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Macrae P: Business and Professional
Writing: A Basic Guide, Third Edition

Business and Professional Writing: A Basic Guide, Third Edition

Most composition textbooks begin with skills like thesis writing and paragraph structure. This one begins with a person. Writing as Self-Design is a transformative textbook in which students examine control of information and discover their agency in meaning-making. Informed by neuroscience, rhetorical theory, digital literacy, and composition pedagogy, this book challenges students to question how meaning is made, filtered, and constrained in the digital age, and to develop their unique voices through composition strategies that reclaim writing as an act of self-design. It is a book which responds to the technological landscape in which we find ourselves. Rather than convincing students of the value of research and writing, Writing as Self-Design allows them to discover their own emotional value through enhanced agency in inquiry and resistance. Through this textbook, composition becomes a space in which students question information control, the hedonic cycle of passive consumption, and their greater agency in creativity and intentional design. Recognizing the ubiquity of tools like AI, this book encourages critical examination of how and why they are used. Students engage with algorithmic bias, misinformation, datafication, and the influence of platforms like Google, TikTok, and ChatGPT: not just as topics, but as forces that shape the way they think, write, and relate to the world. The value of Writing as Self-Design will resonate well beyond the classroom, addressing the importance of the critical skills needed to navigate the "total noise" of our media-saturated lives, build personal definitions of success, and rediscover the creative cycle that leads to lasting happiness and fulfilment.

Finding Voice and Agency Through Composition

Writing as Self-Design

Skills for Scholars

A playful and irreverent argument for—and practical guide to—writing in a rich and extraordinary style When it comes to literary style, the commonplace wisdom of composition classrooms, newsrooms, and editorial offices has long been that less is more. Students are taught that the best prose is that which eschews ornamentation and rhetorical flourish. But what if sometimes more is more? In Praise of Purple Prose playfully and cheekily contests a century worth of convention that rejects the baroque and byzantine as “purple prose,” making the case that fun and joy in language can be as important as concision and comprehension. Part style guide and part manifesto, the book rewrites the rules on writing. Ed Simon encourages writers to embrace the extraordinary, to call upon the classical rhetorical devices, and to relish in the richness of description and the erudition of allusion. He demonstrates that serpentine syntax, eccentric diction, and idiosyncratic punctuation, when used judiciously, can express the complexity of experience, bring out the pleasures of language, and help readers develop a unique voice in a world where AI threatens to make everyone sound alike. To illustrate its arguments, the book features examples of extraordinary prose from dozens of writers, including John Donne, Virginia Woolf, Joan Didion, Salman Rushdie, Marilynne Robison, and Zadie Smith. Playful and provocative, In Praise of Purple Prose will leave readers with a new appreciation for fancy prose and inspire writers to draw on all of the liveliest and most powerful resources of English in their work.

A Guide to Writing with Elegance, Opulence, and Indulgence

In Praise of Purple Prose

Learning experience design is at a turning point. AI is accelerating how learning is created and delivered, but it has also raised familiar challenges around attention, motivation and engagement. As organisations rush to adopt new tools, many learning strategies still rely on outdated assumptions about content, courses and control. Learning Experience Design shows how to redesign learning for this new reality while remaining grounded in how people learn best. This edition explores how AI and generative technologies can be used to create learning experiences that are adaptive, engaging and social, rather than automated. It demonstrates how learning can respond to learner data, context and performance needs, using generative text, images, audio and video alongside personalised learning journeys, simulations, games, workflow learning and performance support. Throughout the book, the learning designer is redefined as an Expert-in-the-Loop: someone who combines learning science, emotional and social insight, and technological capability to guide and govern AI-enabled learning systems. Drawing on current research and real-world examples, the book addresses critical challenges such as skills sustainability, ethical data use and the changing role of subject matter experts. With new content on managing AI learning projects and designing learning in the flow of work, this edition provides senior learning leaders and designers with a practical, future-ready framework for building scalable, human-centred learning ecosystems.

