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Gesamtkatalog

Catalogue complet

CX-PRO - Beyond the Basics

Advanced Insights for Customer Experience Professionals

Learn How to Make Wireless Work Wi-Fi, Bluetooth, and LoRa are technologies that power our world, but building with them isn’t always straightforward. Connections drop, tutorials skip steps, and error messages don’t always help resolve problems. Through a series of hands-on projects using Raspberry Pi and Linux, you’ll learn how wireless systems work, how to control them, and how to build tools that actually function in the real world. Each recipe is self-contained, reliable, and ready to adapt for your own projects. Among the book’s many projects, you’ll build: <ul><li>A BLE audio receiver for high-quality wireless sound</li><li>A battery-powered LoRa node with miles of range</li><li>A mesh Wi-Fi network that reroutes itself</li><li>A signal strength display with a mini TFT screen</li><li>A wireless intrusion detection system and captive portal</li></ul> Along the way, you’ll build a solid foundation in Linux networking, gain fluency in wireless protocols like 802.11, BLE, and LoRaWAN, and develop the confidence to design and deploy your own solutions. Each recipe is built around a wireless challenge you’re likely to encounter and gives you the tools to solve it. It’s wireless. It’s Linux. And with this book, it finally makes sense.

Build Real Projects and Master Wi-Fi, Bluetooth, and LoRa

The Wireless Cookbook

Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process. This text equips students with the skills needed to interpret research and use their findings to effect meaningful change. Keeping digital data and internet research at its heart, it details the main stages of the research process, covering both quantitative and qualitative methods. A plethora of case studies and examples helps students grasp the practical applications of theory. This textbook is ideal for use on marketing research courses at undergraduate, postgraduate and MBA levels. New to the 5th edition: - Updated cases, examples and business environment terminology incorporating recent developments in the industry - New feature within each chapter setting out the potential role of artificial intelligence - Expanded material on experimental research and virtual test markets Accompanying free online resources designed to support teaching and learning can be found at www.bloomsburyonlineresources.com/marketing-research

Delivering Customer Insight

Marketing Research

An unconventional, hands-on guide to turning ideas into products that matter—and that people love—from the legendary Silicon Valley pioneer, founder of Zynga, and creator of Stanford Graduate School of Business’s product management course.Mark Pincus has been at the forefront of each iteration of the internet. He built the original app company ahead of the mobile app economy&nbsp;and sold virtual goods to the masses long before in-app purchase generated $85 billion on smartphones. As the founder of Zynga, he brought us FarmVille, CityVille, and Words with Friends, launching eight hit games and reaching more than a billion users in four years.&nbsp;&nbsp;&nbsp;&nbsp;Pincus has turned hit-making into a repeatable system, birthing one of his favorite guiding principles that “all new fails”. Life at the Speed of Play is his framework for moving faster and massively increasing your odds of success. His insights and advice are essential in the new world of AI, where&nbsp;speed of testing and learning defines winners.Bursting with wit, wisdom, and a core belief in tech’s endless capacity, each chapter of Life at the Speed of Play contains actionable takeaways based on Pincus’s unorthodox “Mark-isms” including “hire people with broken resumes,” “protect investors from themselves,” and, paradoxically, to “f*** scale” in favor of quality over quantity.What They Don’t Teach You at Harvard Business School for the twenty-first century, here is the essential “bible” for entrepreneurs, product managers, innovators, and anyone who has an idea—digital or analog—that they dream of turning into a reality.

Launch Products People Love!

Life at the Speed of Play

ATOM: The Beginning

Discover the thrilling prequel to Tezuka's&nbsp;Astro Boy, where the future of robotics is forged in the fires of innovation and intense mecha battles. Experience a gripping journey into the origins of this series, based on the iconic anime streaming on Netflix, Amazon Prime Video, and Crunchyroll.

