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1616 CHARTER

Padbidri G: 360 AI Prompts

360 AI Prompts

Pharma and Biotech Edition: A Consultant's Playbook

A BRAND NEW EDITION WITH AN UPDATED FOREWORD THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity? What makes us check our phones, open an app, or scroll a feed without even thinking? Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world's most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable Reward ? Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love.Packed with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits.'Hooked changed my life. It's essential reading for anyone who wants to better understand their actions and habits' Steven Bartlett, Diary of a CEO'Nir Eyal taught Silicon Valley how to design behaviour - and then reminded us to use that power responsibly; Mark Manson, Solved Podcast 'Our challenges go beyond technology; they stem from the internal discomfort that Nir Eyal's work helps us understand' Ali Abdaal, Deep Dive Podcast 'In Hooked, Nir Eyal shows the fine line between persuasion and coercion - and why ethical design matters more than ever' Jim O'Shaughnessy, Infinite Loops Podcast

How to Build Habit-Forming Products

Hooked

Routledge Studies in Marketing

Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the values, habits and attitudes of consumers as well as their decision-making and consumption behavior. This book presents a comprehensive overview of the current state of knowledge of comparative religious research.The authors discuss the basic concepts and approaches of this interdisciplinary field. They describe central concepts of religious studies (e.g. intrinsic vs. extrinsic religiosity) and the various world religions. Then, they analyze how religiosity and religious affiliation influence consumer behavior, and what consequences this has for companies that operate across borders. How can or should they take into account the religious characteristics of their target groups?This original book will be a valuable resource for scholars of international marketing and business, consumer behavior and religious studies.

A Cross-Religious Approach

Interfaith Marketing

The global healthcare landscape is profoundly transformed, driven by technological advancements, demographic shifts, evolving patient expectations, and new economic paradigms.The New Health Economy explores how emerging innovations-such as artificial intelligence (AI), personalized medicine, digital health solutions, and value-based care-reshape healthcare delivery, costs, and accessibility. This book will provide a roadmap for leaders to navigate the future of healthcare while addressing challenges related to ethics, equity, regulation, and sustainability. Drawing upon cutting-edge research, expert insights, and real-world case studies, The New Health Economy presents a compelling vision of healthcare's future and the economic forces driving it. The book blends economic theory with practical solutions, demonstrating how key players-from government agencies and hospitals to startups and Big Tech-are redefining healthcare systems globally. The healthcare industry is at an inflexion point. Traditional models are struggling with rising costs, ageing populations, and the burden of chronic diseases. Meanwhile, innovations in digital health, data analytics, and biotechnology offer unprecedented opportunities to enhance patient outcomes and economic efficiency.This is a timely, research-backed book that provides a comprehensive, forward-thinking guide for navigating the rapid transformations in healthcare. By blending economic analysis with healthcare innovation, it offers readers an invaluable resource for understanding not just where healthcare is going, but how to shape its future.

Navigating Innovation, Equity, and the Future of Care

The New Health Economy

In 2002, John Maraganore left the leadership of an established biotech company with an ambition many thought implausible. Small RNA molecules had been found to stop cells making specific proteins by destroying messenger RNAs. It was one of biology's most exciting recent discoveries. But it seemed unlikely that this RNA interference (RNAi) could ever be applied therapeutically. The molecules were hard to work with and there was no technology for delivering them where they would be needed. Skeptics were plentiful and success unlikely. Nevertheless, Maraganore joined a group of visionary scientists in Cambridge MA to become the founding CEO of Alnylam Pharmaceuticals, intent on creating RNAi-based medicines. The Importance of Being Unreasonable is Maraganore's inside account of the two-decade pursuit of an unproven idea and its culmination in creating an entirely new class of medicines capable of silencing disease-causing genes. Along the way, Alnylam faced seemingly intractable scientific problems in chemistry and drug delivery as well as huge challenges in clinical development, financing, and commercialization. Maraganore describes exhilarating breakthroughs and devastating failures, fierce competitors and indispensable collaborators, and bold strategic bets and times of peril for the company's survival. Yet the conviction that transformative science demanded rigorous evidence as well as the willingness to flout conventional wisdom resulted in the development and global deployment of five RNAi-based therapeutics before Maraganore stepped down in 2021. Part scientific adventure, part company-building story, and part reflection on scientific leadership, this book offers a rare view of the biotechnology industry from the inside. Maraganore shows how company culture, resilience, calculated risk, and an unwavering focus on patients can turn scientific possibilities into medicines, and how progress often depends on people unreasonable enough to persist when others say it cannot be done.

