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 Anonymous

Förderprogramme für technologieorientierte Start-ups. Ein Vergleich im Kontext digitaler Plattformgründungen

If you ask the average person who an entrepreneur is, they'll probably say people like Steve Jobs, Elon Musk or Mark Zuckerberg. But the truth is, you don't need to know how to code or raise VC money to start a business. There are hundreds of millions of small business owners globally, with most creating simple, straightforward services that customers need. Nick Huber, founder of The Sweaty Startup and several million-dollar businesses, challenges the prevailing Silicon Valley wisdom by demonstrating that success as a small business owner is based on the essential principle of doing common things uncommonly well. In The Sweaty Startup, Nick offers readers the simplest, easiest, and lowest-risk path to reclaiming entrepreneurship, generating value, and forging a new path to get ahead on their own terms. By returning to the most foundational business tactics, this book is a refreshing burst of clarity and simplicity in a world that's obsessed with technology startups, the suffocating squeeze of digital innovation, and the elusive lure of billion-dollar payouts. Filled to the brim with practical insights, inspiring real-life stories, and actionable advice for aspiring entrepreneurs, Nick will reveal how to create a business that succeeds on the most essential level: making money, consistently and predictably over the long term. His book will redefine entrepreneurship and become the go-to handbook for years to come.

How to Get Rich Doing Simple Things

The Sweaty Startup

Ethnic and Indigenous Business Studies

This book explores how African entrepreneurs harness digital platforms and indigenous knowledge to leapfrog traditional development stages and build globally competitive ventures. It introduces five leapfrog logics—mobile-first markets, fintech for the unbanked, AI-enabled agriculture, circular-economy manufacturing, and diaspora-powered scaling—supported by case studies, policy briefs, and simulation exercises. Each chapter aligns with SDGs 8 and 9, offering actionable insights for students, policymakers, and investors. Designed for executive learners and educators, the book provides analytical frameworks and toolkits to convert Africa’s digital momentum into inclusive, sustainable prosperity. As part of the Ethnic and Indigenous Business Studies series, it adds a technology-driven, Africa-centric perspective to global entrepreneurship discourse.&nbsp;

This book explores how African entrepreneurs harness digital platforms and indigenous knowledge to leapfrog traditional development stages and build globally competitive ventures. It introduces five leapfrog logics—mobile-first markets, fintech for the unbanked, AI-enabled agriculture, circular-economy manufacturing, and diaspora-powered scaling—supported by case studies, policy briefs, and simulation exercises. Each chapter aligns with SDGs 8 and 9, offering actionable insights for students, policymakers, and investors. Designed for executive learners and educators, the book provides analytical frameworks and toolkits to convert Africa’s digital momentum into inclusive, sustainable prosperity. As part of the Ethnic and Indigenous Business Studies series, it adds a technology-driven, Africa-centric perspective to global entrepreneurship discourse.

 From Indigenous Know‑How to Sustainable Scale‑ups

Entrepreneurship in Africa’s Digital Age

Quick Guide

Dieses Buch führt Sie auf eine Reise in Ihr Autohaus - mit vielen Erkenntnissen und zu mehr betrieblichem Erfolg. Für eine bewusste Steigerung der Erträge bietet es ein konkretes Zahlenbild, menschlich-psychologische Hintergründe, lösungsorientierten Input, Beispiele aus der Praxis und die Anleitungen „Ich will etwas tun“. Sie erfahren, wo und wie Sie die relevanten Unternehmenszahlen erhalten, was sie bedeuten und wie die beteiligten Menschen diese Zahlen nachhaltig beeinflussen. Die Praxisbeispiele zeigen, wie andere in der Branche diese und ähnliche Herausforderungen angehen. Schließlich wird erklärt, was Sie selbst für ein erfolgreiches Zahlenbild tun und wann und wie Sie sich besser Unterstützung von außen holen können. Die Bearbeitung der „Ich will was tun“-Anleitungen bringen Sie Schritt für Schritt ans definierte Ziel: „Mehr Ertrag für mein Autohaus“.Die AutorinHelga Strauß arbeitete 16 Jahre in einem Autohaus. Als zertifizierte Service-Beraterin und Werkstatt-Leitung erarbeitet sie sich große Erfahrung im Bereich Technik und After-Sales. Mit der Beförderung zur Prokuristin und Betriebsleiterin verantwortete sie 10 Jahre den finanziellen und kaufmännischen Bereich im Autohaus. Dabei führte sie das Autohaus aus der Krise in einen gesunden Betrieb.Heute ist sie Unternehmensberaterin und unterstützt Autohäuser mit dem Ziel „Mehr Ertrag“ zu erwirtschaften. Sie leitet das Seminarhaus servantleader.at in dem sie individuelle Schulungsmodule für Geschäftsführungen anbietet. Dabei entwickelt sie gemeinsam mit der Geschäftsführung erfolgreiche Strategien für ein gewinnbringendes Autohaus.Hätte sie damals schon gewusst, dass es spezielle Beratung für die Ertragssteigerung im Autohaus gibt, wäre ihr Führungsalltag viel leichter gewesen. Deshalb ist es ihr wichtig, Unternehmern und Geschäftsführungen zu vermitteln, wie hilfreich beratende Unterstützung für das Autohaus sein kann.