ATOM: The Beginning Vol.13

Exploring a Translation of the Constitutional Political Rights into the Digital Sphere

Constitutional Rights in the Digital Context

An eye-opening account of how the data-center boom is pushing our planet past its breaking point Underlying our seamless access to AI, cryptocurrency, and unlimited cloud storage is a hulking, costly physical infrastructure. Massive data centers full of energy-hungry chips and processors power everything we do online. Scrambling to meet dubious market demand, the tech giants have made our planet a bargaining chip in the next great race for a market monopoly. In Hyperscale, journalist Paris Marx uncovers the excesses of hyperscale data processing. He exposes the deceptive, exploitative ways tech companies are syphoning energy and resources from vulnerable communities in their pursuit of digital power, abandoning the pretense of social responsibility. Amid energy shortages and tech-induced battles over drinking water, Marx makes a powerful case for technology that promotes the social good over the bottom lines of tech billionaires. He joins the incredible efforts of people and social movements pushing back against the profit-driven interests of Big Tech, illuminating a path toward the sustainable future we all deserve. The AI boom and its infrastructural demands have accelerated our many modern catastrophes. With razor-sharp reporting and incisive analysis, Marx shows us that the greatest threat is not the specter of AI overlords but a global environmental disaster already in the making.

The Ambition and Excess of Big Tech's Data Empires

Hyperscale

'...captures all the beauty, all the anguish, all the feelings and stories and rituals that made us fall in love - and stay in love - with running.' -&nbsp;Anne Helen Petersen, author of Culture Study.This is Running&nbsp;is a celebration of the world of running, exploring everything you'd need to know about the sport and the rich culture that surrounds it. Running is huge with an estimated 621 million runners worldwide but behind that statistic is a world that is as diverse as the people who engage in it. From the elite endurance of the Rarámuri tribe from Mexico who frequently run ultramarathons in nothing but simple sandals made from discarded car tires to some of the most famous races which are household names for runners and non-runners alike, coach and journalist Raziq Rauf gives a fascinating snapshot of this world.This is Running covers why, where and how we run, incorporating insights from psychologists, sociologists and other experts from our first dash around a childhood playground to joining a run club or hitting high-altitude mountain trails whether that be for the health benefits, to make friends, test your own limits or to explore the world around you.A host of compelling essays explore topics such as running's technological revolution, brands and streetwear, women's experiences of running, the boom of trail running and the future of the sport. Also included is a selection of the world's most notable runs including The London Marathon, the UTMB and the Barkley Marathons, and Q&amp;As with individuals who are pioneering global running culture including influencer and comedian Laura Green, Nils Arend from The Speed Project, professional trail running athlete Dylan Bowman and Jessica Zapotechne from Girls Run NYC.Beautifully illustrated throughout with striking photography,&nbsp;This is Running&nbsp;is the perfect gift for the obsessive runner in your life, or for anyone who wants to know more about the sport and the culture that surrounds it.Quite simply, if you are a runner, this book is catnip to your passion.&nbsp;

A celebration of the world of running, exploring the culture, history, brands, races and people behind it

This is Running

“Mind-expanding . . . The Score is so exuberant and readable that the depth and seriousness of its insights almost sneak up on you.” —Jennifer Szalai, The New York Times “Brilliant and wildly original . . . The Score is socially attentive, historically literate and imbued with sensual glee.” —Becca Rothfeld, The Washington Post “I give this excellent book five stars.” —Stuart Jeffries, Financial Times A philosophy of games to help us win back control over what we value The philosopher C. Thi Nguyen—one of the leading experts on the philosophy of games and the philosophy of data—takes us deep into the heart of games, and into the depths of bureaucracy, to see how scoring systems shape our desires. Games are the most important art form of our era. They embody the spirit of free play. They show us the subtle beauty of action everywhere in life in video games, sports, and boardgames—but also cooking, gardening, fly-fishing, and running. They remind us that it isn’t always about outcomes, but about how glorious it feels to be doing the thing. And the scoring systems help get us there, by giving us new goals to try on. Scoring systems are also at the center of our corporations and bureaucracies—in the form of metrics and rankings. They tell us exactly how to measure our success. They encourage us to outsource our values to an external authority. And they push on us to value simple, countable things. Metrics don’t capture what really matters; they only capture what’s easy to measure. The price of that clarity is our independence. The Score asks us is this the game you really want to be playing?

