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Usunier J: About Commerce

About Commerce

Understanding the Interface of Deal-Making and Relationship Building

Führen mit Haltung, Herz und Humor. Positive Leadership in der Praxis

Sei einfach kein Arschloch

A textbook that examines how societies reach decisions about the use and allocation of economic resources While economic research emphasizes the importance of governmental institutions for growth and progress, conventional public policy textbooks tend to focus on macroeconomic policies and on tax-and-spend decisions. Markets, State, and People stresses the basics of welfare economics and the interplay between individual and collective choices. It fills a gap by showing how economic theory relates to current policy questions, with a look at incentives, institutions, and efficiency. How should resources in society be allocated for the most economically efficient outcomes, and how does this sit with society's sense of fairness? Diane Coyle illustrates the ways economic ideas are the product of their historical context, and how events in turn shape economic thought. She includes many real-world examples of policies, both good and bad. Readers will learn that there are no panaceas for policy problems, but there is a practical set of theories and empirical findings that can help policymakers navigate dilemmas and trade-offs. The decisions faced by officials or politicians are never easy, but economic insights can clarify the choices to be made and the evidence that informs those choices. Coyle covers issues such as digital markets and competition policy, environmental policy, regulatory assessments, public-private partnerships, nudge policies, universal basic income, and much more. Markets, State, and People offers a new way of approaching public economics. <ul><li>A focus on markets and institutions </li><li>Policy ideas in historical context </li><li>Real-world examples </li><li>How economic theory helps policymakers tackle dilemmas and choices </li></ul>

Economics for Public Policy

Markets, State, and People

Since the 1980s, Human Resource Management (HRM) has risen to prominence as a highly influential area of practice and scholarship, yet critical examinations remain rare. This book applies psychoanalytic ideas to challenge HRM's core theories and practices, exposing the dark side of organizational life and human motivation. By engaging with a broad range of psychoanalytic thinkers and theories, the book disrupts established perspectives and offers fresh insights into the field. Essential reading for scholars and practitioners, it reconfigures HRM as both an intellectual field and a site of organizational practice, offering a novel means of reshaping the ways in which we understand the subject.

A Depth Analysis

Psychoanalysis and Human Resource Management

„Das neue Werk von Bernd Wirtz erlaubt einen umfassenden und leicht verständlichen Einblick in den komplexen Bereich des Digital Marketing. Dem Autor gelingt dabei eine sehr gute Mischung aus theoretischer Fundierung und hohem Praxisbezug. Durch die klare Struktur und die Breite des behandelten Themenspektrums ist dieses Buch nicht nur für Studenten, sondern auch für Praktiker hervorragend geeignet."
 Dr. Rüdiger Grube,&nbsp;Mitglied des Vorstands der Daimler AG&nbsp;2001-2009, 
 Vorstandsvorsitzender Deutsche Bahn AG 2009-2017, Vorsitzender des Aufsichtsrats
 
 Vodafone GmbH
 
 „In einer Zeit, in der Megatrends wie Individualisierung und Vernetzung unser aller Verhalten verändern, erhält Digital Marketing einen ganz neuen Stellenwert. Bernd W. Wirtz behandelt dieses wichtige Thema wissenschaftlich fundiert und systematisch, aber gleichzeitig praxisnah und anwendungsorientiert. Er versteht es, die Zielgruppe Studenten ebenso anzusprechen wie die Unternehmenspraxis.“&nbsp;
 Bernhard Maier, Mitglied des Vorstands Porsche AG 2010-2015, Vorstandsvorsitzender Škoda Auto a.s. 2015-2020Der Inhalt<ul><li>Grundlagen des Digital Marketing</li><li>Instrumente des Digital Marketing</li><li>Prozess des Digital Marketing</li><li>Anwendungsbereiche des Digital Marketing</li><li>Fallbeispiele</li></ul>Der AutorUniv.-Prof. Dr. Bernd W. Wirtz
 ist Inhaber des Lehrstuhls für Informations- und Kommunikationsmanagement an der Deutschen Universität für Verwaltungswissenschaften Speyer.

