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EPUB-Barrierefreiheitsspezifikation 1.0 AA

David Pogue

Apple

Die ersten 50 Jahre

#1 NEW YORK TIMES BESTSELLER • The origin story of one of the most influential and transformative business leaders and philanthropists of the modern age “A surprisingly candid memoir of the Microsoft mogul’s early years…Reading this book feels like watching someone take a well-known black-and-white sketch, fill in the details, and paint it in vivid color.” —GeekWire Everyone is programmed a little differently, and Bill Gates' unique insight led to business triumphs that are now widely known: the twenty-year-old who dropped out of Harvard to start a software company that became an industry giant and changed the way the world works and lives; the billionaire many times over who turned his attention to philanthropic pursuits to address climate change, global health, and U.S. education. Source Code is not about Microsoft or the Gates Foundation or the future of technology. It’s the human, personal story of how Bill Gates became who he is today: his childhood, his early passions and pursuits. It’s the story of his principled grandmother and ambitious parents, his first deep friendships and the sudden death of his best friend; of his struggles to fit in and his discovery of a world of coding and computers in the dawn of a new era; of embarking in his early teens on a path that took him from midnight escapades at a nearby computer center to his college dorm room, where he sparked a revolution that would change the world. Bill Gates tells this, his own story, for the first time: wise, warm, revealing, it’s a fascinating portrait of an American life.

My Beginnings

Source Code

Unlock the true potential of Microsoft Power Platform and AI with a design-led approach to building AI-powered solutions that are strategically aligned, human-centric, and built for lasting impact.

The book takes you on a practical journey from strategy to execution, showing how to unlock measurable business impact with AI agents and the Microsoft Power Platform. You’ll start by redefining what "value" truly means in the age of AI, then learn how to align use cases with strategic goals and model them into strong business cases. The book helps you choose the right type of agent, platform, and design approach—whether you're prompting, fine-tuning, or orchestrating solutions. With a strong focus on human-centered design, you'll explore how to augment rather than just automate work, build trust, and ensure ethical adoption in Power Platform. You'll then accelerate delivery with reusable assets, monitor performance through telemetry and feedback loops, and learn how to confidently communicate success to stakeholders. Finally, you'll explore how AI agents are reshaping roles, teams, and the future of work—positioning Power Platform as a foundation for ongoing innovation and value at scale.

 

What You Will Learn:

 Identify the hot spots in your business where AI and low-code deliver the greatest impact – from high-friction processes to underutilized data.

Align AI investments with strategic goals, ensuring every agent you build supports real business priorities, not just technical possibilities.

Design the right kind of agent – from simple copilots to advanced orchestrators – using a framework that maps need to intelligence patterns.

Use agent framing to drive clarity in scope and purpose




 

Who This Book Is For:

Product Managers, Strategists, Architects, Business Analysts, Administrators

Unlock the true potential of Microsoft Power Platform and AI with a design-led approach to building AI-powered solutions that are strategically aligned, human-centric, and built for lasting impact.The book takes you on a practical journey from strategy to execution, showing how to unlock measurable business impact with AI agents and the Microsoft Power Platform. You’ll start by redefining what “value” truly means in the age of AI, then learn how to align use cases with strategic goals and model them into strong business cases. The book helps you choose the right type of agent, platform, and design approach—whether you're prompting, fine-tuning, or orchestrating solutions. With a strong focus on human-centered design, you'll explore how to augment rather than just automate work, build trust, and ensure ethical adoption in Power Platform. You'll then accelerate delivery with reusable assets, monitor performance through telemetry and feedback loops, and learn how to confidently communicate success to stakeholders. Finally, you'll explore how AI agents are reshaping roles, teams, and the future of work—positioning Power Platform as a foundation for ongoing innovation and value at scale.&nbsp;What You Will Learn:<ul><li>&nbsp;Identify the hot spots in your business where AI and low-code deliver the greatest impact – from high-friction processes to underutilized data.</li><li>Align AI investments with strategic goals, ensuring every agent you build supports real business priorities, not just technical possibilities.</li><li>Design the right kind of agent – from simple copilots to advanced orchestrators – using a framework that maps need to intelligence patterns.</li><li>Use agent framing to drive clarity in scope and purpose</li></ul>&nbsp;Who This Book Is For:Product Managers, Strategists, Architects, Business Analysts, Administrators

