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AI Innovations in Service and Tourism
Marketing

AI Innovations in Service and Tourism Marketing

Routledge Studies in Marketing

Contemporary Issues in Inter-Brand Communication

Brand-to-Brand Engagement

Demis Hassabis, DeepMind and the Quest for Superintelligence

The Infinity Machine

Taylor and Francis Proceedings in Computer Science and Engineering

Reimagining Tomorrow: AI and Sustainable Imperative presents a curated collection of high-quality research contributions that explore the transformative role of Artificial Intelligence in addressing pressing sustainability challenges across a variety of sectors.This book highlights how advanced AI techniques-ranging from machine learning and deep learning to intelligent optimization-are being leveraged to enhance efficiency, reduce environmental impact, and support data-driven decision-making. The volume emphasises the growing importance of integrating technological innovation with sustainability goals to create resilient and future-ready systems. The primary focus of this book is on human-centred Artificial Intelligence, with particular attention given to its ethical, societal, and governance dimensions. It examines critical issues such as transparency, fairness, accountability, and privacy, while also showcasing AI-driven solutions for sustainable development in key domains, including healthcare, education, smart infrastructure, and Industry 5.0. The contributions further address interdisciplinary approaches, combining AI with emerging paradigms such as edge computing, IoT, and green technologies to enable scalable and responsible innovation.The book provides valuable insights for researchers, academicians, industry practitioners, policymakers, and students by offering a comprehensive perspective on both theoretical advancements and practical implementations of AI for sustainability and serves as a reference for understanding current trends, identifying research gaps, and exploring future directions in the design of intelligent, ethical, and sustainable systems.

AI and Sustainable Imperative

Reimagining Tomorrow

Governing the Intelligent Enterprise

Overruled

Moderne Managementansätze

Edition Wissenschaft & Praxis

Von interaktiven Dynamiken zu strategischen Entscheidungen

Psychologie im Influencer Management

Design AI systems that teach your workforce instead of replacing it The Resilient Enterprise: Designing Artificial Intelligence that Teaches the Workforce draws on cognitive psychology and UX principles to show business leaders how to deploy AI that strengthens employee competence rather than eroding it. Victor S. Yocco, PhD, a Staff UX Researcher at ServiceNow with over a decade directing product design research at EY, delivers specific pedagogical design patterns that leaders can implement immediately to counter skill atrophy caused by AI overreliance. The World Economic Forum identifies skill atrophy as a top concern for Chief People Officers due to AI overreliance. This book directly addresses that risk by providing actionable frameworks for designing AI-powered tools and agents that preserve structural knowledge across junior and senior staff. It connects cognitive psychology research to practical interface design, equipping leaders with methods to build organizations where humans and machines both perform at their highest capability. Readers will also find: <ul> <li>Pedagogical design patterns for AI interfaces that reinforce rather than replace employee reasoning and decision-making skills</li> <li>Strategies for preventing cognitive skill atrophy among senior staff whose expertise is being offloaded to AI-powered automation</li> <li>Approaches to ensure junior employees develop the structural knowledge required for their roles alongside AI tools</li> <li>UX principles grounded in cognitive psychology that guide how AI agents should interact with human workers</li> <li>Frameworks for building organizational resilience so teams can function effectively both with and without AI assistance</li> </ul> Written for Chief People Officers, Chief Information Officers, Vice Presidents of Product Management, Directors of Learning and Development, and Senior Managers of Operations, this book provides the pedagogical design patterns and cognitive frameworks needed to deploy AI that preserves and strengthens workforce expertise rather than undermining it.

