Commercialisation and Innovation Strategy in Small Firms
Learning to Manage Uncertainty
Applies theory to practice by presenting original conceptual models that have been developed in seminars and workshops as well as real-world situations
Sets out what assessments entrepreneurs should make to decide whether an identified opportunity is viable
Provides new insights into the factors influencing managerial decision-making in relation to commercialisation within small firms
juillet 2022, env. 516 pages, Anglais
Springer
978-981-1926-50-1
Springer
978-981-1926-50-1