Designing Strategic Agents with Microsoft's AI Tools

Value By Design with Microsoft Copilot Studio

DK Little Book of

Discover more than 60 of the most important ideas, strategies, and milestones in the field of business in this accessible and innovative pocket-sized guide. From the earliest forms of trade and the invention of money to Adam Smith’s “invisible hand” and Henry Ford’s assembly line, and from the rise of corporate strategy to modern digital marketing, consumer psychology, the gig economy, and sustainable commerce, The Little Book of Business examines the philosophies and practices behind global industries and successful start-ups. Packed with infographics and flowcharts that explain complex concepts in a simple but exciting way, The Little Book of Business offers you the perfect introduction to the subject in a portable format perfect for reading on the go.

Discover more than 60 of the most important ideas, strategies, and milestones in the field of business in this accessible and innovative pocket-sized guide. From the earliest forms of trade and the invention of money to Adam Smith’s “invisible hand” and Henry Ford’s assembly line, and from the rise of corporate strategy to modern digital marketing, consumer psychology, the gig economy, and sustainable commerce, The Little Book of Business examines the philosophies and practices behind global industries and successful start-ups. Packed with infographics and flowcharts that explain complex concepts in a simple but exciting way, The Little Book of Business offers you the perfect introduction to the subject in a portable format perfect for reading on the go.

The Little Book of Business

Chapter 1: Origins and Initial Concept.- Chapter 2: Architecture.- Chapter 3: The Build System.- Chapter 4: Being Part of the .NET Ecosystem.- Chapter 5: Interfacing with the Outside World.- Chapter 6: An IoT Embedded Device.- Chapter 7: Nano Devices Big-Time Connectivity.- Chapter 8: Testing for Embedded Success.- Chapter 9: Advanced Coding Topics.- Chapter 10: Beyond Connectivity - MCP in Embedded Devices.

Learn to build software that works on embedded devices using the .NET nanoFramework, a free and open-source framework for writing C# for microcontrollers. Whether you are working on an embedded electronic device or an Internet of Things (IoT) device, this book will help you develop software efficiently (and cheaper) when compared to traditional methods.By using C# along with the tools and features of the .NET ecosystem, you’ll find a pleasant, friendly, and efficient developer experience which will boost your productivity and decrease the time to market. You can address customer requirements in a much more flexible manner, come up with a proof of concept in a very short time, and even move between hardware platforms without having to rewrite code.What You Will Learn<ul><li>Explore the entire .NET nanoFramework</li><li>Develop software for Internet of Things (IoT) devices including sensors, wearables, robotics, and more</li><li>Leverage a wide range of cheap boards from Espressif (ESP32), ST Microelectronics, Silicon Labs, Texas Instruments, and more</li><li>Harness Visual Studio IDE and C# to quickly and cheaply write, debug, and deploy code</li></ul>Who This Book Is ForThis book is for .NET developers with an intermediate knowledge of C# who want to create software for embedded devices and IOT devices.

Practical, Hands-On C# for Microcontrollers: Building Resource-Constrained IoT Devices from Peripherals to CloudMaster

Embedded Systems with .NET nanoFramework

Most books on Microsoft AI explain what the tools do. This one explains why they were built that way—and how to use that knowledge to your advantage.
Krishna C. Mukherjee is a pioneering Microsoft technologist whose teams shipped the intelligent assistance features now used by hundreds of millions of people, including AutoCorrect, AutoFormat, and the spelling and grammar checkers in Microsoft Office. He architected the Intelligent Filing Manager, an AI-driven compliance system whose declarative, service-oriented design foreshadowed patterns that would later become common in SaaS platforms. He led the creation of the Bloomberg Valuation Service, applying predictive analytics to millions of financial instruments across asset classes. His career spans mainframes, personal computing, and the current era of cloud computing and AI, with a consistent focus on turning advanced capabilities into practical enterprise tools.
Tracing the evolution from Microsoft’s early innovations to the intelligent enterprise, the book shows how usability, scalability, and automation shaped the modern platform. It then moves into practice: Agile delivery and efficient process design; Azure, SaaS, and strategic cloud–AI architecture; Azure AI Services; the Copilot ecosystem; and the Power Platform—all grounded in real patterns, case studies, and lessons from finance, health care, retail, and legal services.
The result is a clear, experience-driven guide to building modern cloud–AI systems—connecting Microsoft’s platform decisions with the systems you are building today.
What You Will Learn

