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A History of Advertising
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A History of Advertising

The First 300,000 Years
Livre (broché)env. 60.50 CHF
livrable dans env. 10-20 jours

This fully illustrated book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section.

juillet 2024, env. 464 pages, Anglais
Rowman & Littlefield
978-1-5381-9956-5

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