Dieses Buch führt Sie auf eine Reise in Ihr Autohaus - mit vielen Erkenntnissen und zu mehr betrieblichem Erfolg. Für eine bewusste Steigerung der Erträge bietet es ein konkretes Zahlenbild, menschlich-psychologische Hintergründe, lösungsorientierten Input, Beispiele aus der Praxis und die Anleitungen „Ich will etwas tun“. Sie erfahren, wo und wie Sie die relevanten Unternehmenszahlen erhalten, was sie bedeuten und wie die beteiligten Menschen diese Zahlen nachhaltig beeinflussen. Die Praxisbeispiele zeigen, wie andere in der Branche diese und ähnliche Herausforderungen angehen. Schließlich wird erklärt, was Sie selbst für ein erfolgreiches Zahlenbild tun und wann und wie Sie sich besser Unterstützung von außen holen können. Die Bearbeitung der „Ich will was tun“-Anleitungen bringen Sie Schritt für Schritt ans definierte Ziel: „Mehr Ertrag für mein Autohaus“.

Zahlen – Teams – Lösungen

Quick Guide: Mehr Ertrag für Ihr Autohaus

In 1971, Surinder Arora stepped off a plane at Heathrow, a thirteen-year-old boy with limited English who was sent from the Punjab to find a future in a country so far from home. He had to learn a new language and discover shocking truths about his own family - all while working twice as hard as anyone else to prove his worth.

He never imagined that decades later, he would own the very skyline he first saw from the airplane window. From his early days as a waiter at the Penta hotel and trading on the Blackbushe market stalls to building a billion-pound empire, Surinder's journey is a masterclass in grit and Plan B thinking. Navigating the racial tensions of 1970s Britain, the 2008 financial crash and personal tragedy, he turned a struggle for survival into a legacy of hospitality.

Candid and inspiring, this is the definitive story of how one man conquered the high-stakes world of aviation hospitality.&nbsp;

Risk, Resilience and the Making of a Business Empire

Barefoot Billionaire

In this inspiring book, a real-world entrepreneur shares the hard-won lessons from a journey that spans from selling frozen food in pub car parks to building a £40-million industry leader. This isn't a book about frantic growth or "winging it" through the next deal; it's a tactical guide for entrepreneurs and managers who are tired of carrying the pressure alone. By shifting from a "heroic" mindset to one of clarity and confidence, you will learn how to build a business that is resilient from the inside out, ensuring that your progress no longer comes at the expense of your family, your values - or your sanity. True sustainability is found in a simple, non-negotiable alignment:&nbsp;the Win-Win-Win. When you win as a leader by regaining control and stability, your team wins through clear purpose and trust, which ultimately ensures your customers win through reliable, consistent value. Brian Donne provides a "back-room coach" experience, utilizing "Performance Levers" and "the Mushy Ps" - from Purpose to Profit - to help you master the fundamentals that most businesses ignore. It's time to stop settling for growth that feels like firefighting and start building your "Champions League" victory. Discover how to make a decent profit, decently, and finally achieve the ultimate win: a successful business that grants you the freedom to live life on your terms.

