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CX-PRO - Beyond the Basics

Advanced Insights for Customer Experience Professionals

An essential how-to guidebook for building new companies based on deep technology. Launching from the Lab provides a much-needed framework for new entrepreneurs who are founding companies based on “deep technology”—groundbreaking innovations rising from new discoveries in fundamental research. Lita Nelsen and Maureen Stancik Boyce cover the steps to launch and fund such companies, beginning with emergence from the laboratory and acquiring intellectual property through the intensive research of customer needs, building a team, and raising capital. Designed to be read and then used chapter by chapter, this book covers every step of the entrepreneur’s journey. From the lab, to the intensive research of customer needs, and through building a team and raising capital, this guidebook covers topics ranging from the importance of patents to forecasting financial data. The authors also include a special section on IP and dealing with tech transfer offices, for founders launching from university laboratories. Whether you’re a first-time entrepreneur or a university researcher ready to commercialize your work, this book is an indispensable companion for turning breakthrough science into real-world impact.

An essential how-to guidebook for building new companies based on deep technology. Launching from the Lab provides a much-needed framework for new entrepreneurs who are founding companies based on “deep technology”—groundbreaking innovations rising from new discoveries in fundamental research. Lita Nelsen and Maureen Stancik Boyce cover the steps to launch and fund such companies, beginning with emergence from the laboratory and acquiring intellectual property through the intensive research of customer needs, building a team, and raising capital. Designed to be read and then used chapter by chapter, this book covers every step of the entrepreneur’s journey. From the lab, to the intensive research of customer needs, and through building a team and raising capital, this guidebook covers topics ranging from the importance of patents to forecasting financial data. The authors also include a special section on IP and dealing with tech transfer offices, for founders launching from university laboratories. Whether you’re a first-time entrepreneur or a university researcher ready to commercialize your work, this book is an indispensable companion for turning breakthrough science into real-world impact.

Building a Deep-Tech Startup

Launching from the Lab

From Attorney Ryan, the most well-known labor lawyer in America, the complete guide to workers’ rights that your boss doesn’t want you to read Life for working people is getting harder and more expensive. While employers clamp down with return-to-office mandates, productivity trackers, and layoffs, employees are struggling to keep up with daily expenses. Meanwhile, workers are expected to make huge sacrifices "for the good of the company." But what do they get in return? A surprise meeting with HR followed by a swift and unceremonious termination. For too long, we’ve accepted the status quo. But you deserve better. In Get It in Writing, Attorney Ryan Stygar, a former firefighter who became a workers' rights attorney, teaches you everything you need to know about how to get what you’re owed at work. Each chapter is filled with practical, easy-to-understand advice. In plain English, he breaks down the answers to all your biggest questions around labor law, including: <ul><li>“Does At Will employment really mean I have no rights?”</li><li>“What do I do if my boss is bullying me?”</li><li>“What if I’m too injured to keep working?”</li><li>“Am I getting paid correctly?”</li><li>“What if I report my creepy manager and no one believes me?” </li></ul> Most people are, understandably, afraid to deal with employment problems because their whole livelihood is at stake. But we can’t let bad bosses use fear to control us. Armed with Get It in Writing, you will have the tools to claim your basic rights: fair pay, fair treatment, and the time and accommodations you need when life goes off script. With Attorney Ryan's expertise, millions of working people are winning back what is rightfully theirs. It’s time for you to join them.

From Attorney Ryan, the most well-known labor lawyer in America, the complete guide to workers’ rights that your boss doesn’t want you to read Life for working people is getting harder and more expensive. While employers clamp down with return-to-office mandates, productivity trackers, and layoffs, employees are struggling to keep up with daily expenses. Meanwhile, workers are expected to make huge sacrifices "for the good of the company." But what do they get in return? A surprise meeting with HR followed by a swift and unceremonious termination. For too long, we’ve accepted the status quo. But you deserve better. In Get It in Writing, Attorney Ryan Stygar, a former firefighter who became a workers' rights attorney, teaches you everything you need to know about how to get what you’re owed at work. Each chapter is filled with practical, easy-to-understand advice. In plain English, he breaks down the answers to all your biggest questions around labor law, including: <ul><li>“Does At Will employment really mean I have no rights?”</li><li>“What do I do if my boss is bullying me?”</li><li>“What if I’m too injured to keep working?”</li><li>“Am I getting paid correctly?”</li><li>“What if I report my creepy manager and no one believes me?” </li></ul> Most people are, understandably, afraid to deal with employment problems because their whole livelihood is at stake. But we can’t let bad bosses use fear to control us. Armed with Get It in Writing, you will have the tools to claim your basic rights: fair pay, fair treatment, and the time and accommodations you need when life goes off script. With Attorney Ryan's expertise, millions of working people are winning back what is rightfully theirs. It’s time for you to join them.

