Customer Service Management in Africa

A Strategic and Operational Perspective

This book discusses the management and delivery of customer service under seven broad themes: 1) customer service as shared value; 2) customer service systems; 3) customer service strategy; 4) customer service structure; 5) customer service style; 6) customer service staff; 7) customer service skills.

août 2022, env. 360 pages, Anglais
Taylor and Francis
978-1-03-240005-1

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