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Click - Das bewährte System der erfolgreichsten Start-ups der Welt

Wie man große Projekte startet, die richtige Strategie findet und erschafft, was Menschen lieben.

Why do we use eighty-year-old metrics to understand today’s economy? The ways that statisticians and governments measure the economy were developed in the 1940s, when the urgent economic problems were entirely different from those of today. In The Measure of Progress, Diane Coyle argues that the framework underpinning today’s economic statistics is so outdated that it functions as a distorting lens, or even a set of blinkers. When policymakers rely on such an antiquated conceptual tool, how can they measure, understand, and respond with any precision to what is happening in today’s digital economy? Coyle makes the case for a new framework, one that takes into consideration current economic realities. Coyle explains why economic statistics matter. They are essential for guiding better economic policies; they involve questions of freedom, justice, life, and death. Governments use statistics that affect people’s lives in ways large and small. The metrics for economic growth were developed when a lack of physical rather than natural capital was the binding constraint on growth, intangible value was less important, and the pressing economic policy challenge was managing demand rather than supply. Today’s challenges are different. Growth in living standards in rich economies has slowed, despite remarkable innovation, particularly in digital technologies. As a result, politics is contentious and democracy strained. Coyle argues that to understand the current economy, we need different data collected in a different framework of categories and definitions, and she offers some suggestions about what this would entail. Only with a new approach to measurement will we be able to achieve the right kind of growth for the benefit of all.

Counting What Really Matters

The Measure of Progress

How AI is transforming pricing decisions, and what opportunities, challenges, and risks these transformations bring. Pricing in the Age of AI explores the evolution of pricing decisions, with a particular emphasis on recent advancements. In the age of big data and AI, pricing strategies have undergone a dramatic transformation. For instance, in e-commerce, prices can now be adjusted every few seconds, tailored to individual users or personas, and optimized with precision. This transformation has the potential to disrupt pricing decisions on an unprecedented scale. In this book, Maxime Cohen begins by tracing the history and importance of pricing decisions. He focuses on the transformative changes of the past decade, highlighting how big data and AI have upended traditional pricing strategies. He also examines the psychological and behavioral tactics employed to influence consumer behavior through pricing, as well as how recent advancements in AI—and generative AI—are revolutionizing pricing practices, enabling managers to automate, optimize, and personalize decisions at scale. Finally, he discusses the challenges and risks associated with these innovations, including ethical concerns such as anti-competitive practices, consumer protection, and discrimination issues.

Pricing in the Age of AI

From a former President of Tesla comes The Algorithm—the first book written by any of Elon Musk’s direct reports—a transformative guide for leaders, entrepreneurs, and innovators who want to emulate the paradigm-shattering approach Musk used to launch Tesla and SpaceX to meteoric success. Jonathan McNeill had already founded and sold six startups when Sheryl Sandberg introduced him to Elon Musk, who was looking for help at Tesla. McNeill was steeped in the lean principles that had made Toyota a global powerhouse—principles focused on achieving efficiency and optimization by incrementally improving existing systems and processes. What he learned from Elon at Tesla was its antithesis, an approach that required radical rethinking to explode the status quo, attack complexity, and set seemingly unrealistic goals. Elon called this five-step framework “The Algorithm.”&nbsp; <ol><li>Question every requirement.</li><li>Delete every possible step in the process.&nbsp;</li><li>Simplify and optimize.&nbsp;</li><li>Accelerate cycle time.&nbsp;</li><li>Automate.&nbsp;</li></ol>In this book, McNeill details this tremendously powerful set of tools, which brought Tesla from a production crisis that threatened to derail it to a period of hypergrowth. During his tenure, revenue boomed from $2B to $20B in just 30 months. Since his departure from Tesla, McNeill has used The Algorithm in every enterprise he has worked with to supercharge speed, efficiency, innovation, and growth. Featuring case studies from Tesla and SpaceX, as well as from Lululemon, GM, and companies of various sizes across industries, he reveals how any business can do the same and achieve the unimaginable.