Hard-won lessons for building a resilient and growing business

Win-Win-Win

From Ann Handley, Wall Street Journal bestselling author of Everybody Writes, comes a smart, timely, clear-eyed guide to knowing when to speed up, when to slow down, and when the shortcut costs more than it saves. You already know how to go fast. What nobody taught you is when not to. In ASAP: As SLOW As Possible, Ann Handley rebels against the false urgency baked into modern work and life—and shows you how to recognize Slowments: the moments when slowing down is not weakness, hesitation, or delay. It's the smarter move. Because when everyone has access to the same shortcuts, the real edge is knowing when not to take them. With research, brain science, vivid storytelling, and Handley’s signature wit, ASAP: As SLOW As Possible reveals the hidden speed traps that weaken our judgment, creativity, and original thinking—especially in an age when AI makes the fastest path feel like the smartest one—and gives you a practical way to know when speed is serving you and when it’s taking you farther from what matters. You'll discover: <ul><li>The Hasty Progress Illusion—why motion can feel like mastery, even when nothing lasting is taking hold</li><li>The ASAP Matrix—how to know exactly when to autopilot, when to pause, and when a moment deserves more of you</li><li>The six Slowments in life and in work—the pivotal moments when slowing down changes what happens next</li><li>How to protect your judgment in a world eager to outsource it</li><li>When choosing analog leads to sharper ideas, wiser decisions, more creative approaches, stronger relationships, and meaningful work</li><li>How to stop confusing speed with progress—and start choosing the pace the moment actually requires</li></ul> ASAP: As SLOW As Possible reveals slowness as a generative force and for the first time gives you a way to harness life’s most important slow moments. Not by doing less, opting out, or becoming the kind of person who ferments things in a shed. But by knowing when speed helps—and when it hollows out the very thing you hoped it would serve. It’s time to choose the long road when the shortcut costs too much.

From Ann Handley, Wall Street Journal bestselling author of Everybody Writes, comes a smart, timely, clear-eyed guide to knowing when to speed up, when to slow down, and when the shortcut costs more than it saves. You already know how to go fast. What nobody taught you is when not to. In ASAP: As SLOW As Possible, Ann Handley rebels against the false urgency baked into modern work and life—and shows you how to recognize Slowments: the moments when slowing down is not weakness, hesitation, or delay. It's the smarter move. Because when everyone has access to the same shortcuts, the real edge is knowing when not to take them. With research, brain science, vivid storytelling, and Handley’s signature wit, ASAP: As SLOW As Possible reveals the hidden speed traps that weaken our judgment, creativity, and original thinking—especially in an age when AI makes the fastest path feel like the smartest one—and gives you a practical way to know when speed is serving you and when it’s taking you farther from what matters. You'll discover: <ul><li>The Hasty Progress Illusion—why motion can feel like mastery, even when nothing lasting is taking hold</li><li>The ASAP Matrix—how to know exactly when to autopilot, when to pause, and when a moment deserves more of you</li><li>The six Slowments in life and in work—the pivotal moments when slowing down changes what happens next</li><li>How to protect your judgment in a world eager to outsource it</li><li>When choosing analog leads to sharper ideas, wiser decisions, more creative approaches, stronger relationships, and meaningful work</li><li>How to stop confusing speed with progress—and start choosing the pace the moment actually requires</li></ul> ASAP: As SLOW As Possible reveals slowness as a generative force and for the first time gives you a way to harness life’s most important slow moments. Not by doing less, opting out, or becoming the kind of person who ferments things in a shed. But by knowing when speed helps—and when it hollows out the very thing you hoped it would serve. It’s time to choose the long road when the shortcut costs too much.

When to Take the Long Road in a Shortcut World

ASAP: As Slow as Possible

6-Minute Smarts

There's never been a better time to run a product business. With accessible selling technology and billions of people shopping online, reaching your ideal customer is easier than ever before. But making it work financially? That's not so easy.Making sales isn't enough: you need to be making profits. Big retailers have spent decades developing ways to monitor profit margins, forecast and grow sales and manage stock to maximise their bottom line. And in this little book, small-business retail expert Catherine Erdly shows you how to apply those big business tools to YOUR business - in just 6 minutes!

Grow Your Product Business

Palgrave Studies in Entrepreneurship and Society

This book offers a comprehensive exploration of the intersection between migrant entrepreneurship and the digital economy, providing valuable insights into how migrant entrepreneurs adapt, innovate, and network in the digital era. The book's distinctiveness lies in its focused examination of the challenges and opportunities faced by migrant entrepreneurs, featuring case studies and drawing on existing literature to offer a well-rounded analysis. It also introduces the Digitally‑Mediated Multiple Embeddedness (DMME) framework, an original conceptual lens that integrates mixed embeddedness theory, resource orchestration, and digital affordance perspectives to explain how migrant entrepreneurs navigate and create value across overlapping digital, social, and transnational contexts.&nbsp;Addressing the evolving dynamics of migrant entrepreneurship in the digital age, the author offers insights into how digital technologies shape entrepreneurial practices and contributes to economic growth. Moreover, the book's focus on digital inclusion and transnational networking processes provides a comprehensive understanding of how migrant entrepreneurs effectively participate in the global digital economy.Addressing the need for up-to-date, relevant insights into how migrant entrepreneurs orchestrate tangible and intangible resources in the context of digitalisation and entrepreneurship, the book explores the transformative role of digital technologies, offering evidence-based approaches to business and policy-making, fostering an enabling environment for migrant entrepreneurs to thrive. Overall, the book contributes to a more nuanced understanding of how diverse entrepreneurs navigate challenges and seize opportunities in an increasingly digital global economy, making it a valuable resource for scholars, policy makers, and entrepreneurs.&nbsp;Narayan Bhattarai
 is a Lecturer in Business and Management in the School of Business and Creative Industries at the University of the West of Scotland, based at the London campus. His research focuses on migrant entrepreneurship, digital transformation, and resource orchestration in digitally mediated contexts. This book draws on his doctoral research, which involved in-depth interviews with migrant entrepreneurs in the United Kingdom.

