Business & Marketing Across Cultures
An essential textbook for students of cross-cultural/intercultural business and marketing. It is liked to the X-Culture project, which is a multicultural exercise where students learn to solve real world international business problems.
mai 2023, env. 280 pages, Anglais
Sage Publications
978-1-5297-5437-7
Sage Publications
978-1-5297-5437-7