The Hypergrowth Formula That Transformed Tesla, Lululemon, General Motors, and SpaceX

The Algorithm

Routledge Masters in Public Management

This concise textbook provides a comprehensive framework for understanding and implementing effective public-private partnerships in an era of complex policy challenges and resource constraints. Drawing on research and empirical evidence, it examines how cross-sector collaboration has evolved from traditional contracting relationships to strategic partnerships that create substantial public value.This book offers a systematic typology of partnership models, analytical tools for partnership evaluation, and practical strategies for collaborative leadership. It integrates theoretical foundations with actionable insights on partnership formation, governance structures, and performance management across diverse policy domains including healthcare, cities, and climate initiatives. Each chapter includes suggested reading and discussion questions.Designed primarily for graduate and advanced undergraduate students in public administration, public policy, and business management programmes, this volume also serves as an essential resource for public managers and policy practitioners.

Managing Public-Private Partnerships

The International Conference on Business Innovation (ICOBI) marks its eighth successful edition this year, continuing its legacy as a premier academic platform that bridges the disciplines of Management and Education. Organised by the Faculty of Business at NSBM Green University, ICOBI 2025 stands out for its broad thematic coverage and global reach. This year's conference features an impressive array of thematic tracks including: Economic Advancements and Business Analytics; Entrepreneurial Ecosystems and Innovations; Events, Tourism and Hospitality Management; Governance, Compliance and Legal Enforcements; Human Resource Management and Applications; Logistics and Supply Chain Management; Manufacturing and Service Operations; Marketing and Branding; Media and Communication; Strategic Business Transformation and Project Development; Accounting and Finance; Global and Sustainable Business Management; Adaptive Learning and Educational Practices; and Technology-Enhanced Language Learning.A distinct feature of ICOBI is its interdisciplinary focus, combining insights from both the management and education spheres to foster cross-disciplinary dialogue and collaboration. The conference will host three distinguished keynote speakers, both local and international, who will address cutting-edge developments in both management and education. This year, ICOBI has attracted submissions from a diverse pool of scholars and practitioners, with around 90 papers already received, of which approximately 25% are authored by international contributors from countries such as Brazil, India, UK, Sweden, Australia, Indonesia and UAE.What sets ICOBI apart is not only its thematic richness but also the quality and rigour of its review process. Papers are reviewed by a panel of respected academics and professionals from both local and international universities, ensuring high scholarly standards. The conference is expected to draw a vibrant audience comprising academics, researchers, industry professionals, and postgraduate students, both from Sri Lanka and across the globe, making it a truly international forum for exchanging innovative ideas and practices in business and education.

Applied Research in Business and Education

Warum scheitern siebzig Prozent aller Digitalisierungsvorhaben, während einige wenige mühelos Märkte dominieren?
 Der entscheidende Unterschied liegt weder in der Software noch im Budget, sondern in der 'unsichtbaren Architektur der Steuerung' - den sogenannten Master-Genen. Diese übergeordneten Prinzipien wirken im Verborgenen und entscheiden darüber, ob Investitionen in moderne Technologien Früchte tragen oder wirkungslos verpuffen.Niklas Schade liefert in seinem neuen Buch eine praxisbewährte Diagnose-Anleitung. Durch die fundierte Analyse von 'Champions' wie John Deere und Adyen oder des tragischen Scheiterns von Giganten wie Quelle oder Toys"R"Us macht er die Muster hinter Erfolg und Ruin sichtbar. Die dahinterliegenden basalen Ordnungsprinzipien sind universell, wirkungsvoll und lassen sich auf jede Organisation übertragen.Das Master-Gen-Modell ist ein Denkrahmen, der die Komplexität des digitalen Wandels radikal reduziert und eine bewusste Abkehr vom digitalen Aktionismus vollzieht. Es ist ein unverzichtbares Werkzeug für alle, die die digitale Evolution mit Klarheit und System selbst in die Hand nehmen wollen.Die ersten Schritte sind dabei ganz einfach: destruktive Gene identifizieren, konstruktive Steuerungsprinzipien aktivieren und die bestehenden Strukturen synergetisch stärken, statt sie zu zerstören.