Grundlagen - Instrumente - Prozesse

Digital Marketing

Shortlisted for the Financial Times and Schroders Business Book of the Year Award How 1,000 years of global history show why technological and economic progress is often followed by stagnation and even collapse In How Progress Ends, Carl Benedikt Frey challenges the conventional belief that economic and technological progress is inevitable. For most of human history, stagnation was the norm, and even today progress and prosperity in the world's largest, most advanced economies--the United States and China--have fallen short of expectations. To appreciate why we cannot depend on any AI-fueled great leap forward, Frey offers a remarkable and fascinating journey across the globe, spanning the past 1,000 years, to explain why some societies flourish and others fail in the wake of rapid technological change. By examining key historical moments--from the rise of the steam engine to the dawn of AI--Frey shows why technological shifts have shaped, and sometimes destabilized, entire civilizations. He explores why some leading technological powers of the past--such as Song China, the Dutch Republic, and Victorian Britain--ultimately lost their innovative edge, why some modern nations such as Japan had periods of rapid growth followed by stagnation, and why planned economies like the Soviet Union collapsed after brief surges of progress. Frey uncovers a recurring tension in history: while decentralization fosters the exploration of new technologies, bureaucracy is crucial for scaling them. When institutions fail to adapt to technological change, stagnation inevitably follows. Only by carefully balancing decentralization and bureaucracy can nations innovate and grow over the long term--findings that have worrying implications for the United States, Europe, China, and other economies today. Through a rich narrative that weaves together history, economics, and technology, How Progress Ends reveals that managing the future requires us to draw the right lessons from the past.

Technology, Innovation, and the Fate of Nations

How Progress Ends

In The Quantum Retail Revolution, cutting-edge technologies meet retail strategy in a transformative exploration of the industry's digital evolution. This timely volume investigates the growing influence of quantum computing, artificial intelligence (AI), blockchain, Internet of Things (IoT), augmented reality (AR), and the metaverse on retail management. From optimizing supply chains and automating decision-making to delivering hyper-personalized customer experiences, these innovations are redefining the business of shopping in a world that is increasingly digital, data-driven, and interconnected. Bridging theory and practice, this book offers a forward-looking roadmap for retail professionals, scholars, and technology leaders navigating the complexities of technological disruption. With real-world case studies, practical frameworks, and strategic insights, it examines how leading retailers are leveraging emerging technologies to boost operational efficiency, transparency, and consumer engagement. Highlighting underexplored areas such as quantum computing in retail optimization and immersive shopping through AR and metaverse platforms, The Quantum Retail Revolution serves as both a critical resource and an essential guide to future-proofing retail in an era of rapid innovation.

Innovations Shaping the Future of Shopping

The Quantum Retail Revolution

Contributions to Economics

This book is of interest to economists working in applied demand analysis, marketing professionals studying product substitution and complementarity, and policymakers evaluating the effects of taxes, subsidies, and regulatory interventions on consumer behavior. Applying the analytical framework on the internal structure of consumption, this book explores how different categories of consumer spending interact and how these relationships shape the broader structure of consumption.The analyses focus on timely and policy-relevant issues, including the distributional impacts of the COVID-19 pandemic, inflation, the implementation of safe drinking water standards (with particular attention to low-income households), and the potential effects of carbon taxes on consumer expenditures.A key strength of the framework lies in its ability to derive comprehensive arrays of own- and cross-price elasticities from household expenditure survey data—even in the absence of direct price information.

Impacts of Price Elasticities, Saving, and Inflation

Studies in the Internal Structure of Consumption

Contributions to Management Science

This edited volume explores how managerial perspectives can shape meaningful and satisfying organizational experiences in the context of evolving structures and sustainability challenges. While management research often draws on organizational theories such as institutional or agency theory, the exchange between organization studies and sustainability remains limited. This book bridges that gap by using sustainability as a critical lens through which to understand organizational behavior, legitimacy, and long-term strategy.Addressing topics such as corporate social responsibility (CSR), corporate citizenship, sustainability strategy implementation, and the management of complex multi-stakeholder relationships, this book emphasizes the need for scholarship that addresses environmental, organizational, and socio-economic issues across multiple levels, advocating for solutions that are integrated, inclusive, and transformative.

Models and Practices

Sustainable Organizations

The secret to success in middle management? Less is more. That is, less of you is more. That’s because, as a manager, your success is measured by how effectively you clear pathways to growth for your people, eventually building teams that work without you. Yet, when great individual performers are promoted to management, they are often surprised to find that knowing how to do is not the same thing as knowing how to teach, or even more importantly, how to lead. And that can be frustrating. Middle managers often report feeling unprepared, underappreciated, overworked, and stuck in the middle–caught between disgruntled team members and demanding executives. With Core Leadership, executive coache, speaker, and team-culture guru Stacey McKibbin and illuminates a clear and inspiring path that leads not only to getting unstuck, but to tapping the power of the middle–building a connected culture and fostering the growth of every individual on your team. Core Leadership begins by taking a fresh look at the manager’s true role and what it means to redefine your personal vision of success. McKibbin offers up the same management wisdom and strategies she has applied successfully with managers and her teams over years of experience with companies and organizations ranging from family-owned local businesses to multinationals like Google and MetLife. Each step along the way is illustrated by stories ranging from humorous personal asides to some of her clients’ real-world success stories. The inspiring and immediately actionable topics they explore include: <ul> <li>The mindset of exceptional managers</li> <li>Building a connected culture based on core values</li> <li>Accountability and self-governance</li> <li>Mastering the art of effective communication</li> <li>Coaching forward</li> <li>Building a culture that works without you</li> <li>Healthy communication with leadership</li> </ul> So much attention and so many resources have been directed at training and supporting C-Suite executives and front-line performers. Yet, relatively little expert and focused guidance has been available for people in critical roles leading and serving in the middle. With Core Leadership, McKibbin spans that gap and provides a comprehensive and definitive guide for middle managers that is both a playbook and an inspiring call to action.

