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Theurer L: 50 jeunes qui ont marqué la
Suisse

50 jeunes qui ont marqué la Suisse

<div>Learn how the world’s most memorable brands find the words that make them impossible to ignore. Visual identity has its canon. Logos, typefaces, color systems, and design principles have filled bookshelves for decades. But behind every successful brand is another system that shapes perception, builds trust, and creates emotional connection: language. In How Brands Find Their Voice, brand writer and Brand Impact Awards founder Nick Carson gives verbal identity the visual design-book treatment it has long deserved. With a foreword by John Simmons—the acclaimed writer who coined the term “verbal identity”—and built on unprecedented access to leading branding agencies and in-house creative teams, this richly illustrated volume reveals how brand language is developed, expressed, and sustained across every touchpoint. Through in-depth case studies spanning hospitality, technology, consumer goods, and nonprofits, from global institutions to challenger brands, Carson explores how language becomes part of a brand’s DNA. Readers meet the people who do the work and discover how verbal identity emerges from collaboration, research, and craft. Inside, you’ll discover: <ul><li>The evolution of brand voice from advertising copy to modern verbal identity</li><li>How leading agencies develop language systems alongside visual identity</li><li>The strategic thinking behind memorable brand voices</li><li>Different approaches to tone, personality, storytelling, and communication</li><li>How organizations embed verbal identity across teams and touchpoints</li><li>What separates effective brand guidelines from documents that are never used</li><li>The opportunities and challenges that AI presents for brand language</li></ul> Featuring brands such as Ben &amp; Jerry’s, Mailchimp, Virgin, Liquid Death, Innocent, Oatly, and many others—and world-renowned agencies including COLLINS, Wolff Olins, and JKR—the book demonstrates that successful verbal identity is not about clever taglines or isolated campaigns. It’s about creating a coherent language system that shapes every interaction people have with a brand. Filled with photography, packaging, digital experiences, environmental graphics, annotated guidelines, and expert commentary,&nbsp;How Brands Find Their Voice presents language in context, where words and visuals work together to create meaning. For brand strategists, designers, copywriters, marketers, students, and business leaders, this book offers both inspiration and practical insight into one of branding’s most important—and least understood—disciplines.</div>

Why Brands Should Watch Their Language

How Brands Find Their Voice

A collection of eye-opening natural experiments, showing how economists uncover cause-and-effect relationships and reveal insights about our world. Does having a daughter change how a congressperson votes? How did a nineteenth-century doctor help discover germs? Is it better to go first or second in a penalty shootout? Why don’t diplomats pay their parking tickets? Do leaders really matter? These are all questions economists ask. Some of these questions are serious, others less consequential. But all are interesting—and can be answered by way of the natural experiment. A natural experiment is an event in the real world that neatly divides people into a treatment and control group—and it is one of the greatest tools in the economist’s toolkit. In Daughters, Diplomats, and Death, Patrick Gourley discusses why and how economists have leveraged this powerful method to answer questions that were long thought unanswerable. In the vein of Freakonomics, Nudge, and The Tipping Point, the book takes the reader on a lively and engaging tour of some of the most fascinating natural experiments, explaining how they work, how they help social scientists answer questions, and what conclusions they reached. The experiments illuminate a wide range of timely issues in health, education, reproductive issues, and the environment, lending rich and much-needed nuance to the complex debates that shape today’s headlines.

How Economists Use Natural Experiments to Decipher Our World

Daughters, Diplomats, and Death

Schriftenreihe der Forschungsstelle Provenienzforschung, Kunst- und Kulturgutschutzrecht

Die Washingtoner Prinzipien von 1998, fordern die Signatarstaaten zu "gerechten und fairen Lösungen" im Umgang mit "NS-Raubkunst" auf. Das Vereinigte Königreich setzte diesen Appell im Jahr 2000 mit Einrichtung des "Spoliation Advisory Panel" (SAP) um, das seither einen Streitbeilegungsmechanismus bietet, um auf die Ansprüche Berechtigter zu reagieren. Dieser Band nimmt die 22 Empfehlungen in den Blick, die das Panel bislang ausgesprochen hat. Die Entscheidungen werden vor dem Hintergrund der englischen Rechtstradition und -praxis sowie der historischen Rolle des Vereinigten Königreichs analysiert, systematisiert und einem abstrakten Regelwerk zugeführt. Die so sichtbar gemachte Entscheidungslinie des SAP kann als Diskussions- und Vergleichsgrundlage für die Restitutionspraxen anderer Staaten herangezogen werden.

Der Umgang mit „Nazi-looted art“ im Vereinigten Königreich

"Fair and just?"