This book offers a comprehensive exploration of the intersection between migrant entrepreneurship and the digital economy, providing valuable insights into how migrant entrepreneurs adapt, innovate, and network in the digital era. The book's distinctiveness lies in its focused examination of the challenges and opportunities faced by migrant entrepreneurs, featuring case studies and drawing on existing literature to offer a well-rounded analysis. It also introduces the Digitally‑Mediated Multiple Embeddedness (DMME) framework, an original conceptual lens that integrates mixed embeddedness theory, resource orchestration, and digital affordance perspectives to explain how migrant entrepreneurs navigate and create value across overlapping digital, social, and transnational contexts.&nbsp;Addressing the evolving dynamics of migrant entrepreneurship in the digital age, the author offers insights into how digital technologies shape entrepreneurial practices and contributes to economic growth. Moreover, the book's focus on digital inclusion and transnational networking processes provides a comprehensive understanding of how migrant entrepreneurs effectively participate in the global digital economy.Addressing the need for up-to-date, relevant insights into how migrant entrepreneurs orchestrate tangible and intangible resources in the context of digitalisation and entrepreneurship, the book explores the transformative role of digital technologies, offering evidence-based approaches to business and policy-making, fostering an enabling environment for migrant entrepreneurs to thrive. Overall, the book&nbsp;contributes to a more nuanced understanding of how diverse entrepreneurs navigate challenges and seize opportunities in an increasingly digital global economy, making it a valuable resource for scholars, policy makers, and entrepreneurs.

Resource Orchestration, Digital Affordances, and Multiple Embeddedness

Migrant Entrepreneurship in the Digital Economy

Studies on Entrepreneurship, Structural Change and Industrial Dynamics

Small firms drive circular economy transitions, yet the literature treats them as a single category — SMEs — addressed by the same instruments and policies. This book argues against that homogenisation. Drawing on empirical and conceptual contributions, the chapters demonstrate that entrepreneurial agency and ecosystem structure continuously reshape one another. Owner–manager centrality functions simultaneously as capability and liability. Ecosystem embeddedness provides resource access while generating structural vulnerability. Unidirectional causal models cannot capture these dynamics. The volume advances a theoretically grounded account of co-constitution — the bidirectional feedback through which small firms navigate circular transitions. It offers an analytical framework, policy implications for meso-level intervention, and a research agenda centred on three core tensions: capability versus liability, access versus vulnerability, and unidirectional causality versus bidirectional co-constitution.&nbsp;

Small firms drive circular economy transitions, yet the literature treats them as a single category — SMEs — addressed by the same instruments and policies. This book argues against that homogenisation. Drawing on empirical and conceptual contributions, the chapters demonstrate that entrepreneurial agency and ecosystem structure continuously reshape one another. Owner–manager centrality functions simultaneously as capability and liability. Ecosystem embeddedness provides resource access while generating structural vulnerability. Unidirectional causal models cannot capture these dynamics. The volume advances a theoretically grounded account of co-constitution — the bidirectional feedback through which small firms navigate circular transitions. It offers an analytical framework, policy implications for meso-level intervention, and a research agenda centred on three core tensions: capability versus liability, access versus vulnerability, and unidirectional causality versus bidirectional co-constitution.

Small-Business Agency and Ecosystem Dynamics

Reframing Circular Transitions

Wirtschafts- und Steuerrecht

Die Arbeit untersucht die steuerliche Erfassung der digitalen Wirtschaft anhand einer Fallanalyse dezentraler Betriebsstätten. Sie zeigt praxisnah auf, dass klassische Betriebsstättenmerkmale auch auf digitale Strukturen anwendbar sein können. Trotz vorhandener personeller Funktionen und physischer Elemente werden entsprechende Wertschöpfungsbeiträge zwar häufig nicht berücksichtigt. Besonders Home¿Office¿ und Serverbetriebsstätten verdeutlichen jedoch, dass solche Beiträge erfasst werden können. Die Arbeit skizziert daher punktuellen Reformbedarf, ohne grundlegende Strukturänderungen des internationalen Steuerrechts zu verlangen.

