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Theurer L: 50 jeunes qui ont marqué la
Suisse

50 jeunes qui ont marqué la Suisse

<div>Turn your favorite fandoms into unforgettable stories with this guided workbook. Whether you’re just discovering fan fiction or looking to take your storytelling to the next level, this interactive workbook is packed with the tools, inspiration, and guidance you need to write compelling fanfic with confidence. Filled with practical advice, creative prompts, and hands-on writing exercises, it helps you strengthen your skills while encouraging you to develop your own voice as a writer. Inside, you’ll discover: <ul><li>Creative prompts and guided exercises to spark fresh story ideas</li><li>Techniques for developing engaging storylines&nbsp;</li><li>Strategies for keeping beloved characters authentic&nbsp;</li><li>World-building exercises&nbsp;</li><li>Tips for writing natural dialogue</li><li>And more!&nbsp;</li></ul> Perfect for writers of all experience levels, this workbook will help you transform your ideas into captivating stories that readers will love.</div>

A Hands-On Guide to Building Fandom Stories Readers Love

Write Your Own Fan Fiction

Die lässige Eleganz der Freiheit

Coolness

Uncover the psychological shortcuts that shape every decision you make - and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, behavioural science expert Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, he draws on evidence from academia, real-life ad campaigns and his own original research. Entertaining and highly accessible, The Choice Factory is made up of 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Shotton interviews some of the smartest and most influential thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. Covering everything from priming to the pratfall effect, charm pricing to the curse of knowledge, with The Choice Factory as your guide it has never been easier to apply the science of behavioural economics to marketing. 'Actionable, memorable and powerful' - Seth Godin, bestselling author of This is Marketing Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

Harriman House Essentials

The Choice Factory

Flannery O'Connor on Writing

<div>Learn how the world’s most memorable brands find the words that make them impossible to ignore. Visual identity has its canon. Logos, typefaces, color systems, and design principles have filled bookshelves for decades. But behind every successful brand is another system that shapes perception, builds trust, and creates emotional connection: language. In How Brands Find Their Voice, brand writer and Brand Impact Awards founder Nick Carson gives verbal identity the visual design-book treatment it has long deserved. With a foreword by John Simmons—the acclaimed writer who coined the term “verbal identity”—and built on unprecedented access to leading branding agencies and in-house creative teams, this richly illustrated volume reveals how brand language is developed, expressed, and sustained across every touchpoint. Through in-depth case studies spanning hospitality, technology, consumer goods, and nonprofits, from global institutions to challenger brands, Carson explores how language becomes part of a brand’s DNA. Readers meet the people who do the work and discover how verbal identity emerges from collaboration, research, and craft. Inside, you’ll discover: <ul><li>The evolution of brand voice from advertising copy to modern verbal identity</li><li>How leading agencies develop language systems alongside visual identity</li><li>The strategic thinking behind memorable brand voices</li><li>Different approaches to tone, personality, storytelling, and communication</li><li>How organizations embed verbal identity across teams and touchpoints</li><li>What separates effective brand guidelines from documents that are never used</li><li>The opportunities and challenges that AI presents for brand language</li></ul> Featuring brands such as Ben &amp; Jerry’s, Mailchimp, Virgin, Liquid Death, Innocent, Oatly, and many others—and world-renowned agencies including COLLINS, Wolff Olins, and JKR—the book demonstrates that successful verbal identity is not about clever taglines or isolated campaigns. It’s about creating a coherent language system that shapes every interaction people have with a brand. Filled with photography, packaging, digital experiences, environmental graphics, annotated guidelines, and expert commentary,&nbsp;How Brands Find Their Voice presents language in context, where words and visuals work together to create meaning. For brand strategists, designers, copywriters, marketers, students, and business leaders, this book offers both inspiration and practical insight into one of branding’s most important—and least understood—disciplines.</div>

Why Brands Should Watch Their Language

How Brands Find Their Voice

Highly anticipated debut book from award-winning creator featured in Vogue, The Times, and The Telegraph. Frugal Chic is the complete guide to fixing your finances, protecting your time, and building your personal style, in 12 simple steps. Social media sensation and pioneer of the viral Instagram and TikTok movement 'Frugal Chic', Mia McGrath reveals how to build a life that feels stylish, intentional and financially secure. Drawing on behavioural psychology, philosophy, and her own journey from fashion obsessive to self-made saver, Mia reveals how modern life quietly erodes self-worth and fuels overspending. She explains why traditional budgeting advice fails, why identity matters more than discipline, and why true freedom comes from simplicity rather than restriction. In this relatable, life-changing guide, Mia shows:<ul><li>how to shift your identity to intentional saver</li><li>why social media and overconsumption keep you stuck in emotional spending cycles</li><li>how to cultivate rituals, taste, and habits that reduce financial chaos</li><li>how to save and invest to grow your wealth with confidence</li></ul> Frugal Chic is not about penny-pinching, depriving yourself, or perfection. It's about spending intentionally on what matters to you most in life and building wealth for your future.