NEW YORK TIMES BESTSELLING AUTHOR The Right has spent decades trying to win elections. The Left has spent decades deciding who controls everything else.In How the Regime Rules, New York Times bestselling author Christopher F. Rufo delivers his most explosive work yet, exposing the hidden architecture of American power and revealing a battle plan for the New Right to dismantle it.The Regime is not a conspiracy. It is something far more formidable—a sprawling network of Deep State bureaucrats, media gatekeepers, university administrators, corporate executives, and ideological enforcers who dictate what Americans can say, what they are permitted to believe, and who gets destroyed for stepping out of line. Its reach is ubiquitous, its accountability virtually nonexistent. And for decades, conservatives have mistaken capitulation for statesmanship. Rufo demolishes the comforting fiction that institutions can be neutral, that the marketplace of ideas is fair, or that the Right can simply retreat from the contest for influence. The system is not broken. It is functioning precisely as its architects intended.Rufo knows how to expose the machinery and dismantle it. He transformed DEI from an untouchable orthodoxy into a political liability. He propelled allegations of Somali welfare fraud into the national spotlight. He identified structural vulnerabilities, punctured manufactured consensus, and demonstrated how seemingly impregnable bastions of authority can be forced onto the defensive. Now he reveals the playbook. From Samuel Adams and the Sons of Liberty to dismantling ideological strongholds in higher education, Rufo uncovers the mechanics of political domination. How narratives harden into unquestionable truths, how elites perpetuate their own authority, and how disciplined insurgents can upend an entire political order.Rufo agrees with the Left on one fundamental point: Every institution is an instrument of a particular vision of society. In How the Regime Rules, he argues that conservatives must stop mistaking political restraint for moral superiority, cultivate a formidable counter-elite, and master the levers of influence that shape American life.The Regime has perfected the art of ruling without appearing to rule. Now Rufo turns its own methods against it, showing the Right how to reclaim America's commanding heights and chart a new course for the country.

And the Art of Counter-Revolution

How the Regime Rules

What does it mean to be governed and what does it mean to resist? Examining how communities form amidst social and political turbulence, this open access book presents four case studies that demonstrate the power of organic social formations over imposed order. Understanding this formation of community in terms of 'ungovernability' and a 'poetics of resistance',Ungovernable Spaces charts a movement from oppression, through transformation, into imagining, and finally emergence. Throughout the book, the authors engage methods of situated practice and related modes of writing and image-making to consider a range of global case studies: the destruction of the Mecca apartment building in Chicago's South Side in 1952, following a decade of resistance from the building's predominantly African American occupants; M.K. Gandhi's practices of social activism including the Salt March protest of 1930, and the daily practice of spinning and intermittent fasts; the Ciudad Abierta (Open City), a radical pedagogical experiment started by a poet and an architect in Valparaíso, Chile in 1970; and, finally, the urban ecologies developing on either side of Belfast's 'peace walls' in the wake of the Troubles and 1998's Good Friday Agreement. Structured via four spatial configurations - the grid, the charkha, the constellation, and the cluster -each case study explores community formation through artistic and aesthetic practices that resist and unsettle forms of hegemonic order. A truly interdisciplinary work at the intersection of poetry, art and spatial practice, Ungovernable Spaces argues for the importance of ethics, aesthetics, imagination and ecology in developing, of necessity, a new poetics of 'us.' The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by UKRI. AHRC Techne Doctoral Training Partnership Award [grant number AH/L503940/1].

Community Formation and the Poetics of Resistance

Ungovernable Spaces

Four starred reviews! A new tween graphic novel by bestselling author Faith Erin Hicks. Perfect for fans of Sweet Valley Twins and Ride On! Twin sisters Ash and Sloane are headed to animation camp-where their courage, drive, and sisterly bond will be put to the test! Twin sisters Sloane and Ash are two peas in a pod, and they do everything together: watch movies, attend classes, and most importantly, draw! So when the summer animation classes of their dreams are about to start, they can barely contain their excitement! Well...Ash is excited but Sloane is surprised to find she isn't as jubilant about it, which makes no sense, since she loves art. Meanwhile, Ash discovers that just because you love something, doesn't mean you'll automatically be good at it, and she struggles under the weight of her own expectations and those of her teacher's. Soon, the trials of challenging classwork and new friendships drive a wedge between the twins. Can their bond survive the summer?

