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This PDF has been created in accordance with the PDF/UA-1 standard to enhance accessibility, including screen reader support, described non-text content (images, graphs), bookmarks for easy navigation

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Business and Management (R0)

Tobias Endress

Yuosre F. Badir

Business and Management in Asia: Opportunities and Entrepreneurship

&lt;p&gt;The Future of Entrepreneurship in Asia: Tech Innovations, Market Disruptions, and Growth Strategies.- The Rise of Asian Startups: Innovation Hubs and Hotspots Emotional Intelligence in Asian Business Leadership: A Key to Sustainable Success.- The Link Between Emotional Intelligence and Innovation. Why Should High-Tech Firms in Emerging Markets Care?.- Scaling Frugal Innovation-Based Startups to Accelerate Sustainable Development.- Startup-Driven Circular Economy Innovations in Asia: A Comparative Perspective.- Circular Economy Initiatives: Harnessing the Potential of Countries in Asia.- Invisible Enterprises: The Unrecognized Contribution of Home-Based Women Entrepreneurs in Nepal.- Foodmandu: From Clicks to Cuisine in Nepal&amp;rsquo;s Food Industry.- Catalysing Asian Women&amp;rsquo;s Entrepreneurship in the E-Commerce Ecosystem: A Case Study and Policy Analysis of Cambodia.- From Istanbul to Singapore: Insider&amp;rsquo;s HQ Relocation and Strategic Positioning in Asia&amp;rsquo;s Tech Ecosystem.- Benchmarking Supply Chain Performance for Entrepreneurial Growth: Financial Insights from Key Industries in India.- Agritech Ventures in India: Impact of Entrepreneurial Ecosystem on Smart Digital Solutions.- Automating Finance: The Role of Robotics Process Automation.- Beyond Borders: Asian Entrepreneurs Driving the Global Frontier&lt;br&gt;Financing Opportunities in Central Asian Emerging Markets: Lessons from Kazakhstan.- Artificial intelligence as a determinant of entrepreneurial opportunity: the case of Japanese companies.&lt;/p&gt;

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

In a world of viral pitch decks and success stories, starting a business can seem easier than it really is. With every headline promising overnight unicorns, it's tempting to believe all you need is a great idea and passion. But anyone who's been through it knows: building a sustainable business requires much more than enthusiasm - it demands clarity, readiness, and strategic self-awareness. This vital book helps you slow down before you speed up.Written by a seasoned entrepreneur and executive who has worked with Fortune 500 companies, startups and leadership teams in more than 50 countries, this book distils two decades of experience into a practical and deeply reflective decision-making guide. At the heart of the book are 24 essential questions that every aspiring founder and entrepreneur must reflect on and answer honestly, organized in six categories: mindset, market, strategy, money, team, and systems. They are the same questions asked in boardrooms, investor meetings, co-founder negotiations...and sleepless nights.,

18 questions that every founder and entrepreneur must face to make smart and realistic choices

To Start Up or Not to Start Up?

Confident Series

Get across the basics of cybersecurity with this streamlined guide that provides clarity and confidence in a world where cyber security is changing so rapidly.

The Essential Insights and How to Protect from Threats

Confident Cyber Security

The first of its kind, this book shows that enterprises owned and managed by their own staff as cooperatives, estimated to be over 300,000 in the world and to employ over 15 million people, can be economically sustainable in the long term and substantially contribute to community development.Comprising 26 case studies, the book showcases how by providing membership and control to worker-member-owners and promoting community empowerment, worker-owned cooperatives have built sustainable businesses and fostered democratic decision-making across various sectors and geographies. The analysis emphasises the importance of education and training, capital accumulation facilitated by supportive regulatory frameworks and inter-cooperative systems (networks, agencies, federations, and peer groups), and the role of worker cooperativism in promoting equality, community development, and environmental sustainability. Worker and social cooperatives are well-positioned to address global challenges by promoting sustainable development, equality, and community-centric solutions. Worker cooperativism has shown a strong capacity to innovate socially, but also technologically, including over the past few years, while providing high levels of employment security and welfare.The book is of great use to practitioners within the cooperative movement, in particular the worker-members of worker and social cooperatives themselves, as well as developers of such cooperatives within the cooperative movement, but also among development NGOs and social movements.

