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Gesamtkatalog

Catalogue complet

AI Impacts on Branded Entertainment and
Advertising

AI Impacts on Branded Entertainment and Advertising

Ethics in the Modern Business Environment explores the evolving role of ethics in modern-day's dynamic business landscape and interconnected complexities. It covers a wide range of areas, from real-world high-profile scandals to the drivers behind sustainable efforts and exceptional rise of artificial intelligence affecting organizations and their ethical practices.This book critically examines the different types of ethical dilemmas shaping modern businesses. Through a practical lens, and by using real-life case studies and existing frameworks to address cross-industry challenges, the book enables entrepreneurs, policymakers, and leaders to find ways to deal with ethical complexities.Thus, this book serves as a navigating tool for practitioners, businesses leaders, and future-preneurs, while it is also a practical study guide for academics and students to gain understanding about modern day ethics management. The forward-looking perspective of this book explores emerging trends, best and sustainable practices, and consumer sovereignty, while emphasizing the importance of cultural awareness, leadership, and integrity in building an ethical and sustainable future.

Ethics in The Modern Business Environment

Intelligent Urban Infrastructure: Smart Solutions for Sustainable Cities explores how emerging digital technologies are reshaping the design, management, and sustainability of modern cities. This comprehensive volume examines the integration of Artificial Intelligence (AI), Internet of Things (IoT), data analytics, and intelligent automation into critical urban systems such as transportation, energy, water management, healthcare, and public safety. It presents a forward-looking perspective on how infrastructure can evolve to become more adaptive, resilient, and environmentally responsible. The book highlights practical frameworks and technology-driven content that demonstrate measurable improvements in efficiency, cost optimization, and environmental performance. Designed for researchers, postgraduate students, urban planners, engineers, policymakers, and industry professionals, this book serves as a valuable reference for those seeking to understand and implement intelligent infrastructure solutions that enable smarter, greener, and more liveable cities worldwide.

Smart Solutions for Sustainable Cities

Intelligent Urban Infrastructure

Artificial intelligence (AI) is fundamentally reshapes the healthcare sector and offers transformational improvements in patient care, to improve operational efficiency, and to do medical research. This paper investigates the integration of AI with Green Human Resource Management (GHRM) practices in hospitals, emphasizing how this synergy can enhance sustainability and environmental performance. Through a comprehensive analysis of secondary data, including recent literature on AI and GHRM, the study explores the potential of AI to advance green practices within healthcare settings. AI's capabilities in analyzing large datasets, improving diagnostic accuracy, and streamlining administrative tasks are examined alongside its role in promot¿ing sustainability.

Research and Innovations in Industrial and Marine Biotechnology: A Circular Economy 2024

A year of HBR's essential thinking on tech--all in one place.From gen AI to EVs to advanced digital collaboration tools, new tech innovations are reshaping organizations from the factory floor to the C-suite. What should you and your company be doing right now to take advantage of the opportunities these technologies are creating--and to avoid falling victim to disruption?The Year in Tech, 2027: The Insights You Need from Harvard Business Review will help you understand what the latest and most important applications of new tech mean for your organization and how you can use them to compete and win in today's turbulent business environment.Business is changing. Will you adapt or be left behind?Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.

The Year in Tech, 2027: The Insights You Need from Harvard Business Review

Springer Texts in Business and Economics

This textbook offers an essential guide for students and practitioners seeking to enhance their critical understanding of the challenges and transformative potential of Artificial Intelligence (AI). It emphasizes the importance of achieving a harmonious balance between human ingenuity and technological advances, recognizing the empowering potential inherent in AI. Based on the authors' academic expertise and business insights, it presents a comprehensive overview of the various contexts in which AI can manifest and investigate AIs from different standpoints. Each chapter embarks on a journey through the literature, exploring the intersection of AI use and various aspects of business life. Through engaging, real-world business narratives, the book offers fresh insights and practical tools, including models and matrices. By exploring intriguing business case studies from technological, managerial, and economic perspectives, it reveals the multifaceted roles of entrepreneurs, managers, and policymakers in embracing this transformative technology. 
Each chapter offers a theoretical discussion along with a practitioner's insights to combine theories with the real life.

