Advanced Technologies in Business, Volume I

This two-volume work explores how advanced, technologically orientated business research, aims at fostering organizational and industry evolution, along with sustainable progress of enduring societal implications. As businesses increasingly embrace transformative technologies, their profound and far-reaching societal consequences necessitate a cross-disciplinary scientific approach coupled with an artistic and imaginative lens. Against this backdrop, authors in this book navigate the intricate web of impacts on employment and leadership, business model innovation, advanced data driven decision making, digital transformation, data ecosystems and analytics, AI-led e-commerce and branding, and virtual reality, in an array of geographic regions and industries.

This first volume investigates the strategic, managerial and marketing impacts of advanced business technologies, while volume two explores their role in industry and policy, elucidating also the art and fiction of their societal impact. 

Shahriar Akter is a Professor of Analytics & Innovation and the Associate Dean of Research at the Faculty of Business & Law at UOW, Australia. 

Md Afnan Hossain is a Lecturer in Business Analytics at the Adelaide Business School, University of Adelaide, Australia. 

Hélène Yildiz is a Professor in Management and Management Sciences, specializing in digital marketing strategy at the University of Lorraine, within the IUT Henri Poincaré in Longwy, France. 

Demetris Vrontis is the Vice Rector for Faculty and Research and a Professor of Strategic Marketing Management at the University of Nicosia, Cyprus. 

Alkis Thrassou is a Professor of Strategic Marketing at the University of Nicosia, Cyprus, and Director of Gnosis Mediterranean Institute for Management Science.