The Ultimate Guide to Your Rights at Work

Get It In Writing

A sharp and comprehensive critique of the postworkerist school of autonomist Marxism. 
 

Motivations for Refusal develops a critical account of how the affective politics of capital and class are formed and contested in contemporary arrangements of work. Drawing on value critique and class composition analysis, he challenges core assumptions of postworkerism and related theories of affective labor, while retaining their core insights. Moving beyond the limits of postworkerism, the book analyses how the integration of the affective sciences into management and workplace technologies constitutes a terrain of contestation in conditions of immaterial production. Motivations for Refusal explores how affective politics emerge in the contestation between labor and capital in their affective modes.

Motivations for Refusal

Karl Brunner Distinguished Lecture Series

Strategic lessons for monetary policy from the last two tumultuous decades based on insights from Sun Tzu, the Chinese philosopher and author of The Art of War. When central banks were forced to innovate and develop a multifaceted set of new weapons in response to the 2008 global financial crisis and 2020 COVID-19 pandemic, the result was a substantial expansion in their authority and reach. In The Art of Monetary Policy, Kristin Forbes draws lessons for monetary policy of the last two decades from the principles of Sun Tzu, the author of The Art of War, a Chinese philosopher and military strategist from the fifth century BC. Tzu proposed several key principles for success—tenets that apply to monetary policy and the battlefield today: (1) plan in advance for the next battle; (2) accept and adapt to the inevitability of powerful, external shocks outside your control; (3) establish a strong tactical position; (4) develop a variety of weapons that can be combined for different maneuvers and situations; (5) maintain flexibility so that you can quickly modify your strategy; and (6) consider the longer-term costs when evaluating the trade-offs of different approaches. These principles provide insights into what central banks did (and did not) do well over the last two decades, as well as how they should deploy interest rates, balance sheets, emergency support programs, forward guidance, and macroprudential tools in the future. While the optimal strategy in both war and monetary policy is more of an “art” than a science, adopting these principles can improve our ability to battle the next crisis and build more resilient economies during peaceful periods.

Lessons from Sun Tzu for Central Banks

The Art of Monetary Policy

An eye-opening account of how the data-center boom is pushing our planet past its breaking point Underlying our seamless access to AI, cryptocurrency, and unlimited cloud storage is a hulking, costly physical infrastructure. Massive data centers full of energy-hungry chips and processors power everything we do online. Scrambling to meet dubious market demand, the tech giants have made our planet a bargaining chip in the next great race for a market monopoly.&nbsp; In Hyperscale,&nbsp;journalist Paris Marx uncovers the excesses of hyperscale data processing. He exposes the deceptive, exploitative ways tech companies are syphoning energy and resources from vulnerable communities in their pursuit of digital power, abandoning the pretense of social responsibility. Amid energy blackouts and tech-induced battles over drinking water, Marx makes a powerful case for technology that promotes the social good over the bottom lines of tech billionaires. He joins the incredible efforts of people and social movements pushing back against the profit-driven interests of big tech, illuminating a path toward the sustainable future we all deserve. The AI boom and its demands for digital infrastructure have accelerated our many modern catastrophes. With razor-sharp reporting and incisive analysis, Marx shows us the greatest threat is not the specter of AI overlords, but a global environmental disaster already in the making.

An eye-opening account of how the data-center boom is pushing our planet past its breaking point Underlying our seamless access to AI, cryptocurrency, and unlimited cloud storage is a hulking, costly physical infrastructure. Massive data centers full of energy-hungry chips and processors power everything we do online. Scrambling to meet dubious market demand, the tech giants have made our planet a bargaining chip in the next great race for a market monopoly.&nbsp; In Hyperscale,&nbsp;journalist Paris Marx uncovers the excesses of hyperscale data processing. He exposes the deceptive, exploitative ways tech companies are syphoning energy and resources from vulnerable communities in their pursuit of digital power, abandoning the pretense of social responsibility. Amid energy blackouts and tech-induced battles over drinking water, Marx makes a powerful case for technology that promotes the social good over the bottom lines of tech billionaires. He joins the incredible efforts of people and social movements pushing back against the profit-driven interests of big tech, illuminating a path toward the sustainable future we all deserve. The AI boom and its demands for digital infrastructure have accelerated our many modern catastrophes. With razor-sharp reporting and incisive analysis, Marx shows us the greatest threat is not the specter of AI overlords, but a global environmental disaster already in the making.

