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AI Innovations in Service and Tourism
Marketing

AI Innovations in Service and Tourism Marketing

Artificial Intelligence and the Transformation of Organizations

Algorithmic Management

Build an organization that adapts, evolves and performs in constant uncertainty. Workplace Agility by Natal Dank is a strategic guide for senior HR leaders, business executives and transformation leads who need to move beyond reactive change and design organizations that thrive in disruption. As AI accelerates change and workforce expectations shift, this book shows how to replace outdated resilience models with a more dynamic, future-ready approach. Introducing the Workplace Elasticity (WE) model, it explains how to align people strategy, business strategy and Industry 5.0 thinking to create organizations that can flex, stretch and re-form without losing performance. Combining strategic insight with real-world examples from companies including TomTom, Novartis and Liberty Latin America, it translates complexity into practical action. You will learn how to: - Align workforce planning with AI-enabled business strategy - Design operating models that adapt to constant change - Enable effective human-machine collaboration at scale - Build cultures that support purpose, connection and performance - Apply tools and frameworks for agile decision-making Workplace Agility equips you with the tools to lead with confidence in uncertainty, building adaptive organizations that sustain performance and competitive advantage. Themes include: workplace agility, organizational design, HR strategy, AI in business, workforce transformation, Industry 5.0

An HR Approach to Organizational Design and People Strategy

Workplace Agility

Platform Supply Chains in the AI Era

This open access book provides a systematic and in-depth analysis of the critical risks inherent in modern platform-based supply chains. Employing rigorous analytical methods, including game theory and advanced, computationally efficient simulation techniques, it delves into three core areas: operational risks, information and data risks, and quality and compliance risks. The book moves beyond traditional supply chain paradigms to address challenges unique to the platform economy. This includes the strategic threat of platforms using seller data to launch competing products, the complex trade-offs in managing third-party product quality, the impact of reactive capacity on quality decisions, and the challenge of optimizing inventory across networks of unprecedented scale. It is an essential resource for graduate students, academic researchers, and advanced practitioners in the fields of operations management, supply chain management, and information systems. The content is suitable for readers with a graduate-level understanding of these disciplines.

Risk Management

Platform Supply Chains 5

Build category leadership by combining community momentum, AI-enabled strategy and faster brand decision-making. Marketing at Velocity is a strategic implementation guide for senior marketing leaders who want to build brands that compound value, strengthen market position and keep earning relevance in fast-moving categories. Written by brand and marketing strategist Arnt Eriksen, who brings over 30 years of experience, this book connects proven brand-building principles with the systems shaping the next decade of growth. It translates AI, community dynamics, decentralized ownership and strategic speed into practical marketing strategy for enterprise and growth-stage organizations. Drawing on field-tested frameworks including the One Rule Formula, Velocity Loops and the Decentralized Brand Scorecard, this book equips leaders to: - Build compounding brand momentum Apply AI to improve precision - Turn community into strategic advantage - Strengthen leadership through frameworks - Implement practical actions quickly Featuring real-world examples from Nike, Adidas, Lufthansa, Starbucks and other major organizations, Velocity Marketing gives senior marketing professionals the tools to lead with confidence, accelerate learning and build brands that never stop earning their place. Themes include: brand strategy, AI marketing, community-led growth, category leadership, decentralized brands, marketing transformation

