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AI Impacts on Branded Entertainment and
Advertising

AI Impacts on Branded Entertainment and Advertising

Gen AI is changing the way you work. So why is your team stuck in neutral?The adoption of generative AI is now widespread, yet it is still typically used on an individual basis: one person, one screen, one task. Meanwhile, the most important work in organizations happens in teams. The transformative potential of enhancing teamwork with gen AI is too big to ignore; fortunately, you can make AI-enabled collaboration real right now and see immediate results.The HBR Guide to Generative AI for Teams is packed with practical tips, prompts, and case studies to elevate team-based work. Whether you're a team leader, manage AI transformation initiatives, or facilitate group work of any kind, you'll learn how to: <ul><li>Bring gen AI into any meeting, workshop, or session</li><li>Run better brainstorms, business reviews, and retrospectives</li><li>Leverage gen AI as a team member, not just a notetaker</li><li>Use your team's collective judgment to avoid pitfalls</li><li>Reach team outcomes that were impossible before gen AI</li><li>Establish a new "humans+AI" way of working in teams</li></ul>Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

HBR Guide to Generative AI for Teams

How the rise of AI agents--and other forms of autonomous intelligence--will transform every aspect of how companies create value and compete.Companies have long operated with a basic assumption: intelligence is scarce. Talent is limited, expertise is expensive, and good judgment is hard to scale. But that world is ending.AI agents are bringing a new form of labor into the enterprise--one that can work autonomously, learn continuously, and scale instantly. Their embodied counterparts, from drones to humanoid robots, are doing the same in the physical world. Together, these systems are introducing a new economic reality: cognition is becoming cheap, elastic, and abundant.In Abundant Intelligence, Deloitte's Nitin Mittal and futurist Mike Walsh show what happens when intelligence becomes cheap and widely available. Drawing on inside access to the people leading AI transformations at the world's most powerful companies, they uncover how this shift is challenging every assumption about strategy, productivity, and leadership, and what organizations must do now to stay ahead.As abundance becomes the new normal, the leader's job shifts from collecting intelligence to directing it. Those who learn to harness this expanding workforce of digital labor will unlock new levels of speed, creativity, and advantage. For everyone else, the gap will widen fast.

How Digital Labor Will Rewrite the Rules of Business

Abundant Intelligence

This book explores how artificial intelligence is transforming accounting education. It provides educators and institutions with practical frameworks, case studies, and implementation strategies to integrate AI into teaching, learning, and curriculum design, preparing the next generation of accountants for an AI-driven world.

Harnessing AI for Effective Learning

Strategies and Prompting in the Accounting Classroom

Artificial Intelligence for Sustainability

The integration of Artificial Intelligence (AI) into supply chain management (SCM) is transforming traditional operations into intelligent, resilient, and sustainable ecosystems. This book explores the application of AI-driven models to enhance decision-making, optimize logistics, and minimize environmental impact across various stages of the supply chain. Emphasis is placed on how machine learning, deep learning, and predictive analytics enable proactive demand forecasting, waste reduction, and resource optimization. The research proposes a sustainability-centered framework that combines AI-based optimization with environmental, social, and governance (ESG) principles to achieve transparency, traceability, and ethical sourcing. The findings demonstrate that AI adoption not only strengthens supply chain agility and resilience but also contributes significantly to achieving Sustainable Development Goals (SDGs) by promoting circular economy practices and carbon footprint minimization.Features: ¿ Includes a step-by-step procedure for developing the Blockchain Internet of Things for industries using D-APP and hyperledgers. ¿ Covers different blockchain and Internet of Things-based sustainable supply chain management merits, demerits, challenges, and risks. ¿ Delves into the integration of artificial intelligence into smart contracts to foster responsible and efficient operations across industries. ¿ Showcases the use of artificial intelligence algorithms within smart contract frameworks to optimize decision-making processes and ensure ethical considerations are prioritized in automated contract executions. ¿ Explores how artificial intelligence-driven solutions are being tailored to meet the unique demands of different sectors, including manufacturing, healthcare, retail, agriculture, and logistics. It is primarily written for senior undergraduates, graduate students, and academic researchers in electrical engineering, electronics and communications engineering, computer science and engineering, supply chain management, manufacturing engineering, and industrial engineering.

