Application Videos in the Recruiting Process

Seminar paper from the year 2018 in the subject Leadership and Human Resources - Recruiting, grade: 1,0, Technical University of Munich (Chair of Corporate Management), language: English, abstract: New forms of applications are emerging with the introduction of image-based communication in the application process. The trend of application videos hast the potential to reduce costs and risks for organizations among other considerable opportunities, but this application type has not been popularly implemented by organizations in their recruiting processes yet. However, there is practically no scientific research on the use of these videos and whether (and to what degree) applicants accept this application trend. For this term paper, applicants’ aversion to application videos and potentially related constructs are empirically examined via an online survey with a sample of students from all over Germany. Results show relatively high aversion to application videos among the participants but there are differences depending on the students’ fields of study. Correlation analysis reveals a weak negative correlation between video technology ac-ceptance and aversion to application videos. Furthermore, aversion to application videos is positively correlated with participants’ risk aversion whereas no significant correlation with job application experience was be found. This term paper emphasizes that applicants’ aversion to application videos is substantial and should therefore be carefully considered in the adoption of this trend. It represents continuation of research on e-selection solutions and builds a sound starting point for future research on application videos.