Agile Sales

Delivering Customer Journeys of Value and Delight

This book outlines how Agile can help sales teams develop a culture of innovation focused on their customers. The book takes the reader through the customer buying journey (Agile technique) outlining tips and tricks that have come from Agile deployments within sales functions to help them get started.

mai 2020, env. 170 pages, Anglais
Taylor and Francis
978-0-367-41942-4

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