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Förderprogramme für technologieorientierte Start-ups. Ein Vergleich im Kontext digitaler Plattformgründungen

Was macht Unternehmerinnen und Unternehmer langfristig erfolgreich? Nicht allein Strategie, Kapital oder Marktkenntnis - sondern die Fähigkeit, zu entscheiden, gestalten und sich und andere zu führen. Das Unternehmer-Ich ist keine Rolle, die man im Beruf ausfüllt, sondern eine gelebte Identität, die sich aus Charakter, Werten und mentaler Widerstandskraft formt.
 

 Dieses Fachbuch verbindet Wirtschaftspsychologie, wissenschaftliche Erkenntnisse und jahrzehntelange unternehmerische Erfahrung zu einem praxisnahen Wegweiser für Gründer, Führungskräfte und Entscheider. Steven Baumgaertner zeigt, wie Charakter, Resilienz, emotionale Intelligenz und mentale Stärke die Qualität von Entscheidungen, Führung und Zusammenarbeit prägen.
 

 Im Mittelpunkt stehen die zentralen Fragen moderner Unternehmensführung: Wie bewahre ich Klarheit in Krisen? Wie gehe ich konstruktiv mit Fehlern, Stress und Unsicherheit um? Wie verbinde ich Intuition und Analyse, persönliche Werte und wirtschaftliche Verantwortung?
 

 Reflexionsfragen, die zur Selbstbeobachtung anregen, und konkrete Übungen helfen dabei, blinde Flecken zu erkennen, die eigene Selbstwirksamkeit zu stärken und eine authentische, sinnorientierte Führungspersönlichkeit zu entwickeln.
 Der Inhalt
 <ul><li>Fundament des Unternehmer-Ichs</li><li>Lernen, Fehlerkultur und Wachstum</li><li>Netzwerke, Transformation und Identität</li><li>Neue Dimensionen des Unternehmer-Ichs</li>
 
 </ul>

Was macht Unternehmerinnen und Unternehmer langfristig erfolgreich? Nicht allein Strategie, Kapital oder Marktkenntnis – sondern die Fähigkeit, zu entscheiden, gestalten und sich und andere zu führen. Das Unternehmer-Ich ist keine Rolle, die man im Beruf ausfüllt, sondern eine gelebte Identität, die sich aus Charakter, Werten und mentaler Widerstandskraft formt.
 
 Dieses Fachbuch verbindet Wirtschaftspsychologie, wissenschaftliche Erkenntnisse und jahrzehntelange unternehmerische Erfahrung zu einem praxisnahen Wegweiser für Gründer, Führungskräfte und Entscheider. Steven Baumgaertner zeigt, wie Charakter, Resilienz, emotionale Intelligenz und mentale Stärke die Qualität von Entscheidungen, Führung und Zusammenarbeit prägen.
 
 Im Mittelpunkt stehen die zentralen Fragen moderner Unternehmensführung: Wie bewahre ich Klarheit in Krisen? Wie gehe ich konstruktiv mit Fehlern, Stress und Unsicherheit um? Wie verbinde ich Intuition und Analyse, persönliche Werte und wirtschaftliche Verantwortung?
 
 Reflexionsfragen, die zur Selbstbeobachtung anregen, und konkrete Übungen helfen dabei, blinde Flecken zu erkennen, die eigene Selbstwirksamkeit zu stärken und eine authentische, sinnorientierte Führungspersönlichkeit zu entwickeln.
 Der Inhalt<ul><li>Fundament des Unternehmer-Ichs</li><li>Lernen, Fehlerkultur und Wachstum</li><li>Netzwerke, Transformation und Identität</li><li>Neue Dimensionen des Unternehmer-Ichs</li></ul>

Das Unternehmer-Ich – Wie Charakter, Resilienz und Selbstführung nachhaltigen Erfolg ermöglichen

Bloomsbury Handbooks

A series of diverse insights from emerging and established researchers contribute to this comprehensive volume. Occupying a cross-disciplinary domain and integrating the respective fields of entrepreneurship and marketing, this edited collection of contributed chapters on Entrepreneurial Marketing presents a range of theoretical, conceptual and empirical insights, future trends and critical evaluations. The Bloomsbury Handbook of Entrepreneurial Marketing begins with a series of reflection chapters written by established scholars on how the field has evolved over their careers and on the multiple schools of thought within current scholarship. This is followed by expert contributions on the current state of the interface, where value is to be gained from a diverse range of topics such as Entrepreneurial Marketing in the era of AI and technological development, sustainability and corporate social responsibility, Entrepreneurial Marketing in unconventional settings, and explorations of the dark side of the subject. The final section looks to the future, highlighting key avenues to facilitate further research and carefully outlining that which scholars can unpack to continue broadening existing knowledge of Entrepreneurial Marketing. A truly international collection of industry-specific insights from researchers in the UK, India, Saudi Arabia, Canada, US, Australia, New Zealand and Finland contribute to this handbook on the past, present and future of the Entrepreneurial Marketing interface.