Worker-owned Cooperatives Across the World

Cooperativism at Work

In an era of relentless competition, how can an enterprise achieve sustained and lean growth? Ji Qi, the architect of three NASDAQ-listed companies -- Ctrip, Home Inns, and, finally, H World Group -- offers profound answers and reflections in this seminal work., More than a memoir, this book is a transformative "map of thinking" that weaves together philosophical inquiry, scientific principles and hard-won business practices. Ji Qi argues that breakthrough success requires a fundamental shift from simply chasing profits to creating genuine value. He reveals how a founder's quest for Truth, Goodness and Beauty becomes the silent architect of corporate culture, product design and lasting legacy. Furthermore, the journey of his H World Group becomes a compelling parable for our time, illustrating how "disruptive innovation" is an act of re-imagination and how "simplicity" is the ultimate sophistication

A journey of inspired ideas, work and life by a leading serial entrepreneur

Realm of the Heart

If you’re tired of one-size-fits-all leadership advice—this book is for you. If you’ve ever been told that you don’t fit the mold. That you don’t look like a leader or act like a leader. That you’re too much, or maybe not enough. The Antihero Advantage gives you permission to throw conventional leadership wisdom out the window, trust your instincts, and stop performing for approval or to meet some unrealistic standard. Instead, you’ll learn how to transform your flaws, fears, and doubts into tactical advantages. Bestselling author, communication strategist, and founder of Art of Coaching Brett Bartholomew tells it straight: You become a more effective leader when you learn how to channel your darker impulses with awareness, discipline, and strategy. Because real change rarely comes from playing it safe or trying to fit a mold. Sometimes you have to be willing to be a misfit — an antihero. That means breaking a few rules, accepting that not everyone will like you, and developing the tools needed to handle difficult people and to face conflict in ways that drive progress. Modern leadership demands social agility, power fluency, and adaptability. The Antihero Advantage gives you the tools to operate in complex, morally gray environments without losing yourself in the process. Stop seeking approval. Stop waiting for certainty. Stop doubting yourself. Only then will you become the leader you were meant to be.

Become the Leader You're Meant to Be

The Antihero Advantage

Written by an experienced mompreneur who understands the challenges of juggling work and family life, Money Hungry Mama is the ultimate guide for moms looking to make extra income--packed with actionable tips, real-life stories, and expert insights.In today's fast-paced world, the rising cost of living has put unprecedented pressure on families, especially moms. Groceries, housing, childcare--every essential seems to climb higher in price each year, making it harder than ever to stretch a single income to cover all the necessities. For many moms, simply holding down one job isn't enough to make ends meet anymore. The dream of staying home with the kids while relying on one income has become increasingly out of reach, forcing many mothers to look for additional ways to bring in money.That's where Brittany Plumeri comes in. From low-lift hustles during nap time to long-term passive income streams, Brittany shares everything she's learned on her journey to financial freedom--plus real-life stories from other mamas who made it happen. Whether you're starting from zero or ready to scale, Money Hungry Mama is your no-fluff, step-by-step roadmap to ditching debt, building wealth, and creating a life you actually enjoy.Inside you'll find: <ul><li>A comprehensive guide to side hustle ideas tailored for busy moms.</li><li>Inspiring stories and lessons from successful moms who've mastered their side hustles.</li><li>Thought-provoking prompts to find your true passions and narrow your choices.</li><li>Strategies to brand and launch your hustle with confidence.</li><li>Time-management tips for squeezing your hustle into a jam-packed mom schedule.</li></ul>It's time to break free from financial stress and build real income--without burning out.

The Ultimate Guide for Moms Looking for the Perfect Hustle

Money Hungry Mama

Mind Shift. Profit Lift. is built on one singular premise: lifting your profit comes from thinking differently, not doing more..