The Ambition and Excess of Big Tech's Data Empires

Hyperscale

Learn How to Make Wireless Work Wi-Fi, Bluetooth, and LoRa are technologies that power our world, but building with them isn’t always straightforward. Connections drop, tutorials skip steps, and error messages don’t always help resolve problems. Through a series of hands-on projects using Raspberry Pi and Linux, you’ll learn how wireless systems work, how to control them, and how to build tools that actually function in the real world. Each recipe is self-contained, reliable, and ready to adapt for your own projects. Among the book’s many projects, you’ll build: <ul><li>A BLE audio receiver for high-quality wireless sound</li><li>A battery-powered LoRa node with miles of range</li><li>A mesh Wi-Fi network that reroutes itself</li><li>A signal strength display with a mini TFT screen</li><li>A wireless intrusion detection system and captive portal</li></ul> Along the way, you’ll build a solid foundation in Linux networking, gain fluency in wireless protocols like 802.11, BLE, and LoRaWAN, and develop the confidence to design and deploy your own solutions. Each recipe is built around a wireless challenge you’re likely to encounter and gives you the tools to solve it. It’s wireless. It’s Linux. And with this book, it finally makes sense.

Learn How to Make Wireless Work Wi-Fi, Bluetooth, and LoRa are technologies that power our world, but building with them isn’t always straightforward. Connections drop, tutorials skip steps, and error messages don’t always help resolve problems. Through a series of hands-on projects using Raspberry Pi and Linux, you’ll learn how wireless systems work, how to control them, and how to build tools that actually function in the real world. Each recipe is self-contained, reliable, and ready to adapt for your own projects. Among the book’s many projects, you’ll build: <ul><li>A BLE audio receiver for high-quality wireless sound</li><li>A battery-powered LoRa node with miles of range</li><li>A mesh Wi-Fi network that reroutes itself</li><li>A signal strength display with a mini TFT screen</li><li>A wireless intrusion detection system and captive portal</li></ul> Along the way, you’ll build a solid foundation in Linux networking, gain fluency in wireless protocols like 802.11, BLE, and LoRaWAN, and develop the confidence to design and deploy your own solutions. Each recipe is built around a wireless challenge you’re likely to encounter and gives you the tools to solve it. It’s wireless. It’s Linux. And with this book, it finally makes sense.

Build Real Projects and Master Wi-Fi, Bluetooth, and LoRa

The Wireless Cookbook

An intimate portrait of the world's most brilliant tech visionary and his game-changing company DeepMind, from award-winning financial journalist and historian Sebastian Mallaby Even in a tech world crowded with visionary leaders, Demis Hassabis is recognized as a special case. Born to working class, immigrant parents in North London, a chess prodigy by five and wizard coder in his teens, he turned down a seven-figure job offer from a video-game studio to study science at Cambridge. Long before the current obsession with AI, he founded the path-breaking company DeepMind in order to pursue a single, audacious goal: the dream of artificial superintelligence, which would solve humanity's hardest problems, change life and work as we know it, and perhaps even unlock the deepest mysteries of the Universe. For his scientific achievements, he won a Nobel Prize in 2024, and his company, now Google DeepMind, is considered the tech giant's engine room. For the past three years, Sebastian Mallaby has had unprecedented access to Hassabis and DeepMind, conducting hundreds of hours of interviews with him and his inner circle as well as detractors and rivals at other companies. The result is a revelation-packed portrait of a singular mind and a historic reckoning with the AI revolution, a shift potentially more significant than any since the dawn of complex thought 70,000 years ago. As Mallaby chronicles, DeepMind is locked in an arms race with Silicon Valley competitors to build artificial general intelligence, and thereby become the keeper of humanity's future. Yet this is not a Silicon Valley story. Hassabis has remained in Britain, and unlike his rivals, his aims are not wealth and power but scientific enlightenment. Like them, however, he is haunted by the memory of Robert Oppenheimer, the creator of the atom bomb. He aims to control the technology, but the technology may ultimately control him - and humanity writ large.

