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EPUB-Barrierefreiheitsspezifikation 1.0 AA

David Pogue

Apple

Die ersten 50 Jahre

How the Apple Store changed shopping forever - one customer at a time.In Shop Different: How retail revealed Apple's genius, visionary retailer Ron Johnson reveals the untold story of how he and Steve Jobs created the Apple store. From the first store's opening to a global empire of over 500 locations, Johnson shares a behind-the-scenes look at iconic moments, including the opening of their first UK store on Regent Street and the restoration of the ancient Covent Garden store.Part business memoir, part insider account, the book uncovers Johnson's philosophy - 'Good Things Happen When People Come to the Store,' 'You Can't Automate Service' - and offers timeless lessons on leadership, innovation and customer experience. Filled with personal stories, hard-won wisdom and reflections on working with Steve Jobs, this is an inspiring read offering insights that readers can apply in their own work and lives.Co-written with Zander Nethercutt, this is the definitive account of how Apple's 'houses of worship' became a retail phenomenon that forever changed how we shop.

How Retail Revealed Apple’s Genius

Shop Different

An acclaimed New York Times Magazine writer brings us into the world of the controversial technology firm Palantir and its very colorful and outspoken CEO, Alex Karp, tracing the ascent of Big Data, the rise of surveillance technology, and the shifting global balance of power in the 21st century. Palantir builds data integration software: its technology ingests vast quantities of information and quickly identifies patterns, trends, and connections that might elude the human eye. Founded in 2003 to help the US government in the war on terrorism—an early investor was the CIA—Palantir is now a $400 billion global colossus whose software is used by major intelligence services (including the Mossad), the US military, dozens of federal agencies, and corporate giants like Airbus and BP. From AI to counterterrorism to climate change to immigration to financial fraud to the future of warfare, the company is at the nexus of the most critical issues of the 21st century. Its CEO, Alex Karp, is a distinctive figure on the global business scene. A biracial Jew who is also severely dyslexic, Karp has built Palantir into a tech giant despite having no background in either business or computer science. Instead, he’s a trained philosopher who has become known for his strongly held views on a range of issues and for his willingness to grapple with the moral and ethical implications of Palantir’s work. Those questions have taken on added urgency during the Trump era, which has also brought attention to the political activism of Karp’s close friend and Palantir cofounder Peter Thiel. In The Philosopher in the Valley, journalist Michael Steinberger explores the world of Alex Karp, Palantir, and the future that they are leading us toward. It is an urgent and illuminating work about one of Silicon Valley’s most secretive and powerful companies, whose technology is at the leading edge of the surveillance state.

Alex Karp, Palantir, and the Rise of the Surveillance State

The Philosopher in the Valley

In today’s rapidly evolving digital landscape, businesses must move beyond traditional strategies to unlock the transformative potential of AI. Driving Digital Transformation with Azure AI Foundry is a hands-on guide to leading this change using Microsoft’s powerful cloud and AI ecosystem.

From aligning business goals with AI capabilities and designing user-centric solutions to harnessing real-time data and enabling intelligent automation, this book covers the entire AI lifecycle using Azure’s powerful suite—Azure AI Foundry, OpenAI, Cognitive Services, Synapse, Fabric, and more. It starts with an introduction to Azure AI Foundry and setting up its environment, followed by design and building of AI solutions. With an emphasis on responsible AI, security, and scalability, the book explores key principles for governance, trust, and ethical innovation in Azure AI Foundry. Real-world case studies across industries—healthcare, retail, finance, manufacturing, and government—demonstrate Azure AI Foundry’s tangible impact. Whether you're a business leader, technologist, or architect, this book equips you with the knowledge to unlock AI's full potential with Azure AI Foundry.

After reading the book, you will learn to recognize high-impact use cases, align business objectives with Azure AI Foundry capabilities, and understand the essential building blocks of a modern, digital-first organization.

 
What You Will Learn:
<ul>
<li>Build &amp; Launch Impactful AI Solutions on Azure

</li><li>Shape an AI-Powered &amp; Responsible Organization

</li><li>Drive Tangible Business Outcomes &amp; Scale Success

</li><li>Leverage powerful Azure services like Azure Machine Learning, Azure OpenAI Service, and Cognitive Services within their organization's projects.




