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Gottlieb B: Beyond the Script

Beyond the Script

How Top-Performing Salespeople Earn Trust and Win More Business

Essential rental forms, including a legally-compliant lease that you can tailor to your state's laws and your business's needs. Small residential landlords face the choice of hiring expensive lawyers to write leases and forms, or buying generic forms online. Here is an alternative: A lease and associated forms that, when used in conjunction with the law charts in the back of the book, result in leases and agreements that will pass legal muster. Don't guess at the law--use Nolo's resources to get it right.

Leases & Rental Agreements

Ethics, Sustainability & Stakeholder Management

Business & Society

The leaders who thrive over the next decade will not be the ones who compete with AI on its own terms. They will be the ones who invest deeply in the qualities that make them irreplaceable. This is The Human Brand.We are at an inflection point in the history of leadership. The qualities that used to be the bedrock of great leaders--analytical skills, deliverable speed, clear communication--can now be easily matched or outperformed by AI. So if these don't make a leader great, what does?The Human Brand argues it's the fundamentally human qualities of leadership that will make them thrive--the ability to exercise genuine judgment, build real trust, or be authentically present with another human being. Those qualities are not footnotes to leadership. They are what leadership is. That is your human brand and this book provides a clear, grounded, and practical path to building one.<ul><li>In Part 1, you'll tackle the anxiety surrounding AI head-on to better understand your value in the company when AI can do what you used to do. You'll learn what tasks can easily be tackled by AI without value loss and which you should focus on.</li><li>In Part 2, you'll learn the how to develop the four core qualities of the human brand--judgment, empathy, courage, and presence--and what makes them so important.</li><li>In Part 3, you'll translate those qualities into action, learning how to hone the art of storytelling and use your brand to build a company culture that can stand the test of time.</li><li>Finally, in Part 4, you'll learn a framework for self-development and how to leave a legacy built on your humanity.</li></ul>The Human Brand is a book for leaders who want to navigate the AI era not with anxiety, but with clarity, purpose, and a deep confidence in what makes them irreplaceable.

How Leaders Stay Relevant and Competitive in the Age of AI

The Human Brand

The Shingo Model Series

Designing Systems That Shape Workplace Culture and Performance

Build Excellence

Saving Africa's Future

We Are the World

Across clinics, classrooms, city halls, and financial systems, women continue doing the uncredited work of governing AI: deciding when systems can be trusted, paused, refused, and repaired. Governing the Default names this work as relational governance, demonstrating how leaders can turn critique of AI's extractive norms into operational practice. Bringing together industry and academic contributors, the volume reframes organizational care as governance designed into decision rights, feedback loops, oversight, and repair. Its copy-ready practices help leaders, educators, and policymakers replace opaque defaults with consent-first, benefit-sharing, repair-ready systems.

Governing the Default

Gender, Power, and Emerging Technology

Most people believe success in sales comes from the right pitch, the right script, or the right opportunity. Durale Harper believes it comes from something far simpler and far harder to master: standards, discipline, and real relationships.In Sales Unscripted, Durale Harper shares the lessons that shaped his journey from the field to leading high-performing teams in one of the most competitive industries in the country. Drawing from years of real experience in the beverage and consumer packaged goods business, Harper reveals what truly separates average performers from those who consistently win.Through honest stories, practical insight, and direct challenges, Sales Unscripted shows how relationships open doors that pressure and persuasion never will. Harper explains why discipline, preparation, consistency, and service build the kind of trust that leads to long-term success.This is not a book about shortcuts and quick wins. It is about showing up with purpose, building real relationships, and holding oneself to a higher standard every day.For professionals who want to grow, lead, and win the right way, Sales Unscripted delivers a simple truth: Success is built one relationship, one decision, and one standard at a time.

