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Cooltura Cooltura

Come mentire con le statistiche

Un riassunto dettagliato del libro di Darrell Huff da leggere in meno di 40 minuti

Introduzione&#13;
&#13;
&#13;
1-Il campione che presenta un fattore di influenza in sé stesso&#13;
2-La media ben scelta&#13;
3-Le piccole cifre che non appaiono&#13;
4-Molto rumore e poche noci&#13;
5-Il grafico esclamativo&#13;
6-Il personaggio del grafico&#13;
7-La cifra indirettamente correlata&#13;
8-Il "post hoc" riappare&#13;
9-Come "statisticare"&#13;
10-Come confrontarsi con le statistiche

The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta. Growth is good. But how do you achieve growth for your business in the digital age? Now, more than ever, there are countless ways to achieve growth by marketing your business, large or small, using the many different channels, platforms and mechanisms available on the internet. How do you decide which is the best for your product or service? The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystallized in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains - Click Here is the book you need to read if you want to grow your business. 'Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.' Mark Zuckerberg, CEO - Meta 'Few people understand marketing and growth better than Alex.' Daniel Ek, CEO - Spotify

The Art and Science of Digital Marketing and Advertising

Click Here

Schritt für Schritt

Alexander Hennig

Arbeitsbuch mit eLearning-Kurs

Marketing Schritt für Schritt

Ius Gentium: Comparative Perspectives on Law and Justice

Online Privacy and Data Protection of Children in the European Union and the United States

'The funniest book I've read for a long time'DAVID NICHOLLS'Utterly ruthless'NEW YORK TIMES'Addictive ... I loved it!'RUFI THORPE'Twistedly funny'VINCENZO LATRONICO'Razor-sharp ... impossible to put down'JACK EDWARDSLONGLISTED FOR THE 2024 NATIONAL BOOK AWARD IN FICTIONWritten with the accomplished authority of a modern classic and the manic intensity of a loser's manifesto, Rejectionradically redefines what it means to be rejected by lovers, friends, society and oneself.We see a tryhard male feminist's passionate allyship turn to a furious nihilism as he realises that his feminism isn't getting him laid and a young woman's unrequited crush spirals into borderline obsession. As these characters pop up in each other's dating apps and social media feeds, or meet in dimly lit bars and bedrooms, they reveal the ways that our delusions can warp our desire for connection.A Book of the Year in Guardian, New York Times, Wall Street Journal, New Yorker, TIME, Vanity Fair, GQ, Service95 and more.A Jack Edwards Inklings Book Club Pick'Extremely dark ... laugh-out-loud funny'GUARDIAN'Divinely appalling'SCOTSMAN'Perversely funny'FINANCIAL TIMES'The funniest, darkest thing'ST. VINCENT'Blistering ... takes a magnifying glass to the mind of the internet age'VOGUE'An excruciating examination of modern losers in psychic distress'THE TIMES'Tulathimutte is a pervert and a madman and a stone-cold genius'CARMEN MARIA MACHADO, author of In the Dream House'You will be crawling out of your skin' JIA TOLENTINO, author of Trick Mirror'Mad, madcap genius' GARTH GREENWELL, author of Small Rain

Rejection

Das Kompakthandbuch: Aktivitäten, Player, Märkte, Trends

Vermessung der digitalen Welt

Wie Künstliche Intelligenz die Kultur abschafft

Auserzählt?