A Graphic Novel

Inbetweens

'Almost Reckless isn't just a book, it's a permission slip. It's about the courage it takes to step off the algorithm's path, the clarity that comes from defining your own principles, and the joy of building something that feels unmistakably yours.' Will Guidara, bestselling author of Unreasonable Hospitality Amy Smilovic's cult fashion brand, Tibi, was a thriving $70 million dollar business when she realized she was working towards someone else's idea of success. So she threw out the rulebook of how things should be done and went with her gut instead. Today Tibi is more successful than ever, and all on Smilovic's groundbreaking entrepreneurial terms.In Almost Reckless, she invites you to get comfortable with embracing smart risks in pursuit of your own vision. Sharing her story and drawing on her years of helping others identify their values and principles, Smilovic teaches you to hone your gut, and your trust in it. With humour and practicality she coaches you in how to determine what success means to you, including:<ul><li>why you don't have to listen to the data guys</li><li>why you should be a Creative Pragmatist</li><li>why sticking to your principles isn't incompatible with success</li></ul><ul><li>why work/life balance is bullshit</li></ul> Almost Reckless is the essential blueprint for entrepreneurs, leaders, creatives and for anyone who wants a working life that feels aligned with who they truly are.

A Creative and Pragmatic Approach to Taking Risks

Almost Reckless

<div>Turn your favorite fandoms into unforgettable stories with this guided workbook. Whether you’re just discovering fan fiction or looking to take your storytelling to the next level, this interactive workbook is packed with the tools, inspiration, and guidance you need to write compelling fanfic with confidence. Filled with practical advice, creative prompts, and hands-on writing exercises, it helps you strengthen your skills while encouraging you to develop your own voice as a writer. Inside, you’ll discover: <ul><li>Creative prompts and guided exercises to spark fresh story ideas</li><li>Techniques for developing engaging storylines&nbsp;</li><li>Strategies for keeping beloved characters authentic&nbsp;</li><li>World-building exercises&nbsp;</li><li>Tips for writing natural dialogue</li><li>And more!&nbsp;</li></ul> Perfect for writers of all experience levels, this workbook will help you transform your ideas into captivating stories that readers will love.</div>

A Hands-On Guide to Building Fandom Stories Readers Love

Write Your Own Fan Fiction

A deep dive into how our precious health data is slipping away and the paths to reclaiming it. Through wearables, consumer DNA tests, and even just the phones in our pockets, a vast and growing quantity of health data is collected every day. While this can be helpful for health agencies to improve public health and to us to perform better at sports, it all comes at a cost. In a world of increased surveillance, tech companies and cybercriminals have the ability to acquire our most precious data and put profit above all else. This risks not only our privacy, but perhaps even democracy itself. Tech journalist Matt Evans shows us why our precious health data is slipping away, how the data is used, and how we might reap the benefits without paying such huge costs. Featuring exclusive interviews with tech CEOs, lawyers and even reformed hackers, this is a deep-dive into the value of our health data and a manifesto for a new age of personal autonomy.

Why Big Tech Wants Your Body

The Health Data Heist

An in-depth exploration of the network of agencies involved in policing child pornography—and what the future of security and care looks like. Facing the Child investigates the technocratic expertise in the policing of child sexual abuse material (CSAM). Mitali Thakor argues that CSAM has come to be framed as primarily a digital problem, to be resolved digitally, thereby unleashing a new form of corporatized policing helmed by global technology companies. Ambitious in scope, this multi-sited global ethnography draws on 4 years of original fieldwork and interviews with technology companies in the US, the United Nations in Bangkok, Thai and Dutch NGOs, and law enforcement in the US and the Netherlands. The book argues that in the 2010s, a network of technology companies, NGOs, and law enforcement created the notion of a “virtual child” in need of techno-solutionist saving to justify a vast expansion of surveillance technologies. The book examines how pervasive myths of child abuse online were exploited to serve the aims of seemingly disparate groups, from Christian neo-abolitionists to NGOs conducting virtual sting operations. It is this complex relationship between the care and securitization needed to fix the child victim as an object of data, concern, and rescue that the book explores.

Surveillance, Care, and the Policing of Violent Digital Images

Facing the Child

Frauen altern anders. Hormone, Zyklus, Schwangerschaft und Menopause beeinflussen Stoffwechsel, Knochen, Herz und Gehirn - ein Leben lang. 'Female Longevity' zeigt evidenzbasiert und verständlich, was das für Prävention, Energie, Gesundheit und die zentralen Systeme der Frauengesundheit bedeutet: Hormone, Herz-Kreislauf, Stoffwechsel, Muskeln und Knochen, Immunsystem und Gehirn sowie Darm und Haut. So wird klar, wie Erkrankungen entstehen - und vor allem, was Frauen präventiv für ihre Gesundheit tun können. Statt Anti-Aging-Rhetorik bietet dieses Buch klare Biomarker-Guides, strukturierte Nährstoffempfehlungen und alltagstaugliche Longevity-Routinen. Ein fundiertes, empowerndes Buch, das Wissen in konkretes Handeln übersetzt - und das man Tochter, Mutter und bester Freundin schenken möchte.

50 jeunes qui ont marqué la Suisse

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