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Waite R: Fearless Pricing

Fearless Pricing

How to package your offering and confidently charge more

Sneakers are a $100 billion business and a global obsession that started in the pages of a catalog called Eastbay.This is a startup story unlike most you've read, but as instructive and inspiring as any of the rest. It's the story of two entrepreneurs with $4,000 worth of track shoes stuffed into an AMC Gremlin who eventually launched a mail-order catalog, Eastbay, that became a bible and a cultural icon to Gen X and Millennial kids. The catalog that was such a powerful and authentic tastemaker that pro athletes swore by it and a burgeoning generation of sneakerheads coveted it.This is also the story of a company ahead of its time that understood the affirming power and cultural significance of sneakers. A company that mastered the mail-order business we take for granted today before most of us understood it. A company that never wavered from its mission as it grew fast, suffered massive setbacks, then grew even faster until the catalog reached tens of millions of kids across the world.And this is the story of Art and Rick, born two days apart, bonded by the company they founded together and by a lifelong friendship that's lasted throughout a tumultuous, heady, difficult, exhilarating, frustrating, and ultimately profoundly rewarding career. Together they built a business that mattered, with as talented and devoted a team as any leaders could hope for.In Eastbay, a generation of kids were encouraged to dream big and dream often, which is just what the founders were doing all along. This is their story.

How Two Friends Built the Business That Launched Sneakerhead Culture

The Book of Eastbay

Perched in the Storm: Brutal Lessons in Resilience Every Leader Can Learn from Entrepreneurs
By Dr. William T. Lewis
Leadership isn't about avoiding the storm-it's about learning how to stand in it without falling apart.
Perched in the Storm is not your typical leadership book. It's a raw, funny, and brutally honest journey through the thunderclaps of life and business, told by someone who has taken the hits, lost the gigs, pivoted hard, and still managed to stay perched-soaked, but standing.
From getting fired from a dream job to launching a business with little more than a prayer and a stack of rejection letters, Dr. William T. Lewis doesn't just talk about resilience-he lives it. Blending hard-earned leadership lessons, personal face-plant moments, and interviews with resilient entrepreneurs, this book delivers insight with honesty, humility, and just enough humor to keep things human.
Inside, readers will find:First-person stories that don't sugarcoat the storm
Lessons from entrepreneurs who built while everything around them was shaking
A practical Resilient Leader Framework for leading with clarity and purpose
Reflection prompts to help turn adversity into strength


Whether you lead a team, a company, a classroom, a household-or you're simply trying to hold it together-this book is for you.
If you've ever been ghosted by a client, doubted your calling, emptied your bank account on payday, or sat in your car gathering yourself before a Zoom meeting, you're not alone.
You weren't built to outrun the storm.
You were built to lead through it.

Brutal Lessons in Resilience Every Leader Can Learn from Entrepreneurs

Perched in the Storm

Wall Street Journal Bestseller!Read this book: If you want to grow your sales and increase revenues...If you want to become a valued resource in your industry...If you want to stop losing and start winning...IF YOU WANT TO GET RICH AND BUILD A POWER NICHEIf You Want to Get Rich Build a Power Niche is the magic bullet written by a rainmaker lawyer, "not" an academic in an ivory tower, that shows readers how to implement the strategic marketing process of building a Power Niche step-by-step.Any individual, regardless of their experience level, can potentially build a multi-million-dollar business by implementing the strategic marketing process of building a Power Niche. The Power Niche is based on the theory that ownership (monopoly power) in a small niche is dramatically stronger than having little or no ownership in a larger market.If You Want to Get Rich Build a Power Niche explains in easy-to-understand terms a very simple but effective way to augment the sales and marketing program of almost any individual and company. From startups to larger established companies and firms, this technique can be used by individuals at the beginning of their careers or by sales superstars who want to do even better. The technique shown in this book can also be implemented by professionals who work in personal services industries such as legal, financial, insurance, consulting, and accounting firms or by those who work to sell and market products. Unlike other "how-to" books, this guide is derived from the actual day-to-day experience of one of the most successful real estate lawyers in the toughest market for legal services in the world: New York City. Bruce M. Stachenfeld shows readers exactly how to build their power niche and find success.