 

Who This Book Is For:

Azure AI Architects and Data Professionals
</li></ul>

Transforming Innovation with Intelligent, Secure AI Solutions

Driving Digital Transformation with Microsoft Foundry

Apple is not like any other company. More than anyone else, it transformed technology into something people could desire, love, and even identify with-much like a luxury brand. Users were not only buying a tool; they were buying a vision, a way of life.At the center of this transformation stands the Macintosh. First introduced in&nbsp;1984, it was radically different from everything before. With its graphical interface and mouse, it made computing approachable, even friendly. What now feels obvious-clicking on icons, dragging files, pointing instead of typing commands-was revolutionary at the time. The Macintosh not only changed the way people related to technology. The Macintosh forced the entire industry to rethink the way we use computers.This book tells that story through some of the most significant Macintosh models. Each one is presented not only in words but also in images, because these computers are more than technology-they are design icons, symbols of a unique vision.History, technical detail, and photography come together here, aiming to show each Macintosh as it truly deserves to be seen.

20+ Macintosh Models, from 1984 to Today (History, Engineering, and Restoration)

Apple Macintosh

The evolution of AI isn’t just about predictive models and automation; it’s about the emergence of "agentic" capabilities—autonomous and specialized AI systems that operate with a sense of independence by acting on a user’s behalf. This book explores through dialogue between the authors, the transformative role of AI in modern organizations, beginning with its evolution from automation to augmentation and the paradigm shift in human-machine collaboration.

The book starts with Microsoft's AI ecosystem, showcasing tools like Copilot, Power Platform, Dynamics 365, and Azure AI that enable AI agentic solutions. It further emphasizes responsible AI implementation, covering ethical guidelines, risk mitigation, and security measures with a specific focus on agentic systems. Finally, it provides a roadmap for businesses and professionals to adapt to an agentic workforce, measuring AI’s impact while preparing for future breakthroughs. 

After reading this book, you will be able to leverage agentic systems at scale and also address the implications of using agentic AI responsibly.

What You Will Learn:

The foundations of "agency" in AI

Practical strategies for implementing agentic AI solutions using Microsoft’s ecosystem

Best practices in Responsible AI, ethical considerations, and risk mitigation for autonomous agents

Actionable next steps for embracing agentic AI in day-to-day work and broader AI transformation efforts




Who This Book Is For:

AI engineers, Business Analysts, and enterprise architects curious about specialized AI strategies

Leveraging Microsoft AI and Autonomous Agents to Transform Work and Business

The Agentic AI Revolution

Schritt für Schritt

Das Lehrbuch bietet einen verständlichen Überblick über das spannende Thema Marketing. Schritt für Schritt führt es in die wichtigsten Grundlagen des Marketings ein: Marktforschung, Konsumentenverhalten, Strategisches Marketing, Produkte und Programme, Marken, Preise und Konditionen, Vertrieb und Kommunikation.
Die aktuelle Ausgabe wurde umfassend überarbeitet und durch zahlreiche aktuelle Beispiele ergänzt. Zudem wurden relevante neue Themen des Digitalen Marketings wie App-Marketing, Retail Media, KI-gestütztes Marketing und Digitales Pricing hinzugefügt.
Eine klare Struktur mit zahlreichen Aufzählungen, Schaubildern und Übersichten sorgt dafür, dass schnell ein Verständnis für Marketing entwickelt wird. Viele realistische Beispiele aus unterschiedlichsten Branchen ermöglichen den sofortigen Transfer der Marketing-Theorie in die Praxis.

utb+: Begleitend zum Buch steht ein E-Learning-Kurs mit 300 Fragen und Antworten zur umfangreichen Lernstandskontrolle zur Verfügung. Erhältlich über utb.de.