How to Build Effective Learning in the Age of AI

Learning Experience Design

Young Voices and Future Choices in Australia, the United Kingdom and Japan

Gender, Work and Care

Tom Copeland is the nation’s leading expert on the business of family child care. The Family Child Care 2025 Tax Companion is a comprehensive tool that will help tax preparers understand the unique rules that affect family child care businesses. Using this resource will increase your confidence in the tax professional who prepares your return, help you identify potential errors before your taxes are filed, and ensure that your tax preparer is claiming all allowable deductions. Once you fill out the worksheets in this book, give it to your tax professional to use as a guide as your tax forms are completed. This will help you ensure your business expenses are properly deducted.

Family Child Care 2026 Tax Companion

Understand the importance of employee engagement to build psychological wellbeing in organizations. Principles of Employee Engagement by Ramnik Singh is an outcome-focused textbook for upper-level undergraduate and postgraduate students studying Human Resource Management, organizational behavior and leadership. Grounded in organizational psychology and contemporary HRM practice, it equips students with the concepts and practical skills needed to understand, design and sustain employee engagement in diverse organizational contexts. The textbook explores the psychological foundations of engagement, including motivation, trust and safety, and examines how these concepts translate into effective HR policies and leadership practice. Students are guided through the measurement of engagement, the design of employee experience and the future challenges shaping engagement at work. This textbook includes: - Clear definitions of employee engagement and common misconceptions - Insight into the psychology of engagement, wellbeing, trust and psychological safety - Reflective questions and exercises to apply HRM frameworks to workplace scenarios - Real-world examples from organizations such as Microsoft, Netflix, Airbnb, Shopify and Zoom &gt;Whether studying HRM or preparing for leadership roles, this textbook enables students to evaluate engagement strategies critically and apply evidence-based approaches to build positive and sustainable workplaces.

A Practical Approach for Human Resource Management

Principles of Employee Engagement

Anti-Racist Knowledge-Making

Decolonizing Critical Management Studies

Managing and Leading for Social Justice

This book summarizes the 'rules of the service game' and presents the distilled lessons from three leaders' decades-long experience in consulting, teaching, and research on service, summarizing the 'rules of the game' they have learned. In particular, the authors emphasize that people (customers, employees, and managers) remain a prominent key to success in service, regardless of the level and extent of technology, robotics, and artificial intelligence (AI) involved.Embracing the social psychology of the various stakeholders and the settings in which they interact is critical for the long-term health of service organizations because this is what can yield sustainable competitive advantage. To be effective, service leaders need to understand the complexities of people so that they can create and support appropriate psycho-social contexts in their organizations.This book draws on the interrelated disciplines of social psychology, organizational behavior, and organizational psychology to distill fundamental principles that help inform the effective management of people and their organizational contexts. This book summarizes the most important 'rules of the game' on how to build effective service organizations for people to innovate, design, and co-create value.Rules of the Service Game provides a sharp and concise summary of how to manage a service organization by three thought leaders in this field. It reveals how people are central to the development of services whether those are delivered via technology, personally, or -- more likely -- a combination of these. This book deals with the organizational and contextual issues that produce the service quality marketing promotes. A central focus of the book is talent management -- how to attract, retain, and manage the talent necessary for creating and implementing the wide range of service delivery systems that will be required in the future.

Rules of the Service Game: What Service Leaders Need to Know

Lead compliant, efficient and resilient transport operations with complete confidence. Lowe's Transport Manager's and Operator's Handbook 2027 is the definitive operational and compliance guide for senior transport managers, fleet operators, hauliers and logistics leaders responsible for professional competence, risk management and regulatory assurance. Updated and edited by industry expert Ashley Rimmer, this trusted handbook provides authoritative, up-to-date guidance on the legal, technical and operational requirements governing the UK transport and haulage sector. Now in its fully updated 57th edition, it reflects the latest statutory changes, regulatory decisions and enforcement priorities shaping day-to-day transport operations. You will gain clear guidance on how to: - Interpret current UK transport law and regulatory obligations - Maintain operator compliance and professional competence - Manage driver licensing, conduct and working time rules - Ensure vehicle maintenance, safety and inspection standards &gt;Essential for those accountable for governance, compliance and operational performance, Lowe's Transport Manager's and Operator's Handbook 2027 equips senior professionals with the confidence, clarity and authority to operate legally, safely and efficiently in today's transport industry. Themes include: transport compliance, operator licensing, fleet management, road traffic law, regulatory change, professional competence

Lowe's Transport Manager's and Operator's Handbook 2027

Business and Professional Writing: A Basic Guide, Third Edition

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