The Bloomsbury Handbook of Entrepreneurial Marketing

A practical, clever, down-to-earth guide to making decisions big or small, fast—from writer, journalist, and nationally acclaimed decision coach Nell McShane Wulfhart. We are drowning in choices—from major life decisions like whether to move, marry, or change careers, to relentless daily dilemmas about what to wear, eat, say, or do. In a world that glorifies optimization and “smart” choices, we’ve wound up paralyzed, deferring, deliberating, and overthinking to the point of exhaustion.&nbsp; Decision-making has become a source of stress instead of empowerment. Nell McShane Wulfhart is here to change that. In Decide in an Hour, she tackles the epidemic of indecision head-on and offers readers a lifeline: the tools to make better choices quickly, without feeling guilty, spiraling, or second-guessing. In this book, Wulfhart teaches us how to: <ul><li>identify the decision we’re actually making (a shockingly common obstacle)</li><li>eliminate noise and make the call—fast</li><li>follow through with confidence, even when others disagree</li><li>make the most common major life choices (career, relationships, kids, where to live) through the use of a decision-making field guide</li></ul> Equal parts wise, warm, and no-nonsense, Decide in an Hour offers clarity and momentum for how to start making smart, confident decisions today.

A practical, clever, down-to-earth guide to making decisions big or small, fast—from writer, journalist, and nationally acclaimed decision coach Nell McShane Wulfhart. We are drowning in choices—from major life decisions like whether to move, marry, or change careers, to relentless daily dilemmas about what to wear, eat, say, or do. In a world that glorifies optimization and “smart” choices, we’ve wound up paralyzed, deferring, deliberating, and overthinking to the point of exhaustion.&nbsp; Decision-making has become a source of stress instead of empowerment. Nell McShane Wulfhart is here to change that. In Decide in an Hour, she tackles the epidemic of indecision head-on and offers readers a lifeline: the tools to make better choices quickly, without feeling guilty, spiraling, or second-guessing. In this book, Wulfhart teaches us how to: <ul><li>identify the decision we’re actually making (a shockingly common obstacle)</li><li>eliminate noise and make the call—fast</li><li>follow through with confidence, even when others disagree</li><li>make the most common major life choices (career, relationships, kids, where to live) through the use of a decision-making field guide</li></ul> Equal parts wise, warm, and no-nonsense, Decide in an Hour offers clarity and momentum for how to start making smart, confident decisions today.

The Handbook for Making Better Decisions Faster

Decide in an Hour

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

A Memoir of Hollywood Heartbreak, Hard Passes, and Non-Vegan Deliciousness

Ice Cream Man

Ergebnisse, Leistung und Erfolg werden häufig mit Methoden, Routinen und Zielsystemen erklärt.Wir leben in einem Zeitalter der totalen Verfügbarkeit. Noch nie hatten wir so viel Wissen zur Verfügung wie heute. Künstliche Intelligenz beantwortet Fragen und löst Aufgaben in Sekunden, wofür frühere Generationen Jahre brauchten. Dennoch scheitern viele Menschen und Organisationen an der Umsetzung ihres Wissens und dem nachhaltigen Erreichen eigener Ansprüche.Professor Lukas Martin entschlüsselt dieses Paradoxon basierend auf neuesten wissenschaftlichen Erkenntnissen und alten Weisheiten aus Medizin, Neurobiologie und Verhaltenspsychologie.Das Buch untersucht, warum Menschen und Organisationen unter Druck selten ihren Zielen folgen, sondern auf tief verankerte Identitätsstrukturen, Gewohnheiten und innere Selbstbilder zurückfallen.Im Zentrum steht, dass Leistung, Entscheidungsfähigkeit und langfristige Entwicklung weniger von kurzfristiger Optimierung, Balance und Disziplin als von konsistenter, lebenslanger Identitätsbildung abhängt. Auf dieser Grundlage entsteht ein neuer Blick auf Motivation, Resilienz und die Voraussetzungen eines erfüllten und wirksamen Lebens.Ein Sachbuch über Identität, Verhalten und die Frage, warum nachhaltiger Erfolg nicht in Methoden oder Zielen liegt - sondern "inside us".