<li>Architect and implement Azure AI Services (now Foundry Tools), including Azure OpenAI Service, Speech, Language, Vision, and Document Intelligence, to build enterprise-grade conversational AI and virtual assistants

</li><li>Apply reference patterns for data pipelines, retrieval-augmented applications, model serving, and SaaS integration, while balancing latency, reliability, quality, and cost

</li><li>Map business processes, assess data readiness, quantify impact, and prioritize a staged roadmap from proof of concept to production

</li><li>Design cloud–AI architectures that balance performance, cost, and governance from the outset

</li><li>Govern AI deployments in practice, covering security, privacy, compliance, monitoring, drift detection, incident response, and cost control



Who This Book Is For 
Enterprise and cloud architects, Azure practitioners, and data and machine learning leaders responsible for planning or executing AI-driven digital transformation
</li>

Most books&nbsp;on Microsoft AI explain what the tools do. This one explains why they were built that way—and how to use that knowledge to your advantage.Krishna C. Mukherjee is a pioneering Microsoft technologist whose teams shipped the intelligent assistance features now used by hundreds of millions of people, including AutoCorrect, AutoFormat, and the spelling and grammar checkers in Microsoft Office. He architected the Intelligent Filing Manager, an AI-driven compliance system whose declarative, service-oriented design foreshadowed patterns that would later become common in SaaS platforms. He led the creation of the Bloomberg Valuation Service, applying predictive analytics to millions of financial instruments across asset classes. His career spans mainframes, personal computing, and the current era of cloud computing and AI, with a consistent focus on turning advanced capabilities into practical enterprise tools.Tracing the evolution from Microsoft’s early innovations to the intelligent enterprise, the book shows how usability, scalability, and automation shaped the modern platform. It then moves into practice: Agile delivery and efficient process design; Azure, SaaS, and strategic cloud–AI architecture; Azure AI Services; the Copilot ecosystem; and the Power Platform—all grounded in real patterns, case studies, and lessons from finance, health care, retail, and legal services.The result is a clear, experience-driven guide to building modern cloud–AI systems—connecting&nbsp;Microsoft’s platform decisions with the systems you are building today.What You Will Learn<ul><li>Architect and implement Azure AI Services (now Foundry Tools), including Azure OpenAI Service, Speech, Language, Vision, and Document Intelligence, to build enterprise-grade conversational AI and virtual assistants</li><li>Apply reference patterns for data pipelines, retrieval-augmented applications, model serving, and SaaS integration, while balancing latency, reliability, quality, and cost</li><li>Map business processes, assess data readiness, quantify impact, and prioritize a staged roadmap from proof of concept to production</li><li>Design cloud–AI architectures that balance performance, cost, and governance from the outset</li><li>Govern AI deployments in practice, covering security, privacy, compliance, monitoring, drift detection, incident response, and cost control</li></ul>Who This Book Is For&nbsp;Enterprise and cloud architects, Azure practitioners, and data and machine learning leaders responsible for planning or executing AI-driven digital transformation

