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AI Innovations in Service and Tourism
Marketing

AI Innovations in Service and Tourism Marketing

Hart Studies in Comparative Public Law

Theory, Practice and Problems

Automation in Governance

Research in Creative Writing

Writing Human in the Age of AI

Springer Series in Supply Chain Management

This book analyzes the transformative potential of blockchain technology for supply chains operating under uncertainty, offering actionable frameworks and strategies for sustainable, transparent, and data-driven business networks.It analyzes how blockchain technology can optimize supply chains in uncertain environments. It explores strategic implementations across industries such as oil and gas, renewables, and omni-channel retail, addressing challenges like efficiency, transparency, security, and environmental impact. The book introduces frameworks for component vs. product tracing, two-step authentication models, integrated network design, and traffic uncertainty modeling. Each chapter presents concepotual models and decision-making tools tailored for practitioners and researchers. It examines the use of smart contracts in blockchain-enabled supply chains, showcasing their potential to automate compliance, lower transaction costs, and build trust, while addressing key challenges such as legal enforceability, code vulnerabilities, and cross-jurisdictional governance. Furthermore, it explores synergies between blockchain and complementary technologies such as Artificial Intelligence (AI) and the Internet of Things (IoT), demonstrating how integrated systems can enable real-time tracking, predictive analytics, and autonomous decision-making in complex supply networks. It critically addresses adoption barriers and evaluates sustainability trade-offs, suggesting that these may incentivize green blockchain innovations to mitigate energy consumption concerns. By bridging theoretical foundations with real-world case studies, this book provides actionable strategies for adopting blockchain in complex, dynamic environments.This book is structured to take the reader on a journey from the fundamental concepts of blockchain in supply chains, through its practical applications and optimizations in various industries, and finally to the specific challenges and innovative solutions for implementation.

Strategies, Barriers, and Innovations in Sustainable and Secure Network Design

Blockchain-Driven Supply Chain Management Transformation

Connect creator-driven influence with commerce media for full-funnel customer activation In Creator Marketing &amp; Commerce Media: How Creators Can Build Brands and Drive Sales, Frank Dudley, a faculty member at Northwestern University and the University of Pennsylvania and the first Director of the IAB, connects two disciplines that have traditionally operated in silos. With the creator economy projected to approach $500 billion and US commerce media and spend expected to reach $118 billion by 2030, this book shows how content, influence and commerce converge to guide customers from awareness to advocacy.&nbsp; The book introduces four original frameworks. The Customer Choice Journey maps the eight decision stages customers actually move through, and the Six Loops show how leading brands run that journey as a continuous system. The Brand-Creator-Retailer Triangle aligns the three partners who shape every purchase, and The Edge identifies the six creator behaviors that decide whether a campaign delivers. Real-world examples include MrBeast's expansion from YouTube into Feastables, Fenty Beauty and CeraVe building trust through creator partnerships, and Walmart Connect's integration of first-party data with off-site campaigns to drive measurable results.&nbsp; Readers will also discover: <ul> <li>Ready-to-use tools, including creator brief and commerce media activation brief templates, the Hook to Proof to CTA mesasging framework, and an ambassador performance scorecard.&nbsp; </li> <li>How retail media networks, TikTok Shop, connected TV, and digital out-of-home advertising amplify creator influence where purchase decisions happen</li> <li>How AI is reshaping creator discovery, content, targeting, and budget planning&nbsp;</li> <li>Methods to measure and defend creator marketing ROI with multi-touch attribution and marketing mix modeling&nbsp;</li> <li>Compliance guidance for the US, EU, China, India, Singapore, and Brazil&nbsp;</li> <li>Case studies from four continents, including Vessi, Perfect Dairy, Duolingo, Gymshark, and Salesforce, spanning both B2C and B2B.&nbsp;</li> </ul> Written for marketers, brand strategists, agency professionals, and advanced undergraduate, graduate, and executive students in marketing and media programs, this book delivers the frameworks and tools that connect creator marketing and commerce media to real business results.&nbsp;

How Creators Can Build Brands and Drive Sales

Creator Marketing & Commerce Media

The next choice we make is the last chance we have. Ten thousand years ago, wild cats wandered into a human grain store. Over generations, gorged with a plentiful supply of prey, they traded their raw instincts for a life of dependency as our household pets. Today, domestic cats are more comfortable than ever but they can no longer hunt effectively. Their brains are 16% smaller than their distant ancestors. They are domesticated. AI is turning the modern world into a cognitive grain store. And we are the cats. In this groundbreaking and vital book, leading AI researcher and campaigner James F. Ryan charts our relationship with transformative technologies - from writing to AI - and explains why this time it's different. Large language models like ChatGPT are not just tools, but are remaking our brains and eroding our ability to think. From the workplace and our relationships to our schools and universities, we face an urgent battle to safeguard human thought. The Domestication sets out the evidence, the imposing challenge we face, and how we respond.