Demis Hassabis, DeepMind and the Quest for Superintelligence

The Infinity Machine

Why socially responsible investment promises to make investors richer and the world better—but fails at both. Wall Street thrives by telling investors that clever financial strategies can reverse the trade-off between corporate profits and social progress. But the link between greater corporate social responsibility and improved financial performance is an illusion. Profit vs. Progress dissects the massive $30 trillion “socially responsible” or “sustainable” finance industry—and finds the emperor has no clothes. At best, sustainable investing typically delivers average rates of financial and social returns. But it makes social and environmental crises harder to overcome, by using financial gimmickry to distract our attention from real solutions. Author Brad Swanson argues that corporations in competitive markets act without moral values, and ethical investment can’t prod them to take greater social responsibility. The only way to change the outcome of the game is to change the rules. The solutions will have to come from legislatures, not corporate boardrooms. Swanson calls for public policies to make businesses better serve all of society, not just their shareholders—without blunting their edge. His recommendations include breaking up the cartel of large asset managers, rebuilding the influence of organized labor, curbing the rapacious behavior of the private equity industry, and eliminating the conflict of interest that pits corporate directors against the greater good of the community. The author shows that in previous eras of social crisis caused by corporate excess, meaningful reforms emerged through the political process. Today as well, the path forward is clear—if we have the will to follow it.

Why socially responsible investment promises to make investors richer and the world better but fails at both.

Why Socially Responsible Investment Doesn't Work and How to Fix It

Profit vs. Progress

Sustainable business is no longer optional--it's the strategy that will determine who leads and who gets left behind.Climate change is not just a future threat--it's a current reality, reshaping markets, supply chains, and entire industries. Rising temperatures, resource scarcity, and mounting waste are driving regulatory pressure, investor scrutiny, and consumer demand for sustainable practices. For business leaders, this isn't just an operational challenge--it's a strategic disruption. Companies that fail to adapt risk being swept aside by forces they can no longer ignore.In The Ultimate Disruption: Rethinking Business in a World Transformed by Climate Change, INSEAD professors Atalay Atasu and Luk Van Wassenhove provide an essential road map for thriving in this new era. Drawing on decades of research and real-world case studies, they show why sustainability must be treated as a core business imperative, not a compliance exercise or marketing slogan. The authors introduce a framework for rethinking strategy, redefining value propositions, and reinventing business models to integrate environmental value alongside customer utility and profit.Through compelling examples--from Polygreen's zero-waste transformation on a Greek island to Schneider Electric's global decarbonization initiatives--the book illustrates how companies are turning environmental constraints into opportunities for innovation and growth. Each chapter tackles critical steps: building the business case for sustainability; revisiting value potential; overcoming operational and scaling challenges; and leveraging partnerships, tech, and new business models to deliver shared value and profitability.Sustainability is no longer a cost--it's a competitive advantage. The Ultimate Disruption equips leaders with the strategies and tools to navigate the climate-driven transformation of business ecosystems and emerge stronger than ever.

Rethinking Business in a World Transformed by Climate Change

The Ultimate Disruption

HBR's 10 Must Reads

HBR's 10 Must Reads on Leading Digital Transformation

All systems fail. All societies crumble. All worlds end. Nebula Award, Ray Bradbury Prize and Arthur C. Clarke Award finalist and Hugo and Locus Award winner Ray Nayler returns with a gripping technological thriller. 'A fast-paced dystopian thriller' - SFX Magazine 'First-rate science fiction' - Cory Doctorow 'As much a novel of ideas as it is a techno-thriller . . . A more erudite and emotionally engaging Philip K Dick' - Irish Times In a familiar yet different Europe governed by AI, life is more efficient, objective, and peaceful. Yet all is not as it seems. Meanwhile, at Europe's eastern edge, the Federation endures under the rule of a President who has preserved his power by transferring his consciousness from body to body. As both worlds begin to crumble, Lilia, a Federation scientist, discovers a way to slip the nets of surveillance and alter the balance of power. On the run, she becomes the reluctant centre of a struggle between resistance and control. Yet the systems and people surrounding her may already be beyond redemption. Is there any way to put humanity's future back in its own hands?

Where the Axe is Buried

Pelican Books

'One of the clearest and most important studies to be published on education, worldwide, in many decades' Danny Dorling Does the education system make better people? Why are so many - teachers and students alike - stressed and dissatisfied? Do we need to revive real education? Ideally, education is about the pursuit of truth, beauty and morality. But in the last few decades, a perilous fixation with human capital - skills, knowledge and aptitudes required for the labour market - has trampled over curricula, schools and universities. Rather than learning how to think critically about the world, from cradle to grave students are trained to be more effective workers, to make more money, and to serve an hegemonic ideology. Teachers and researchers are pressed to serve those goals. In this concluding book in his series on the commons, Guy Standing shows us how education - intrinsically a common public good - has been enclosed, privatised, financialised and corrupted, turned into an instrument of societal control, not human emancipation, weakening democracy, not strengthening it. Human Capital charts how the education industry largely serves commercial interests, not its teachers and students, and considers how to revive its lost values, to save society for the common good.

The Tragedy of the Education Commons

Human Capital

CX-PRO - Beyond the Basics

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