B2B Brand Building, Momentum and Category Leadership

Marketing at Velocity

Springer Series in Supply Chain Management

This book analyzes the transformative potential of blockchain technology for supply chains operating under uncertainty, offering actionable frameworks and strategies for sustainable, transparent, and data-driven business networks.It analyzes how blockchain technology can optimize supply chains in uncertain environments. It explores strategic implementations across industries such as oil and gas, renewables, and omni-channel retail, addressing challenges like efficiency, transparency, security, and environmental impact. The book introduces frameworks for component vs. product tracing, two-step authentication models, integrated network design, and traffic uncertainty modeling. Each chapter presents concepotual models and decision-making tools tailored for practitioners and researchers. It examines the use of smart contracts in blockchain-enabled supply chains, showcasing their potential to automate compliance, lower transaction costs, and build trust, while addressing key challenges such as legal enforceability, code vulnerabilities, and cross-jurisdictional governance. Furthermore, it explores synergies between blockchain and complementary technologies such as Artificial Intelligence (AI) and the Internet of Things (IoT), demonstrating how integrated systems can enable real-time tracking, predictive analytics, and autonomous decision-making in complex supply networks. It critically addresses adoption barriers and evaluates sustainability trade-offs, suggesting that these may incentivize green blockchain innovations to mitigate energy consumption concerns. By bridging theoretical foundations with real-world case studies, this book provides actionable strategies for adopting blockchain in complex, dynamic environments.This book is structured to take the reader on a journey from the fundamental concepts of blockchain in supply chains, through its practical applications and optimizations in various industries, and finally to the specific challenges and innovative solutions for implementation.

Strategies, Barriers, and Innovations in Sustainable and Secure Network Design

Blockchain-Driven Supply Chain Management Transformation

The Essential Guide to Launching Your Career in Artificial Intelligence

Break into AI

This book provides a concise and interdisciplinary introduction to sustainable development, examining its historical evolution, legal foundations, and contemporary governance challenges. It traces the emergence of sustainability from early ecological warnings to its institutionalization through international frameworks, demonstrating how sustainable development has become a central organizing principle of global policy.Organized around seven thematic chapters, the book covers the conceptual and legal foundations of sustainability, its core governance principles, socio-technical transition pathways, property and commons theory, global sustainability finance, and the implications of digitalization and artificial intelligence for development. Each chapter integrates legal analysis, governance theory, and, in some cases, real-world case studies to show how sustainability principles move from rhetoric to enforceable norms. Key features include accessible chapter abstracts, a comprehensive list of abbreviations, and a structured list of figures supporting visual learning. The book approaches sustainable development not as a technical toolkit but as a political and institutional challenge requiring systemic reform.The volume is intended for undergraduate and postgraduate students in environmental studies, law, governance, economics, and public policy, as well as researchers, practitioners, and policymakers engaged with sustainability transitions, international environmental law, and development governance.

Governance, Law, and Global Transitions

A Concise Introduction to Sustainable Development

This book offers an alternate trajectory for EU copyright law. Building on cultural norms in creative communities to reuse, recreate and share, the book proposes a more holistic approach to reconcile conflicting copyright interests. Drawing upon Niklas Luhmann's system theory, John Dewey's theory of art and feminist data theory, it advocates access to, and care within, creative communicative spaces, such as social media platforms or artificial intelligence (AI) data infrastructures, to safeguard creativity and cultural production online. Following a comprehensive assessment of current EU copyright law and related regulation, it proposes a rebuttable presumption of artistic communication to account for the nature of communication between authors, users and the public that safeguards creative reuse. The book isolates the question of remuneration, particularly in AI context, as one of collective socio-cultural value to address wider harms through a cultural commons existing on the border of the EU copyright system. Reflecting on traditional copyright concepts such as authorship, consent and remuneration alongside more novel legal structures like a right of collective informational self-determination, Reshaping EU Copyright Law to Support Creativity Online provides a foundation to reshape how the EU copyright system and its regulatory neighbours adequately respond to new forms of creativity, dissemination, and its use.

Creative Reuse

Reshaping EU Copyright Law to Support Creativity Online

The next choice we make is the last chance we have. Ten thousand years ago, wild cats wandered into a human grain store. Over generations, gorged with a plentiful supply of prey, they traded their raw instincts for a life of dependency as our household pets. Today, domestic cats are more comfortable than ever but they can no longer hunt effectively. Their brains are 16% smaller than their distant ancestors. They are domesticated. AI is turning the modern world into a cognitive grain store. And we are the cats. In this groundbreaking and vital book, leading AI researcher and campaigner James F. Ryan charts our relationship with transformative technologies - from writing to AI - and explains why this time it's different. Large language models like ChatGPT are not just tools, but are remaking our brains and eroding our ability to think. From the workplace and our relationships to our schools and universities, we face an urgent battle to safeguard human thought. The Domestication sets out the evidence, the imposing challenge we face, and how we respond.

