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Thom AFSM G: FORGED BY FIRE

FORGED BY FIRE

Creating the Foundation for Successful Leadership

Emotionally Intelligent Methods for Meaningful Leadership

In today's economy, founders are under relentless pressure to perform, decide, and lead.

The path forward isn't always obvious, with debilitating uncertainty, no guarantee of results, and, often, no room for error. This takes a huge toll on the one quality that will see a founder through to success: resilience.

In this timely and practical book, entrepreneur and business coach Jad Atwe delivers a decisive framework for building entrepreneurial resilience. Based on his proprietary Resilient in Business Operating System(TM), the book guides you through a transformative process for getting your business in shape for the success you know is possible.

All by building the internal capacity you need to:
get out of your own way
strengthen your ability to lead under pressure
and navigate the chaos and major disappointments that define today's business climate



If you're a founder carrying too much, feeling the cracks forming beneath your feet, and refusing to let pressure dictate your future, then start reading this book today and discover the edge that will position you to win the long game.

The Founder's Roadmap to Lead Through Uncertainty and Win the Long-Term Game

Resilient in Business

Neuro-Resilience Skills

What if your greatest leadership tool wasn't your strategy-but your state?The Inner Game of Leadership reveals the skills leaders need to remain clear, grounded, and effective under pressure. This isn't just another leadership book. It's a practical guide to mastering your inner signals-those gut-level reactions that arise long before strategy, speech, or decision.When stress hits, people read your presence before your words. They take their cue not from your slides, but from your nervous system. This book teaches you to lead from that deeper place.You'll learn how to: <ul><li>Reset yourself in the moment with Tension Releasor</li><li>Balance instinct and logic using Dual-Mind Reflection</li><li>Transform anxiety through The Worry Solver</li><li>Decode patterns and sharpen your intuition via Decision Journaling</li><li>Quickly centre your awareness with Connect with Yourself</li></ul>In total, over 25 practical techniques are introduced, each designed to enhance what Paul O'Neill calls neuro-resilience: the trained capacity to regulate your internal state, read your body's cues, and respond deliberately even in chaos.Drawing from neuroscience, behavioural psychology, evolutionary biology, NLP, and two decades of executive experience, this book provides not just tools-but embodied skills for real-time leadership under pressure.Whether you're facing a high-stakes negotiation, leading a burned-out team, or recovering your composure after a setback, this book helps you move from compulsive reaction to composed response.This is Volume 1 in the Neuro-Resilience Skills series, the foundation for any leader who wants to thrive in volatility-not just survive it.If you've ever walked out of a meeting thinking, "I had the words, but I didn't have myself,"this book is for you.Learn to lead from the inside out-starting with your breath, your presence, and your state.

How Leaders Conquer Stress to Shine in Turbulence

The Inner Game of Leadership

Defining Leadership Excellence in Crisis, Continuity, Disaster, and Emergency Management

THE MARKS OF A LEADER

When pressure makes every choice harder, what will your leadership reveal?

Most leadership books are written for fair weather. They assume the plan is working, the board is calm and the numbers are behaving. This book is about what happens to leaders when they aren't.

I spent twenty years building a tax consultancy from a few thousand pounds of turnover to a seven-figure business, and a career since advising and coaching leadership teams. The same pattern kept appearing wherever I looked. Capable, well-intentioned people making small compromises under pressure that looked like pragmatism at the time and turned out to be the beginning of something far more costly.

The Leader with Resolve shows how leadership actually breaks down, from the first silence to the erosion of the strategy itself, and introduces the RESOLVE Framework: five Pillars that protect leadership behaviour when compromise starts to look reasonable, and the machinery to embed them in the way an organisation actually runs.

None of it is theory admired from a distance. The stories are mine, including the ones that don't flatter me.

Extraordinary leadership is not a personality trait. It is disciplined behaviour under pressure, and it can be learned.

Maintaining Discipline Under Pressure

The Leader with Resolve

Award-Winning Book
First Place Winner - Leadership - Firebird Book Awards, 2025
First Place Winner - Business Leadership - Bookfest Book Awards, 2025

What if your greatest leadership tool wasn't your strategy-but your state?
The Inner Game of Leadership reveals the skills leaders need to remain clear, grounded, and effective under pressure. This isn't just another leadership book. It's a practical guide to mastering your inner signals-those gut-level reactions that arise long before strategy, speech, or decision.
When stress hits, people read your presence before your words. They take their cue not from your slides, but from your nervous system. This book teaches you to lead from that deeper place.
You'll learn how to:Reset yourself in the moment with Tension Releasor
Balance instinct and logic using Dual-Mind Reflection
Transform anxiety through The Worry Solver
Decode patterns and sharpen your intuition via Decision Journaling
Quickly centre your awareness with Connect with Yourself