Lila Mackay

The No.1 bestselling author of the Why Mummy series' debut novel for young YA readers!¿¿¿¿¿¿¿¿¿¿Fourteen-year-old Emily is gloomily spending the summer with her mum's best friend Uncle Tom, helping him renovate his house, instead of being at home hoping the gorgeous Toby will ask her out. Worse, she's broken her phone and left her iPad at her dad's house. How is she supposed to survive without her tech, her BFF and her social life? No one understands her despair, least of all the boomers.Then she finds her mum's old diary. MASSIVE CRINGE. But as Emily starts to read, she's stunned to discover that her mum was once a teenager too. A nineties teenager called Lila MacKay, who was VERY MISUNDERSTOOD. It's a long-forgotten era of weird fashions, TV shows and music Emily's never heard of. There are boys too, notably cute Park Boy Tom and her mum's dorky neighbour Weird Nicky. And as she becomes more and more invested in Lila's teenage life, Emily begins to wonder if perhaps she and her mother are not so different after all...¿Perfect for fans of Geek Girl and readers who are that next age up from Lottie Brooks.¿Readers LOVE Lila Mackay!"I can't wait to find out what happens next for Lila as I know there are more diaries to read! Perfect for fans of Lottie Brooks. I was looking for a new series to get into!!" - Nia, 13"Absolutely brilliant!""Every time I put it down, my 16-year-old daughter picks it up and reads it!""I am clearly not the demographic for this novel (but can identify greatly with it as I was a teenager in the nineties) - however, my daughter IS, and she genuinely really, really loves it!"

Lila Mackay is very Misunderstood

Allgemeines Programm - Sachbuch

Warum ist Online-Kommunikation geprägt von Überreizung, Missverständnissen und gegenseitigem Misstrauen? Wie wird online mit Bildern und ihrer Interpretation Politik gemacht? Und mit welchen Methoden wird in den Sozialen Medien um Deutungsmacht gekämpft? 
Die Kulturwissenschaftlerin Annekathrin Kohout erkundet die Sozialen Medien als eine Welt, in der alles auf möglichst starke Reaktionen ausgelegt ist. Nur wer permanent beurteilt, kommentiert, teilt oder mit seinen Beiträgen selbst starke Interaktionen hervorruft, wird hier von den Algorithmen belohnt - mit fatalen Konsequenzen, auch für die Debatte außerhalb der Plattformen.
Anhand persönlicher Erfahrungen, prägnanter Fallbeispiele und theoretischer Reflexionen legt Kohout anschaulich offen, wie in den Sozialen Medien analytische, forensische und investigative Methoden imitiert werden, um gezielt Desinformation zu verbreiten und Stoff für Polarisierung zu bieten. Und sie zeigt, welche Verantwortung jeder einzelne User dabei trägt. Wer einen glaubwürdigen demokratischen Diskurs noch nicht aufgeben möchte, sollte diese Bestandsaufnahme der digitalen Gegenwart dringend lesen.

Wie in Sozialen Medien um Deutungsmacht gekämpft wird

Hyperreaktiv

Schlaglichter

'[The DSA] will ensure that the online environment remains a safe space.' - So bewirbt die Kommissionspräsidentin Ursula von der Leyen den Digital Services Act (DSA), eine europäische Verordnung, die darauf abzielt, die Marktmacht großer Online-Plattformen wie Facebook, X, TikTok &amp; Co. einzuhegen. Julia Fischer fokussiert in ihrem Buch das Narrativ der Herstellung eines ¿sicheren Online-Umfelds¿ und fragt: Wer oder was soll durch den DSA geschützt werden und welche Bedeutungen von Un/Sicherheiten werden dabei hervorgebracht? In Anschluss an Autor*innen der Gender Studies sowie der politischen Philosophie legt die Arbeit die Mechanismen der Produktion von Un/Sicherheiten sowie entsprechende Prekarisierungseffekte im DSA offen, um so die Untrennbarkeit von Schutz und Gefährdung in den Blick zu nehmen. Dabei wird deutlich, inwiefern die staatlichen Strukturen der EU gemeinsam mit den Unternehmen im DSA als diejenigen diskursiviert werden, die schützen, während eine potenzielle Mitwirkung der Zivilgesellschaft bei der Herstellung von ¿Sicherheit¿ weitestgehend ausgeblendet wird.

Der Digital Services Act zwischen Sicherheitsphantasmen und geteilten Fürsorgepraktiken

Soziale Medien als ¿sicherer¿ Raum?

