Blindspots Analysis

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Blindspots analysis (also blind spots analysis) is a method aimed at uncovering obsolete assumptions in a decision maker's mental scheme of the environment. Michael Porter picked up on the theme and created the term "blind spots" to refer to conventional wisdom which no longer holds true, but which still guides business strategy. The concept was further popularized by Barbara Tuchman, in her 1984 book, The March of Folly, to describe political decisions and strategies which were clearly wrong in their assumptions. The following method for uncovering blind spots was fully developed by Ben Gilad in his book, Business Blindspots. The Gilad method consists of three steps. Underlying Blindspots Analysis is an assumption about the inherent biases of decision making at the top of organizations (business or otherwise) exceeding those of their subodinates or outsiders.