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Hall S: AI Powered B2B Marketing

AI Powered B2B Marketing

Develop AI Enabled Strategies and Practices for Maximum Impact

A story of unexpected love at the end of the world

Some Body Like Me

Medical Robots and Devices: New Developments and Advances

Medical Imaging Application in Health Assessment and Disease Management is an all-encompassing book that explores the transformative power of medical imaging in various fields of medicine. It showcases the latest advancements and applications of medical imaging modalities, ranging from neurology and oncology to audiology and osteoporosis. The book highlights the role of medical imaging in understanding and treating neurological conditions, assessing bone health, unraveling hearing disorders, and diagnosing and treating oncological conditions. It also delves into the potential of artificial intelligence and machine learning in improving cancer diagnosis and treatment. The book explores the use of medical imaging in observing mental health conditions such as autism spectrum disorder and stress-related behavioral changes. This comprehensive resource is essential for researchers and professional engineers in the fields of medical image computing/processing, computer science, artificial intelligence, radiology, neuroscience, and biomedical research.

Medical Imaging Application in Health Assessment and Disease Management

Develop the skills to stop AI-powered cyberattacks and leverage AI to improve your existing cybersecurity strategies.

Use AI to Protect Your Organization

Artificial Intelligence in Cybersecurity

A Practical Approach

Applied Machine Learning in Chemical Process Engineering

Fundamentals

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?

The Fundamentals of Digital Fashion Marketing uses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covering the vital roles of influencers, analytics, pop-up stores and user-generated content, Harris, Edwards and Watt offer a practical guide to building a successful fashion brand online. 

This revised edition includes two new chapters on reaching underserved markets, including people with disabilities and mature consumers, and a guide to legal issues like managing consumer data &amp; privacy. Each chapter also now concludes with a project to help you build an e-commerce website to start experimenting with your own online marketing campaigns.

The Fundamentals of Digital Fashion Marketing

Understand the transformative impact of data and artificial intelligence on the global travel and tourism industry and how to leverage these innovations within travel businesses

Leveraging AI, Data and Analytics in Travel

Technology-Led Tourism

Algorithms have become the key organizer through which power is enacted in our society. A huge amount of data regarding our daily routines are monitored and analyzed to make recommendations that manage, control, and lead our behaviors in everyday life. AI, Humans, and Misinformation: How Does AI Alter Human Behavior and How Do Humans Influence Algorithmic Misinformation? is a guide to understanding the dynamics of AI and misinformation in human contexts by addressing meaningful questions-How does AI alter human behavior and how do humans influence algorithmic decision-making? In answering these questions, this book examines the role of misinformation, disinformation, and fake news, and shows readers how to develop AI methods and algorithms that combat misinformation by using AI design choices that provide users and developers alike with meaningful control over AI. This book brings together various perspectives on algorithms into an integrated conceptual framework, and provides a broad socio-technical analysis, addressing critical and ethical issues of misinformation and fake news. The book offers a compelling insight into the misinformation phenomenon and the future of AI-based society. Readers will find an integrated technical analysis of the logic and social implications of algorithmic processes. Reporting from the cutting edge of critical technical methods and research, the result is useful and constructive for developing the relations between algorithms and humans. This is an imperative methodology for understanding what is at stake as industry and government use AI to reshape the world.

Decoding Bias, Algorithms, and Trust

Minds, Machines, and Misinformation

Series in Computer Vision

This compendium provides a hands-on description of Random Forests. It starts with a consistent introduction of general methods to create, train, and fuse ensembles of decision trees. Instead of limiting the discussion to the general-purpose layout of traditional Random Forests, this book outlines specifications during tree creation and training that are especially well suited to analyze structured data such as images. The theoretical foundations are explained as well as practical and implementation issues. The many possible variations of the Random Forest model are discussed together with their implications on the prediction results to provide insights into the influence of these parameters and their possible side-effects. Last but not least, this unique title provides specific examples of the usage of Random Forests for analysing remote sensing imagery.

Handbook Of Random Forests: Theory And Applications For Remote Sensing

Learn how to change company cultures, solve climate concerns and develop long-term sustainability solutions with this essential book outlining insights from innovative leaders and CEOs from different disciplines.

Strategies for Leading a Regenerative Business

The Sustainability Playbook

Learn the theory and practice of social media marketing and social media management success with this textbook.

Digital Marketing in a Networked World

Social Media Marketing

New Directions in Contemporary Art

The field of AI Art is a hotbed for strange, uneasy partnerships between big tech, big art and critical culture. Not since Walter Benjamin's Age of Mechanical Reproduction has there been a similar challenge to humanist art criticism. This book examines how a contemporary critic should best engage with, contextualise and effectively critique machine-learning-based art. In considering this question, Nora Khan looks at the rush of institutions to place AI Art within an art-historical lineage while they simultaneously accept significant funding from technology companies. She discusses the scale and speed at which technological production, machine learning, and AI have abraded the individual's capacity for critical evaluation, moving us to consider what a shared, collective criticism of AI might sound like.

AI Art, Machine Learning and the Stakes for Art Criticism

Increase efficiency, improve profitability and reduce spend and become more confident handling and analyzing customer data for further insight.

Strategies for Accuracy and Efficiency

Optimizing Sales and Marketing Data

AI Powered B2B Marketing

Informations bibliographiques

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Informations bibliographiques

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