Written in a welcoming, conversational style, Mind Shift. Profit Lift. challenges traditional assumptions about growth, productivity, margin, pricing, and leadership. It explains why focus beats variety, why clarity outperforms activity, and why many so-called best practices quietly work against the results they promise.
Peter Ricciardi doesn't claim to have all the answers. What he brings, after years spent working side-by-side with entrepreneurs and business leaders, is a deep respect for the questions most people never think to ask...or choose to ignore. Often because the answers feel uncomfortable. They run against what feels safe or familiar.
If you're willing to embrace counterintuitive insights, this book will challenge how you decide, sharpen how you see opportunity, and help you build a bottom line that finally justifies the effort you're already putting in.
________________
Peter Ricciardi is a trusted advisor, sought-after speaker, and accomplished entrepreneur who helps business leaders identify the assumptions limiting performance and replace them with clearer thinking that drives stronger, more sustainable profit.

Mind Shift. Profit Lift

Dieses Werk zeigt professionelle Wege auf, wie selbst mit kleinsten Projekten – in traditionellen oder digitalen Welten – viel erreicht werden kann und wie aus ersten Schritten im weiteren Verlauf eine erfolgreiche Gründung bzw. ein wirtschaftlich profitables Start-up hervorgehen kann. Das Buch stellt innovative Möglichkeiten des sozialen Engagements vor und zeigt, wie man Erfolg hat, indem man sich in kluger Weise einbringt. Das Buch bietet vielfältigen Rat, Erfolgsgeschichten und Porträts von Menschen, die durch ihre Initiativen wirklich etwas bewirken konnten.
 
 “Gründet Euch!” knüpft authentisch an den aktuellen Zeitgeist des “Sich-engagieren-Wollens” an und bietet fachkundige Unterstützung, um auf professionellem Wege etwas zu bewirken, durch Blogs, Apps, lokale Initiativen und/oder ein Start-up u.v.m.&nbsp;

Vom ersten Engagement zum erfolgreichen Social Business (AT)

Gründet Euch!

“Mind-expanding . . . The Score is so exuberant and readable that the depth and seriousness of its insights almost sneak up on you.” —Jennifer Szalai, The New York Times “Brilliant and wildly original . . . The Score is socially attentive, historically literate and imbued with sensual glee.” —Becca Rothfeld, The Washington Post “I give this excellent book five stars.” —Stuart Jeffries, Financial Times A philosophy of games to help us win back control over what we value The philosopher C. Thi Nguyen—one of the leading experts on the philosophy of games and the philosophy of data—takes us deep into the heart of games, and into the depths of bureaucracy, to see how scoring systems shape our desires. Games are the most important art form of our era. They embody the spirit of free play. They show us the subtle beauty of action everywhere in life in video games, sports, and boardgames—but also cooking, gardening, fly-fishing, and running. They remind us that it isn’t always about outcomes, but about how glorious it feels to be doing the thing. And the scoring systems help get us there, by giving us new goals to try on. Scoring systems are also at the center of our corporations and bureaucracies—in the form of metrics and rankings. They tell us exactly how to measure our success. They encourage us to outsource our values to an external authority. And they push on us to value simple, countable things. Metrics don’t capture what really matters; they only capture what’s easy to measure. The price of that clarity is our independence. The Score asks us is this the game you really want to be playing?

How to Stop Playing Somebody Else's Game

The Score

Do you dread the question "So, What Do You Do?"

If your reality of career pivots and endless interests has outgrown a single label, you might be undefinable.

The old rules of work are broken. undefinable life design is your practical guide to the new reality. Charlie Rogers maps The undefinable Ascent: a step-by-step framework to turn your uniqueness into your greatest asset.

Inside, you will uncover your Golden Thread, integrate your many interests into your Purpose Acropolis and master the Energy Toolkit to sustain your climb. Finally, you will navigate the Income Pathway to fund your freedom.

Stop waiting for permission. Start designing a life that is unmistakably yours.

How to design a unique life that sustains your energy and income

undefinable life design

Business and Management in Asia: Opportunities and Entrepreneurship

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