Artificial Intelligence for Sustainable Supply Chain Management

Transforming Tourism and Hospitality: AI-Powered Service Delivery Innovations explores the profound impact of Artificial Intelligence, IoT, and emerging technologies on the tourism and hospitality industry. This edited volume presents scholarly insights and real-world case studies on AI-driven customer service, sustainable operations, smart maintenance, fraud detection, dynamic pricing, and enhanced guest security. It examines tools like VR, blockchain, and AI-powered HR systems, emphasizing ethical adoption and human-AI collaboration. With robust empirical validation and practical examples, the book offers a valuable resource for academics, professionals, and policymakers seeking to understand and implement AI innovations in service delivery across the sector.

AI-Powered Service Delivery Innovations

Transforming Tourism and Hospitality

Technology, Truth, and Forensic Integrity

The Deepfake Dilemma

Applied Cyber Threat Intelligence: From Detection to Disruption is a comprehensive guide for cybersecurity students, analysts, and professionals looking to gain practical, in-demand skills in today's rapidly evolving digital threat landscape. This book bridges the gap between theoretical knowledge and operational expertise, providing readers with a hands-on approach to Cyber Threat Intelligence (CTI), threat hunting, malware analysis, and open-source investigations.Covering the full CTI lifecycle from intelligence collection and analysis to adversary attribution and takedown, the book offers step-by-step walkthroughs of key tools such as Sysmon-Modular, DeTT&amp;CT, OSSEM, and VirusTotal. Readers will learn how to conduct static and dynamic malware analysis, apply threat frameworks like MITRE ATT&amp;CK and the Diamond Model to perform real-world investigations across surface, deep, and dark web environments.Designed for both classroom use and professional upskilling, the book includes case studies, lab exercises, and instructor resources such as PowerPoint slides and code samples. Whether you're preparing for a cybersecurity role or enhancing your current capabilities, this book equips you with the analytical mindset, technical skills, and practical tools to proactively detect, understand, and respond to cyber threats with confidence and precision.

From Detection to Disruption

Applied Cyber Threat Intelligence

How can European public law effectively address the profound rights challenges posed by AI systems? This groundbreaking book delves into this pressing question by critically analysing the limitations of current regulatory frameworks, including the Artificial Intelligence Act, the General Data Protection Regulation, and European human rights law. Drawing on leading judgments from the European Court of Human Rights and the Court of Justice of the European Union, the book explores real-world case studies of AI systems employed by public authorities, highlighting their impact on fundamental rights. Arguing that the EU's risk-based regulation approach falls short in protecting fundamental and human rights, the author introduces a compelling alternative: a rights-based inter-legal approach grounded in the theory of inter-legality. This innovative framework emphasises the 'publicness' and 'inter-systemic' nature of AI, advocating for a lifecycle perspective - from design to deployment and beyond. Rich with legal insights and practical methodology, this book presents a three-step adjudication model to integrate the inter-legal approach into European legal practice, paving the way for a more robust protection of fundamental principles, rules and rights in the AI era. Essential reading for scholars, policymakers and practitioners, this work redefines how Europe can lead the charge in responsible AI regulation.

A Rights-Based Inter-Legal Approach to Artificial Intelligence

Intelligent Urban Infrastructure: Smart Solutions for Sustainable Cities explores how emerging digital technologies are reshaping the design, management, and sustainability of modern cities. This comprehensive volume examines the integration of Artificial Intelligence (AI), Internet of Things (IoT), data analytics, and intelligent automation into critical urban systems such as transportation, energy, water management, healthcare, and public safety. It presents a forward-looking perspective on how infrastructure can evolve to become more adaptive, resilient, and environmentally responsible. The book highlights practical frameworks and technology-driven content that demonstrate measurable improvements in efficiency, cost optimization, and environmental performance. Designed for researchers, postgraduate students, urban planners, engineers, policymakers, and industry professionals, this book serves as a valuable reference for those seeking to understand and implement intelligent infrastructure solutions that enable smarter, greener, and more liveable cities worldwide.