Your Guide to Cloud Strategy and Digital Transformation

The Microsoft AI Insider’s Playbook

A practical method, backed by peer-reviewed research, for reimagining work to create your most distinctive, creative, energetic, and relatable professional self.In far too many organizations, the idea of bringing your 'full self' to the job is a liability.Emotion beyond enthusiasm for the task at hand is deemed unprofessional. Personal identity must be compressed into a carefully curated bio: relatable yet inoffensive.When people are conditioned to flatten the full social and emotional complexities of themselves, spirits dull and progress stalls, in life and in the workplace.But for a growing number of people, especially younger generations, this form of workplace culture no longer works. Surveys show that fewer individuals are willing to sacrifice their time and quality of life for a career, let alone an organization. With an increased focus on purpose, meaning, and mental health, many refuse to scrub their emotions, or the full range of their identities, to keep their professional lives separate.At the same time, in more progressive settings, the encouragement to bring people's full selves to work has sometimes unleashed more authenticity and personal revelation than managers and teams know how to handle.So how do we get it right?Lively and accessible, Human Mode features vibrant stories, expert insights, evidence-based techniques, and 'ah-ha' takeaways you can use immediately.Discover how to engage your inherent superpower - being immensely human - to unlock progress, connection, and achievement in your working life.

Unlock Your Unique Edge and Transform Your World of Work

Human Mode

An acclaimed New York Times Magazine writer brings us into the world of the controversial technology firm Palantir and its very colorful and outspoken CEO, Alex Karp, tracing the ascent of Big Data, the rise of surveillance technology, and the shifting global balance of power in the 21st century. Palantir builds data integration software: its technology ingests vast quantities of information and quickly identifies patterns, trends, and connections that might elude the human eye. Founded in 2003 to help the US government in the war on terrorism—an early investor was the CIA—Palantir is now a $400 billion global colossus whose software is used by major intelligence services (including the Mossad), the US military, dozens of federal agencies, and corporate giants like Airbus and BP. From AI to counterterrorism to climate change to immigration to financial fraud to the future of warfare, the company is at the nexus of the most critical issues of the 21st century. Its CEO, Alex Karp, is a distinctive figure on the global business scene. A biracial Jew who is also severely dyslexic, Karp has built Palantir into a tech giant despite having no background in either business or computer science. Instead, he’s a trained philosopher who has become known for his strongly held views on a range of issues and for his willingness to grapple with the moral and ethical implications of Palantir’s work. Those questions have taken on added urgency during the Trump era, which has also brought attention to the political activism of Karp’s close friend and Palantir cofounder Peter Thiel. In The Philosopher in the Valley, journalist Michael Steinberger explores the world of Alex Karp, Palantir, and the future that they are leading us toward. It is an urgent and illuminating work about one of Silicon Valley’s most secretive and powerful companies, whose technology is at the leading edge of the surveillance state.

Alex Karp, Palantir, and the Rise of the Surveillance State

The Philosopher in the Valley

Explore the convergence of deep learning and GPU technology. This book is a complete guide for those wishing to use GPUs to accelerate AI workflows.


The book is meant to make complex concepts understandable, with step-by-step instructions on how to set up and use GPUs in deep learning applications. Starting with an introduction to the fundamentals, you'll dive into progressive topics like Convolutional Neural Networks (CNNs) and sequence models, exploring how GPU optimization boosts performance. Further, you will learn the power of generative models, and take your skills by deploying AI models on edge devices. Finally, you will master the art of scaling and distributed training to handle large datasets and complex tasks efficiently.


This book is your roadmap to becoming proficient in deep learning and harnessing the full potential of GPUs.


What You Will Learn:


 How to apply deep learning techniques on GPUs to solve challenging AI problems.

 Optimizing neural networks for faster training and inference on GPUs

 Integration of GPUs with Microsoft Copilots

 Implementing VAEs (Variational Autoencoders) with TensorFlow and PyTorch





Who This Book Is For:


Industry IT professionals in AI. Students pursuing undergraduate and postgraduate degrees in Engineering, Computer Science, Data Science.

Essential GPU ideas, Deep Learning Frameworks, and optimization Approaches

GPU-Accelerated Deep Learning

Advanced Blazor Architecture with .NET 10 and Azure OpenAI: Enterprise-Grade Design Patterns, AI Integration, and Cloud-Ready Solutions will guide developers, architects, and technology leaders through building scalable, intelligent, and cloud-ready applications with Blazor. The book explores the latest .NET 10 enhancements such as Minimal APIs, AOT compilation, and WebAssembly performance, while showcasing enterprise-grade architecture patterns like Clean Code Architecture, Domain-Driven Design, and micro-frontends. A unique focus will be given to integrating Azure OpenAI - embedding intelligent assistants, content generation, and sentiment analysis securely within Blazor apps. The book also demonstrates cloud-ready deployment with Azure App Services, Kubernetes, and CI/CD pipelines, alongside performance and security strategies such as zero-trust security and AI compliance. This combination of deep technical coverage and practical patterns makes the book both timely and essential for enterprise professionals preparing for the future of cloud and AI-driven development.