A Management and Entrepreneurial Perspective

Strategic Pivot of Artificial Intelligence

A Comprehensive Introduction

Financial Technology

This book explores how artificial intelligence is transforming accounting education. It provides educators and institutions with practical frameworks, case studies, and implementation strategies to integrate AI into teaching, learning, and curriculum design, preparing the next generation of accountants for an AI-driven world.

Harnessing AI for Effective Learning

Strategies and Prompting in the Accounting Classroom

How can retailers implement the right strategies to optimize customer journeys and adapt to rapid technological change?

The Future of Shopping is a practical guide for managers, brand leaders and retail professionals who want to develop strategies that combine digital innovation with core retail principles. While the fundamentals of why people buy remain constant, how retailers apply them has been transformed by data, AI and emerging platforms.

Written by retail technology expert Miya Knights, this book draws on real-world examples from Amazon, Tesco, Walmart and Temu to show how technology is reshaping the shopping experience. With detailed frameworks and actionable tools, it equips professionals to strengthen credibility, apply models with confidence and deliver measurable career and business impact.

You'll learn how to:
- Apply data-driven insights to anticipate customer needs before they arise
- Implement retail media networks to enhance reach and engagement
- Develop strategies that combine sustainability with digital transformation
- Optimize personalization by aligning generative AI with the human touch
- Build models that connect innovation to measurable business performance

Covering every stage of the customer journey, The Future of Shopping equips mid-career professionals to implement new technologies strategically, optimize performance and advance their influence in a competitive sector.

Themes include: retail strategy, customer journey optimization, digital innovation, retail media networks, sustainability in retail, AI personalization

Using Digital, Data and AI to Win with Customers

The Future of Shopping

Industrialized Construction in the Age of AI and Robotics explores the transformative convergence of artificial intelligence, robotics, and modern construction methods. This comprehensive textbook reveals how cutting-edge technologies are reshaping the construction industry, offering unprecedented improvements in efficiency, quality, and sustainability.From fundamental concepts to practical applications, the book is divided into three sections. Part One establishes the foundational principles of industrialized construction and introduces the revolutionary potential of AI and robotics. Part Two delves deep into six critical operational areas: AI-driven design systems, agile production processes, intelligent supply chain management, automated on-site assembly, predictive maintenance, and smart work packaging. The final section examines current challenges, from technical and financial constraints to regulatory considerations, before exploring emerging trends and future innovations. Each chapter features detailed case studies and practical examples that bridge theory and real-world implementation.Written for a diverse audience, this essential resource serves as both an academic textbook and a professional reference. Students in Civil Engineering, Industrial Engineering, Construction Engineering and Management, and AI &amp; Robotics programs will find it invaluable for understanding the intersection of these disciplines. Industry practitioners, including construction managers, project engineers, and technology integrators, will gain practical insights into implementing AI and robotics solutions. Whether you're preparing for a career in modern construction, leading technological transformation in your organization, or conducting advanced research in the field, this book provides the interdisciplinary knowledge needed to succeed in construction's AI-driven future.