And a Bundle of Other Utterly Brilliant Marketing and Sales Ideas That Actually Work

If You Want to Get Rich, Build a Power Niche

This book teaches leaders how to harness the power of small, intentional words in their daily interactions to create significant positive changes. By focusing on how we communicate-through thoughtful word choice, active listening, and consistent messaging-this book shows how even the smallest words can have a big impact on your team and organization. Each chapter focuses on a different aspect of communication, such as the use of inclusive language, the strategic power of silence, and the framing of feedback, providing leaders with practical strategies to enhance their influence and create meaningful change. Drawing on psychological research, real-world examples, and actionable advice, this book demonstrates how leaders can foster a positive, collaborative environment through the deliberate use of language. By focusing on the nuances of word choice and timing, leaders can better motivate their teams, build trust, and drive organizational success. This book offers a fresh perspective on leadership development by highlighting the profound impact of seemingly minor language choices. It challenges the notion that leadership is only about big decisions and bold moves, showing instead how everyday conversations and word choices can lead to significant transformations. Designed to be both insightful and practical, this book provides tools and techniques that readers can immediately apply to their leadership practices. Whether you are a seasoned executive or an emerging leader, this book provides a roadmap for becoming a more effective and intentional communicator.

How Our Words Shape Character, Connection, and Culture

What We Say, Who We Become

Building a Venture Firm, Investing in Startups, and Driving Returns

The Business of Venture Capital

HumanCorps delivers a practical blueprint for leaders to transform their organizations from outdated industrial-age models into adaptive, human-centered enterprises that thrive in the AI-powered Knowledge Age.Thought-provoking and timely, the book offers a comprehensive framework that combines compelling case studies, expert interviews, and actionable strategies for organizational transformation. It provides detailed implementation guidance, diagnostic tools, and step-by-step approaches to building resilient businesses that prioritize human potential while leveraging technology. Each chapter includes visual models, executive action checklists, and structured summaries that translate complex concepts into immediately applicable solutions for real-world challenges. Ideal for forward-thinking executives, senior managers, and transformation leaders, this book is tailored for decision-makers in private and public sectors who are navigating systemic upheaval.Whether you're a CEO, HR director, or strategy leader, you need these insights and tools to guide your organization into a thriving future.

Redesigning Organisations for the Wisdom Age

HumanCorps

Reducing taxes is one of the best ways to boost your business's bottom line. Tax Savvy for Small Business is your one-stop guide for understanding how your business is taxed and how you can reduce your taxes. This book shows you how to: <ul> <li>deduct operating expenses</li> <li>deduct travel, vehicle, and meal expenses</li> <li>take advantage of tax credits</li> <li>write off long-term assets</li> <li>compare business structures</li> <li>keep solid business records, and</li> <li>handle an IRS audit.</li> </ul> This completely updated edition covers changes in tax rates, deductions, and credits. Tax Savvy for Small Business is the up-to-date resource you need to maximize your deductions and boost your business's bottom line.

A Complete Tax Strategy Guide

Tax Savvy for Small Business

Gudang Garam follows the life of Gudang Garam founder Surya Wonowidjoyo's family through his early years, beginning in the early 1920s when his family moved from China Fuzhou to Indonesia, and traces his life from utter poverty as an Indonesian diaspora to founding the cigarette factory in Indonesia in the 1980s. In a parallel story, we follow the life of a young beautiful ballerina- Lelly, who eventually becomes the third wife of Surya in a romantic love story.