Redefining Middle Management to Create Self-Reliant Teams

Core Leadership

Jus Privatum

Die Bagatelle im Zivilrecht

Welche Fähigkeiten braucht es, um Beziehungen im Allgemeinen und Arbeitsbeziehungen im Speziellen bewusster gestalten zu können?
 
 Wir verbringen einen Großteil unserer wachen Lebenszeit mit Menschen, die wir uns nicht ausgesucht haben. Und ob wir das nun gut finden oder nicht: Die Qualität unserer Beziehungen zu diesen Menschen hat einen erheblichen Einfluss auf unsere eigene Arbeits- und Lebensqualität. Um selbst wirksam zu sein, sind wir darauf angewiesen, dass sie auch unter schwierigen Bedingungen - in Belastungs- oder Konfliktsituationen - stabil und produktiv bleiben. Trotzdem tun die meisten von uns erstaunlich wenig dafür, diese Verbindungen bewusst zu gestalten.
 
 Dieses Buch will unterhaltsam und kompakt, aber wissenschaftlich fundiert vermitteln, wie sich das bewerkstelligen lässt, ohne dabei die Spannkraft oder gar den Humor einzubüßen. Auf Basis interessanter neuer Erkenntnisse aus der Neurobiologie und Psychologie unseres Interaktionsverhaltens setzt es sich dafür ein, vertrauensfähiger und vertrauenswürdiger zu werden.
 
 Es sind bereits genug Werkzeuge und Konzepte verfügbar, die dafür gedacht sind, Interaktionen in Organisationen konstruktiver zu gestalten. Wir brauchen aber zuallererst eine Fähigkeit zur wirksamen Selbstregulation, um diese Werkzeuge überhaupt für ihren angedachten Zweck einsetzen zu können.
 
 Dieses Buch macht deshalb unterschiedliche Angebote zur Flexibilisierung der Selbst- und Fremdwahrnehmung - aus soziologischer, psychologischer oder neurowissenschaftlicher Perspektive und manchmal auch aus philosophischer Sicht. Es richtet sich zunächst einmal an Menschen, die ihre Arbeits- und Lebenszufriedenheit verbessern wollen. Es ist eine Anregung zur persönlichen Weiterentwicklung mit dem Ziel eines zufriedeneren und selbstwirksameren Daseins in Organisationen. Als Nebenwirkung könnte durchaus mehr Funktionalität in angrenzenden Beziehungen wie Freundschaften, Familien und Paarbeziehungen auftreten.
 
 Antje Wiechern ist Organisationsberaterin, systemischer Business Coach, emtrace® Emotionscoach sowie Facilitatorin mit Fokus auf Teamentwicklung und Teamcoaching.

Ein Selbstführungsbuch

Beziehungsarbeit in Arbeitsbeziehungen

Design, Develop, and Launch Outstanding Training Programs
&nbsp;
Designing training programs can feel overwhelming, especially if it’s your first time. Training Design Essentials is your practical, step-by-step guide to creating effective instructional programs. It unpacks why design matters, introduces core concepts of adult learning and learning experience design, and explores the many forms training can take—from face-to-face and virtual classrooms to self-paced e-learning programs.
Internationally renowned workplace learning expert and educator Saul Carliner guides you through the entire training design process: planning, designing, developing, launching, and evaluating. Worksheets and exercises offer immediate application opportunities. Along the way, you’ll learn how to:
<ul>
<li>Analyze learner needs and define measurable objectives.</li>
<li>Select the right formats, media, and strategies to achieve results.</li>
<li>Craft content for engagement and effectiveness.</li>
<li>Manage projects within real-world constraints.</li>
<li>Administer programs after they go live to learners.</li>
</ul>
The book focuses on “unplugged” design, helping you master the essentials with minimal reliance on AI. It provides instructional designers with the foundation they need to collaborate effectively with AI and verify and refine the output from those collaborations.
Whether you’re a new L&amp;D professional, an instructor adding design to your role, or a subject matter expert tasked with training others, this book gives you the confidence and skills to create programs that deliver results.

Guiding L&d Programs from Concept to Launch

Training Design Essentials

About Commerce

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