Industrialized Construction in the Age of AI and Robotics

PRAISE FOR REWIRED "AI transformation isn't just about the technology-it's also about building the organizational capabilities to move faster for your customers. Rewired gives leaders a shared playbook to focus resources, align teams, and turn AI potential into measurable business results." -MATT GARMAN, CEO of Amazon Web Services (AWS) "Rewired 2.0 is a timely guide for leaders navigating the complexity and velocity of AI and technological change. This book contains a treasure trove of insights for organizations to thrive in this new era." -TAN SU SHAN, CEO and Director of DBS Group "The new edition of Rewired is an essential guide for leaders navigating the next wave of tech and AI transformation. It distills years of real-world experience into practical steps any organization can take to turn technology into a true growth engine." -GREG CASE, President and CEO of AON "Rewired stands out for its rigorous focus on how organizations actually need to change to capture value from AI. It goes beyond vision and technology, showing leaders how to reconfigure decision-making, talent, and ways of working to deliver results at scale." -RUSSELL WEINER, CEO of Domino's Pizza "What distinguishes Rewired is its emphasis on execution. Rather than treating AI as a standalone capability, it shows leaders how to hardwire technology into strategy, operating models, and accountability to deliver durable results." -SAM HAZEN, CEO of HCA Healthcare "This insightful and timely book is a must-read for leaders deploying AI. Its core insight-that real value comes from organizational capabilities, not technology alone-is exactly right." -RICHARD M. LOCKE, John C Head III Dean, MIT Sloan School of Management "Few books connect strategy and execution as effectively as the new edition of Rewired. It provides a proven framework for embedding AI and digital capabilities into the core of the business-where they actually drive growth." -VIKRAM SINHA, President and CEO of Indosat Ooredoo Hutchison (IOH) "The next era of performance belongs to organizations that can Rewire themselves and turn AI from a tool into a true competitive advantage." -KARIN RÅDSTRÖM, CEO of Daimler Truck Holding AG

McKinsey's Playbook on How Leading Companies Win with Technology and AI

Rewired

The accelerating global demand for sustainable solutions has catalyzed the integration of emerging technologies with sustainability-driven innovations. This book explores the intersection of technology, engineering, and environmental responsibility through six critical themes: Artificial Intelligence and Machine Learning for Sustainability, Cloud Computing Technologies, Sustainable Energy Technologies, Sustainable Materials and the Built Environment, Sustainable Actions, and Innovative Engineering and Technology.Artificial intelligence and machine learning play a pivotal role in optimizing resource management and enabling low-carbon decision-making, while cloud computing technologies provide scalable platforms for collaboration and innovation. Sustainable energy technologies such as solar, wind, and bioenergy are examined as vital pathways toward clean power generation. The discussion extends to sustainable materials and the built environment, emphasizing eco-friendly design and circular economy principles. The book also highlights sustainable actions driven by policy, behavioral change, and community engagement. Together, these domains represent a multidisciplinary pathway toward achieving global sustainability goals, fostering a balance between technological advancement and ecological preservation.This book is a key resource for leaders, academia, policymakers, professionals, and researchers to advance sustainable development through science, technology, and engineering. It provides valuable insights for integrating AI, renewable energy, and sustainable engineering into practical applications for a greener future.

Emerging Frontiers in Sustainable Energy, Smart Systems, and Green Technology

This book proposes a regulatory system for ensuring that AI makes fair decisions.

No one wants to be the subject of an unfair decision made by an AI, and fairness is so important to society that we are likely to want to regulate to demand it. But how? This book attempts to answer that question. 

The aim of regulation must be for an AI's decisions to match the human conception of fairness. To understand what that is, the book proposes a holistic understanding of fairness, which tells us what regulation must try to achieve.

However, regulation is not an abstract activity - it regulates how humans behave, and the humans in question are those who develop and use AI for decision-making. Thus the book investigates how those humans are attempting to achieve AI fairness. It finds that there is a serious mismatch between how technologists conceptualise fairness, compared to other humans. How can AI regulation bridge this gap?

Traditional models of regulation cannot solve this problem. Fairness is too nuanced, too contextual, and is ultimately a human emotional response. Instead the book proposes to place the responsibility on the AI community to explain and justify their efforts to achieve fairness, basing regulatory and legal responses on how well that explanation deals with the risks that particular AI presents, and whether the AI operates in accordance with the explanation in use.

The book concludes by examining how far this regulatory model might be useful for some of the other social problems which AI generates. 

An original and significant contribution to the literature on AI regulation, this book is a must-read for those working in the areas of law, regulation, and technology.

Law, Regulation, and Technology

AI Fairness and Beyond

AI Impacts on Branded Entertainment and Advertising

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