Smart Solutions for Sustainable Cities

Intelligent Urban Infrastructure

Emerging technologies such as autonomous vessels, artificial intelligence, and alternative fuels are revolutionizing the way we operate at sea. This volume examines how advancements in information technology and biotechnology are influencing the evolution of ocean law and policy. These technologies, including blockchain, satellite and submarine cable communications, nuclear power at sea, seabed mining, underwater archaeology, marine genetics, and decarbonization, are changing the architecture of ocean governance. This volume explores both the opportunities and challenges these advancements pose to the law of the sea, which is evolving to adapt to ever accelerating rates of global change. Looking forward, the book considers the role of the law of the sea in the future of ocean governance. This title is also available as open access on Cambridge Core.

Marine Technology, Ocean Development and the Law of the Sea

"Andrew Bryant's work on self-leadership has been cited in over 150 research papers. In Potential-ize, he brilliantly expands this foundation to show how we can all achieve far more than we believe possible."&nbsp;-Dr. Tanvi Gautam, multi-award winning global keynote speaker and author of Deep Collaboration We are in a "Potential Crisis." Leaders are trapped in outdated approaches to human development because AI has fundamentally changed what skills matter. In his groundbreaking new book, renowned self-leadership expert Andrew Bryant delivers a roadmap to understanding and unleashing human potential in an age of AI. The book centers on a six-element IGNITE framework for systematic human development: <ul> <li>INSPIRE: Find your spark and take control of your story</li> <li>GUIDE: Navigate with wisdom through mentorship and feedback</li> <li>NURTURE: Create conditions for growth through belief and belonging</li> <li>INTEGRATE: Combine human intelligence with AI capabilities</li> <li>TRANSFORM: Turn challenges into catalysts for development</li> <li>EVALUATE: Sustain and scale impact through continuous learning</li> </ul> Your potential multiplies when you unlock it in others. In an age of artificial intelligence, our greatest opportunity isn't competing with machines but amplifying what makes us uniquely human: our capacity for wisdom, compassion, creativity, and the ability to inspire others to excellence. The book is rich with inspiring stories and interviews from businesspeople, Olympic athletes, thought leaders, and mentors that drive home the understanding of the concepts. Key Insights <li>AI Amplifies Rather Than Replaces: The future belongs to human-AI collaboration, not competition</li> <li>Potential is Process, Not Outcome: It's about continuous expansion of capabilities</li> <li>Self-Leadership is the Foundation: You must lead yourself before leading others</li> <li>Competence Before Passion: Build skills systematically; passion follows mastery</li> <li>Adversity as the Catalyst: Challenges reveal and develop capabilities that comfort cannot</li> <li>Culture Eats Strategy: Creating the right environment matters more than perfect plans</li> <li>Belief and Belonging Drive Performance: People need to feel capable and connected</li> <li>Leadership Evolution Required: Traditional command-and-control fails in AI age</li> Whether you're seeking to potentialize yourself or a team, company, or community, Potential-ize is an essential guide and toolkit.

How Leaders Unlock Human Potential in the Age of AI

Potential-ize

We're living through a transformation as profound as electricity or the printing press, yet AI often feels more like hype than help. With clear language, vivid illustrations, and humor, veteran AI researcher Sairam Sundaresan unpacks machine learning, natural language, computer vision, and recommender systems, showing how they drive the tech we use daily. You'll learn how AI works, where it appears, and how to make smarter choices about its role in your life and work. In two parts, the book moves from core concepts to real applications while debunking myths and stripping away buzzwords.

An Illustrated Introduction

AI for the Rest of Us

AI Impacts on Branded Entertainment and Advertising

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