Dominate Any Market Without Scripts Or Gimmicks

Sales Unscripted

'Full of seriously good leadership wisdom - a must read for those who aspire to greatness' Richard Koch, bestselling author of The 80/20 Principle'One of the most stimulating books to read on leadership' Philip Kotler, Professor of International Marketing at the Kellogg School of Management'Loaded with practical, thought-provoking ideas on leadership that can profoundly affect your life' Brian Tracy, bestselling author of How the Best Leaders Lead and Eat That Frog!Have you ever wondered what characteristics are shared by successful business leaders? Have you ever asked yourself what it is that they do differently which makes them and their organisations stand out from the crowd? And what can you learn from them to ensure your own success? If so, The Book of Leadership is for you.Anthony Gell has conducted interviews with some of the most successful CEOs, entrepreneurs and business thinkers in the world, including Sir Terry Leahy, former CEO of Tesco, Richard Reed, founder of innocent drinks, Olaf Swantee, CEO of EE and Daniel Goleman, author of the bestselling Emotional Intelligence.Now for the first time, he is bringing together hours of exclusive interview footage into a single resource for anybody looking to improve their leadership skills.In The Book of Leadership he combines his own experiences as a CEO with those of the leaders he has interviewed to provide insights and advice in three core areas:* Part 1 looks at leaders as individuals and reveals the personal habits and attributes that have laid the foundations for their success. * Part 2 focuses on what it takes to build and motivate a world class team * Part 3 goes beyond team leadership to identify how the habits of effective leadership are carried through on a larger scale in organisations.

How to Lead at Every Level

The Book of Leadership (Revised Edition)

Sooner or later, most successful people hit a wall. The energy that fueled your success starts to wear thin. The achievements that once felt meaningful no longer do. The path forward feels unclear. Meanwhile, the world around you is moving faster than ever. Something is changing--in you, around you, or both--and the strategies that once worked no longer produce the same results. In Unstuck, change leadership expert Vered Kogan and world-renowned executive coach Marshall Goldsmith explore why so many smart, capable people feel stuck and what it takes to break through. Drawing on decades of coaching high performers, they reveal that stuckness is not failure. More often, it points to your next level of growth. Blending behavioral science, leadership insight, practical tools, and deeply human stories, Unstuck helps readers recognize the hidden patterns driving stress, burnout, overthinking, perfectionism, and procrastination. You'll learn how to work with resistance instead of against it, regulate pressure before it hijacks your thinking, and create the internal conditions where real change can take hold. But this is about more than individual growth. It's also about helping teams and organizations break free from patterns that keep them trapped in outdated mindsets and ways of working. In an era of accelerating change, mounting complexity, and rising uncertainty, the leaders who thrive are those who can authentically influence others to grow and adapt under pressure. Unstuck offers a new playbook for navigating and leading change from the inside out, helping you build one of today's most valuable advantages: the ability to get unstuck and help others do the same.

Unstuck: Break Through What's Holding You Back and Create Results That Stick

The Change Most Companies Get Wrong Most change efforts fail for the same reason. Leaders pour their energy into the process and overlook the people who have to carry it out. New software gets installed and new workflows get drawn up, and within weeks the team drifts back to the old way of doing things. Allan Breidenbach spent more than a decade building a better way. As president of a seventy-year-old, employee-owned manufacturer, he created the RATCHET-UP system, a nine-step method that puts people at the center of every change. In RATCHET-UP, you will learn how to: <ul> <li>Earn the standing and trust that make real change possible</li> <li>Get a team genuinely aligned instead of just nodding along</li> <li>Recognize where technology helps and where it only adds friction</li> <li>Spot and address the people quietly undermining progress</li> <li>Measure profit in more than dollars</li> </ul> Filled with real stories from the shop floor and free of consultant jargon, this book gives leaders in any industry a clear, practical way to make change that lasts.

Solving the Human Problems Behind Business Performance

Ratchet-Up

See how marketing shapes the brands, products, and experiences you encounter every day. Pride and Ferrell's "Marketing," 22nd Edition helps you build real-world marketing skills through engaging examples, current trends, and hands-on activities. Explore topics such as AI, digital and global marketing, social media, and sustainability while learning how businesses connect with customers and solve marketplace challenges. Interactive cases, career-focused features, and Marketing Plan in Action activities help you apply what you learn and develop the critical-thinking, communication, and problem-solving skills employers value. With Cengage's learning platform, MindTap, you'll benefit from guided AI-powered support, interactive learning tools, video-based assignments, and real-time feedback -- making it easier to understand concepts, stay engaged, and prepare for success in your coursework and future career.

Marketing

Beyond the Script

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