An acclaimed New York Times Magazine writer brings us into the world of the controversial technology firm Palantir and its very colorful and outspoken CEO, Alex Karp, tracing the ascent of Big Data, the rise of surveillance technology, and the shifting global balance of power in the 21st century. Palantir builds data integration software: its technology ingests vast quantities of information and quickly identifies patterns, trends, and connections that might elude the human eye. Founded in 2003 to help the US government in the war on terrorism—an early investor was the CIA—Palantir is now a $400 billion global colossus whose software is used by major intelligence services (including the Mossad), the US military, dozens of federal agencies, and corporate giants like Airbus and BP. From AI to counterterrorism to climate change to immigration to financial fraud to the future of warfare, the company is at the nexus of the most critical issues of the twenty-first century. Its CEO, Alex Karp, is a distinctive figure on the global business scene. A biracial Jew who is also severely dyslexic, Karp has built Palantir into a tech giant despite having no background in either business or computer science. Instead, he’s a trained philosopher who has become known for his strongly held views on a range of issues and for his willingness to grapple with the moral and ethical implications of Palantir’s work. Those questions have taken on added urgency during the Trump era, which has also brought attention to the political activism of Karp’s close friend and Palantir cofounder Peter Thiel. In The Philosopher in the Valley, journalist Michael Steinberger explores the world of Alex Karp, Palantir, and the future that they are leading us toward. It is an urgent and illuminating work about one of Silicon Valley’s most secretive and powerful companies, whose technology is at the leading edge of the surveillance state.

Alex Karp, Palantir, and the Rise of the Surveillance State

The Philosopher in the Valley

"In one wide-ranging volume, Lambert and the country reporters demonstrate that law can not only keep up with technological change, but can in fact stay well ahead by anticipating upcoming questions. This comprehensive comparative reference will be invaluable for lawyers and students." (Professor Joshua Fairfield. Washington and Lee University School of Law, Review of a previous edition) Bringing together a global team of authors, the International Handbook of Social Media Laws covers the law relating to social media across 34 countries in total. From influential social media defamation cases in Australia, to tweeting from court, and regulations enforced by the UK's Online Safety Act 2023, this book clearly articulates the main legal issues and developments across various legal jurisdictions, to ensure a company's social media presence is fully compliant with the law of each country. The third edition has been fully updated to incorporate new criminal and civil case law, and covers topics including: - Online abuse, online bullying and cyberbullying laws - Laws or rules specific to children and social media - Bans or restrictions on the use of, or access to, the internet or social media, including the influential TikTok, Inc. v. Garland case in the US - Use of social media as evidence in courts - Hacking and data breach laws. Contributors to the volume each provide coverage of their own country, ensuring the volume is both authoritative and practical. Countries represented include: Argentina, Australia, Belgium, Brazil, Bulgaria, China, Czech Republic, Denmark, El Salvador, Estonia, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Malta, Mexico, New Zealand, Norway, Senegal, Serbia, Singapore, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, United Kingdom, United States and Uruguay. This title is included in Bloomsbury Professional's Intellectual Property and IT online service.

International Handbook of Social Media Laws

Sie nennen ihn den Polaroid-Killer. Wenn sie die Überreste seiner Opfer finden, stecken die Fotos in ihren Mündern. Ihren Augenhöhlen. Tief in ihren Eingeweiden. Ein Sadismus, der über den Tod hinausgeht.
Noch bevor die Mordserie beginnt, stoßen Student Luca und seine Mitbewohnerin Maja online auf verstörende Videos eines Tierquälers. Fest entschlossen, dem Uploader das Handwerk zu legen, schließen sie sich einer Gruppe von Internet-Hobbydetektiven an. Schon bald sind sie sicher, dass die menschliche Bestie zu größerer Beute übergegangen ist und mittlerweile als Polaroid-Killer auf Menschenjagd geht. Aber als sie zu tief graben, fallen sie in ein blutgetränktes Rabbithole. Was sie am tiefsten Punkt entdecken, übersteigt jegliche Vorstellungskraft.

Dark Slide

Come mentire con le statistiche

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