Die Arbeit untersucht die steuerliche Erfassung der digitalen Wirtschaft anhand einer Fallanalyse dezentraler Betriebsstätten. Sie zeigt praxisnah auf, dass klassische Betriebsstättenmerkmale auch auf digitale Strukturen anwendbar sein können. Trotz vorhandener personeller Funktionen und physischer Elemente werden entsprechende Wertschöpfungsbeiträge zwar häufig nicht berücksichtigt. Besonders Home‑Office‑ und Serverbetriebsstätten verdeutlichen jedoch, dass solche Beiträge erfasst werden können. Die Arbeit skizziert daher punktuellen Reformbedarf, ohne grundlegende Strukturänderungen des internationalen Steuerrechts zu verlangen.

Fallanalyse dezentraler Betriebsstätten

Besteuerung der digitalen Wirtschaft

A visionary leader in clean and renewable energy tells his incredible personal story and outlines a smart and sane way forward for meeting the world's growing energy needs.Michael Polsky is one of the most important figures in American clean energy--here, he tells the remarkable story of his rise from a penniless young Soviet émigré to leadership in this essential industry. Only a decade ago, many thought that demand for electricity in America might never rise again. Today, AI, cryptocurrency, and electrification are fueling the largest surge in electricity demand in fifty years. Polsky has spent the past four decades building power plants, but even he never expected to see this kind of surge in demand. Most of the companies driving it want electricity produced by clean, sustainable renewable sources, mainly wind and solar power. His journey in clean energy is America's journey too. Inexhaustible intertwines his personal story--an immigrant who arrived in America from the Soviet Union with $500 in his pocket and a few phrases of broken English who, twenty-five years later, founded a multibillion dollar independent energy company--with the story of America's energy evolution from coal and oil to wind and solar power.Polsky's career evolved from working on oil- and coal-powered plants, to generating power from nuclear and natural gas, to renewable energy. It was a natural progression that helped him form a distinct vision of the future, which guided him to what would be the next best way to develop projects and produce electricity. The United States is heading in the same direction, for a simple reason: not because we have all become environmental activists, but because renewable-energy technology just makes sense. It has the potential to create unlimited amounts of energy, and a low-cost, highly efficient, and reliable power system.Polsky's company, Invenergy, is now the biggest privately owned clean-energy business in the US. He was forward-thinking enough to have built a business with a focus on renewable energy. But the challenge Polsky sees for America is that we don't have enough installed renewable-power generation, hooked up to the grid and ready to supply. Because demand for electricity is so unprecedented, the source of the energy is becoming somewhat secondary to the need itself. We're burning more fossil fuels than ever before, reopening mothballed nuclear power stations, and betting on experimental technology.We are entering an era of an "all of the above" approach to generating electricity, driven by the surge in demand and the realization that neither fossil fuels nor renewables alone can meet all our needs. As Polsky sees it, the danger is that our immediate appetites could blind us to the consequences of using all forms of energy: making climate change worse, slowing the energy transition, and the potentially disastrous results of a nuclear accident.Polsky is far from a green warrior or an ecological activist. As a student in his native Kyiv, Ukraine, he was trained in the 1970s to design power plants that burned heavy oil or coal. When he emigrated to the United States in 1976, he worked on nuclear power plants, then on gas-powered plants, and then on power plants that burned coal, oil, and natural gas. The first company he started worked on coal- and natural-gas-fired power plants; his second company developed facilities that burned natural gas, tires, and wood.Today, Polsky and Invenergy are in the renewable-energy business because it is an unprecedented industrial and financial opportunity, offering the chance to create unlimited amounts of energy efficiently, reliably, and at a low cost. It is highly scalable. It is the future toward which technology is taking us. Our choice is not whether or not to switch to renewable energy, but if we will grasp this opportunity or have it forced upon us by crises. As Polsky sees it, there is a smart and forward-looking way to the future, and this book charts what the smart way looks like, and urges us to seize the opportunity it offers.

My Journey and the Future of Energy

Inexhaustible

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Förderprogramme für technologieorientierte Start-ups. Ein Vergleich im Kontext digitaler Plattformgründungen

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