Arbeitsbuch mit eLearning-Kurs

Marketing Schritt für Schritt

Gain cutting-edge skills in crafting reliable, efficient end-to-end tests with Playwright Test. This book is your comprehensive guide to Playwright Test that will help you to create and debug blazing fast tests, and integrate and customize Playwright Test to fit your testing needs.&nbsp;
The book begins with an introduction to Playwright and teaches you the fundamentals of how to write tests efficiently. The book then gets into concepts like Locators and explain how to set up a CI using Playwright Test. After this, you will gain experience in two important aspects of testing – speed and customization. You will then be taken through a deep dive into Fixtures followed by an exploration of strategies like mocking and emulation through which you can achieve more control of the testing environment. The book also provides a detailed discussion on flakiness and how Playwright Test can help you with it. It then teaches you how to automate tests and ends with a discussion on how Playwright Test changes the landscape of testing, and how to integrate it in your daily practices and testing strategy.
By reading this book, you will become an expert in the specificities of Playwright Test and how to test critical user flows, reduce bugs in production, and ultimately ship reliable software with confidence.
What You Will Learn
<ul>
<li>Create and debug reliable end-to-end tests efficiently with the perfect locators</li>
<li>Set up a CI using Playwright Test to get results, test reports and useful traces</li>
<li>Understand how to use and write Fixtures</li>
<li>Customize Playwright to fit your needs</li>
</ul>

Next-Generation Web Testing and Automation

Practical Playwright Test

Mit Microsoft Access lassen sich ohne tiefgehende Programmierkenntnisse Datenbanken erstellen und Datensätze speichern, verwalten und analysieren. Dieses praxisnahe Lehrbuch vermittelt eine Einführung in die Nutzung von Microsoft Access-Objekten und die Gestaltung einfacher Datenbanken unter Zuhilfenahme von internen Tools, wie Makros, VBA-Prozeduren und SQL-Skripten. Auch die Verknüpfung der Tools untereinander wird in Szenarien gezeigt. Der Einstieg erfolgt mit Tabellen, ihrer Erstellung, ihrer Auswertung und ihren Darstellungsmöglichkeiten. Es folgen Abfragen, die Daten aus einer oder mehreren Tabellen abrufen und analysieren. Sie ermöglichen es, spezifische Informationen zu filtern und zu sortiern. Anschließend werden Formulare vermittelt, die eine benutzerdefinierte Oberfläche zur Eingabe und Bearbeitung ermöglichen. Berichte dienen ebenfalls zur Darstellung und zur Druckausgabe, aber auch zur Präsentation von Informationen. Der Aufbau von Makros und deren Anwendung werden beschrieben. Module sind die Basis der VBA-Programmierung, die nach einer Einführung in VBA in ihrer Anwendung gezeigt werden. Wichtige SQL-Anweisungen werden definiert und an einfachen Szenarien beschrieben.

Aufbau einfacher Datenbanken mit Microsoft Access und integrierten Tools

Access + Tools

Nautilus Flugschrift

Überwachung und Datenerfassung genießen keinen guten Ruf. Ob durch staatliche Akteure oder Digitalunternehmen - sobald Informationen über uns gesammelt, gespeichert und verarbeitet werden, denkt man schnell an das Angstregime der Stasi, autoritäre Überwachungsdystopien, die Allmacht der Tech-Konzerne.
Auch auf der Linken haben wir Datenschutz und Privatsphäre hochgehalten, eine strenge Regulierung der Konzerne gefordert und 'Meine Daten gehören mir!' gerufen. Doch privacy und Datenschutz sind bürgerliche Kategorien, die letztlich ein Privateigentum im Digitalen konstituieren. Statt uns die Potentiale des digitalen Wandels für ein radikal solidarisches Projekt anzueignen, sind wir in die Falle einer konservativen Kritik und der Vorstellung einzelner isolierter Datenbesitzer:innen getappt.
Timo Daum fordert stattdessen, Überwachung positiv zu denken - als Produktivkraft, als Form der Sorge, als Möglichkeit guten Regierens. Denn Überwachung kann auch bedeuten, Vermieter und Eigentümer an Preistreiberei zu hindern, Raser im Straßenverkehr auszumachen, Finanz- und Steuerverbrechen aufzudecken - oder den Grundstein für ein postkapitalistisches, bedarfsorientiertes Wirtschaften zu legen.
Von einem Lob der Überwachung zu sprechen, ist keine geschichtsvergessene Romantisierung autoritärer Systeme, sondern der Versuch, uns die technischen Möglichkeiten, die der Überwachungskapitalismus geschaffen hat, für eine Zukunft ohne Kapitalismus anzueignen.