A Story of AI and the Human Mind

The Domestication

Emerging Trends in Science, Innovation and Business

"Federated Learning Applications in Healthcare: Empowering Wellness" is an ambitious and timely endeavor aimed at providing a comprehensive exploration of the intersection between federated learning and healthcare.Federated learning, a decentralized machine learning approach that enables model training across multiple devices or institutions without centralized data sharing, holds immense promise for revolutionizing healthcare by facilitating collaboration, preserving patient privacy, and improving healthcare outcomes. This book aims to unravel the complexities of federated learning and demonstrate its transformative potential in various healthcare applications. Through a combination of theoretical insights, practical guidelines, case studies, and real-world examples, the book aims to empower readers to harness the potential of federated learning to address pressing healthcare challenges effectively.Whether readers are healthcare professionals seeking to leverage data-driven approaches to improve patient care, researchers exploring innovative solutions at the intersection of machine learning and healthcare, policymakers grappling with regulatory and ethical considerations, or technologists developing cutting-edge healthcare solutions, this book serves as a valuable resource for understanding, implementing, and advancing federated learning in healthcare.

Empowering Wellness

Federated Learning Applications in Healthcare

The first analysis of how AI, robotics, and genetic engineering converge to reshape civilization Most analyses of technological disruption examine AI, robotics, or genetic engineering in isolation. A Perfect World: The Unintended Consequences of the AI, Robotics and Biotech Revolution is the first work to analyze their inevitable convergence and the societal consequences it creates. William Nobrega, a Deloitte alumnus and Army Special Forces veteran who advises Fortune 500 companies on disruption strategies, introduces what he calls the "holy trinity of disruption." Drawing on extensive research, expert interviews, and historical analysis spanning 50,000 years of human development, A Perfect World examines where these three technologies stand today and where expert consensus places them in fifteen years. Nobrega applies basic economic principles to reveal how their interaction effects will create impacts far exceeding what each technology produces independently, potentially yielding a bifurcated world. Readers will also find: <ul> <li>A framework for understanding how AI, robotics, and genetic engineering convergence will reshape industries and global labor markets</li> <li>Analysis of how genetic engineering may enable designed physical characteristics, disease elimination, and IQ augmentation within the coming decades</li> <li>Exploration of both utopian and dystopian outcomes grounded in military, corporate consulting, and academic research perspectives</li> <li>Historical parallels including examination of modern connections to Orwell's 1984 and the origins of human communication</li> <li>Analytical tools for business leaders and policymakers navigating what robotic labor replacement means for low-skilled workforces globally</li> </ul> Written for business leaders, policymakers, and informed citizens seeking to understand how the convergence of AI, robotics, and genetic engineering will transform their industries and society, A Perfect World provides the frameworks and analytical tools necessary to navigate the most consequential technological transformation in human history.

The Unintended Consequences of the AI, Robotics and Biotech Revolution

A Perfect World

Why the career ladder you were climbing has come apart, and what to do about it.Your job title may still be intact. The meetings continue; the monthly presentation still needs producing. But AI is already taking on the reporting, coordination, research and analysis work that once justified whole teams. The change seldom arrives with a dramatic announcement. It's more insidious than that: the hire is paused, the contractor is not renewed, the promotion evaporates.Written by someone building the tools behind this shift, The Next Rung looks at the knowledge-work middle: project leads, analysts, account managers, operations teams and managers whose jobs depend on orchestration. It traces the pressure from boardroom economics to kitchen-table arithmetic, and asks what happens when professional incomes and mortgages are exposed at the same time.Inside, you'll find: <ul> <li> The roles AI is quietly hollowing out </li> <li> Why the 'junior grind' is disappearing </li> <li> The 80/20 Collapse in professional work </li> <li> A practical audit of your exposure and runway </li> <li> The human capabilities that still matter </li> <li> Routes towards trades, portfolio work and community enterprise </li> <li> What AI's gains mean for housing, welfare and inequality. </li> </ul>This is a clear-eyed notebook from inside the transition, focused on judgement, resilience and building work with more human value. It will let you know where you stand, strengthen your options, and help you make your next move before the ladder disappears beneath you.

Why AI is breaking the career ladder, and how to find your next step

The Next Rung

AI Innovations in Service and Tourism Marketing

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