Warum wir oft wissen, was zu tun ist, es aber trotzdem nicht tun

inside us

Kamal Shair's book is a classic rags to riches story: the village boy, who with determination and education, achieves business success, wealth, more wealth, and then influence and power. What makes it unusual is that it emanates from the Arab world. Rarely among Arabs have individuals from thoroughly modest backgrounds, with no access to links, networks or connections become truly global commercial players. Shair was born in a small town in what was then Transjordan and dragged himself through school (his mother was illiterate), moved to college in Beirut, then sailed off to America (Michigan and Yale) and returned to the Middle East to create a multinational corporate empire engaged in trade, construction and manufacturing. Dar al Handasah - Arabic for House of Engineers - was founded in a small flat in Beirut and today, spans the globe with offices in 37 countries. In its early years, Dar al Handasah fought off competition from established western consultancies to win contracts for prestige engineering throughout the Middle East. Eventually, its activities extended further to Europe, the United States, Africa and Asia. By not following the usual pattern of patronage and favours, Kamal Shair applied a fresh kind of ethic in an environment with a loosely-structured business ethic. In the process, he lived through and witnessed at first hand and at close quarters some of the most dramatic events of the modern Arab world. This is quite an extraordinary tale and a very original prism through which to read the turbulent post-World War II history of the Middle East. At the same time we see the growth, despite all the odds, of one of the world's great engineering and business enterprises in a narrative of epic and inspirational proportions.

The Emergence of an Arab Global Business

Out of the Middle East

Make better high-stakes decisions in uncertainty by developing the 3 agilities (emotional, cognitive, and navigational) needed to lead when no clear answers exist. Today's leaders face a difficult challenge: They must make high-stakes decisions before they have enough information to know whether those choices will succeed. Organizations operate in a BANI world, one that is brittle, anxious, nonlinear, and increasingly difficult to predict. Yet many leaders continue to make strategic decisions using mental models built for a more stable era. This book reveals why leaders often narrow their options under pressure, mistake activity for impact, and seek certainty when ambiguity demands something different. Executive coach Karin Blair shows that the quality of strategic decisions depends less on what leaders know and more on what they can hold without reacting, oversimplifying, or forcing premature resolution. Through a powerful framework built around 3 interconnected agilities, readers learn how to <ul><li>build emotional agility to stay grounded under pressure,</li><li>develop cognitive agility to hold competing perspectives and challenge assumptions, and</li><li>strengthen navigational agility to sustain commitment when results remain uncertain.</li></ul> Filled with practical leadership insights and real-world examples, this book helps leaders expand their decision field, choose coherence over relief, and create strategies that compound into meaningful long-term impact.

3 Agilities for Strategic Decisions

Capacity Under Pressure

In Unternehmerfamilien ist die Wahl des Lebenspartners eine der folgenreichsten Entscheidungen überhaupt - und eine der am wenigsten erforschten. Ob Liebe, Zweck, Protest oder Gleichheit: Wie Nachfolger:innen sich binden, wirkt unmittelbar in die drei Systeme hinein, die eine Unternehmerfamilie ausmachen - Familie, Unternehmen, Vermögen. Marcel Megerle untersucht erstmals systematisch, was auf dem Spiel steht. In einer dichten qualitativen Biographiestudie über Unternehmerfamilien und zwei Generationen legt er fünf Typen von Partnerwahl frei - und entwickelt daraus ein praxisorientiertes Modell, das Paaren hilft, die Spannungsfelder dieser drei Systeme nicht nur auszuhalten, sondern strategisch zu gestalten.

In entrepreneurial families, the choice of a life partner is one of the most consequential - and least studied - decisions of all. Whether driven by love, purpose, protest, or equality, how successors commit shapes the three systems that define entrepreneurial families: family, business, and assets. Marcel Megerle is the first to examine this systematically. Drawing on a rich qualitative biographical study across entrepreneurial families and two generations, he identifies five distinct types of mate choice - and develops a practical model that helps couples not merely endure the tensions between these three systems, but turn them into strategy.

Die Lebenspartnerwahl von Unternehmensnachfolgern als familienstrategische Chance im Spiegel ausgewählter Biographien

Unternehmerfamilien - Fortbestand oder Niedergang?

Updated 2nd Edition SELF-MADE IS A TRULY DEFINITIVE GUIDE; A 'GO-TO' BOOK FOR ALL ENTREPRENEURS AT ANY STAGE OF BUSINESS. This authoritative, focused guide by two of the UK's brightest young entrepreneurs - The Apprentice runner-up, Bianca Miller and serial entrepreneur, Byron Cole - is a comprehensive toolkit for anyone who wants to make a success of running their own business. Featuring interviews with well known entrepreneurs, entertainers and industry experts, the book covers every tier of the business development process, from start-up to exit, offering practical, implementable and global advice on the start up process. De-coding the jargon that is prevalent in business circles today, this book provides straightforward advice on converting an innovative business concept into a commercially viable proposition. It will help you to avoid the costly common mistakes of many who have gone before you, and create a sustainable enterprise that will flourish. Read Self Made and run your own business without fear of failure.

