Branded Entertainment in Korea
Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.
mai 2024, env. 78 pages, Routledge Critical Advertising Studies, Anglais
Taylor and Francis
978-0-367-63363-9
Taylor and Francis
978-0-367-63363-9
Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.
mai 2024, env. 78 pages, Routledge Critical Advertising Studies, Anglais
Taylor and Francis
978-0-367-63363-9
Taylor and Francis
978-0-367-63363-9
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