Für eine kollektive Datenpolitik

Lob der Überwachung

Explore the convergence of deep learning and GPU technology. This book is a complete guide for those wishing to use GPUs to accelerate AI workflows.


The book is meant to make complex concepts understandable, with step-by-step instructions on how to set up and use GPUs in deep learning applications. Starting with an introduction to the fundamentals, you'll dive into progressive topics like Convolutional Neural Networks (CNNs) and sequence models, exploring how GPU optimization boosts performance. Further, you will learn the power of generative models, and take your skills by deploying AI models on edge devices. Finally, you will master the art of scaling and distributed training to handle large datasets and complex tasks efficiently.


This book is your roadmap to becoming proficient in deep learning and harnessing the full potential of GPUs.


What You Will Learn:


 How to apply deep learning techniques on GPUs to solve challenging AI problems.

 Optimizing neural networks for faster training and inference on GPUs

 Integration of GPUs with Microsoft Copilots

 Implementing VAEs (Variational Autoencoders) with TensorFlow and PyTorch





Who This Book Is For:


Industry IT professionals in AI. Students pursuing undergraduate and postgraduate degrees in Engineering, Computer Science, Data Science.

Essential GPU ideas, Deep Learning Frameworks, and optimization Approaches

GPU-Accelerated Deep Learning

“Phenomenal…a jaw-dropping book.” —Jon Stewart, The Daily Show Named by The New York Times, The New Yorker, and Prospect magazine as a best book of the year, this “scrupulously reported” (The New Yorker) and “astonishing” (The Daily Telegraph, London) book rivets with its portrayal of how Apple allowed itself to become dependent on China for a huge percentage of its manufacturing, making it vulnerable and unwittingly laying the groundwork for the Asian superpower to rival the US in technological expertise. After struggling to build products on three continents, Apple turned to China’s seemingly endless supply of cheap labor. It soon deployed thousands of engineers, trained millions of workers, and invested hundreds of billions of dollars to create the most advanced global supply chain. These efforts fueled the iPhone’s dominance—but also laid the foundation for a powerful, state-supported Chinese electronics industry. What began as a business decision evolved into a cautionary tale of global trade, tech rivalry, and national security. Without intending to, Apple helped Beijing acquire technological influence that could now be weaponized—a central concern in the ongoing US-China tech war. Drawing on over two hundred interviews, Patrick McGee exposes never-before-reported details from Silicon Valley to Shenzhen: internal emails, secretive executive meetings, and overlooked voices inside the company’s China operations. You’ll meet the “Gang of Eight” executives tasked with appeasing Beijing, a Mormon missionary who launched Apple retail in China, and a veteran whose dreams of improving factory conditions were crushed by both Apple’s demands and Xi Jinping’s authoritarian crackdown. From Foxconn and Tim Cook to the Chinese Communist Party and Taiwan Semiconductor, this is a revelatory look at how Apple, in seeking efficiency, became entangled in the very politics it once claimed to challenge. For readers of Chip War, American Factory, and The Big Short, Apple in China is a searing examination of corporate power, Chinese nationalism, deglobalization, and the fragile relationship between Silicon Valley and the world’s rising superpower.

The Capture of the World's Greatest Company

Apple in China

Wiener Vorlesungen

Seit dem 'ChatGPT-Moment' im November 2022 ist die Welt eine andere. Sprachmodelle sind über Nacht von einem Forschungsexperiment zu einem kulturellen Phänomen geworden und haben sich tief in unseren Alltag eingewoben.
Johannes Oster unternimmt den Versuch, diese rasante Entwicklung in einer Momentaufnahme nachzuzeichnen.
Beginnend mit einem Blick von außen ergründet er, warum die sprachliche Gewandtheit von KI auf uns so magisch wirkt. Er erklärt das Innenleben der Technologie - wie Sprache in atomare Bausteine ('Tokens') übersetzt, ihre Bedeutung in hochdimensionalen Vektorräumen als 'Karte der Bedeutung' verankert wird und wie die KI durch die simple Aufgabe, das nächste Token vorherzusagen, die komplexen Muster unserer Sprache erlernt. Schließlich wirft er einen kritischen Blick auf das große Ganze und die tiefgreifenden Konsequenzen dieser Revolution.

Die Eloquenz der Computer

Apple

Autres titres sur ce thème