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Global and Local Trends in Media Innovation and Entrepreneurship
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Global and Local Trends in Media Innovation and Entrepreneurship

Livre (relié)env. 249.00 CHF
livrable dans env. 10-20 jours

Global and Local Trends in Media Innovation and Entrepreneurship explores the cutting-edge technologies and entrepreneurial shifts transforming how media is created, distributed, and consumed worldwide.

The book offers readers a clear understanding of how emerging technologies-such as VR, AR, AI, the metaverse, and OTT platforms-are disrupting traditional media practices. Through real-world examples, case studies, and expert analysis, it bridges theory and practice to showcase how media innovation is driving new business models, reshaping audience engagement, and redefining global-local media dynamics.

A vital resource for media professionals, entrepreneurs, academics, and students, this book is designed for those seeking to navigate and leverage the evolving media landscape, whether for strategic insight, research, or innovation-driven practice.

janvier 2026, env. 194 pages, Routledge Studies in Media and Cultural Industries, Anglais
Taylor and Francis
978-1-032-95833-0

Autres titres de la collection: Routledge Studies in Media and Cultural Industries

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Hollywood and China in the Post-postclassical Era
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The Travels of Media and Cultural Products
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Configuring the Field of Character and Entertainment Licensing
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European Audiovisual Policy in Transition
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