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Pearson E: Cold Calling Is Dead

Cold Calling Is Dead

The Modern Salesperson's Guide to Building Trust, Becoming Known, and Closing More Business Without Chasing Strangers

If you ask the average person who an entrepreneur is, they'll probably say people like Steve Jobs, Elon Musk or Mark Zuckerberg. But the truth is, you don't need to know how to code or raise VC money to start a business. There are hundreds of millions of small business owners globally, with most creating simple, straightforward services that customers need. Nick Huber, founder of The Sweaty Startup and several million-dollar businesses, challenges the prevailing Silicon Valley wisdom by demonstrating that success as a small business owner is based on the essential principle of doing common things uncommonly well. In The Sweaty Startup, Nick offers readers the simplest, easiest, and lowest-risk path to reclaiming entrepreneurship, generating value, and forging a new path to get ahead on their own terms. By returning to the most foundational business tactics, this book is a refreshing burst of clarity and simplicity in a world that's obsessed with technology startups, the suffocating squeeze of digital innovation, and the elusive lure of billion-dollar payouts. Filled to the brim with practical insights, inspiring real-life stories, and actionable advice for aspiring entrepreneurs, Nick will reveal how to create a business that succeeds on the most essential level: making money, consistently and predictably over the long term. His book will redefine entrepreneurship and become the go-to handbook for years to come.

How to Get Rich Doing Simple Things

The Sweaty Startup

“Sage advice about how to bring out the best in others—and yourself.” —Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential Become the boss everyone wants to work for in this must-read guide from top executive coach Sabina Nawaz. Whether you’re an executive or newly promoted to manager, you’re most likely succeeding at your job, but may wonder if you are reaching your full potential as a boss. Most top performers suspect they aren’t, and Sabina Nawaz, former Microsoft executive and elite Fortune 500 coach, says they’re usually right. But it’s often hard to recognize the problem or know how to address it. Nawaz taps her experience and proprietary data from executives at Amazon, Microsoft, Google, Motorola, Nordstrom, the United Nations, and more, to offer managers everything they need to know to succeed at the job. Her work reveals that as our job expands, the added pressure to perform can cause us to act out of character, and our increased power can blind us to the impact of those actions. Even the most well-intentioned manager can quickly become the boss nobody wants to work for. You’re the Boss is your executive coach. It offers a fresh, evidence-based framework for managing pressure and power with grace and intelligence. These proven strategies guide you to anticipate the unavoidable hazards of leadership without changing who you are. Discover a powerful new way to manage yourself and others to become the boss you want to be—and others need.

Become the Manager You Want to Be (and Others Need)

You're the Boss

How doing nothing can change your life:· Napping and gentle exercise can enhance brain size · Spending time in nature can boost creativity · Silence fosters the growth of new brain cells We are constantly told to make the most of every precious moment - but when we let our brains rest and our minds wander, something magical happens... In The Brain at Rest, Dr Joseph Jebelli shares the transformative neuroscience that shows why doing nothing will change your life for the better. Drawing on ground-breaking new research, you will learn how to achieve a happier, healthier and more balanced life. THE SUNDAY TIMES BESTSELLING WATERSTONES BOOK OF THE MONTH 'A tonic for the frazzled mind' David Robson, author of The Expectation Effect 'The Brain at Rest is inspiring and practical' Johanna Thomas-Corr, Sunday Times 'Stop what you're doing and read this book' Anna Lembke, bestselling author of Dopamine Nation 'This excellent book is precisely what we need to stop, reset, and rest' Johann Hari, bestselling author of Stolen Focus 'This book is magic' Chris Bailey, bestselling author of Hyperfocus and The Productivity Project 'Offers practical, science-backed solutions for reclaiming your life' Nir Eyal, bestselling author of Hooked and Indistractible 'The most important part of your brain you've never heard of' Alex Soojung-Kim Pang, PhD, author of Work Less, Do More and Rest 'A powerful, heartfelt manifesto for rest' Dr Hannah Critchlow, author of Joined-Up Thinking * Waterstones Non-fiction Book of the Month, January 2026, #3 Sunday Times bestseller, paperback non-fiction, January 2026.

Why doing nothing can change your life

The Brain at Rest

The definitive resource for any business person who wants to improve their leadership skills.

