Configuring the Field of Character and Entertainment Licensing
The Licensing Expo and Other Sites of IP Management
De:
Santo AviThis book examines the creative impact of licensing on the entertainment industry, how licensing practitioners' occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property.
octobre 2024, env. 272 pages, Routledge Studies in Media and Cultural Industries, Anglais
Taylor and Francis
978-1-032-34243-6
Taylor and Francis
978-1-032-34243-6
This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners' occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property.
octobre 2024, env. 272 pages, Routledge Studies in Media and Cultural Industries, Anglais
Taylor and Francis
978-1-032-34243-6
Taylor and Francis
978-1-032-34243-6
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