Das unsichtbare Steuerungsprinzip jeder erfolgreichen Digitalisierung

Das digitale Master-Gen

The extractive economy is failing. The regenerative economy is being built. This is the definitive field manual for entrepreneurs, investors, and changemakers ready to stop tinkering with a broken system—and start building what replaces it. When Laurie Lane-Zucker coined the term impact entrepreneur in 2011, he named an emerging movement. Fifteen years later, that movement has reached a breakthrough. The Impact Entrepreneur Breakthrough maps how to join it. Part manifesto and part operating manual, this book shows how enterprises, ownership, capital, markets, security, and culture must transform together—and provides practical tools to begin immediately. Drawing on three decades at the forefront of impact investing and regenerative economics, Lane-Zucker introduces powerful new frameworks, including the Five Pillars of Real Security, the Prevention Dividend, and Defense as a Service—reimagining protection as shared resilience rather than fortified isolation. You’ll learn to <ul><li>design enterprises that heal communities and ecosystems;&nbsp;</li><li>structure ownership so mission survives growth and succession;&nbsp;</li><li>deploy capital for long-term resilience;&nbsp;</li><li>rethink risk through prevention and collaboration;&nbsp;and</li><li>translate regenerative values into concrete strategies and decisions.</li></ul> Each chapter moves from analysis to action, with real-world applications from practitioners already building the Impact Economy. The breakthrough is happening now. The question is whether you’ll participate.

A Field Manual for the Regenerative Economy

The Impact Entrepreneur Breakthrough

Why fear of risk is holding us back, and how we can reclaim the confidence to thrive in unpredictable timesSomething is out of sync in today's economy. People feel insecure and unable to reach their potential. We worry that the world has become too risky, that investing is only for the rich, that our nest egg might not last, that it's all or nothing. We retreat into lives of minimal uncertainty. Economist Allison Schrager argues that there has never been a better time to take risks, and yet we as a society have never been more risk-averse. She explains how the fears surrounding risk are unfounded-and that these myths are exactly why so many are falling behind. In the meantime, the very wealthy are still taking risks that generate outsized rewards and widen economic divides.Blending economic history and behavioral science, Schrager traces how our understanding and tolerance of risk have changed-how we have become less willing to open a business, start a family, or even drive a car. Along the way, she reveals the secrets of unconventional risk-takers, from a mob hit man to America's last frontiersman to a high-wire walker.In this reassuring book, Schrager explains how to assess uncertainty, make better choices, and reclaim the upside of risk, allowing each of us to contribute to a more dynamic economy-and to live a more fulfilling life.

The Seven Myths That Keep Us from Taking the Chances We Need to Take

Worth the Risk

This book explores the strategic importance of crowdfunding in promoting sustainability and innovation, with a particular focus on its role in supporting start-ups and SMEs in the European fashion industry. Based on a solid theoretical framework, the book establishes links between sustainability theories — including ESG (Environmental, Social and Governance), Corporate Social Responsibility (CSR) and the circular economy — and the economics of innovation and alternative finance. In doing so, it provides a conceptual bridge between business strategy and unconventional financing models.The book reveals how crowdfunding intersects with ESG performance and regulatory compliance in the fashion industry, explores how crowdfunding can be strategically leveraged to support sustainable innovation, and uncovers the role of institutional frameworks and public-private partnerships in shaping crowdfunding ecosystems.&nbsp;Ultimately, this is a valuable resource for scholars, advanced students and public policy professionals who wish to understand how sustainability-oriented strategies are defined, communicated and financed in contemporary Europe.&nbsp;Patrizia Gazzola
 is Full Professor of Management, Business Combination and Business Planning at the Department of Economics, University of Insubria, Varese, Italy. She is a member of various scientific boards and a member of the Scientific Committee of international conferences. She conducts research and writes books and articles on Strategy, Corporate Social Responsibility, Sustainable Development, and Systems Theory.&nbsp;
 Vincenza Vota 
 holds a PhD in Management, Finance and Accounting from the LIUC – Carlo Cattaneo University, Italy. She is currently involved in the NODES project, funded under the PNRR, where she works on sustainability, innovation, and responsible consumption models. Her research, covering topics such as Social Corporate Responsibility, SDGs, sustainable food consumption and the Circular Economy, has been published in several peer-reviewed journals, and she has contributed to various edited volumes.
 Giada Canziani 
 has an interdisciplinary background and a marked interest in innovation-driven economic development. Currently engaged at the 
 innovation center of a leading consulting firm
 , she contributes to research and applied projects at the intersection of innovation, sustainability, and entrepreneurship. This professional context enables her to deepen her understanding of emergent business models and to explore the practical implications of theoretical frameworks in real-world settings.&nbsp;