What You Will Learn
.NET 10 Enhancements: Minimal APIs, AOT compilation, WebAssembly performance improvements.

Enterprise Architecture Patterns: Clean Architecture, Domain-Driven Design, micro-frontends, and modular UI components.

AI Integration with Azure OpenAI: Embedding intelligent assistants, content generation, sentiment analysis, and secure prompt handling into Blazor apps.

Cloud-Ready Deployment: Azure App Services, Kubernetes, containerized workflows, and CI/CD pipelines.

Performance &amp; Security: Optimizing state management, implementing zero-trust security, and ensuring AI-driven features meet compliance standards.

Advanced Blazor Architecture with .NET 10 and Azure OpenAI: Enterprise-Grade Design Patterns, AI Integration, and Cloud-Ready Solutions will guide developers, architects, and technology leaders through building scalable, intelligent, and cloud-ready applications with Blazor. The book explores the latest .NET 10 enhancements such as Minimal APIs, AOT compilation, and WebAssembly performance, while showcasing enterprise-grade architecture patterns like Clean Code Architecture, Domain-Driven Design, and micro-frontends. A unique focus will be given to integrating Azure OpenAI - embedding intelligent assistants, content generation, and sentiment analysis securely within Blazor apps. The book also demonstrates cloud-ready deployment with Azure App Services, Kubernetes, and CI/CD pipelines, alongside performance and security strategies such as zero-trust security and AI compliance. This combination of deep technical coverage and practical patterns makes the book both timely and essential for enterprise professionals preparing for the future of cloud and AI-driven development.What You Will Learn<ul><li>.NET 10 Enhancements: Minimal APIs, AOT compilation, WebAssembly performance improvements.</li><li>Enterprise Architecture Patterns: Clean Architecture, Domain-Driven Design, micro-frontends, and modular UI components.</li><li>AI Integration with Azure OpenAI: Embedding intelligent assistants, content generation, sentiment analysis, and secure prompt handling into Blazor apps.</li><li>Cloud-Ready Deployment: Azure App Services, Kubernetes, containerized workflows, and CI/CD pipelines.</li><li>Performance &amp; Security: Optimizing state management, implementing zero-trust security, and ensuring AI-driven features meet compliance standards.</li></ul>

Enterprise-Grade Design Patterns, AI Integration, and Cloud-Ready Solutions

Advanced Blazor Architecture with .NET 10 and Azure OpenAI

Mit Microsoft Access lassen sich ohne tiefgehende Programmierkenntnisse Datenbanken erstellen und Datensätze speichern, verwalten und analysieren. Dieses praxisnahe Lehrbuch vermittelt eine Einführung in die Nutzung von Microsoft Access-Objekten und die Gestaltung einfacher Datenbanken unter Zuhilfenahme von internen Tools, wie Makros, VBA-Prozeduren und SQL-Skripten. Auch die Verknüpfung der Tools untereinander wird in Szenarien gezeigt. Der Einstieg erfolgt mit Tabellen, ihrer Erstellung, ihrer Auswertung und ihren Darstellungsmöglichkeiten. Es folgen Abfragen, die Daten aus einer oder mehreren Tabellen abrufen und analysieren. Sie ermöglichen es, spezifische Informationen zu filtern und zu sortiern. Anschließend werden Formulare vermittelt, die eine benutzerdefinierte Oberfläche zur Eingabe und Bearbeitung ermöglichen. Berichte dienen ebenfalls zur Darstellung und zur Druckausgabe, aber auch zur Präsentation von Informationen. Der Aufbau von Makros und deren Anwendung werden beschrieben. Module sind die Basis der VBA-Programmierung, die nach einer Einführung in VBA in ihrer Anwendung gezeigt werden. Wichtige SQL-Anweisungen werden definiert und an einfachen Szenarien beschrieben.