Designing Artificial Intelligence that Teaches the Workforce

The Resilient Enterprise

<div>Learn how the world’s most memorable brands find the words that make them impossible to ignore. Visual identity has its canon. Logos, typefaces, color systems, and design principles have filled bookshelves for decades. But behind every successful brand is another system that shapes perception, builds trust, and creates emotional connection: language. In How Brands Find Their Voice, brand writer and Brand Impact Awards founder Nick Carson gives verbal identity the visual design-book treatment it has long deserved. With a foreword by John Simmons—the acclaimed writer who coined the term “verbal identity”—and built on unprecedented access to leading branding agencies and in-house creative teams, this richly illustrated volume reveals how brand language is developed, expressed, and sustained across every touchpoint. Through in-depth case studies spanning hospitality, technology, consumer goods, and nonprofits, from global institutions to challenger brands, Carson explores how language becomes part of a brand’s DNA. Readers meet the people who do the work and discover how verbal identity emerges from collaboration, research, and craft. Inside, you’ll discover: <ul><li>The evolution of brand voice from advertising copy to modern verbal identity</li><li>How leading agencies develop language systems alongside visual identity</li><li>The strategic thinking behind memorable brand voices</li><li>Different approaches to tone, personality, storytelling, and communication</li><li>How organizations embed verbal identity across teams and touchpoints</li><li>What separates effective brand guidelines from documents that are never used</li><li>The opportunities and challenges that AI presents for brand language</li></ul> Featuring brands such as Ben &amp; Jerry’s, Mailchimp, Virgin, Liquid Death, Innocent, Oatly, and many others—and world-renowned agencies including COLLINS, Wolff Olins, and JKR—the book demonstrates that successful verbal identity is not about clever taglines or isolated campaigns. It’s about creating a coherent language system that shapes every interaction people have with a brand. Filled with photography, packaging, digital experiences, environmental graphics, annotated guidelines, and expert commentary,&nbsp;How Brands Find Their Voice presents language in context, where words and visuals work together to create meaning. For brand strategists, designers, copywriters, marketers, students, and business leaders, this book offers both inspiration and practical insight into one of branding’s most important—and least understood—disciplines.</div>

Why Brands Should Watch Their Language

How Brands Find Their Voice

Decision-Making in the Age of Artificial Intelligence

Do We Still Need to Decide?

Leveraging Data Science and Machine Learning

Predictive Intelligence for Transforming Healthcare Insurance

AI and quantum computing are two disruptive forces about to push financial services and the banking industry over the edge, demanding an unprecedented transformation. They are not fleeting trends but fundamental disruptors that will reshape the core of banking and finance. Authored by a senior Swiss banking technology executive, this practical guide helps board members and senior leaders turn disruption into a disciplined strategic agenda. It offers a rare insider perspective and a roadmap for navigating these seismic shifts. Bridging the gap between technological innovation and practical application, this book equips leaders with the tools to address the challenges and opportunities posed by AI and quantum computing. It features a thorough review of the latest business opportunities and threats associated with these technologies, alongside foresight-based strategic decision frameworks to guide prioritisation. Real-world case studies and an online companion with 125 AI use cases tailored for banks provide actionable insights. It also introduces an original AI Adoption Maturity Model and a Hybrid Enterprise Reference Architecture to ensure safe integration of internal systems with external frontier models. Finally, it provides two detailed multi-year roadmaps, offering a clear path to harness AI's potential and to prepare for a post-quantum future through crypto agility.Rather than offering abstract predictions or generic solutions, this book presents financial-services leaders with the frameworks, choices, and implementation path they need to act with confidence at a moment when waiting is no longer an option.

Evolutions at the Bleeding Edge

How AI and Quantum Computing Will Make or Break the Bank

Turn AI investment into scalable business impact by enabling your workforce to build the solutions they actually need. From AI Users to Solution Builders is a strategic guide for senior AI, technology, and transformation leaders who want to move beyond underperforming, centralized AI initiatives, and unlock real enterprise value. As organizations struggle to translate AI into measurable results, this book shows how shifting from top-down deployment to workforce-led solution building creates faster adoption, stronger ROI, and sustained innovation. Written by experienced AI leader Wei Manfredi, this book combines strategic insight with practical execution. It draws clear parallels between failed digital transformation efforts and current AI adoption challenges, while demonstrating how natural language interfaces are reshaping access to AI. By enabling non-technical professionals to design their own tools, organizations can embed AI directly into workflows, decision-making, and daily operations. You'll learn how to: - Shift from centralized AI models to workforce-driven innovation - Enable employees to build AI solutions for real workflows - Design scalable infrastructure for AI solution development - Apply change management to overcome resistance and drive adoption &gt;Featuring real-world examples from organizations including Lululemon, Google, Oracle, and JPMorgan Chase, this book provides a proven framework for embedding AI into everyday collaboration, accelerating innovation, and future-proofing your organization's competitive advantage. Themes include: AI strategy, AI adoption, workforce transformation, AI governance, enterprise AI, change management

Scaling AI Across Your Organization

From AI Users to Solution Builders

Agritech

Digitalisation and Artificial Intelligence in Agritech and Food Supply Chains, Volume I

AI Innovations in Service and Tourism Marketing

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