Updated 2nd Edition SELF-MADE IS A TRULY DEFINITIVE GUIDE; A 'GO-TO' BOOK FOR ALL ENTREPRENEURS AT ANY STAGE OF BUSINESS. This authoritative, focused guide by two of the UK's brightest young entrepreneurs - The Apprentice runner-up, Bianca Miller and serial entrepreneur, Byron Cole - is a comprehensive toolkit for anyone who wants to make a success of running their own business. Featuring interviews with well known entrepreneurs, entertainers and industry experts, the book covers every tier of the business development process, from start-up to exit, offering practical, implementable and global advice on the start up process. De-coding the jargon that is prevalent in business circles today, this book provides straightforward advice on converting an innovative business concept into a commercially viable proposition. It will help you to avoid the costly common mistakes of many who have gone before you, and create a sustainable enterprise that will flourish. Read Self Made and run your own business without fear of failure.

The definitive guide to business startup success

Self Made, 2nd Edition

Now in paperback! Learn to launch, grow, and scale your membership business with Stu McLaren, founder of Membership.io and host of the Marketing Your Business podcast. "In a shifting world, Stu McLaren champions the transformative power of memberships, leading the way in community building and business growth." - Gabby Bernstein, #1 New York Times best-selling author of The Universe Has Your Back What if you could stop chasing one-off sales and build a business that pays you consistently, month after month? In Predictable Profits, membership expert Stu McLaren pulls back the curtain on how to create a thriving membership business that doesn't just bring in revenue-but does so predictably, allowing you to focus on what truly matters to you. Drawing on nearly two decades of membership experience, Stu shares: · Three telltale signs that you have a perfect market for a membership site · How to effortlessly attract new members-even if you don't like to "sell" · Why closing your doors will lead to faster and more explosive growth in your membership · A simple blueprint for creating irresistible content that keeps your members coming back for more · What to do in the first 30 days to triple the lifetime value of your members Predictable Profits is packed with real-life success stories, actionable insights, and all the inspiration you need to create financial stability, positive impact, and ultimate freedom. Turn what you already know, love, and do into a thriving online business.

Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions

Predictable Profits

Adam Kahane, bestselling author of Collaborating with the Enemy, shows how justice helps families, organizations, communities, and nations repair broken relationships and live together better. A practical guide to using justice as the lever for balancing power and love in a world that is falling apart. We are always falling apart and coming together. In families, workplaces, communities, and nations, people pull back into smaller camps, harden boundaries, or force unity that leaves too many voices unheard. Adam Kahane names the twin traps of combat and subordination and offers a practical way to steer between them: the justice lever. Drawing on thirty-five years of work with divided groups around the world, along with intimate stories from family life and public life, Kahane defines justice as a functional tool. Justice is the container made of rules, norms, agreements, structures, and relationships that allows people to be both separate and together. Readers will learn how to <ul><li>recognize when relationships are slipping into combat or subordination;</li><li>harness power, the drive to realize ourselves;</li><li>harness love, the drive to unite with others;</li><li>construct justice containers that make collaboration and cohabitation possible; and</li><li>repair cracked containers in families, teams, organizations, communities, and public life.</li></ul> Brief and clear, with unforgettable stories from global peace work, climate negotiations, Indigenous health, family life, and organizational repair, this book gives readers a way to start repairing what is cracking right where they are.

Adam Kahane, bestselling author of Collaborating with the Enemy, shows how justice helps families, organizations, communities, and nations repair broken relationships and live together better. A practical guide to using justice as the lever for balancing power and love in a world that is falling apart. We are always falling apart and coming together. In families, workplaces, communities, and nations, people pull back into smaller camps, harden boundaries, or force unity that leaves too many voices unheard. Adam Kahane names the twin traps of combat and subordination and offers a practical way to steer between them: the justice lever. Drawing on thirty-five years of work with divided groups around the world, along with intimate stories from family life and public life, Kahane defines justice as a functional tool. Justice is the container made of rules, norms, agreements, structures, and relationships that allows people to be both separate and together. Readers will learn how to <ul><li>recognize when relationships are slipping into combat or subordination;</li><li>harness power, the drive to realize ourselves;</li><li>harness love, the drive to unite with others;</li><li>construct justice containers that make collaboration and cohabitation possible; and</li><li>repair cracked containers in families, teams, organizations, communities, and public life.</li></ul> Brief and clear, with unforgettable stories from global peace work, climate negotiations, Indigenous health, family life, and organizational repair, this book gives readers a way to start repairing what is cracking right where they are.

A Theory and Practice of Love, Power, and Justice

Falling Apart and Coming Together

Förderprogramme für technologieorientierte Start-ups. Ein Vergleich im Kontext digitaler Plattformgründungen

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