A Story of AI and the Human Mind

The Domestication

Algorithmic Management: Artificial Intelligence and the Transformation of Organizations is the first comprehensive textbook designed to prepare management students to engage critically and responsibly with artificial intelligence in organizations. Bringing together classical management theory, contemporary AI applications, and systematic power analysis, the book equips future managers to both harness AI's potential and confront its risks.Structured in three parts, the book begins with foundational frameworks-socio-technical systems theory, technology and society perspectives, and core management theories reinterpreted for the AI era. It then examines applications across all major management functions-Marketing, HR, Finance, Operations, Supply Chain, and Strategy-using over 30 real-world case studies drawn from different industries, parts of the world, and types of organizations from multinational corporations to nonprofits and social ventures. The final section addresses organizational design, leadership, governance, and the future of algorithmic organizations. Throughout, pedagogical features-learning objectives, vignettes, discussion questions, toolkits, and ethical dilemmas-make the book classroom-ready and adaptable across MBA, undergraduate, and executive education settings. The text advances an approach of pragmatic criticality: AI is neither celebrated uncritically nor rejected outright but treated as a socio-technical phenomenon requiring managerial judgment, ethical reflection, and contextual awareness.By bridging management theory, functional practice, and critical perspectives, this book fills a critical market gap and is positioned to become the definitive teaching resource on AI and management for business education worldwide.

Artificial Intelligence and the Transformation of Organizations

Algorithmic Management

The first analysis of how AI, robotics, and genetic engineering converge to reshape civilization Most analyses of technological disruption examine AI, robotics, or genetic engineering in isolation. A Perfect World: The Unintended Consequences of the AI, Robotics and Biotech Revolution is the first work to analyze their inevitable convergence and the societal consequences it creates. William Nobrega, a Deloitte alumnus and Army Special Forces veteran who advises Fortune 500 companies on disruption strategies, introduces what he calls the "holy trinity of disruption." Drawing on extensive research, expert interviews, and historical analysis spanning 50,000 years of human development, A Perfect World examines where these three technologies stand today and where expert consensus places them in fifteen years. Nobrega applies basic economic principles to reveal how their interaction effects will create impacts far exceeding what each technology produces independently, potentially yielding a bifurcated world. Readers will also find: <ul> <li>A framework for understanding how AI, robotics, and genetic engineering convergence will reshape industries and global labor markets</li> <li>Analysis of how genetic engineering may enable designed physical characteristics, disease elimination, and IQ augmentation within the coming decades</li> <li>Exploration of both utopian and dystopian outcomes grounded in military, corporate consulting, and academic research perspectives</li> <li>Historical parallels including examination of modern connections to Orwell's 1984 and the origins of human communication</li> <li>Analytical tools for business leaders and policymakers navigating what robotic labor replacement means for low-skilled workforces globally</li> </ul> Written for business leaders, policymakers, and informed citizens seeking to understand how the convergence of AI, robotics, and genetic engineering will transform their industries and society, A Perfect World provides the frameworks and analytical tools necessary to navigate the most consequential technological transformation in human history.

The Unintended Consequences of the AI, Robotics and Biotech Revolution

A Perfect World

Moderne Managementansätze

Edition Wissenschaft & Praxis

Von interaktiven Dynamiken zu strategischen Entscheidungen

Psychologie im Influencer Management

Demis Hassabis, DeepMind and the Quest for Superintelligence

The Infinity Machine

Innovations in Intelligent Internet of Everything IoE

Biomedical Applications of AI and IoMT in Smart Healthcare

Artificial intelligence has crossed the liability Rubicon. It is no longer a backend IT experiment governed by soft ethics, voluntary frameworks, and vague policy statements; it is a material financial asset driving enterprise revenue and unprecedented legal exposure. As we transition into Industry 5.0, algorithms are making autonomous, consequential decisions at machine speed. Yet, corporate boards and risk committees are attempting to govern these gigahertz systems using static compliance checklists designed for a slower, simpler era. The result is a looming crisis of algorithmic discrimination, regulatory friction, and catastrophic reputational decay. When an opaque, black-box model hallucinates financial advice or leaks proprietary trade secrets, the ensuing failure cascade can destroy billions in market capitalization overnight.AI Governance and Risk Management provides the definitive, boardroom-ready blueprint for surviving the fragmented global regulatory dragnet. This book dismantles the illusion of traditional "Human-in-the-Loop" oversight, proving that true algorithmic safety requires hard, architectural constraints. Drawing on decades of technology operations and academic leadership, the text translates classical financial auditing principles into executable machine logic. The author brings unparalleled practical experience-from supporting six Silicon Valley startups in client-facing roles to develop computer vision use cases, to leading over 30 continuous improvement projects for Cisco Systems. Having authored foundational texts on Segregation of Duties (SOD) and Hierarchical SOD two decades ago, and backed by 15 years of teaching financial risk management, this expertise culminates in the AI Integrity Framework (AIIF). This Hamiltonian approach empowers organizations to embed continuous improvement cycles and strict SOD directly into their deployment pipelines.Readers will discover how to engineer automated "Build Breaks," architect deterministic kill switches, and secure the unstructured data supply chain against copyright contamination and intellectual property theft. By shifting from reactive public relations to proactive "Governance as Code," Chief Risk Officers, legal counsel, and audit committees can mathematically prove fiduciary control to regulators across overlapping jurisdictions, from California to the European Union.Authored by a veteran industry practitioner, creator of five previous Wiley &amp; Sons texts, and current developer of the Industry 5.0 and AI curriculum at Santa Clara University, this release is not a theoretical ethics manual. It is an uncompromising operational survival guide. It provides the exact structural tools necessary to transform artificial intelligence from an unquantified off-balance-sheet liability into a fully auditable, legally defensible, and highly profitable enterprise asset.

The AI Integrity Framework (AIIF) for Enterprise Control and Regulatory Compliance

Auditable AI Governance and Risk Management

11 Cheatcodes to Unlock the Life You Want

What’s Stopping You?

AI Innovations in Service and Tourism Marketing

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