12 Habits for Building Wealth, Stylishly

Frugal Chic

The selected letters of Walter Eucken from the years 1933 to 1945 shed light on previously unknown aspects of his biography and offer insights into a range of personal and academic relationships that were of great significance for the genesis of his work as well as for the formation and activities of the Freiburg School and the Freiburg Circle. The letters are an important source for the genesis of Eucken's two major works. They make it evident how and why, in the mid-1930s, he abandoned his plan to write a "Theoretical Economics" and instead focused entirely on the "Foundations of Economics." The letters also reveal how his work on the "Foundations" led him to the later, posthumously published "Principles of Economic Policy." For many questions concerning the history of ordoliberalism and Eucken's biography and works, the letters are the decisive source. They show his conduct during the processes of political conformity in 1933/34 and provide an impression of Eucken's assessment of the general political situation and of specific political events. In some draft letters, Eucken's criticism of Nazi policies becomes openly visible. Some letters hint at the threats he and his family faced under the Nazi regime and the depth of his engagement with the basic tenets of Nazi conceptions of science. The letters also make clear his reflections on religion and worldview and their relationship to science. The letters make it possible to trace Eucken's path toward his understanding of order and "ordo" as well as the relationship between freedom and order. It becomes evident that Eucken's and the ordoliberal school's essential conception of order and freedom was a direct result of their confrontation with National Socialism.

Gesammelte Schriften Band III/2

Briefe 1933 - 1945

Avec des synthèses en français / Con delle sintesi in italiano

Staatliche Dopingbekämpfung in der Schweiz: Eine Gesamtschau juristischer Prägung

An in-depth exploration of the network of agencies involved in policing child pornography—and what the future of security and care looks like. Facing the Child investigates the technocratic expertise in the policing of child sexual abuse material (CSAM). Mitali Thakor argues that CSAM has come to be framed as primarily a digital problem, to be resolved digitally, thereby unleashing a new form of corporatized policing helmed by global technology companies. Ambitious in scope, this multi-sited global ethnography draws on 4 years of original fieldwork and interviews with technology companies in the US, the United Nations in Bangkok, Thai and Dutch NGOs, and law enforcement in the US and the Netherlands. The book argues that in the 2010s, a network of technology companies, NGOs, and law enforcement created the notion of a “virtual child” in need of techno-solutionist saving to justify a vast expansion of surveillance technologies. The book examines how pervasive myths of child abuse online were exploited to serve the aims of seemingly disparate groups, from Christian neo-abolitionists to NGOs conducting virtual sting operations. It is this complex relationship between the care and securitization needed to fix the child victim as an object of data, concern, and rescue that the book explores.

Surveillance, Care, and the Policing of Violent Digital Images

Facing the Child

Gesundheit ist planbar - Schritt für Schritt zu einem langen und gesunden Leben

Invest in Yourself

How to Master Pressure, Quiet Your Doubts, and Show Up When It Matters Most

Step into the Arena

A deep dive into how our precious health data is slipping away and the paths to reclaiming it. Through wearables, consumer DNA tests, and even just the phones in our pockets, a vast and growing quantity of health data is collected every day. While this can be helpful for health agencies to improve public health and to us to perform better at sports, it all comes at a cost. In a world of increased surveillance, tech companies and cybercriminals have the ability to acquire our most precious data and put profit above all else. This risks not only our privacy, but perhaps even democracy itself. Tech journalist Matt Evans shows us why our precious health data is slipping away, how the data is used, and how we might reap the benefits without paying such huge costs. Featuring exclusive interviews with tech CEOs, lawyers and even reformed hackers, this is a deep-dive into the value of our health data and a manifesto for a new age of personal autonomy.

Why Big Tech Wants Your Body

The Health Data Heist

50 jeunes qui ont marqué la Suisse

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