Strategic Challenges and Opportunities for SMEs and Startups

Crowdfunding, Innovation and Sustainability in the European Fashion Industry

How the Apple Store changed shopping forever - one customer at a time.In The Apple Store: A Retail Story, visionary retailer Ron Johnson reveals the untold story of how he and Steve Jobs created the Apple store. From the first store's opening to a global empire of over 500 locations, Johnson shares a behind-the-scenes look at iconic moments, including the opening of their first UK store on Regent Street and the restoration of the ancient Covent Garden store.Part business memoir, part insider account, the book uncovers Johnson's philosophy - 'Good Things Happen When People Come to the Store,' 'You Can't Automate Service' - and offers timeless lessons on leadership, innovation and customer experience. Filled with personal stories, hard-won wisdom and reflections on working with Steve Jobs, this is an inspiring read offering insights that readers can apply in their own work and lives.Co-written with Zander Nethercutt, this is the definitive account of how Apple's 'houses of worship' became a retail phenomenon that forever changed how we shop.

A Retail Story

Shop Different

An Instant New York Times Bestseller From one of our leading chroniclers of the intersection of innovation and capitalism, a landmark reckoning—based on unprecedented access—with one of the world’s most brilliant and driven tech visionaries, and his game-changing company Even by the standard of a tech industry stacked with so-called geniuses, Demis Hassabis is a special case. Born poor in North London to immigrant parents, a chess prodigy by age five and wizard coder in his teens, he turned down a seven figure offer before turning 18 to feed his insatiable scientific curiosity at Cambridge. Later, he added a neuroscience PhD to his computer science skills to pursue the dream of artificial general intelligence, the ultimate goal being to unravel the mysteries of biology and theoretical physics and to usher in super-abundance. Alongside a small group of fellow travelers, that is the path he is still on, leading the AI research at Google, winning a Nobel Prize along the way, and imagining machines that will compound, or possibly supplant, the human understanding of the universe. Hassabis has given Sebastian Mallaby a great deal of his time, sitting for over thirty hours of conversation. But Mallaby has also drawn from Hassabis's detractors, such as his estranged cofounder Mustafa Suleyman; from his rivals, such as OpenAI's leading scientist Ilya Sutskever; and from academic pioneers who now fear for human survival, such as Nobel laureate Geoffrey Hinton. The result is a revelatory account of a singular figure and his company and a profound reckoning with this protean field as it leaps from the periphery to the center of our consciousness. No one questions Hassabis’s brilliance. There are those who, like Elon Musk, have at times regarded him as an "evil genius." He is in a game where the stakes are matched only by the exorbitant costs — for talent, and for compute. Celebrated scientists pursue the technology because they cannot resist the sweetness of discovery. Others pursue it for money or power. The inventors believe they control their technology, but often, the technology controls them. Despite Hassabis’s pivotal role inside Google’s engine room, this is not a Silicon Valley story. Hassabis deals with the Valley and takes its money, but remains outside and furiously critical of it, lambasting its leaders in conversation with Mallaby. The end of this race cannot be known, but as this great book shows us, Hassabis's quest to will a new form of cognition into the world is a defining story for our era.

Demis Hassabis, DeepMind, and the Quest for Superintelligence

The Infinity Machine

The 15th issue of the "Austrian Management Review" brings together academic insights and practical experience against the backdrop of ecological and social transformations, as well as a wide range of challenges such as skills shortages and digital transformation. Key focus areas of this issue include employer branding, the co-evolution of humans and artificial intelligence, activity-based greenhouse gas management systems, leadership, trust and psychological security and what significance it has in the workplace, and remote work.

Austrian Management Review Volume 15 | 2025

Click - Das bewährte System der erfolgreichsten Start-ups der Welt

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