How to Get Yourself, Your Team and Your Organisation Further Than You Ever Thought Possible

The Book of Leadership (Revised Edition)

An engaging exploration of what makes work meaningful, by a popular Buddhist monk and cultural commentator In our hectic days filled with long hours, endless emails, and tedious virtual meetings, it’s hard to stay connected to the higher purpose of work – to see past the grind and embrace what we’re really trying to achieve. In this engaging and illuminating book, Japanese Buddhist monk Shoukei Matsumoto offers a fresh take on what it means to find satisfaction at work. Presented in the form of an imagined conversation between a Western businessperson and a temple priest, this far-ranging exploration covers everything from embracing simplicity and communicating with clarity to the importance of daily rituals, insights on avoiding burnout, and even what it means to be a good ancestor. Along the way, you’ll discover ancient wisdom and contemporary ideas – all thoughtfully presented in the context of modern daily life. Whether you’re a recent graduate or a seasoned professional, this meaningful guide offers a fresh perspective, and more intentional way forward.

A Buddhist Guide to Embracing What Matters

Work Like a Monk

Turn Off Your Autopilot and Reconnect with Life

Do Something

'A Bible for how to thrive in a world that seems designed to overwhelm' Amol Rajan 'Calm, sensible advice that helps you focus on what truly deserves your energy' Ashley James 'In a world full of self-help gurus offering quick fixes, Lily Silverton is a breath of fresh air' Melissa Hemsley Daily life. It demands more and more of us. And the truth is that we can't do it all - but we can achieve a lot, when we focus on what really matters. Which makes this the perfect moment to pause, take a breath and Prioritise This. Blending real-world case stories with effective, evidence-based approaches, trusted mindset coach Lily Silverton's Priorities Method provides an accessible framework and tool kit that will equip you to: - Meet yourself with compassion - Calm your mind - Identify your focus - Thrive with purpose With Lily as your guide, you'll learn to move through life with confidence, clarity and joy - whatever comes your way. 'Great advice. A book I'll give to all of my busy friends' Adrienne Adhami, author of Decisions That Matter 'Relatable and empowering. A roadmap to a purposeful and satisfying life' Suzy Reading, author of How To Be Selfish

A Practical Guide for Thriving in a World That Won't Slow Down

Prioritise This

An inspiring, modern guide to finding purpose, direction and fulfilment at work, from TikTok's Creator of the Year 2025. In The Career Ladder, Max Klymenko revolutionises how we think about work by drawing on interviews with over 2000 professionals - from world leaders and astronauts to graffiti artists and teachers. This isn't just another career guide filled with outdated advice; it's a fresh, human approach to discovering what meaningful work looks like for you. Klymenko challenges the traditional career playbook, showing you how to identify work that sparks genuine excitement, aligns with your life goals and futureproofs you for the AI age. Whether you want to travel the world, help people, or pursue something completely unconventional, this book helps you build a career to match the life you actually want. Packed with real stories, interactive elements, and practical insights from Max's viral Career Ladder series that has captivated millions.

The Career Ladder

Creating Success series

Leadership is one of the most important skills in any career, but earning trust and bringing people with you can be a challenge. How to Be a Leader is your practical guide to becoming a confident and effective leader at work. Learn how to develop your own leadership style, set clear standards and motivate others to perform at their best. From handling challenges to your authority to building credibility and direction, this book breaks down the core principles of leadership into simple, actionable steps. Written by leadership expert Mike Clayton and built around the author's Leadership CREST model, this accessible guide is packed with practical advice and real-world insight you can apply straight away. With How to Be a Leader, you'll feel more confident stepping up, guiding your team and delivering results.