Mit Microsoft Access lassen sich ohne tiefgehende Programmierkenntnisse Datenbanken erstellen und Datensätze speichern, verwalten und analysieren. Dieses praxisnahe Lehrbuch vermittelt eine Einführung in die Nutzung von Microsoft Access-Objekten und die Gestaltung einfacher Datenbanken unter Zuhilfenahme von internen Tools, wie Makros, VBA-Prozeduren und SQL-Skripten. Auch die Verknüpfung der Tools untereinander wird in Szenarien gezeigt. Der Einstieg&nbsp;erfolgt mit Tabellen, ihrer Erstellung, ihrer Auswertung und ihren Darstellungsmöglichkeiten. Es folgen Abfragen, die Daten aus einer oder mehreren&nbsp;Tabellen abrufen und analysieren. Sie ermöglichen es, spezifische Informationen zu&nbsp;filtern und zu sortiern. Anschließend werden Formulare vermittelt, die eine benutzerdefinierte Oberfläche zur&nbsp;Eingabe und Bearbeitung ermöglichen. Berichte dienen ebenfalls zur Darstellung und&nbsp;zur Druckausgabe, aber auch zur Präsentation von Informationen. Der Aufbau von&nbsp;Makros und deren Anwendung werden beschrieben. Module sind die Basis der VBA-Programmierung, die nach einer Einführung in VBA in ihrer Anwendung gezeigt&nbsp;werden. Wichtige SQL-Anweisungen werden definiert und an einfachen Szenarien&nbsp;beschrieben.

Aufbau einfacher Datenbanken mit Microsoft Access und integrierten Tools

Access + Tools

Part I: First look at Go.- Chapter 1: A Brief Look at Go vs. Java.- Chapter 2: What Java has that Go does not.- Chapter 3: A Deeper Comparison of Go and Java.- Part II: The Go Language.- Chapter 4: Key Go Aspects.- Chapter 5: Go Basic Features.- Chapter 6: Go Types.- Chapter 7: Errors and Panics.- Chapter 8: Go Statements.- Chapter 9: Applications for interfaces.- Chapter 10: Go Unit Tests and Benchmarks.- Chapter 11: Go Generic Types, Functions and Sample Programs.- Part III: Go Library Survey.- Chapter 12: Key Packages Comparison.- Chapter 13: Key Method/Function Comparison.- Chapter 14: Go Package Survey.- Chapter 15: SQL Database Access.- Chapter 16: Client and Server Support.- Chapter 17: Go Runtime.- Appendix A. Installing Go.- Appendix B: Some Go FAQs.- Appendix C: Go Gotchas to look out for.- Appendix D: Mark-Sweep Pseudo-code.- Appendix E: ASCII vs. UTF-8..- Appendix F: Go Playground Examples.- G. Java Example Source.

Get an in-depth introduction to the Go programming language and its associated standard runtime libraries. This book is tailored for Java programmers to utilize their existing knowledge to learn Go. You will get a deep understanding of the Go language and obtain a good introduction to the extensive Go standard libraries.The Second Edition is updated for new and enhanced APIs in both Java and Go, including revised discussions on modules and Go generics. Through clear descriptions of Go features, contrasted with similar Java features and new extensive code examples, you will possess enough knowledge of Go's libraries to begin doing effective programming in the language.Go for Java Programmers is structured more like a tutorial than a reference document. It covers key features of Go, but not every little detail as a reference might. Its goal is to get you competent enough in Go and its runtime that you can begin to effectively write Go programs.&nbsp;What You Will Learn<ul><li>Examine the key Go Runtime libraries and how they compare to Java libraries.</li><li>See when it is appropriate to use the Go language instead of the Java language.</li><li>Read and understand programs written in Go.</li><li>Write many programs in Go.</li><li>Determine when Go is an appropriate language to develop applications in.</li><li>Discover how the Go and Java languages and development experience compare and contrast.</li></ul>Who This Book Is ForPrimarily existing professional Java programmers or students that already know something about Java. A basic understanding of Java is expected. Some basic programming experience with imperative languages is expected.