Gudang Garam

The answer to remaining competitive and keeping steady growth for your business is not ground-breaking, business-altering innovations, but by simply making one tweak at a time. You are in the business of staying competitive--seeing solid profits, building a strong brand, and keeping steady customers who return again and again. But the market is constantly changing, and competition is fierce. How do you not only keep from losing ground but manage to remain a step ahead? Is a complete overhaul and rebranding every few years necessary to make sure your footprint is still making its mark, reminding consumers of your presence?In The One-Percent Edge, you will learn how to: <ul><li>put energy into profitable areas and trim dead weight, </li><li>raise prices by selling value instead of things, </li><li>access new markets by adapting products or services, </li><li>turn customers into brand ambassadors, </li><li>and many other subtle yet highly effective strategies for affecting profitable changes to your business.</li></ul>By making incremental adjustments to every aspect of the business--marketing, customer service, finances, products, people--then repeating the process, you will find yourself constantly fixing weaknesses and spotting opportunities for growth. Pull ahead of the pack by constantly evolving, one tweak at a time.

The answer to remaining competitive and keeping steady growth for your business is not ground-breaking, business-altering innovations, but by simply making one tweak at a time.&nbsp;You are in the business of staying competitive--seeing solid profits, building a strong brand, and keeping steady customers who return again and again. But the market is constantly changing, and competition is fierce. How do you not only keep from losing ground but manage to remain a step ahead? Is a complete overhaul and rebranding every few years necessary to make sure your footprint is still making its mark, reminding consumers of your presence?In&nbsp;The One-Percent Edge, you will learn how to:<ul><li>put energy into profitable areas and trim dead weight,</li><li>raise prices by selling value instead of things,</li><li>access new markets by adapting products or services,</li><li>turn customers into brand ambassadors,</li><li>and many other subtle yet highly effective strategies for affecting profitable changes to your business.</li></ul>By making incremental adjustments to every aspect of the business--marketing, customer service, finances, products, people--then repeating the process, you will find yourself constantly fixing weaknesses and spotting opportunities for growth. Pull ahead of the pack by constantly evolving, one tweak at a time.

Small Changes That Guarantee Relevance and Build Sustainable Success

The One-Percent Edge

This thoughtful and authoritative book demonstrates how the leadership and management principles that safeguarded firefighters under extreme pressure can also drive success in the business world. Authored by a seasoned firefighter turned business leader, it is an essential read for anyone navigating professional challenges or leading a team in pursuit of a resilient corporate culture. In the wake of leadership and experience gaps left by the COVID-19 pandemic, many businesses still face the daunting task of rebuilding a thriving culture. This fully revised edition offers a proven framework designed to help senior management teams unlock their potential and reshape their organizations for long-term success. Drawing on real firefighting experiences as powerful lessons, it demonstrate how time-tested principles can improve processes, empower employees, and transform business culture. With vivid, high-stakes stories, these lessons are brought to life and seamlessly applied to real-world business challenges. Packed with practical insights, it equips senior executives with problem-solving vision, effective planning strategies, and the ability to inspire teams to excel.

Building Unbreakable Cultures with Principles Tested in Fire

Resolute Leadership

The Right Call is for leaders who recognise that ethics is not an afterthought but the architecture of every meaningful decision. As choices become embedded in systems, policies and technologies, the quality of an organisation's ethical reasoning shapes outcomes long before a dilemma becomes visible. This book shows how to strengthen that capability.It begins by translating the four major ethical traditions into decision tools leaders can use in real time. Virtue, duty, consequences and care become practical ways of diagnosing tensions, clarifying what is at stake and understanding how values guide judgement under pressure. The book then examines the organisational infrastructure of decision-making, showing how language, power and informal norms shape what people call the right thing to do. Through diagnostic templates and research-based insights, readers learn to surface assumptions, identify cultural blind spots and create conditions where integrity can scale. The INTEGRITI(TM) model, a disciplined nine-step approach to leading values-based conversations, provides a clear method for turning intent into action, navigating stakeholder tensions and embedding integrity into everyday practice.This is a book for anyone responsible for choices that carry consequences.

A Leader’s Guide to Ethical Decision-Making in Practice

The Right Call

How Organizations Can Trade Stupidity for Purpose

Anti Stupidity

Fearless Pricing

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