Set Standards, Meet Needs and Bring People With You

How to Be a Leader

FROM THE INTERNATIONAL BESTSELLING AUTHORS The ultimate handbook for becoming a master negotiator in any situation - The must-read new book from the authors of multi-million-copy bestseller Never Split the Difference' Fight Less, Win More is a massively useful book for just about anyone who has to deal with the desires, foibles, and idiosyncrasies of other human beings.' - Daniel Pink, #1 New York Times bestselling author of To Sell Is Human, Drive, and The Power of Regret You're in a negotiation right now. In fact, you've been negotiating all day. That email to your boss? Negotiation. That conversation with your teenager? Negotiation. That interaction with the barista who made your morning coffee? Negotiation too. Most people don't realise they're negotiating until it's too late - until they've already lost ground, damaged relationships, or walked away empty-handed. But what if you could transform every interaction into an opportunity to get what you want while making others feel valued? In this groundbreaking follow-up to the global bestseller Never Split the Difference, negotiation experts Jonathan B. Smith and Derek Gaunt reveal the missing piece that's been holding you back: a practical handbook for applying Tactical Empathy - the ability to understand and influence people at a level they don't even realise - to every sensitive conversation in your life. Discover how to: <ul><li>Begin disarming defences by making your counterpart feel genuinely understood.</li><li>Acquire critical information by mastering the 5 Levels of Listening that uncover hidden motivations</li><li>Spot game-changing 'Black Swans' that swing seemingly impossible negotiations to your advantage</li><li>Defuse tension and navigate high-pressure situations with confidence using the Core Four skills</li><li>Get more of what you want without burning bridges or compromising your integrity</li></ul> Forged in high-stakes hostage crises and refined in thousands of business negotiations, these field-tested techniques aren't based on academic theory - they're proven methods that work when the pressure is on. This book isn't about tricks or manipulative tactics or winning at all costs. It's about a fundamental shift in how you approach human interaction: It's not about you - it's about them. When you master this mindset and the practical skills that flow from it, you'll transform not just your negotiations but your entire life. You'll resolve conflicts faster, build stronger relationships, and achieve outcomes you never thought possible. Inside you'll find: <ul><li>Real-world case studies showing how these skills work in everyday situations</li><li>Step-by-step guidance for implementing each technique</li><li>Low-stakes practice exercises to build your confidence</li><li>Actionable strategies for identifying and overcoming common negotiation traps</li></ul> Stop leaving money on the table. Stop enduring unnecessary conflict. Stop accepting less than you deserve. This isn't just another business book-it's the missing manual for every negotiation in your life. Get your copy of Fight Less, Win More today and start turning every conversation into a path to success. ______ Praise for Never Split the Difference: 'Such a great book that is relevant to more than just FBI negotiations: it's relevant to my relationship with my partner, to my business, to everything in between.' Steven Bartlett, entrepreneur and host of the Diary of a CEO podcast 'It's rare that a book is so gripping and entertaining while still being actionable and applicable.' Inc. 'A business book you won't be able to put down.' Fortune

How Master Negotiators Influence Hearts, Minds, And Deals

Fight Less, Win More

Don't burn out. Burn bright.10 SIMPLE HABITS TO PERFORM AT YOUR BEST AND LOSE THE STRESSAre you feeling overwhelmed at work? Is the line between your professional and personal life fading away? If you want to keep achieving without the personal cost, this is the book you need.Nick Petrie has spent two decades studying sustainable performance in demanding environments, from Fortune 500 businesses to the FBI, elite sports teams and the US Navy SEALs. He has seen countless hard-working professionals wrestle with a trade-off between career success and personal wellbeing. In a global study he led over five years, Petrie and his team discovered a small, remarkable group of individuals - the 'thrivers' - who cracked the code to maintaining peak performance without sacrificing their health or happiness.Learn what the thrivers do differently and how to apply it in your own life:¿ Pulse between modes of work instead of grinding in one gear¿ Reduce stress by ruminating less¿ Find your opposite world- the activities that genuinely recharge you¿ Cross your daily Kármán line so work doesn't follow you homeIt's time to take back control. Don't burn out. Burn bright.

10 Habits to Sustain High Performance in an Always-on World

Burn Bright

In The Pursuit of Bliss: Maximizing Joy in Business and Life, Mykie Stiller offers a refreshing perspective on how to not only navigate the challenges of daily life but to thrive despite them. Blending personal anecdotes and practical insights, Stiller presents a holistic approach to finding joy in both your business and personal life in a world easily dominated by stress and demands. From cultivating a positive mindset to fostering meaningful connections, The Pursuit of Bliss provides a roadmap for those seeking fulfillment on all areas of your life. Drawing on her own experiences in the business world, Stiller explores how joy can be a catalyst for success rather than an elusive endpoint. She shares strategies for infusing joy into professional endeavors, creating vibrant workplace cultures, and maximizing productivity through a positive and purpose-driven approach.

The Pursuit of Bliss

Cold Calling Is Dead

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