The Importance of Being Unreasonable: Building a Company on the Frontiers of Science and Medicine

Independently published

What happens when a brand travels, but the retailer that created it stays home?For decades, the world of consumer brands seemed relatively simple. Manufacturers built National Brands. Retailers sold them. Then retailers created Private Labels of their own.But something has changed.Retailer-owned brands are increasingly appearing in markets where their owners have no stores at all. The product travels. The retailer does not.In How Brands Travel, Panagiotis Evangelides introduces the concept of the Hybrid Label Brand and uses it to explore a much bigger question: how does trust travel?Drawing on doctoral research and real-world retail cases, the book examines how consumers decide whether to trust an unfamiliar brand when the environment that originally gave that brand meaning is no longer there. It explores the signals that step in instead: company reputation, country of origin, price, perceived quality, the retailer making the sale, and ultimately the customer's own experience.Along the way, the book shows: - why modern private labels have evolved far beyond low-cost substitutes - how retailers have become brand builders in their own right - what happens when a retailer-owned brand enters somebody else's store - why reputation can travel further than physical infrastructure - how price, origin and company image shape consumer confidence - why a strong brand is not necessarily a portable brand - what managers should consider before taking a brand into a new marketWritten for marketers, retailers, brand managers, consultants, business students and anyone interested in how brands earn belief, How Brands Travel turns an unusual retail phenomenon into a broader way of thinking about brands, international growth and trust.Because the hardest part of entering a new market may not be moving the product. It may be moving the confidence attached to it.

Beyond Private Labels: Building Trust and Rewriting the Rules of Retail

How Brands Travel

Contemporary Issues in Inter-Brand Communication

Brand-to-Brand Engagement

A Culture-First Strategy for Brand Reinvention In a marketplace defined by change, legacy brands can’t afford to operate on outdated playbooks. In Co-Created, Pacsun CEO Brieane Olson reveals how the brand achieved cultural relevance and business transformation—not by leading Gen Z, but by building alongside them. Told through Olson’s leadership perspective, this book details how Pacsun embedded co-creation across every level of the business. From creator partnerships and viral content to purpose-driven investment, Co-Created offers a framework for brands to align with fast-moving cultural expectations while maintaining operational focus. This book shows how cultural fluency can drive long-term growth, whether you’re navigating disruption, repositioning a brand, or launching something entirely new. Key takeaways include: <ul> <li>How to operationalize co-creation across marketing, merchandising, and leadership</li> <li>Strategies for aligning brand values with community impact</li> <li>Lessons from high-growth brand partnerships and Gen Z collaboration</li> <li>A framework for turning real-time insights into strategic action</li> <li>How to lead transformation without losing authenticity</li> </ul>

The Cultural Strategy That Redefined Pacsun

Co-Created

Design questionnaires that deliver reliable insights, reduce bias and support confident decision making. Questionnaire Design by Stephanie Marsh and Kate Bolton is a practical, research-led guide for senior professionals, policy leaders as well as academics who need to produce high-quality data that stands up to scrutiny. Whether you are leading research projects, shaping policy or driving data-led strategy, this book shows how to design questionnaires that generate accurate, meaningful and actionable insights.Now in its 6th edition, this fully updated bestseller combines methodological rigor with practical application, including new coverage of AI in research design and analysis.You will learn how to: - Translate research objectives into clear, unbiased questions - Design respondent-focused surveys that improve data quality - Identify and reduce bias, including social desirability effects - Apply ethical standards across complex research environments - Use AI tools to enhance questionnaire design and analysis Grounded in real-world examples, this book connects questionnaire design choices directly to data accuracy, interpretation and strategic outcomes.Equip your organization with research tools that improve insight quality, strengthen evidence and support better decisions at scale.Themes include: questionnaire design, research methods, data quality, survey bias, AI in research, evidence-based decision making

