand the workings of the modern financial world.

Finance and Financial Markets

Harriman House Essentials

The Choice Factory

DAM Digital Asset Management

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