Learn Google's Go Programming Language

Go for Java Programmers

Von Visionen zur Revolution: Wie die Rebellen von Cupertino unsere digitale Welt veränderten
 
 In David Pogues mitreißender Unternehmensbiografie entfaltet sich die Geschichte einer technologischen Rebellion, die in einer kalifornischen Garage begann und die Welt für immer veränderte. Der Autor nimmt Sie mit auf eine faszinierende Reise durch fünf Jahrzehnte Apple-Geschichte - von den Gründern Steve Jobs und Steve Wozniak über existenzbedrohende Krisen bis hin zu bahnbrechenden Produkten wie Macintosh, iPhone und Vision Pro.
 
 Erleben Sie hautnah die Triumph- und Schicksalsmomente eines Unternehmens, das durch kompromisslose Designphilosophie und den Mut, gegen den Strom zu schwimmen, zum wertvollsten Konzern der Welt aufstieg. Basierend auf 150 Interviews mit Schlüsselpersonen zeichnet Pogue nicht nur die glorreichen Erfolge nach, sondern beleuchtet auch die Misserfolge und internen Machtkämpfe, die Apple an den Rand des Ruins trieben.
 
 
Zielgruppe
 Für Technik-Enthusiast*innen, Wirtschaftsinteressierte und alle, die verstehen wollen, wie eine Handvoll Visionäre mit ihren Produkten unsere digitale Kultur grundlegend veränderte.
 
 Tauchen Sie ein in die faszinierende Welt von Apple! Dieses Buch ist für alle, die hinter die Kulissen eines globalen Phänomens blicken möchten. Entdecken Sie die genialen Köpfe, die bahnbrechenden Produkte und die dramatischen Wendungen, die Apple zu dem gemacht haben, was es heute ist. Ideal für Technik-Enthusiasten, Geschichtsliebhaber und alle, die verstehen wollen, wie Vision, Design und Marketing die Welt verändern können. Erleben Sie die Höhenflüge und Tiefpunkte, die Innovationen und Kontroversen - eine packende Reise durch 50 Jahre Apple-Geschichte, die inspiriert und zum Nachdenken anregt.

Von Visionen zur Revolution: Wie die Rebellen von Cupertino unsere digitale Welt veränderten 
 In David Pogues mitreißender Unternehmensbiografie entfaltet sich die Geschichte einer technologischen Rebellion, die in einer kalifornischen Garage begann und die Welt für immer veränderte. Der Autor nimmt Sie mit auf eine faszinierende Reise durch fünf Jahrzehnte Apple-Geschichte - von den Gründern Steve Jobs und Steve Wozniak über existenzbedrohende Krisen bis hin zu bahnbrechenden Produkten wie Macintosh, iPhone und Vision Pro.

 
 Erleben Sie hautnah die Triumph- und Schicksalsmomente eines Unternehmens, das durch kompromisslose Designphilosophie und den Mut, gegen den Strom zu schwimmen, zum wertvollsten Konzern der Welt aufstieg. Basierend auf 150 Interviews mit Schlüsselpersonen zeichnet Pogue nicht nur die glorreichen Erfolge nach, sondern beleuchtet auch die Misserfolge und internen Machtkämpfe, die Apple an den Rand des Ruins trieben.

 Zielgruppe 
 Für Technik-Enthusiast*innen, Wirtschaftsinteressierte und alle, die verstehen wollen, wie eine Handvoll Visionäre mit ihren Produkten unsere digitale Kultur grundlegend veränderte.

 
 Tauchen Sie ein in die faszinierende Welt von Apple! Dieses Buch ist für alle, die hinter die Kulissen eines globalen Phänomens blicken möchten. Entdecken Sie die genialen Köpfe, die bahnbrechenden Produkte und die dramatischen Wendungen, die Apple zu dem gemacht haben, was es heute ist. Ideal für Technik-Enthusiasten, Geschichtsliebhaber und alle, die verstehen wollen, wie Vision, Design und Marketing die Welt verändern können. Erleben Sie die Höhenflüge und Tiefpunkte, die Innovationen und Kontroversen - eine packende Reise durch 50 Jahre Apple-Geschichte, die inspiriert und zum Nachdenken anregt.

Apple

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