How to Plan, Structure and Write Survey Material for Effective Market Research

Questionnaire Design

A groundbreaking new framework for business leaders and policymakers In Passionomics, Raja Rajamannar introduces an original intellectual framework that equips CEOs, CMOs, strategists, boards, and policymakers with a new lens for driving growth, innovation, and enduring customer loyalty. Where behavioral economics examines how individuals make decisions, Passionomics reveals how collective passion - the synchronized intensity of millions of people acting in concert - moves markets, reshapes industries, and creates extraordinary value for the organizations and institutions that learn to harness it. Rajamannar makes the case through vivid, real-world phenomena every leader recognizes but few have truly decoded: the economic waves generated by a Taylor Swift tour, the industry-wide momentum of Formula 1, the societal mobilization of the FIFA World Cup and the Olympic Games. These are not anecdotes. They are windows into a dynamic that, once understood, becomes a deliberate strategic advantage - one that transforms how companies build brands, design products, earn loyalty, and compete, and how policymakers shape economies, cities, and public life. Business leaders and policymakers will discover: <ul> <li>A new strategic framework - Passionomics - that explains how collective intensity operates as a distinct and powerful dynamic separate from individual behavior</li> <li>Why passion is a renewable source of innovation, loyalty, and growth - and why the organizations and institutions that ignore it are leaving extraordinary value on the table</li> <li>How to recognize, cultivate, and harness collective passion inside organizations, brands, entire categories, and public institutions</li> <li>Case studies from sports, entertainment, culture, and commerce that reveal the architecture of passion-driven growth</li> <li>A practical lens for boards, CEOs, CMOs, senior leaders, and policymakers who want to move beyond conventional playbooks and unlock step-change performance</li> </ul> Passionomics is essential reading for business leaders and policymakers who sense that something critical is missing from the standard strategic toolkit - and who want a rigorous, original framework for building companies, brands, institutions, and economies that win in ways others cannot replicate.

Why Passion Is the Most Overlooked Advantage in Business

Passionomics

A Harvard Business School professor's guide to thinking about thinking, using the creative power of the unconscious.&nbsp;&nbsp;Gerald Zaltman's pioneering research methods for understanding the unconscious desires of customers are used by companies around the world. Dare to Think Differently draws on the same groundbreaking methods to explain the deep and innovative thinking used by highly successful executives. Reflecting emerging viewpoints in neuroscience, Zaltman contends that multiple forces, not just a brain, collaborate to produce a mind. Highly effective decision-makers are able and willing to go beyond their conscious thinking and surface powerful, creative, unconscious thoughts and feelings. They candidly ask whether what they feel they "know" is actually warranted, opening their minds to new alternatives.&nbsp;&nbsp;With this book, Zaltman presents six techniques to tap into the creative power of the unconscious: serious playfulness, befriending ignorance, asking the right discovery questions, chasing your curiosity, panoramic thinking, and using the "voyager outlook." These research-based techniques improve decision-making and go beyond the existing literature on "thinking smarter." This book's insights emerge from a large number of one-on-one in-depth interviews with senior leaders around the globe, reinforced with research findings from scientific literatures. &nbsp;&nbsp;Mirroring Zaltman's Harvard Business School classroom practice, each chapter opens with a practical-thinking exercise that helps readers surface the mental processes and biases that unconsciously close minds and constrict thinking. This creative surfacing is the crucial foundation for any leader operating in a complex, uncertain environment, who needs unconventional solutions to challenging problems.

How Open-Mindedness Creates Exceptional Decision-Making

Dare to Think Differently

Deliver measurable business impact by transforming customer advocacy into a strategic driver of growth, retention, and executive influence.Customer Advocacy That Counts is the definitive guide for customer advocacy, customer marketing, and customer experience leaders who need to prove value, secure stakeholder buy-in, and connect advocacy initiatives to business performance.Written by Alison Bukowski, this practical and evidence-based playbook addresses one of the biggest challenges facing advocacy professionals today: demonstrating strategic impact in environments where influence often matters more than authority. Drawing on frameworks, diagnostic assessments, stakeholder management tools, and executive communication templates, Alison Bukowski provides a structured approach to aligning advocacy with organizational priorities. Featuring insights and real-world examples from leaders at Google, Microsoft, Siemens, Adobe, Freshworks, Forrester, and Optum/UnitedHealth Group, the book shows how high-performing advocacy teams translate customer engagement into outcomes that executives understand and support.You'll learn how to: - Measure advocacy impact using meaningful business metrics - Build executive influence without direct authority - Align advocacy programs with revenue and retention goals - Communicate value using leadership-focused business language - Scale customer advocacy with confidence and credibility Customer Advocacy That Counts equips you with the tools, frameworks, and leadership mindset needed to turn customer advocacy into a measurable source of growth and competitive advantage.Themes include: customer advocacy, customer marketing, customer experience, stakeholder management, customer retention, executive influence, business impact measurement, advocacy strategy, revenue growth, customer-led growth

How to Build Influence and Drive Customer Experience Results

Customer Advocacy That Counts

360 AI Prompts

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