Amplify Your Presence

Are you the most qualified professional in the room, yet still being overlooked?

Doing your job well and ensuring that others understand your value are two different capabilities. The first delivers results. The second ensures those results are recognised when decisions are made about who gets heard, promoted or hired.
Catherine Lalut learnt this distinction while establishing herself in mining, an industry historically dominated by men. In this high-pressure environment, the insecurities and fear of rejection that had followed her since childhood resurfaced. Understanding them transformed the way she communicated, built relationships and claimed her professional space.
From this journey emerged the IIS Method: Impress, Influence, Succeed: impress with authenticity and evidence, influence through meaningful relationships and succeed by making choices aligned with the career and life you want to build.
In Amplify Your Presence, you will find meaningful experiences, practical exercises and action plans to help you:

• Understand your emotions and address the beliefs limiting your progress.
• Define your value proposition and communicate your career story with confidence.
• Strengthen your personal brand, LinkedIn profile, CV and professional network.
• Prepare for interviews and negotiate salary and benefits with a well-founded case and sound judgement.
• Design a flexible career map and turn your goals into concrete action.

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Catherine Lalut is a civil mining engineer, author and leader with more than fourteen years of international experience across Australia, Chile and Morocco. She founded Women in Mining & Engineering WA and currently works as Study Manager - Capital & Projects at Gold Fields. She promotes women's leadership and professional development.

Learn more at www.catlalut.com