In total, over 25 practical techniques are introduced, each designed to enhance what Paul O'Neill calls neuro-resilience: the trained capacity to regulate your internal state, read your body's cues, and respond deliberately even in chaos.
Drawing from neuroscience, behavioural psychology, evolutionary biology, NLP, and two decades of executive experience, this book provides not just tools-but embodied skills for real-time leadership under pressure.
Whether you're facing a high-stakes negotiation, leading a burned-out team, or recovering your composure after a setback, this book helps you move from compulsive reaction to composed response.
This is Volume 1 in the Neuro-Resilience Skills series, the foundation for any leader who wants to thrive in volatility-not just survive it.
If you've ever walked out of a meeting thinking,
"I had the words, but I didn't have myself,"
this book is for you.
Learn to lead from the inside out-starting with your breath, your presence, and your state.

&lt;p&gt;The COVID-19 pandemic has placed extraordinary demands on leaders compelled to navigate a complex, far-reaching event that threatened human life, business continuity and survival. What can leaders learn from the crisis response to equip them for a post-pandemic world and beyond? &lt;/p&gt; &lt;p&gt;&lt;em&gt;Leadership in a Post-Pandemic World&lt;/em&gt; brings together cutting-edge research by authors Prof. David McGuire and Dr. Marie-Line Germain with thought-provoking evidence-based contributions from leading international researchers offering fresh insights into how leadership approaches and practices have evolved in the light of the COVID-19 pandemic. &lt;/p&gt; &lt;p&gt;Divided into four sections, it discusses the leadership challenges and subsequent skills required to deal with the pandemic in politics, education, healthcare and business industries; emergency planning; organizational and personal resilience; the effect of dysfunctional and narcissistic leaders; lessons learned and how such lessons will shape the leadership of the future. &lt;/p&gt; &lt;p&gt;This book is a vital resource for leaders, students of leadership, strategy and management, and anyone interested in the long-term consequences of crisis leadership on our society as a whole. &lt;/p&gt;

David McGuire

Marie-Line Germain

Leadership in a Post-COVID Pandemic World

Discover the non-traditional leadership techniques that took the University of Idaho from insolvency to international renown

In University President's Crisis Handbook, the President of the University of Idaho, C. Scott Green, and author Temple Kinyon deliver a one-of-a-kind perspective on managing universities through periods of intense turmoil and difficulty. The book offers in-depth managerial insights into the three strategic pillars and industry expert guidance that helped Green shepherd the University of Idaho through years of deep deficits and the COVID-19 pandemic.

You'll find comprehensive discussions of how the university achieved financial solvency, soaring enrollments, record research awards, and record fundraising amid extraordinary challenges. You'll also discover:
* Explorations of the strategic touchstones leading to U of I's transformation: student success, pursuit of R1 Carnegie research classification leading to soaring grant awards, and narrative control
* How the university and its community supported itself in the face of a tragic and outrageous crime against 4 of its students
* The strategies used by the university and its faculty to safely reopen the school after lengthy closures in the middle of the COVID-19 pandemic

Perfect for university administrators, University President's Crisis Handbook will also prove invaluable to academics with leadership responsibilities and managers, executives, board members and other leaders in the public and private sectors.

Discover the non-traditional leadership techniques that took the University of Idaho from insolvency to international renown

In University President's Crisis Handbook, the President of the University of Idaho, C. Scott Green, and author Temple Kinyon deliver a one-of-a-kind perspective on managing universities through periods of intense turmoil and difficulty. The book offers in-depth managerial insights into the three strategic pillars and industry expert guidance that helped Green shepherd the University of Idaho through years of deep deficits and the COVID-19 pandemic.

You'll find comprehensive discussions of how the university achieved financial solvency, soaring enrollments, record research awards, and record fundraising amid extraordinary challenges. You'll also discover:
* Explorations of the strategic touchstones leading to U of I's transformation: student success, pursuit of R1 Carnegie research classification leading to soaring grant awards, and narrative control
* How the university and its community supported itself in the face of a tragic and outrageous crime against 4 of its students
* The strategies used by the university and its faculty to safely reopen the school after lengthy closures in the middle of the COVID-19 pandemic

Perfect for university administrators, University President's Crisis Handbook will also prove invaluable to academics with leadership responsibilities and managers, executives, board members and other leaders in the public and private sectors.

How a Non-Traditional Leader Took His Alma Mater from Insolvency to Sustainable Success

University President's Crisis Handbook

What holds when the plan breaks, the pressure rises, and the room is looking for answers?In DELIVER TOGETHER, Franklin Matos brings readers inside the moments when performance was under pressure, customer promises were at risk, and leadership could not hide behind process alone. Through real stories drawn from operational life, he explores what it takes to steady a team, recover trust, and rebuild clarity when the plan is no longer holding.From backorders and shortages to inventory failures, shipment holds, and peak-season strain, this book shows that strong operations are never only about systems. They are about people, discipline, truth, and the courage to face reality early.Honest, grounded, and practical, DELIVER TOGETHER is for leaders who want to build teams that can hold under pressure, move with one plan, and turn hard moments into stronger performance.