How to Stop Playing Somebody Else's Game

The Score

Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies

&nbsp;“This edited volume has outgrown from collective thinking, business modeling, managing artificial intelligence, and machine learning with the emerging entrepreneurship across the regions. It is a think-tank to sync technology and entrepreneurship to move ahead with challenges in micro, small, medium and large enterprises. The observations are relevant to a diverse set of industries covering both local and global issues. A good read for everyone…” 
— S.D. Shibulal, Co-founder and Former CEO, Infosys and Co-founder, Axilor Ventures 
“Next-generation entrepreneurship is founded within the AI ecosystem, and it is must for every entrepreneur to know, access, and practice it. Articles in this volume are the outgrowth of global research on entrepreneurship, technology, and the symbiosis… A rich resource for all… “ 
— Jose Ernesto Amoros, PhD, Associate Dean of the Faculty, Leader of the Entrepreneurship and Innovation, EGADE Business School, Tecnologico de Monterrey, Mexico 
This volume explores the evolving landscape of entrepreneurship, with a focus on the integration of innovation and technology in entrepreneurial practices and Industry 5.0. It discusses the role of entrepreneurship in economic development, the challenges faced by small and medium enterprises (SMEs), and the impact of artificial intelligence (AI) and machine learning (ML) on managerial decisionmaking. It addresses the effect of transcending growth of information and communication technology on entrepreneurship to gain competitive edge. 
Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey at Mexico City Campus and Visiting Professor at Metropolitan College Boston University. 
Marcus Goncalves is Associate Professor of the Practice of Administrative Sciences at Metropolitan College, Boston University. 
Vladimir Zlatev is Associate Professor of Practice at Metropolitan College, Boston University, USA and an entrepreneur with extensive experience in industrial engineering and corporate management.

Convergence of Innovation, Technology, and Society

Next Generation Entrepreneurship

A practical, start-to-finish guide to securing an internship in the private sector and making the most of the transition from student to professional. Every year, college students across the country seek internships to build experience in their chosen fields. In this highly competitive job market, students and recent graduates need to seek out every possible opportunity to differentiate themselves and demonstrate that they are ready to roll up their sleeves and get to work. One important way to do so is an internship in the private sector, which can lead to a full-time job with a well-regarded organization. Yet the process of finding an internship can appear challenging. This book can make it easier. For more than a decade, finance professional Charles Fishkin has been preparing students to thrive in internship programs. In this book, he shares his advice for those who are seeking a private-sector internship. With insights relevant to a variety of fields--from finance to the tech sector--he covers the process from start to finish, beginning with exploring the range of internship opportunities available. Several chapters offer advice on best practices for crafting effective resumes, networking, and interviewing to get the position. Fishkin offers checklists, action items, real-life scenarios, and practical suggestions, each arising from the experiences of former interns and hiring managers. The heart of the book focuses on the nine to twelve weeks of the internship itself, with tips on how to interact with supervisors and colleagues, how to learn and apply new skills, and how to solve problems and address challenges that arise. Internships in the Private Sector is the first full-length guide to securing and making the most of an internship. This book will help level the playing field, providing students with the tools and support they need to perform to the fullest extent of their abilities and lay the foundation for a strong start to their careers.

How You Can Find, Prepare For, and Thrive in Them

Internships in the Private Sector

A paradigm-shifting textbook that teaches graduate students in economics how to use economic models to interpret data. Offering a new pedagogical paradigm, this textbook delivers a ready-made economics course covering the general concepts that unify different approaches to bringing economic models to data. Jesse Shapiro presents core ideas in quantitative economics as an abstract, cohesive whole and introduces canonical models that can be used across a wide range of applications. This course-in-a-book exposes students to stylized applications of these models that illuminate their foundations as well as recent research articles demonstrating the models’ broad applicability. <ul><li>Provides a coherent, generalized approach to making model-based inferences in empirical economics</li><li>Introduces central concepts and canonical models in quantitative economics</li><li>Features applications of modern research topics</li><li>Suits self-paced learning and classroom use alike</li></ul>

Introduction to Quantitative Economics

It's Not too Late to Build Toward a Better Future!Rick Caruso has earned a reputation for being a problem solver--somebody who's not afraid of facing big challenges. From his appointment to Water Commissioner and later Police Commissioner in Los Angeles to his bold real estate ventures, Caruso made the decisions he felt were right, even in the face of staunch adversity. In Its Not Too Late, Caruso shares the lessons he learned from his experiences while offering us all a path forward to a better future. At a time when more importance is placed on choosing sides than actually getting things done (let alone done right), Caruso offers refreshing perspective and will teach you how to let go of false divisions, and instead to embrace the search for actual answers and solutions.Togetherness, brotherhood, sisterhood, faith in each other, respect for each other, the ideals preached in almost every faith on Earth are the way forward, no matter how difficult the climb in front of us may seem. And ultimately, the only way we will get back on that path is for each of us to step up, with integrity, in whatever small way we can: for our kids, for our communities, for our country, and for each other.

The Power of Finding Steadfast Solutions

It's Not Too Late

CX-PRO - Beyond the Basics

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