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Advances in Advertising Research XIV
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Advances in Advertising Research XIV

Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
Livre (relié)env. 215.00 CHF
livrable dans env. 10 jours

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership.

août 2024, env. 284 pages, European Advertising Academy, Anglais
Springer Gabler
978-3-658-44712-0

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