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Advances in Advertising Research (Vol. XII)
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Advances in Advertising Research (Vol. XII)

Communicating, Designing and Consuming Authenticity and Narrative
Livre (relié)env. 198.00 CHF
livrable dans env. 10 jours

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.

avril 2023, env. 376 pages, European Advertising Academy, Anglais
Springer Gabler
978-3-658-40428-4

Autres titres de la collection: European Advertising Academy

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Advances in Advertising Research (Vol. XI)
Designing and Communicating Experience
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env. 188.00 CHF
livrable dans env. 5 jours
Advances in Advertising Research (Vol. XI)
Designing and Communicating Experience
Springer Gabler, 2021
978-3-658-32200-7
env. 188.00 CHF
livrable dans env. 10 jours

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