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A History of Advertising

The First 300,000 Years

This fully illustrated book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section.

Juli 2024, ca. 464 Seiten, Paperback, Englisch
Rowman & Littlefield
978-1-5381-9956-5

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