Real Stories of Pressure, People, and the Discipline That Holds When It Matters Most

DELIVER TOGETHER

In a world where disruption no longer arrives politely, Leading Through Chaos gives managers a clear, honest manual for staying useful when pressure rises and certainty disappears.Mike Z. writes for the people who must make decisions while systems are shaking business owners, department heads, school leaders, nonprofit directors, public officials, supervisors, and anyone responsible for people, continuity, and consequences. This book does not offer shallow motivation or polished leadership clichés. It confronts the real work of crisis management: recognizing danger early, protecting people before pride, separating truth from noise, communicating under fire, deciding before perfect information arrives, and leading change without breaking the organization again.Through practical chapters, hard questions, truth checks, and grounded case studies, Leading Through Chaos shows how crises test judgment, ethics, timing, communication, and the inner posture of the manager. It reminds leaders that calm is not passivity, speed is not panic, authority is not control, and recovery is not the same as pretending everything is fine.For managers facing uncertainty, institutional strain, reform, resistance, or recovery, this is a serious guide to leadership when the room gets hot and the cost of delay becomes real.

Crisis Management and Change Leadership for a World Under Pressure

Leading Through Chaos

Diversity and Inclusion Research

Modern Transformational Leadership is a timely and interdisciplinary volume that explores how leaders across sectors and cultures are redefining influence, legitimacy, and resilience in an era marked by crisis, complexity, and moral urgency. Blending theory with practice, the book brings together scholars, practitioners, and change-makers to examine leadership not as a static role, but as a dynamic force for ethical transformation and institutional renewal. 
Based on a science-practitioner framework, the book challenges foundational theories and proposes new models for ethical, inclusive, and adaptive leadership. Today, leadership must be intercultural, interdisciplinary, and ethically grounded. This volume affirms that transformational leadership is a relational and reflective practice shaped by power, purpose, and context, not merely a role.
Providing critical insights for scholars, researchers, managers, professionals, and educators, this book covers topics ranging from strategic decision-making and emotional intelligence to resistance, recognition, and symbolic inclusion.

Applications, Challenges, and Best Practices

Modern Transformational Leadership

The next shock will come Whether you run a business, lead a team or have people who depend on you, in today’s uncertain and increasingly unstable world you want to be ready to respond effectively. &nbsp; Recent history has proven that an unexpected crisis has the potential to turn our world upside down without warning. Things can get bad, but there is always a way through. &nbsp; How to survive and thrive &nbsp; From one of the most widely quoted creative industry leaders, The Flexible Method is a tried and tested approach to preparing for and leading through crisis. &nbsp; Drawing on hard-won lessons from past crises and offering real-world solutions, this book will help you to build a plan you can lean on in challenging times ahead. With 16 concise lessons on taking care of your team, your finances and yourself, this is a guide to emerging from disasters stronger and fitter. &nbsp; Act now to look after your people, lead your team and outstrip your industry when crisis hits. &nbsp;&nbsp; “Jam-packed with brilliant ideas on how to cope with a catastrophe, both professionally and personally.” Chantal Rickards, Former Chair Bafta, Los Angeles &nbsp;&nbsp; “An easy to use and pragmatic manual for surviving crisis, for team leaders.” Jane Seymour

The next shock will come Whether you run a business, lead a team or have people who depend on you, in today’s uncertain and increasingly unstable world you want to be ready to respond effectively. &nbsp; Recent history has proven that an unexpected crisis has the potential to turn our world upside down without warning. Things can get bad, but there is always a way through. &nbsp; How to survive and thrive &nbsp; From one of the most widely quoted creative industry leaders, The Flexible Method is a tried and tested approach to preparing for and leading through crisis. &nbsp; Drawing on hard-won lessons from past crises and offering real-world solutions, this book will help you to build a plan you can lean on in challenging times ahead. With 16 concise lessons on taking care of your team, your finances and yourself, this is a guide to emerging from disasters stronger and fitter. &nbsp; Act now to look after your people, lead your team and outstrip your industry when crisis hits. &nbsp;&nbsp; “Jam-packed with brilliant ideas on how to cope with a catastrophe, both professionally and personally.” Chantal Rickards, Former Chair Bafta, Los Angeles &nbsp;&nbsp; “An easy to use and pragmatic manual for surviving crisis, for team leaders.” Jane Seymour

How to Survive and Thrive in Crisis

The Flexible Method

FORGED BY FIRE

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